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HUMAN COMEDYMULTIMEDIA EXHIBITION

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TIME FLIESBOOK DESIGN

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08

CEOT SENGINDIE MAGAZINE

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10

14

POSTERPOSTER SERIES

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THE ERAILLUSTRATION

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TRIANGELGAME DESIGN

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21PACT CAMERAAPP PROMOTION

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24FROZENINSTALLATION ART

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27NOT BORNTHIS WAYMULTIMEDIA FASHION

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XINQI LU PORTFOLIO

HUMAN COMEDY

Visual identity for exhibition “Human comedy”, which explored how young people survive under social issues and gradually become the “lost generation”. As key visuals, multicolor portraits with distortion effect remind viewers the emotions and insecurity from modern youth.

2014.

MULTIMEDIA EXHIBITION

Insight

A growing number of young people are losing their human nature and personalities under social pressure.

MEDIA / GRAPHIC / EXPERIMENT

01

Concept

Inspiration

Using distorted facial expressions of seven youngsters to communi-

cate different stories, representing seven sections of this exhibition.

Seven Deadly Sin Glitch ArtFence Face Recognition

A Fence of“Human”

CoreIdea

Ele-ment

Ele-ment

Tech-nique

“人” is Human in Chinese Charater Pattern of The Visual System Pattern Screen Printing

HUMAN COMEDY

02


Photography Testing Sketch Simulation Shot Under Projector Distortion & Color Effect

Development

Image Process

Initial Sketch Develeoped Version Production of Banner Title Layout

Typographic

HUMAN COMEDY

03


Multicolor series of posters and postercards

Display and visual trailer in the exhibition space

Watch the trailer on vimeohttps://vimeo.com/142624794

HUMAN COMEDY

04


TRI

GAME DESIGN

Triangel is an online mobile shooter game designed for players who lived in a gloomy city. In this game, people are allowed to act like a hunter angel called ”Tri” to complete the task, including destroying those cosmopolitan cities in the world.

2014.

02

Inspiration

Three-point Elimination Game

Triangle

Trial Theme

Design Element{

According to the Book of Genesis and the Hebrew Bible, Sodom and Gomorrah were known as "cities of sin". In the Divine Judg-ment, God decided to send two angels to destroy them with fire and brimstone.

Background

05


Character

TRIANGEL

UI Design

Font System and Talent IconInterface Draft Final UI Element

TRIANGEL

Rough Draft Selected Plan Primary Form Evolutionary Form ( Speed, Damage, Accuracy )

06


Watch the promotion video on vimeo

https://vimeo.com/144005554

TRIANGEL

07


Inspired by Magritte《The Son of Man 》

Pact Camera App

Facebook

PACT COUPON

Coupon code: xxxx-xxxx-xxxx

E-Coupons

PackageTouch-point

Online Shop

APP PROMOTION

Pact Camera is not an app that considered selfie as main purposes. As a surprise, coffee beans will cover your face while taking normal pictures, which will make you feel refreshing and stimulating.

2015.

03

PACT CAMERA

Strategy

Inspiration

Create an camera app which can sync with Facebook to motivate consumers to taste Pact’s coffee while interacting with friends.

08


Watch the promotion video on vimeo

https://vimeo.com/122953654

09

PACT CAMERA MEDIA / GRAPHIC / EXPERIMENT

BOOK DESIGN04

TIME FLIES

Time Flies is an annual book published by MCU commercial design apartment. Inspired by the theme of "Time travel”, black hole elements and line pattern were used to evoke the depth of space. Traditional movable type printing also brought out a sensation of old era.

2015.

Client | MCU commercial design apartment

Inspiration

CaveAdventure

Worm-hole Timewrap

MovableTypographyTechnique

10


Development

Topography

Time Tunnel

Worm-hole

Depth

Concept

Time Flies is primarily based on the concept of time

travel, which not only shares student’s growth and

performance in the design apartment but also

focuses on oriental art and folk techniques from

Taiwan and Hong Kong.

In this group project, I am mainly in charge of VI,

cover design, content layout and poster design.

TIMETRAVEL

SundialWorn-hole

GravityTheory

DeepSpace

Clock

Sandglass

Orbits

TIME FLIES

11


Movable Type StampSketch Imagination Angular Version FlowLine Version

In terms of packaging, Time Flies was designed as a time capsule contain-

ing postcards, calendars and memos. With presents above, readers are

expected to explore the time of their lives more actively and joyfully.

Testing various layout, materials

and special printing techniques for

the cover.

Supervision and color correction in

the printing house.

Production

Image

Content ofTime Capsule { }

Wax Seal Calendar Postcard Memo

12

TIME FLIES MEDIA / GRAPHIC / EXPERIMENT

Special report aboutChinese tranditionalart techniques.

Final outcome of the book set.

13

TIME FLIES MEDIA / GRAPHIC / EXPERIMENT

INDIE MAGAZINE

CEOT SENG

An indie magazine project focused on Chinese floating population. With the concept "Urban Nomads”, life details and stories of migrant workers were collected and rearranged in the magazine. Ceot Seng is Cantonese for “flee to big cities”.

2015. Research

There is an increasing trend that more and more migrant workers are leaving their hometown to seek better opportunities in the first-tier cities.

5%

2000 2005 2010 2013

10%

20%

9.55%11.24%

16.48%18.01%

The proportion of floating population in China

05

14


Selected Plan

Nomads

Broken andincompletecity dreams

Symbolised “who you are”

Live stories and experi-ences

Collage Art Passport

Cantonese“Ceot Seng”

Initial Sketch Selected Version Final Version

Visa Stamp

Bitmap Graphic Collage Color Scheme

Image

Mother Tongue

CMYK

2090850

000

50

000

70

IndividualIdentity

出城 The word means people flee to big cities for better life when they were young.

Development

CEOT SENG

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Interviews of migrant workers and students were organised into special report and articles in the magazine.

E-zine on tablet devices.

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CEOT SENG MEDIA / GRAPHIC / EXPERIMENT

Rise is a poster which uses distinguishing features of goat to celebrate the year of goat in China.

Back to spring and For the rest of life are poster series to arouse people’s aware-ness of ecological environment.

POSTER SERIES

POSTER

In my opinion, poster is one of the most conve-nient and profound ways to convey visual impact in graphic design. Information or emotion can be communicated in a refined image without any explanation.

2013-15.

06

17


RISE

Initial Sketch Color Scheme Magenta has the same pronunciation as “goat” in Chinese

Poster design for celebrating the year of goat in China. In order to express the philosophy from Taoism, horns of the goat were illustrated in flowing lines with paper cutting technique to enhance the sense of layering.

Chinese Landscape Painting

Fog & Air

Philosophy of Taoism

Paper-cut Layer Effect

Development

POSTER

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BACK TO SPRING

Environment Tundra Climate

White Pollution Snow

Snow melts and spring would return

Moss is indicator plant for pollution

Eliminating white pollution and restoring the environmentShape of The World

Concept

3D Draft Modeling In Polyron Layouted the moss

and artificial snow

Shooting

Production

19

POSTER MEDIA / GRAPHIC / EXPERIMENT

FOR THE RESTOF LIFE

This is a series posters of WWF which coveys the disastrous impact of disafforestation by combining different images linked to forest ecology.

+

+

=

=

In order to show the texture of natural wood, wood engraving technique was utilized as image style in this series.

Concept

20

POSTER MEDIA / GRAPHIC / EXPERIMENT

ILLUSTRATION

THE ERA

From the 80s to now, the great majority of Hong Kong citizens witnessed the vicissitudes and tasted the sweets and bitters of life. This series of works not only implies the destiny of Hong Kong, but also references the calligraphy graffiti from a late renowned Hong Kong artist TsouChoi-Tsang who named himself as The King of Kowloon.

2014.

071980

1990

1997

2008

2014

Last Stage of The Kowloon Walled City

Joint Declaration

Prosperity

The Great Immigration

The Basic Law of Hong Kong

Financial Crisis

The Transfer of Sovereignty

“One Country, Two Systems”

Financial Tsunami

H3N2 Epidemic

Typhoon Disaster

The Hong Kong-Mainland

ConflictUmbrella

RevolutionOccupy Central

Research

21


Calligraphy graffiti from TsouChoi-Tsang

Painted on walls and public facilitiesCinnabar Ink

Symbolised the fate of the leading charater in the series.

Using wall-like texture to disinter the sense of history and tactile impression.

Storyboard

ElementDraft

ProcessingDetails

Wall-likeTexture

Inspiration Development

THE ERA

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The Kowloon Walled City: I was born in here.

The great immigration: I have seen countless planes, but I never have a chance to get on.

The transfer of sovereignty over Hong Kong: It’s the first time I realized that the word “country” has two ways to write.

The financial crisis: I lost everything, especially my hope.

The Hong Kong-Mainland conflict: Driving a red minibus across the city is now my daily job. I know where I came from, but I don’t know where to go.

1980

1990

1997

2008

2014

1980 1990 1997

20142008

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THE ERA MEDIA / GRAPHIC / EXPERIMENT

INSTALLATION ART

FROZEN

2014.

08

ProlongLifespan

LastWishes

Exproring the reasons why people want to extend thier lives after natural death.

At any moment, people may stand at the death’s door. Once people confront their ends, they will finally real-ize their unaccomplished intention and last wishes.

Frozen, the installation art, is an experiment to explore people’s attitude towards immortality and the methods of conserving their bodies from ancient to modern times, such as cryonics.

Liquid Nitrogen

BodyContainer

Cryonics

Dead Wood

Development of Body Preservation Form

Remains

Mummy

Inspiration

24


Mummies instruggling motion.

Frozen man wrapped in elas-tic fabric are walking into the “Last Wishes Tomb” .

Procedureof Immortality

Containerof Last Wishes

To invoke people’s thoughts about death, last wishes from my classmates and professors were collected and stored in the “liquid ni-trogen” Containers.

Idea & Draft

Production

Mummies to walking deads Container with last wishes and figurines

Sewing the mummies Testing the structure Spraying the models Display in exhibition

25

FROZEN MEDIA / GRAPHIC / EXPERIMENT

“I am convinced that it is not the fear of death, of our lives ending, that haunts our sleep so much as the fear that as far as the world is concerned, we might as well never have lived.”

Harold Kushner

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FROZEN MEDIA / GRAPHIC / EXPERIMENT

MULTIMEDIA FASHION

NOT BORNTHIS WAY

Aiming to express my understanding of the complex relationship between human and nature, Not Born This Way explores various environmen-tal-friendly materials to apply in fashion design.

2012.

09

Process

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Transparent leaf veins were selected to show body’s curve and the texture of skin. The combination of fabric and skin express the inseparable relationship be-tween human and nature.

Besides, inspired by crustaceans which have unique shelters to defend threats from outside, copper-colored wire is used to shape the framework of the jacket, cultivating the indifferent and me-tallic atmosphere of Industrial Revolu-tion.

NOT BORN THIS WAY

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