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How to increase the value of your accommodation thanks to online booking

portals ?

By Jeffrey Messud

Who are we ?

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1. Chalet vs cottage vs apartment vs room 2. Airbnb 3. Booking 4. Expedia 5. Homeaway 6. Misterbnb 7. Agoda 8. Ostrovok 9. Flipkey

The tourism sector is experiencing its numerical revolution. Small accommodation structures understood this and keep multiplying on internet, particularly through the numerous platforms of online booking.

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Chalet vs cottage vs room

Chalet Cottage Apartment Room

Stay duration 4-7 nights 3-7 nights 2-6 nights 1-2 nights

Check in / check out yes and no yes and no yes and no no

Week / weekend price

yes and no yes and no yes and no no

Location rural area rural and urban area

rural and urban area

rural and urban area

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Airbnb

• Who it is ? Company created in August 2008 and based in San Francisco, California, Airbnb offers outstanding travel experiences, at all costs and in more than 34 000 cities and 190 countries.

• Who is it for ? Whether it is an apartment for one night, a castle for a week or a villa for one month, Airbnb is the easiest way to monetise an unoccupied place and increase its value towards millions of users.

Apartment

Villa

Cottage

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Airbnb

Price from 30 to 500 euros per night.

France is the second market for Airbnb. The French Airbnb hosts are using the most Airbnb.

Main conversion : cities and touristic places. Developing professional customer base.

Reminder : • Activate the function “instant

booking”. • You will multiply your conversion

rate by 3.

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Booking

Who is it ? Since 1996, Booking.com has been guaranteeing best prices for all accommodation types : small rooms and bed and breakfasts, B&B hotels, hostel, family apartments, exclusive luxury 5 stars suites…

The headquarters is based in Amsterdam, Netherlands. Priceline has been holding Booking.com since 2005.

Who is it for ? Booking.com is available in more than 40 languages, with an offer of 819 300 establishments in 220 countries and territories.

But also villas.com

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Booking

Apartment

Villa

Cottage

Room

- Shorter stays than on Airbnb. - Price from 50 to 200 euros per night

On villas.comOn booking.com

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Homeaway

Who it is ? HomeAway accompanies families and group of friends looking for ideal vacation rentals to live outstanding holiday experiences. Almost one million of vacation rentals’ ads in 190 countries !

Who is ir for ? Apartments, chalets, B&B, farms, cottages, houses and villas.

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Apartment Villa Cottage

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Misterbnb

Who it is ? Misterbnb aims at offering the best experience to the homosexual community.

Who is it for ? Apartments, shared rooms or simple rooms.

Apartement

Room

Ads’ distribution in France

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Misterbnb

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Agoda

Who is it ? Asian branch of the American group Priceline, Agoda is one of the hotels’ booking website which is experiencing the greater increase in the world. The online distributor is the hospitality specialist in the Asian-Pacific area.

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Agoda

Distribution of the inventory in France Selection criteria of research

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Ostrovok

Who it is ? Created in 2010 by Kirill Makharinsky and Serge Faguet, two former Google employees, the Russian platform of hotel bookings Ostrovok just raised 12 million dollars. Ostrovok.ru is the sole booking platform in Russia. They are part of the Russian Union and the Travel Industry. Today, they have more than 400 000 hotels all around the world.

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Ostrovok

Selection criteria of research

Apartment

Room

Selection criteria of research

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Flipkey

Who is it ? FlipKey is a company belonging to the online booking agency TripAdvisor. They have 300.000 vacation houses and rooms located in more than 11 000 worldwide cities, and also the biggest collection of customer opinions and pictures of the industry.

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Flipkey

Apartment

Villa

Cottage

Room

Ads’ distribution in France

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OTAs’ ranking

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OTAs’ ranking

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OTAs’ ranking

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Metasearch

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To read !

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Webinar to come