XIII. INTERNATIONAL LOGISTICS & SUPPLY CHAIN CONGRESS … · programming approaches ahmet Çalik,...

XIII. INTERNATIONAL

LOGISTICS & SUPPLY CHAIN CONGRESS 2015

PROCEEDINGS

22-23 October 2015

İzmir Turkey

İZMİR UNIVERSITY

www.izmir.edu.tr

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© XIII. International Logistics and Supply Chain Congress

October 22-23, 2015, Izmir, TURKEY

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XIII. INTERNATIONAL

LOGISTICS & SUPPLY CHAIN CONGRESS “Maritime Logistics: The New Port Projects of Turkey”

PROCEEDINGS

Editors:

Asst.Prof.Dr. Ulviyye AYDIN Prof.Dr. Mehmet TANYAŞ

Assoc.Prof.Dr. M.Hakan KESKİN

Co-editor:

Research Asistant Burak ÖÇLÜ

İzmir University

in cooperation with

LODER & BVL

22-23 October 2015

Izmir, Turkey

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Copyright © 2015 XIII. International Logistics & Supply Chain Congress 2015, İzmir, Turkey Published by İzmir University & Logistics Association (LODER) All rights reserved Editors: Asst. Prof.Dr. Ulviyye SANILLI Prof.Dr. Mehmet TANYAŞ Assoc.Prof.Dr. M.Hakan KESKİN Co-editors: Research Asistant Burak OCLU October 2015 ISBN: 978-605-84194-2-1 This work may not be translated or copied in whole or in part without the Written permission of the Publisher. Limit of liability/disclaimer of Warranty: While the publisher and editors have their efforts in preapaering the proceedings, they make make no representations or warranties with respect to the accuracy or completeness of the contents of the manuscripts and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. Neither the publisher nor editors shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

XIII. International Logistics & Supply Chain Congress 2015,

October 22-23, İzmir, Turkey

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COMMITTEES

Congress Chair

• Ulviyye Aydin, Izmir University, Turkey

Congress Co-Chair

• Gulcin Buyukozkan, LODER, Turkey

Scientific Advisory Board

• Aleksandra Laskowska-Rutkowska, Lazarski University, Poland • Ali Ihsan Ozdemir, Epoka University, Albania • Alok Choudhary, University of Sheffield, UK • Alp Üstündag, Istanbul Technical University, Turkey • Alptekin Erkollar, University of Klagenfurt, Austria • Altan Ozkil, Atilim University, Turkey • Anna Saniuk, University of Zielona Góra, Poland • Artur Swierczek, University of Economics in Katowice, Poland • Avni Zafer Acar, Okan University, Turkey • Ayhan Ozgur Toy, Bilgi University, Turkey • Bart Jourquin, Catholic University of Louvain, Belgium • Bernd Noche, Duisburg-Essen University, Germany • Birdogan Baki, Karadeniz Technical University, Turkey • Bulent Catay, Sabanci University, Turkey • Cengiz Kahraman, Istanbul Technical University, Turkey • Christoph Glock, University of Wuerzburg, Germany • Coskun Hamzacebi, Karadeniz Techical University, Turkey • Dagmar Caganova, Slovak University of Technology in Bratislava, Slovakia • Danuta Kirsperska-Moron, Karol Adamiecki University, Poland • Dilay Celebi, Istanbul Technical University, Turkey • Dimitrios V. Lyridis , National Technical University of Athens, Greece • Dorota Burchart-Korol, Central Mining Institute, Poland • Enver Yucesan, Insead, France • Erdal Nebol, Yeditepe University, Turkey • Esther Alvarez, University Of Deusto, Spain • Fabrizio Dallari, Università C. Cattaneo, Italy

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• Farouk Yalaoui, University of Technology of Troyes, France • Ferhan Cebi, Istanbul Technical University, Turkey • Fethi Calisir, Istanbul Technical University, Turkey • Frank Straube, Technical University of Berlin, Germany • Frank Witlox, Ghent University, Belgium • Fusun Ulengin, Sabancı University, Turkey • Gulcin Buyukozkan, Galatasaray University, Turkey • Guler Bilen Alkan, Istanbul University, Turkey • Gulgun Kayakutlu, Istanbul Technical University, Turkey • Güner Gürsoy, Yeditepe University, Turkey • Hans Otto Guenther, Seoul National University, Korea • Hatice Funda Yercan, Gediz University, Turkey • Helena Vidova, Slovak University of Technology in Bratislava, Slovakia • Huseyin Basligil, Yildiz Technical University, Turkey • Ilker Murat Ar, Karadeniz Technical University, Turkey • Ismail Capar, Texas A&M University, USA • Joanna Nowakowska-Grunt, Czestochowa University of Technology, Poland • Joanna Zarebska, University of Zielona Gora, Poland • Jorgen Kristiansen, Aalborg University, Denmark • Katarzyna Cheba, West Pomeranian University of Technology, Poland • Krzysztof Witkowski, University of Zielona Gora, Poland • Lenny Koh, University of Sheffield, UK • M. Bulent Durmusoglu, Istanbul Technical University, Turkey • Maja Kiba-Janiak, Wroclaw University of Economics, Poland • Mariusz Szuster, Poznan University of Economics, Poland • Martin Straka, Technical University of Kosice, Slovakia • Mathieu Van Vyve, Catholic University of Louvain, Belgium • Mehmet Sakir Ersoy, Galatasaray University, Turkey • Mehmet Tanyas, Maltepe University, Turkey • Mesut Yavuz, University of Alabama, USA • Michael Grabinski, Neu-Ulm University, Germany • Michal Balog, Technical University of Kosice, Slovakia • Milos Cambal, Slovak University of Technology in Bratislava, Slovakia • Murat Baskak, Istanbul Technical University, Turkey

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• N. Elif Kongar, Bridgeport University, USA • Nelson Oly Ndubisi, Griffith University, Malaysia • Nezih Altay, DePaul University, USA • Okan Tuna, Dokuz Eylül University, Turkey • Omer Baybars Tek, Yasar University, Turkey • Omer Ozturkoglu, Yasar University, Turkey • Ozalp Vayvay, Marmara University, Turkey • Ozgur Kabadurmus, Yasar University, Turkey • Ozgur Kabak, Istanbul Technical University, Turkey • Pawel Kuzdowicz, University of Zielona Gora, Poland • Per Agrell, Catholic University of Louvain, Belgium • Radim Lenort, Skoda Auto University, Czech Republic • Rainer Leisten, University of Duisburg-Essen, Germany • Rene De Koster, Erasmus University , Netherland • Sebastian Saniuk, University of Zielona Gora, Poland • Selim Zaim, Istanbul Technical University, Turkey • Seyda SerdarAsan, Istanbul Technical University, Turkey • Sitki Gozlu, İstanbul Teknik Üniversitesi, Turkey • Stefan Seuring, Kassel University, Germany • Sule Itir Satoglu, Istanbul Technical University, Turkey • Soner Esmer, Dokuz Eylul University, Turkey • Tolga Bektas, Southampton University, UK • Tuncdan Baltacıoglu, Izmir Economy University, Turkey • Turan Paksoy, Selcuk University, Turkey • Umut R. Tuzkaya, Yildiz Technical University, Turkey • Urszula Bąkowska-Morawska, Wroclaw University of Business, Poland • Vedat Verter, Mcgill University, Canada • Y. Ilker Topcu, Istanbul Technical University, Turkey • Yildirim Omurtag, Robert Morris University, USA • Yucel Ozturkoglu, Yasar University, Turkey • Zahir Irani, Brunel University, UK

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Organizing Committee

• Gulcin Buyukozkan, LODER, Turkey • Mehmet Tanyas, LODER, Turkey • Ulviyye Aydin, Izmir University, Turkey • M.Hakan Keskin, Izmir University, Turkey • Emin Akcaoglu, Izmir University, Turkey • Sukru Mert Karci, Izmir University, Turkey • Burak Oclu, Izmir University, Turkey

International Organizing Committee

• Kayhan Erciyes, Rector of Izmir University, Turkey (Honorary President) • Gulnur Erciyes, Izmir University, Turkey (Committee Chair) • Alemdar Hasanoglu, Izmir University, Turkey (Co-Chair) • Nuri Yıldırım, Izmir University, Turkey • Fevzi Akıncı, The William G. McGowan School of Business, US

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SPONSORS

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CONTENTS OF THE MANUSCRIPTS

Name Authors Pages ANALYZING TURKISH MARITIME INDUSTRY FROM A CLUSTER PERSPECTIVE

CEREN ALTUNTAŞ VURAL, AYSU GÖÇER

17-30

SHIP INVESTMENT STRATEGY IN CURRENT MARKET: “HOW A MARITIME COMPANY DRAGGED INTO FAILURE?”

AYSE ASLI BASAK, ALICEM KUZU

31-37

A CAPABILITY ANALYSIS OF MARITIME TRANSPORTATION FOR HUMANITARIAN LOGISTICS

AYŞENUR ŞAHIN-ARSLAN, MUSTAFA ALP ERTEM

38-48

IMPLEMENTATIONS OF SHIP FINANCE SYSTEMS IN THE WORLD AND A FUTURE STUDY FOR TURKISH MARITIME INDUSTRY

AYSE ASLI BASAK, ERKUT AKKARTAL

49-57

EKO(L)LOGISTICS: A CASE STUDY OF BEING BOTH GREEN AND COMPETITIVE

AYŞEGÜL KARATAŞ, ESRA DİL

58-63

DOES IT HAVE TO COSTS SAILING GREEN?A STRATEGIC MANAGEMENT ANALYSIS ON A MERCHANT SHIP

ŞABAN EMRE KARTAL, YASIN ARSLANOĞLU

64-78

SELECTION OF EFFECTIVE GREEN SUPPLY CHAIN MANAGEMENT STRATEGIES IN ELECTRONICS INDUSTRY USING AHP APPROACH.

SEVDA SARGIN, GÜL ESIN DELIPINAR

73-79

EVALUATION OF THE LOGISTICS SECTOR IN TURKEY IN TERMS OF ENVIRONMENTAL INITIATIVES

MÜBEYYEN TEPE KÜÇÜKOĞLU, MUHAMMED PARLAK

80-88

CLOSED LOOP SUPPLY CHAIN OPTIMIZATION WITH INTERNET OF THINGS

TURAN PAKSOY, ISMAIL KARAOĞLAN, HADI GÖKÇEN, BELKIZ TORĞUL

89-102

AN INTEGRATED MODEL FOR DECENTRALIZED CLOSED-LOOP SUPPLY CHAINS WITH COMMON SOURCES: COMPARATIVE ANALYSIS OF INTERACTIVE FUZZY PROGRAMMING APPROACHES

AHMET ÇALIK, NIMET YAPICI PEHLIVAN, TURAN PAKSOY

103-115

A MULTI-OBJECTIVE OPTIMIZATION MODEL FOR CLOSED-LOOP SUPPLY CHAIN

SEMA KAYAPINAR, BELKIZ TORĞUL TURAN PAKSOY HADI GÖKÇEN

116-124

BIOMASS SUPPLY CHAIN: A LITERATURE SURVEY MELDA BÖLEK, MURAT BASKAK

125-134

LEAN AND GREEN @ INTRALOGISTICS CASE STUDY: SBS/RS VERSUS AS/RS

TONE LERHER, IZTOK POTRČ, TOMAŽ KRAMBERGER, BOJAN ROSI, GORAN DUKIC

135-144

A SUPPLY CHAIN DESIGN PROBLEM INTEGRATED FACILITY UNAVAILABILITIES MANAGEMENT

FOUAD MALIKI, MUSTAPHA ANWAR BRAHAMI, MOHAMMED DAHANE, ZAKI SARI

145-153

A DESIGN OF EXPERIMENT FOR PERFORMANCE ANALYSIS OF SBS/RS

BANU Y. EKREN, ZAKI SARI, TONE LERHER

154-159

DIFFERENT APPROACHES FOR MINIMIZING TRANSPORT COSTS IN INTERMODAL NETWORKS

RADOSLAV RAJKOVIC, NENAD ZRNIC, DJORDJE STAKIC

160-167

ROUTING OF VNA MAN-UP TURRET TRUCKS AND VERTICAL ORDER-PICKERS

GORAN DUKIC, TIHOMIR OPETUK, HRVOJE CAJNER, TONE LERHER, ANA JELIC

168-177

PERFORMANCE MEASUREMENT OF ENERGY PROCESSES IN CZECH PRODUCTION PLANTS

DAVID TUČEK ZDENEK NOVÁK

178-187

MANAGEMENT OF MEASUREMENT OF ENERGY PROCESSES IN CONTINENTAL BARUM COMPANY

ZUZANA TUČKOVÁ, ZDENĚK NOVÁK

188-197

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THE ECONOMIC ANALYSIS AND SPATIAL PROJECTION OF PERFORMANCE OF THE LOGISTICS SMALL AND MEDIUM ENTERPRISES IN OLOMOUC REGION IN THE CZECH REPUBLIC

LUCIE MEIXNEROVÁ, EVA SIKOROVÁ, MICHAL MENŠÍK, VÍT PÁSZTO

198-206

MULTI-AGENT SOLUTION FOR 6PL INTERMEDIARY PROVIDER

ANTON IVASCHENKO, MICHAEL ANDREEV

207-214

VISUALISATION OF PROCESSES IN WAREHOUSE ON WEBSITE WITH X3D

GORAZD HREN, ANDREJ PREDIN

215-222

ANALYSIS OF STACKER CRANE OPERATIONS

BORIS JERMAN, NENAD ZRNIČ, TONE LERHER, JURIJ HLADNIK

223-228

MODERN APPROACH TO THE DESIGN AND CONTROL OF LOGISTIC PROCESSES

JOZEF HNÁT, JOZEF HERČKO, MILAN GREGOR

229-237

GRAPH-BASED SOLUTION FOR PERFORMANCE EVALUATION OF SBS/RS

BANU Y. EKREN 238-244

CALCULATING THE PROFITABILITY OF URBAN MASS TRANSPORT LINES USING ACTIVITY-BASED COSTING APPROACH: AN EVIDENCE FROM THE CZECH REPUBLIC

BORIS POPESKO, PETR NOVÁK

245-253

COST BEHAVIOR AND COST MANAGEMENT RESEARCH IN INDUSTRIAL ENTERPRISES IN CZECH REPUBLIC WITH EMPHASIS ON COST VARIABILITY

PETR NOVÁK, BORIS POPESKO

254-262

FINDING THE LOCATIONS OF LOGISTIC DEPOTS FOR DISASTER RELIEF OPERATIONS USING GIS: THE CASE STUDY OF ERZINCAN, TURKEY

ZAFER YILMAZ, AYYUCE AYDEMIR-KARADAG, SERPIL EROL

263-271

DEFINING AND WEIGHTING THE CRITERIA WHICH CAUSES DELAYS IN TRAVEL TIME OF THE VEHICLES CARRYING DISASTER RELIEF ITEMS AFTER AN EARTHQUAKE

FEYZA ALTUNTAŞ, ZAFER YILMAZ, SERPIL EROL

272-280

THE STRONG RELATIONSHIP BETWEEN LOGICTICS MANAGEMENT AND DISASTER RESPONSE

AHMET MURAT KÖSEOĞLU, TÜRKAN MÜGE ÖZBEKLER

281-287

DISASTER LOGISTICS PREPAREDNESS INDEX FOR CITIES IN FIRST DEGREE SEISMIC ZONE OF TURKEY

MEHMET TANYAS, ISMAIL KARAYUN

288-295

HUMANITARIAN LOGISTICS: A BIBLIOMETRIC ANALYSIS (2000-2015)

ISMAIL KARAYUN, MEHMET TANYAS

296-304

EVALUATING THE ADVANTAGES OF SHORT SEA SHIPPING AND COMPARING TO THE OTHER MODES IN TURKEY

MURAT YAPICI, ERKUT AKKARTAL

305-311

LEVERAGE EFFECT OF FREIGHT TRANSPORTATION ON UNSUSTAINABLE URBAN AREAS

AYLIN CALISKAN, YUCEL OZTURKOGLU

311-317

NETWORK DESIGN OF URBAN LOGISTICS SYSTEMS: AN APPLICATION FOR MEAT PRODUCTS SECTOR

MEHMET TANYAŞ, UMUT RIFAT TUZKAYA, MEHMET GÜRAY GÜLER, KADRIYE BÜŞRA YILMAZER

318-324

VEHICLE ROUTING IN CITY LOGISTICS: (2005-2015) A LITERATURE ANALYSIS

ILKNUR YARDIMCI, ÖZALP VAYVAY, MEHMET TANYAŞ

325-333

DETERMINATION OF THE MOST APPROPRIATE CARGO TRANSPORT MODEL FOR ISTANBUL CARGO TRAFFIC BY USING ANALYTIC HIERARCHY PROCESS

KAYIHAN OZDEMIR TURAN 334-345

EVALUATING THE PREPARATIONS FOR A POSSIBLE EARTHQUAKE IN ISTANBUL AND PROPOSALS FOR THE FUTURE WORKS

ZAFER YILMAZ, FEYZA ALTUNTAŞ, ALAATTIN ALTUNTAŞ

346-355

AN APPLICATION OF HYBRID MULTI CRITERIA DECISION MAKING APPROACH FOR PERSONNEL SELECTION IN THE LOGISTICS INDUSTRY

GÜLÇIN BÜYÜKÖZKAN, NAZLI GÖKER

356-365

SENSOR TECHNOLOGY SELECTION FOR LOGISTICS COMPANIES

GÜLÇIN BÜYÜKÖZKAN, DOĞAN AYBARS ILHAN

365-374

QUALITY IMPROVEMENT IN THE SERVICE SECTOR: APPLICATION ON A LOGISTIC COMPANY

ÖZLEM AKÇAY KASAPOĞLU, UMMAN TUĞBA GÜRSOY

375-385

12



PROVIDING CONTENT BASED ON LOCATION THROUGH BEACON TECHNOLOGY: HOSPITALAR 2015 FAIR “GENERAL ELECTRIC HEALTHCARE” APPLICATION

URAL GÖKAY ÇIÇEKLI YUNUS KAYMAZ KAMIL SÖZEN

386-396

PRODUCTION PLANNING WITH PRICING AND DUE DATE CONSIDERATIONS

ADIL BAYKASOĞLU, DERYA EREN AKYOL, ECEM PERÇINBILGI, KEMAL SUBULAN

397-403

FROM SUPPLY CHAINS TO SUPPLY CHAIN ECOSYSTEMS: A SERVICE-DOMINANT LOGIC AND VALUE ECOLOGY PERSPECTIVE

GÜL DENKTAŞ ŞAKAR 404-418

INVESTIGATING SUPPLY CHAIN SUSTAINABILITY IN SOUTH AFRICAN ORGANISATIONS

GABRIELLE NIEHAUS, HEINRICH W. FREIBOTH, LEILA L. GOEDHALS-GERBER

419-429

A STUDY ON SUPPLY CHAIN MANAGEMENT AND FREIGHT VILLAGE PRACTICES IN TIRE CLUSTERING FORMATION IN KOCAELI REGION

HALUK R. CEZAYIRLIOĞLU, MEHMET TANYAŞ, A. ZAFER ACAR

430-444

INTELLECTUAL STRUCTURE OF LOGISTICS AND SUPPLY CHAIN IN TURKEY

SERHAT BURMAOĞLU HAYDAR YALÇIN MURAT ESEN

445-452

FOOD RETAILING LOGISTICS: A MONOGRAPHIC ANALYSIS OF A LOCAL SUPERMARKET CHAIN

AYLIN ÇALIŞKAN, ÖMER BAYBARS TEK

453-462

AN INVESTIGATION OF THE EFFECTS OF BASIC ECONOMICAL INDICATORS ON CASH TO CASH CYCLE AND WORKING CAPITAL IN RETAIL FIRMS WHICH ARE LISTED IN STOCK EXCHANGE IN FINANCIAL SUPPLY CHAIN MANAGEMENT BETWEEN 2000-2014

YUSUF TENGIZ, E. ŞULE AYDENIZ

463-471

SUPPLY CHAIN PRACTICES OF WAL-MART AND MIGROS: BENCHMARKING WAL-MART FOR IMPROVING EFFICIENCY

BÜŞRA ALMA, HÜSEYIN SERDAR GEÇER, ERMAN COŞKUN

472-481

FUZZY TOPSIS METHOD IN SELECTION SUPPLIERS FOR FOOD AND BEVERAGE COMPANIES

MEHMET SARIOĞLAN, GÜLHAN CEVIZKAYA

482-486

FROZEN FOODS LOGISTICS AT TOURISM DESTINATIONS IŞILAY TALAY-DEĞIRMENCI, ÖZNUR ÖZDEMIR-AKYILDIRIM, ISMAIL KARAYÜN

487-494

STOCK MANAGEMENT AND AN APPLICATION IN THE MILK PRODUCTION FACILITY

MELIH ALTINBAŞ 495-503

THE ROLE OF MANAGEMENT LEADERSHIP ON SUPPLY CHAIN QUALITY PERFORMANCE: AN EMPIRICAL ANALYSIS THROUGH TURKISH ENTERPRISES

SEYHAN TEOMAN 504-519

SUPPLIER PERFORMANCE MEASUREMENT WITH GREY REATIONAL ANALYSIS IN A FOOD COMPANY

ÖZNUR ERGÜL, KASIM BAYNAL, TUĞBA SARI

520-529

CORPORATE SUSTAINABILITY PERFORMANCE WITH USING AHP AND TOPSIS

CIGDEM SOFYALIOGLU, EBRU SURUCU

530-538

SUSTAINABILITY PERFORMANCE MEASUREMENT IN LOGISTICS SECTOR USING AHP AND TOPSIS

DOGAN UYSAL, EBRU SURUCU

539-549

AN ANALYSIS OF LOGISTICS PERFORMANCE AND INTERNATIONAL TRADE INTERACTION

ÖZGÜR KABAK, ŞULE ÖNSEL EKICI, FÜSUN ÜLENGIN

550-559

THE IMPACT OF INFORMATION TECHNOLOGY APPLICATIONS ON THE SUPPLY CHAIN PERFORMANCE AND A CASE STUDY

INCI AÇIKGÖZ, ÖZALP VAYVAY, GÜLFEM TUZKAYA, ZEYNEP TUĞÇE ŞIMŞIT-KALENDER

560-573

EFFECTS OF PORT PRIVATIZATION PROCESS ON USERS: A CASE STUDY OF IZMIR PORT

ISMAIL BILGE ÇETIN, GÖKÇAY BALCI, SONER ESMER

574-585

CONTAINER TERMINAL PRODUCTIVITY AND AN APPLICATION WITH OBJECTIVE MATRIX METHOD

IRMAK DALDIR, FAHRIYE UYSAL

586-591

OPTIMIZATION OF SAFE MARINE TERMINAL OPERATIONS ALI CEM KUZU, 592-599

13



ÖZCAN ARSLAN SERVICE QUALITY DIMENSIONS IN CONTAINER SHIPPING: AN APPLICATION ON THE FREIGHT FORWARDERS IN TURKEY

RESUL TEPE, DURMUŞ ALI DEVECI

600-611

USING RFID (RADIO FREQUENCY IDENTIFICATION) TECHNOLOGIES ON HOSPITALS: A LITERATURE REVIEW

KEMAL YAYLA, SERHAT BURMAOĞLU

612-617

MANAGING THE TRAFFIC OF COMPONENT PACKAGING BETWEEN A MAJOR AUTOMOTIVE MANUFACTURER AND ITS SUPPLIERS: THE PROCESS OF MOVING TO THE RFID PRACTICE

MEHMET AKANSEL, BETUL YAGMAHAN, ÖZGE IŞBARALI, SERAP TARKIN, MOUSTAFA MOLLA, IŞIL YURTOĞLU

618-628

GEOGRAPHICAL INFORMATION SYSTEM BASED OPTIMIZATION OF INVOICE CLERK ROUTE FOR ACCRUING

NEVRA AKBILEK 629-636

A NEW MIXED-INTEGER PROGRAMMING MODEL FOR STRATEGIC AND TACTICAL FLEET PLANNING PROBLEMS IN INTERMODAL TRANSPORTATION NETWORKS WITH A REAL LIFE APPLICATION

ADIL BAYKASOĞLU, KEMAL SUBULAN, NURHAN DUDAKL, A. SERDAR TAŞAN, M. CAN KAPLAN, MURAT TURAN

637-648

IMPACTS OF 3D PRINTING ON SUPPLY CHAIN MANAGEMENT CIHAN ÇETINKAYA, EREN ÖZCEYLAN

649-657

A MULTI-OBJECTIVE OPTIMIZATION MODEL FOR REVERSE SUPPLY CHAIN NETWORK DESIGN

SEVAL ENE, NURSEL ÖZTÜRK

658-668

DISCRETE PARTICLE SWARM OPTIMIZATION ALGORITHM FOR TRUCK DOOR ASSIGNMENT PROBLEM IN CROSSDOCKS

ILKER KÜÇÜKOĞLU, NURSEL ÖZTÜRK

669-678

IMPLICATIONS OF AN INSTITUTIONAL-BASED-VIEW ON THE SUSTAINABILITY OF THE REVERSE LOGISTICS NETWORK

CEYDA AKTAN 679-687

GOOGLE GLASS-WEARABLE DEVICES AND WAREHOUSING SYSTEM

SONGÜL AKSOY, BATUHAN KOCAOĞLU

688-696

IMPLEMENTATION OF THE WEARABLE TECHNOLOGY IN WAREHOUSE MANAGEMENT SYSTEMS

AYKUT KOYMEN, BATUHAN KOCAOGLU

697-709

PULL-OFF TABLE METHOD IN CAR SEQUENCING PROBLEMS AND AN EXAMPLE

MUSTAFA KOCABAŞ, NECATI KONYALI

710-717

OPERATIONS RESEARCH IN CMC A.TOMATIR, O.Y. SAATCIOGLU, S. ESMER

718-720

A RESEARCH ON CORPORATE SOCIAL RESPONSIBILITY PERCEPTIONS: ATAKO EXAMPLE

UMUT GÜLOĞLU, MEHMET MIMAN, KÖKSAL HAZIR, LINDA KÜÇÜK

721-730

BUILDING BLOCKS OF IRON SILK ROAD AND SUGGESTIONS FOR TURKEY

ÖZLEM KOÇTAŞ ÇOTUR, F. ONUR UYSAL

729-737

ENERGY EFFICIENCY ANAYLSIS:MERSIN FREE TRADE ZONE EXAMPLE

MEHMET MIMAN, KÖKSAL HAZIR, LINDA KÜÇÜK, EDVAR MUM

740-746

THE PRESENT AND FUTURE OF AIR TRANSPORT MARKET IN THE TOURISM DESTINATIONS: THE COMPARISON OF IZMIR AND ANTALYA BASED ON TIME SERIES FORECASTING MODEL

ILHAN ATIK, ÖMER BIYIKLI

747-758

NEW SERVICE DEVELOPMENT PROCESS IN INTERMODAL TRANSPORT: THE CASE OF TURKEY

CEMILE SOLAK FIŞKIN, ERSIN FIRAT AKGÜL, DURMUŞ ALI DEVECI

759-769

THE COMPETITIVENESS OF SERVICES OFFERED BY LINER SHIPPING COMPANIES BASED ON THEIR LOGISTICAL RESOURCES

NASSIBA LYOUSFI, GÜL DENKTAŞ ŞAKAR , SONER ESMER

770-776

A CONTENT ANALYSIS ON THE LOGISTICS AREA IN THE GRADUATE THESES WRITTEN IN TURKEY: 1996-2014 PERIOD

TEKIN ERDOĞAN, ÖMÜR YAŞAR SAATÇIOĞLU

777-788

14



A QUALITATIVE STUDY ON EXPLORING THE DETERMINANTS OF MARITIME LOGISTICS VALUE: A RELATIONSHIP MARKETING VIEW

HATICE AKPINAR, GÜL DENKTAŞ ŞAKAR

789-801

THE THIRD PARTY LOGISTICS FIRM SELECTION USING OF AHP-PROMETHEE METHODS

NEŞET BEDIR, EMIR HÜSEYIN ÖZDER, TAMER EREN

802-813

RISK CLASSIFICATION IN SUPPLY CHAIN MANAGEMENT MEHMET TANYAŞ, ARMAN SOYALP

814-827

THE ELECTRIC VEHICLE ROUTING PROBLEM: OUTLOOK AND RECHARGING STRATEGIES

MERVE KESKIN, BÜLENT ÇATAY

828-838

PRODUCT MIX DECISION MAKING IN TRANSPORTATION MANAGEMENT

UMMAN TUĞBA GÜRSOY, ÖZLEM AKÇAY KASAPOĞLU

839-846

EVALUATION OF VESSEL TRAFFIC IN ISTANBUL STRAIT ACCORDING TO VESSEL TYPES

OLGAY OKSAS

847-852

A FIX AND OPTIMIZE HEURISTIC FOR TRANSPORTATION PLANNING IN A SINGLE PRODUCER MULTI BUYER SYSTEM

MEHMET SERKAN TOKGOZ, KADIR ERTOGRAL

853-859

PERFORMANCE EVALUATION OF TURKISH E-GOVERNMENT WEBSITE IN TERMS OF QUALITY OF USER INTERFACE WITH AHP APPROACH

BURAK OCLU 860-870

KNOWLEDGE BASED APPROACH TO GRAY BOX NEW PRODUCT DEVELOPMENT

MEHMET FATIH ACAR, YAVUZ AGAN

871-878

770


October 22-23, 2014, Izmir, TURKIYE

THE COMPETITIVENESS OF SERVICES OFFERED BY LINER SHIPPING COMPANIES BASED ON

THEIR LOGISTICAL RESOURCES

Nassiba LYOUSFI203

, Gül DENKTAŞ ŞAKAR204

, Soner ESMER205

Abstract : Nowadays, the competition between ship owners is fierce and year after year, it can be heard about

the withdrawal of one of them from the business field to be absorbed by another. Each shipping company must

seek to increase its competitiveness and develop its competitive advantages to survive and to be competitive in the

business field. On one hand it needs to keep their eyes open to competitors, on the other hand ensuring the

satisfaction of customers, without forgetting the internal development of the society by its logistical resources.

This study essentially treats the competitiveness, the development of shipping companies and their logistical

resources (informational and equipment), which consists a cross-study to combine between the vision of the

company ‘the offer’ and customer’s vision ‘demand’ to analyse the need that exists and try to improve the offer on

the market in order to achieve a higher customer satisfaction. This study focus on both informational (ERP,

CRM,...) and equipment resources (containers, container terminals…) of liner shipping companies.

Keywords : Competitiveness, Information resources, Liner shipping , Logistical resources, Material resources.

The aim of the study: This study deals with the following research question:

RQ: How liner shipping companies can increase their competitiveness and develop their competitive

advantages to survive,exceed their competitors in the first place and to retain its customers in the second

place?

Method: primary data for this research has been mainly collected through interviews.

Conclusion: This study will evaluate the operations and logistics services provided in liner shipping

companies (CMA-CGM).

203 Graduate Student, Dokuz Eylul University, Graduate School of Social Sciences, Master’s program in Logistics Management, Izmir,

Turkey, [email protected] 204Associate Professor, Dokuz Eylul University, Faculty of Maritime, Department of Logistics Management, Izmir, Turkey,

[email protected] 205Associate Professor, Dokuz Eylul University, Faculty of Maritime, Department of Logistics Management, Izmir, Turkey,

[email protected]

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INTRODUCTION

Maritime transportation is the major conduit of international trade, About 90% of world trade, in terms of volume,

is transported on ocean going ships, which makes up 70% of world trade in terms of value (see Hoff- mann 2008,

p. 14). Maritime industry plays an important role in international freight. It can provide a cheap and high carrying

capacity conveyance for consumers. Therefore, it has a vital position in the transportation of particular goods,

such as crude oil and grains. Its disadvantage is that it needs longer transport time and its schedule is strongly

affected by the weather factors. To save costs and enhance competitiveness, current maritime logistics firms tend

to use largescaled ships and cooperative operation techniques. Moreover, current maritime customers care about

service quality more than the delivery price. Thus, it is necessary to build new logistics concepts in order to

increase service satisfaction.. The operation of maritime transport industry can be divided into three main types:

(1) Liner Shipping: The business is based on the same ships, routes, price, and regular voyages. (2) Tramp

Shipping: The characters of this kind of shipping are irregular transport price, unsteady transport routes, and

schedule. It usually delivers particular goods, such as Dry Bulk Cargo and crude oil. (3) Industry Shipping which

can ensure the supply of raw materials. This sometimes needs specialized containers, such as the high-pressure

containers for natural gas.

Liner vs. Tramp shipping:

Prior to addressing the matter concerning competition in liner shipping, we have preliminarily to understand what

is meant by liner shipping, which is one of the two modalities for the carriage of goods by sea, the other being

non-liner shipping, better known as “tramp” seaborne transportation of goods. Liner differs from tramp shipping

in several instances: in the first place, in liner services vessels are scheduled according to a given frequency of

calls at predeter mined specified ports along a given route, while in tramp shipping the service is not scheduled

and the entire vessel is normally chartered for a given voyage or for a period of time. Secondly, vessels used for

liner shipping also have quite different characteristics from other kinds of vessels: in particular, since

containerization has taken place, and has virtually replaced all other forms of transportation of goods in cargo

units, ships used in liner services are cellular container vessels, having different sizes and tonnages, and are

capable of carrying from a few hundred boxes up to several thousands. Hence, liner vessels are capable of

carrying a large variety of goods in small parcels whereas tramp vessels usually transport one and the same good

in large quantities, be it solid or liquid, as it happens with, respectively, bulkers and tankers. The capacity of liner

vessels to transport a large and variable number of goods in parcels or cargo units displays a third peculiarity of

liner services compared to tramp ones: as we have just pointed out, tramp vessels carry dry or bulk liquid cargo

(oil, ore); in contrast, goods moved in liner services are high-value ones, i.e. either manufactured or semi-

manufactured goods. Finally, substantially different are also the contractual terms accompanying liner transport

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vis-à-vis tramp shipping: in the former mode of transportation, the relationship between shippers and carriers is

regulated by standard printed forms of contracts (e.g. bills of lading or similar documents) whose terms and

conditions are directly prepared by carriers without any negotiation with their contractual counterparts, except as

regards tariffs. In tramp shipping, the trader normally charters and pays a negotiated rate for the whole ship, either

for a voyage or for a period of time. [1] Competition in Liner Shipping Francesco Munari.

What is Competitiveness?

For the company, competitiveness is the ability to provide products and services as or more effectively and

efficiently than the relevant competitors, it means the company’s ability to match or beat the world's best firms in

cost and quality of goods or services.

At the industry level, competitiveness is the ability of the nation's firms to achieve sustained success against (or

compared to) foreign competitors, again without protection or subsidies. . Competitiveness at the industry level is

often a better indicator of the economic health of the nation than competitiveness at the firm level. The success of

a single firm from the nation might be due to company-specific factors that are difficult or impossible to

reproduce. The success of several firms from the nation in an industry, on the other hand, is often evidence of

nation-specific factors that might be extended and improved.

For the nation, competitiveness means the ability of the nation's citizens to achieve a high and rising standard of

living. Competitiveness at the national level is measured by the level and growth of the nation's standard of living,

the level and growth of aggregate productivity, and the ability of the nation's firms to increase their penetration of

world markets through exports or foreign direct investment. [2] what is competitiveness? by Franziska Blunck

.publishing date: 26.06.2006)

THE COMPETITIVE ENVIRONMENT OF CMA-CGM:

A competitive environment is the number and types of companies against which a given business competes in its

industry .Also it refers to the dynamic external system in which a business competes and functions. The more

sellers of a similar product or service, the more competitive the environment in which you compete.

CMA- CGM group :

CMA CGM is the world’s third largest container shipping company. Today operating a fleet of more than 428

vessels, the Group serves over 400 ports around the world. With a presence on all continents and in 150 countries

through its network of 650 agencies, CMA CGM employs 18,000 people.

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The Group offers a complete range of activities including transport by sea, river and rail, handling facilities in port

as well as logistics on land. Our main objective: offer our customers all over the world a proactive and innovative

service combining quality and high performance with protection of the environment. [3] CMA CGM YOUR

SHIPPING EXPERT IN XXL CARGOES.

Logistical resources of CMA-CGM :

To provide their services worldwide and to cover the all 5 continents the group CMA-CGM is based on both

material and information resources . In parallel , there are the maritime networks of the CMA -CGM which

organize the global fleet to reach all world ports .

I – Information resources:

· ERP(Enterprise Resources Planning)

· CRM(Customer Relationship Management)

· SCMS(Supply Chain Management System)

· PDM(Product Data Management)

· EDI(Electronic Data Interchange)

The different types of information resources of CMA-CGM :

category System Utility

ERP

LARA

Line and Agent Real time

Application

Système d’exploitation Cotation

Booking

Liaison entre siège et agents

CRM DIVA Creating marketing reports and

transmission of customer ‘s information

Financial system OCEAN Application

Accounting

finance

Online system E-service Online Client Services for E-commerce

Website

www.cma-cgm.com Portal of CMA-CGM

Online business

INTRA E-Business and online business

relationships.

EDI Ø MIRA

Ø BADR

Ø PORTNET

Ø Communication between agents

Ø EDI for customs

Ø The link between shipping

agents and customs .

Figure 1.The different types of information resources of CMA-CGM [4] Compétitivité de l’offre de services des compagnies du transport maritime, et développement des avantages concurrentiels

basés sur les ressources logistiques.

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Information resources can facilitate communication between shipping agents and customers, and also between

CMA-CGM subsidiaries worldwide.

II-Material resources:

· Containers

· Container terminal

· Stock

· Average handling time

· Vehicle fleet

Material resources are considered as the core service of CMA-CGM , and without it

CMA-CGM cannot offer any of its services to customers.

category Function and utility number

Container ships Movement of containers in all the 5

continents

428 ships (world fleet)

Containers Potting of goods to facilitate

movement

1 486 962 containers (global

circulation )

Stock Satisfy the need of containers Fluctuating depending on demand

Terminals Ensure the loading and unloading

of container ships at docks

Presence Office or agency 605 agencies in 150 country

Figure2. Material resources of CMA-CGM

INTERVIEW WITH MR. ADNANE ESSEKARI :LOGISTICS COORDINATOR IN CMA-CGM –

MOROCCO:

1-What is the most difficult or challenging thing about running a shipping company as CMA-CGM?

As third international company operating in shipping, all efforts are concentrated to strengthening actual clients

and giving them a well satisfaction by offering them additional services more than maritime transportation, which

is insuring road transport service from their manufactory to the commercial port.

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Then on the other hand CMA CGM has a second objective, prospecting potential targets and wining their

confidence in what concerns importations and exportations.

2-What difference have you noticed between shipping in 1990 and How it is today in 2015?

We must recognize that this sector which occupied 90% of international trade and has developped in different

axes, like infrastructures those can be seen in a new ports built recently, Also a lot of expansions in the ports had

been done to support the big quantities of goods transported each week.

The difference can be seen also in the ships and crafts used to transport goods in its different kinds.

3-Where do you see CMA-CGM in 10 years?

We can say that this shipping actor, classified third at international level, can obtain a very important place

between the competitors, and can bring to the customers more services and satisfaction. Besides to that, CMA

CGM is a company which has a lot of relations with different actors, like the transit company, Taxation of public

administration, National agency of ports…So CMA CGM is not only thinking about the costumers, but also its

environment, and it looks to develop the administrative relations with all actors operating in the port, thing which

can help in developing the containers deadline treatment.

4-What do you suggest for small shipping companies which are starting their own work?

Try to determine the quantities that their customers want to send before communicating these to public

authorities, this action help to not wasting time by doing modifications at the last minutes, thing which is not

accepted by the port actors who need to know exactly the quantity that will be transported.

In addition to that in a first step, these companies don’t need to buy own ships, it can only rent them and after

having a certain autonomy, they can invest in such commercial operation.

CONCLUSION:

Shipping companies are companies that offer services, and provide satisfaction to their customers. This remains

difficult and complex because customer’s choices are based on a subjective criteria to choose a shipping company.

More so in a highly competitive market, there is a need for shipping companies to study and analyze the needs of

customers. In addition to this there is need to monitor all its competitors.

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Concerning CMA-CGM ,it has the necessary logistical resources to be as competitive as the first ranking shipping

companies (WAN HAI ,MAERSK ,..) since it can satisfy all customer’s needs thanks to the services it can offer in

the market . The most important thing is to combine between all available resources and use them in the right

time, the right place and look for opportunities to exploit in an optimal way .

REFERENCES

[1] Francesco Munari ,Competition in Liner Shipping, 31 March 2012

[2][ Franziska Blunck , ‘what is competitiveness?’ , 26.06.2006

[3]CMA CGM YOUR SHIPPING EXPERT IN XXL CARGOES, www.cma-cgm.com

[4]Ismail jaifer , Compétitivité de l’offre de services des compagnies du transport maritime, et développement des

avantages concurrentiels basés sur les ressources logistiques,2013

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