Date post: | 09-May-2015 |
Category: |
Presentations & Public Speaking |
Upload: | pocket-gamer-biz |
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Introduc)on to China Market
560
1,792
12,804
2012 2013 2014(est.) 2017(est.)
Unit: M USD
3,200
The Explosive Growth of China Mobile Gaming Market
Distribu)on and Payment Challenges
Developer
Players
More than 200 Android Channels
More than 20 Payment Channels
How to Publish Games in China?
Indies/Small Size Studios • Self Publish – Check the Box • Find a Publisher
Mid Size Companies • Self Publish – Hire Chinese + Budget • Find a Publisher
Large Corpora)ons • Self Publish – Build an Office in China • Find a Publisher
Why Need a Publisher?
Publishing on Android Channels Yourself
-‐ Bad Debit 5-‐10% of Grossing 100%
Other Costs
-‐ Payment Cost 30% of (Grossing-‐BD)
-‐ Channel Cost 30% of (Grossing-‐BD-‐Payment Cost)
• Localiza@on • SDK(s) Integra@on • Marke@ng • Opera@on
• Billing • Customer Services • IP Protec@ons • Mul@ple Channels
?%
Working With Publisher
500% +
Your Responsibility • Tech Support • Con@nue to Create Great Game!
100% +
-‐ Publisher Revenue Share
-‐ Bad Debit 5-‐10% of Grossing
-‐ Payment Cost 30% of (Grossing-‐BD)
-‐ Channel Cost 30% of (Grossing-‐BD-‐Payment Cost)
What to Ask?
• Publishing & Marke)ng Resources • Dedicated Opera)on Team • Localiza)on Plans
• Not just the language • Transparency
Deal Terms?
• Minimum Guarantee • Revenue Sharing • Milestones
Summary
Deal Terms? • China is a Complicated Market • Publisher is Important • Trustworthy Partner > Deal Terms
Who’s TalkWeb China Publisher for Global Mobile Game Developers:
Content Provider for Over 200 Mobile Gaming Channels:
Come and Meet Us at Our Booth!