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WhoXotox "Award Winning Agency"is a branding and design focused company operating for 6 yearsof success and creative work serving over 100 clients spread in8 countries: Jordan, KSA, Qatar, UAE, Iraq, Lebanon, Nigeria, and the UK.
The company is keen to maintain a personal and customized relationship with each and every client.
Upon participating in the Jordan Advertising Award for the first timein 2009, Xotox won the Golden Award for the "Corporate & Public Service Literature" category.
What A brand is the identity of the product, service, or business. It cantake many forms, including a name, sign, symbol, color combinationor slogan.
The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.
Hence, branding is selecting and blending tangible and intangible attributes to differentiate the product, service or corporation in an attractive, meaningful and compelling way.
The company has four main departments: The Marketing Department, Department of Creative Art, Department of Web Development, and Department of Content Development.
Our departments generate a wide variety of services such as: brand audit and research, brand focusing and strategy, corporate identity and design, print media, and digital and interactive web design.
Xotox is specialized in completebranding and marketing solutions.
Talents
on
With our professional talents on board,Xotox tells your company’s unique story using professional writing, striking imagery, and state-of-the-art technology.
We start by getting to know the style of your company as well as your particular goals for the project.
Then, we start painting the whole picture using the technical speci�cations as parameters and the idea as a template in order to come up with the most striking and effective result one can ever get.
who would simply try to make a big splashy picture forgetting the time-honored principles which truly craft a well-made piece, Xotox uses the classic principles to ensure not only that your project is eye-catching but also tasteful and re�ned.
Simply, Xotox understands how the eye works-what pleases it, what attracts it, and what intrigues it.
At Xotox, we completely respect the humanity of women and totally reject abusing them so that they become cheap pieces of commodity used brutally to promote products and services.
Unlike the amateur companies,
onWhat
ServicesMarketing Services:• B2B/B2C marketing • Media / marketing research, planning, consulting, and purchasing • Advertisements for print (brochures, mailers, newspapers, magazines, etc.) • Advertisements for media (radio, television, internet, billboards, indoor/outdoor signs, etc.) • Direct advertising services (physical mail, email, and cell phone campaigns) • New product launches / campaigns • Special promotions / event planning
Corporate Identity Services:• Naming/Branding • Logo Design/Development • Company Forms/Stationary
Graphic Design Services:• Theme / Concept Development• Logo Design • Newspaper / Magazine Ads • Postcards • Flyers • Posters • Brochures • Catalogs • Corporate Presentations / Annual Reports • Book / Magazine Covers • Packaging
Promotional Writing Services(Arabic / English):• Corporate / strategic communication development • Meeting planning and presentations • Copywriting for brochures, catalogs, etc. • Promotional writing for websites, advertising campaigns, etc. • Press releases / company newsletters • Public / media relations • Publicity campaigns • Media / marketing kits
Web Services:Online Presence:
• Online Branding• Website Structure, Design and Development
Search Engine Marketing:• (PPC) Pay-Per Click Campaigns• (SEO) Search Engine Optimization/through
Content Management
Social Media Marketing:• (CPC) Cost Per Click• Ad campaigns
Social Network Marketing:• Viral Marketing• FLinT Customized Services (Facebook, LinkedIn, &
Twitter)
Email Marketing
Mobile Applications
Studies
"Great achievements require great ideas"BackgroundHayat FM radio station, a model example in the �eld of committed, community-oriented radio broadcasting, wanted to celebrate its second anniversary that falls on February 13, 2008.
The ChallengeOur talented team came up with the idea of a giant campaign for this important occasion keeping in mind that we want to present the station using its effective image known to the community and the position it occupies inside its listeners' hearts…
Xotox in actionThe solution was by organizing a community campaign that our team called: Two years of life-a life for the Jordanian babies…. The campaign aimed at paying all the childbirth costs during that day in a number of private hospitals (which sponsored the campaign) in addition to a gift box giveaway that contains a number of special gifts for the mothers and the infants as well.
Splendid Results • A lot of companies were ready to sponsor the campaign.• A lot of people asked for the freebie gift box.• The campaign is to be held every year.• Many mothers hope to give birth to their babies in Feb 13.• 25 infants where named Hayat.
HayatHayat
Babies
“If the wind will not serve,take to the oars.”Background
KPMG Jordan, member �rm of KPMG international offering audit, tax and
�nancial advisory services, rented an old tower building to house its of�ces
in Amman. The interior decoration was distinguished with its wooden
touches from the seventies. The client wanted to project the Levantine
atmosphere and add the touch of the region's economic system over the
place.
The Challenge
The challenge was to present the company in a way that protects its
originality and boasts its king-size work worldwide. It was very crucial to
make balance between the company’s internationality, the Levantine
creativity in terms of �nancial transactions and market morality that the
company adopts, and the historical heritage of economy in the region
where KPMG Jordan operates.
KPMGRecent Access to the Jordanian Market!
Xotox in action
Our team tackled this branding challenge by means of an interior design
solution. The idea was to decorate the company’s of�ces with illustrations
inspired by a combination of the history of the world economic regime and
the history of this region. We have chosen a classic style to be in harmony
with the old building and the type of the deep-rooted wooden interior
decorations. All the objects of the illustrations were taken from reliefs and
images on ancient coins and banknotes, simply because each relief/image
has its own deep-rooted, historical story. This is meant to give an indication
of the deep-rooted success of the company.
Splendid Results
Our solution has given KPMG Jordan a distinguished identity that
celebrates the company’s historical success within the Levantine context,
where we, at Xotox, have attached the company’s �nancial activities to the
region it operates within.
Recent Access to the Jordanian Market!
"Drive thy business or it will drive thee"
Background
ABC, part of the global Nuqul group, is specialized in producing school
notebooks under the trade name of "Note" for all age groups. ABC's
notebooks are known for their high quality not only in Jordan but in the
Arab world as a whole, especially in the Gulf region. Their sales stood on
top among all the competitors for a long period of time. They have been
working with another advertising agency but �nally shifted to Xotox for its
signi�cant marketing solutions.
The Challenge
After some strong competitors entered into the market with more or less
the same degree of quality, the purchase decision became dependant on
the cover's look by 95%. There, ABC's sales dropped down significantly for
two years in a row. The challenge was to handle that changeable market
which was dif�cult to guess in terms of its hard-to-follow tastes, not to
mention the interruption occurring in the purchasing decision by the family
and friends of the end user (i.e. the student). We should not forget that the
success is dependent on the increase of the volume of sales.
Declination in Sales!ABC
Xotox in action
After holding a number of meetings and citing some intensive
observations on the case, the highly-quali�ed team at Xotox conducted a
�eld research that covered the following market sectors:
1. Bookshops (sale outlet).
2. University students.
3. Teachers and faculty members.
4. Parents.
5. School pupils of different ages.
Then, we were able to unfold the designing weaknesses and solve them.
The outputs were divided into the following categories by age groups:
1. A category that we called "Exercise" (directed to students up to Sixth graders).
2. A category that we called "College" (teens).
3. A category that we called "University" (university students).
4. A category that brings together categories 1 & 2; we called it "Drawing".
Splendid Results
The sales at ABC have witnessed a significant increase since then.
ABC
"If you want to do something, do it perfectly or don not do it at all."
Background
Serage for printing services, one of the few Jordanian companies that see
to the "after printing services", handles luxurious paper bags. Most of the
printing press companies in Jordan deal with Serage for adding printing
effects on their materials for quality and beauty purposes.
The Challenge
The dif�culty of such service lies in the fact that it is not enough to
demonstrate it visually using a website or brochure. Hence, all of the then
previous efforts have almost failed in increasing the volume of sales, not to
mention that they found it dif�cult to convince their clients (i.e. the printing
press companies) to add these effects on their printed materials using the
then existing demonstration tools.
Xotox won the Golden Award in "The Jordan Advertising Award" for this solution
Serage for "after printing services":Declination in market demand due toweakness in product demonstration
Sera
Serage for "after printing services":Declination in market demand due toweakness in product demonstration
geXotox in action
Our creative team worked on solving this problem; the team decided to
create a booklet, which clearly highlights all the "after printing services"
through adding the "touch" feature to the existing "visual" feature. The
team has also worked on getting an image for each product or "printing
effect" to add the "feeling" feature to the previous two features.
Other aspects of the solution:
• At a later stage, our team has developed a website that highlights the
visual feeling. This was an extra challenge where our team has met
successfully.
• Our creative images were magnificently fashionable.
Splendid Results
Volumes of sales increased signi�cantly.
“Rather than thinking 'if and when', start doing, take action, stop talking about 'if and when'”
Background
Among the most difficult challenges that we handle when we deal
with committed companies is the lack in their promotional
experience and general taste. This negatively affects the general
taste of their target audience who, at this point, starts to have
doubts about the professionalism of those companies when
compared to the other professional companies in the market.
The Challenge
The national campaign has encountered a difficult challenge
represented by being the one and only Arab campaign confronting
the Zionist professional international counter-campaigns spread
throughout the whole world.
The National Campaign Celebrating al-Quds Capital of Arab Culture for 2009:The General Taste for the Target Audience and Clients
Al
Xotox in action
As we consider ourselves partners to our clients, we have stood up
for them and helped the campaign to insure the quality of the output.
We have devised a set of rules for the visual outputs to make each
element standing on its own and protect the visual identity for the
campaign as a whole. The campaign has covered a wide variety of
events and activities that exceeded 20 activities during a period of 9
months. These activities covered an electronic campaign (such as
the website, blogs, virtual or cyber communities on the web, and
banners); mass meetings; a solidarity campaign for al-Quds;
seasonal and community activities; specialized courses; Islamic
songs; marches; some campaign-related products such as bags,
T-shirts, and medals sold inside the Maqdisi shop; Maqdisi software;
books on al-Quds and its holy sites; a variety of encyclopedias; and
paintings. We have used a variety of advertizing techniques
included, but were not limited to, street banners…
Splendid Results
The campaign succeeded to convey its message in an obvious way
in spite of the dreadful counter-campaigns.
Reservations
Many other ideas did not �nd their way to the campaign like entering
the Guinness Book of Records for the biggest number of
participants in the form of a big mural by using a photograph taken
for the participants.
Arwa New Concept Arwa Printing House, a deep-rooted printing company in the Jordanian
market, demanded a new concept that combines their long history in the
industry with the fact that they own the latest technologies and most
advanced German printing machines in the Middle East.
Our solution came in the form of an abstract interior design idea
representing the timeline of printing and publishing, starting from the
primitive printing techniques up to the latest technologies in the industry.
Arwa
Printing
Printing
“Create your own visual style...let it be unique for yourself andyet identi�able for others.”NamingA well-crafted name is the guardian of any successful brand. It should re�ect all aspects the brand stands for; customer experience, market insights, strategic thinking and creativity.
SloganeeringWell-designed slogans have a very strong impact on your target audience. Thus, a striking, memorable slogans could help your business stand strong.
We have successfully crafted brand names/slogans for many well-established business brands in the region.
Naming Creative Writing Cases & Naming
O minus
Archwood
Waseela integratedtelecommunication solutions.
The Group:The Scheme, The Canal,The Firm, The Story
SASCOM
Q light
Client Hayat Fm Umra campaign
Lebanese snacks restaurant
Marketing Agency
Architectural Woodwork
Intergrated Telecommunication Solutions
A group of Media-related Companies
Petrochemicals and construction materials manufacturer
Film making company
Sloganeering
Business never waites.
Building as literiture.
Grow it your way.
Safe landing
Function Osool Training & Consulting
Arwa printing press
ABC for Of�ce
Babel Contracting co.
Nora Gardens
Real Estate Ad Concept
BAA
ABABC4Of�ce Logo & sloganABC 4Of�ce, a Jordanian Of�ce Products Supplier, wanted a logo that re�ects the company’s activities and expresses the high speed of delivery on the one hand and the ef�ciency of their supply system on the other. Thus, our creative team provided them with a combination of a showy, yet simple logo and slogan that made it easy to tell a big portion of the company’s story.
C
BAABunatulghad's Bilingual Mediumof Instruction
At the beginning of the academic year, Bunatulghad Schools (bilingual schools with an Islamic educational background) wanted to inform the audience about the schools’ strength in terms of their bilingual medium of instruction. We have tackled this challenge by using �gurative images that express dualism in terms of learning, teaching, and work.
Universal Paints Poster “ local market campaign “
The audience targeted by Universal Paints consists primarily of painters and small contractors, the most majority of whom are illiterate. Thus, such a sector needs simple, direct marketing messages in the colloquial language. To solve the problem, we have created some simple posters and brochures and targeted the places where those workers gather in order to tell them about the buyer’s gift (a painting tool kit).
Universal
Universal Paints New ProductA Universal Paints new product was made for distribute in Europe. The product required a suitable label in order to get good sales �gures. Our creative team came up with this label that best suits such products, which are used by ordinary citizens and not only painters compared to the Arab world. We focused on producing a logo that is close to the heart plus an attractive, elegant design as the new paint is to be used in the pre-painting stage to protect wooden materials; it is a paint that the housewife could easily use.
Universal
SehaSeha Marketing KitA portfolio that showcases Seha TV Network in order to promote the company for sponsorship purposes. Our team created a fascinating marketing kit that is so powerful to stop and make people think: This Company is worth looking at! This was done by a costly set of materials using muted gray for the outside and vibrant natural green for the inside.
Seha AdsSeha TV Network, a healthcare TV channel, wanted an advertisement that re�ects the idea of a life full of health and happiness with Seha. Our team came up with this idea, where circularity refers to the life cycle and the natural green color to the green, clear nature.
Problem solved!
Seha
IzhiIZhiman's Healthy CupWe recommended IZhiman's coffee, a 100-year-old coffee supplier, to pass a message that its coffee is free from harmful gases that result from roasting and grinding of the coffee beans. This thing was possible by means of the latest technologies and up-to-date equipment that the IZhiman's facility has.
Our creative designers tackled this by creating the “healthy cup” idea, where a heart forms at the surface of the coffee to indicate a healthy, happy life.
Some explanation about the facility was provided at the bottom. We have chosen some soft, elegant colors in order to refer to the deep roots of the clients.
Izheman
Strengthening customer relations and staying close to clients. As the World Wide Web represents one of the most reliable gates to success in business nowadays, GCE wanted to stay updated and become even closer to their clients in the Jordanian market as well as the regional market.Xotox made it possible for GCE to launch their new electronic gate: (www.gce.com.jo). This new service makes it easier for the clients to stay in touch with any new products or services that the company provides. It also represents a channel of communication betweenthe company and its clients.
GCEWebsite
This gigantic website was executed on schedule by our talents on board.
Que is a cartoon character that we created for GCE,
a Jordanian company specialized in electronics. We thought about this solution on the ground that attaching the company’s slogan with a cartoon character could maximize the loyalty of the customers for the company. This also could strengthen the ties between the consumer and the company through such a lovely cartoon character. This new advertising character will convey the message that the company is not only a service provider but also a reliable source of useful information as Que will pass a new piece of information related to the world of technology on a weekly basis. Such a solution goes in harmony with the company’s general attitude, where GCE is a professional voice in the world of technology in Jordan since 1985.
Character
May
Que
MayMayar Schools Ad“Mayar Schools are not opening this year”, a rumor that spread in the community. Such a rumor has catastrophic impacts on the number of registered students, and this is too bad for the schools’ administration. Xotox's answer was in this ad which refutes the rumor and con�rms the
�ve features of the students of Mayar (The Sea Star).
Corporate Pro�le
Babel Contracting Co., a well-established construction and contracting company in the Jordanian market, woke up to the reality that it will not be able to survive in the market without a well-developed corporate identity. Therefore, they came to us for an integrated marketing solution. Our �rst action was by developing their corporate pro�le, which represents a key component to the company's success, as it provides any potential client with basic information about the company and its delivered projects. Several meetings were arranged between our account executives, copywriting team, and Babel's administration team in order to gather all the required data and build a structure for the pro�le. Afterwards, our copywriting team developed a draft and sent it to the client for feedback, amended the draft as per the client's feedback, and produced the �nal copy of the CP. Our creative designers handled the copy and produced it in a well-developed, high-class end-user product.
Bab Contracting
The
The Group Logo Design The Group, a mass communication group combining four daughter �rms, wanted a logo representing the whole group as well as a separate logo for each daughter �rm in a way that all the logos relate to the mother company logo. Our creative team came up with the idea of a pyramid-shape logo representing the group as a whole. The logo consists of four logos that represent the four daughter companies. The group's logo is made up by combining the four separate logos in a way that (1) represents the activities of each one of the daughter companies and (2) show the strong connection between the four companies and their mother company; the Group.Xotox takes pride in naming all the Group's daughter companies.
Osool
OsoOsool trraining plan 2010
Jordan
RebrandingAfterBefore AfterBeforeRebranding Cases
Rebranding is the creation of a new name, term, symbol, design, or a combination of them for an established brand with the intention of developing a di�erentiated (new) position in the mind of stakeholders and competitors. Xotox helped rebranded many businesses that later on achieved signi�cant success and high pro�ts.
AFTER PRINTING SERVICES
OrientInternacionalImp. Exp. Ltda.
INTRENATIONAL HOLDING
Home Of Logo DesignXotox,
Our Clie
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KSA- 1st paintball - Abu Ali - Al-Eid Stables - Alitco - AMASA - Archwood - Bishil - Decor & more - Floor & moor - Islamic Press League- Jura contracting - Jura holding - Nora gardens - Sascom - Seha mall - Seha TV - Story Media - The Group mass communication - Wistarea world
IRAQ- Al-Tafaweq - Ard Al-‘Ataa- Fire King - Future City - Haditha Tower - Lagash - Tawasul
LEBANON- Al-zaytonah Studies Center - Al-quds International Institution
QATAR- Q-square - Sahab - Smart Brains
UAE- Al Fursan Food Stuff - Al Ghurair Commodities- Al-Fursan - Amoun- Gulf Dura - Mobasher Press - Prestige - Waseela
UK
- Arab International Campaign For The Construction Of Gaza- Oig
NIGERIA- Zabtex
JORDAN- ABC 4 Of�ce - Ahment altarawneh co- Al-Quds Forum- Alseraj al-Muneer - Aman - Amlak - Arwa- Asronyeh - BAA Bunat al-Ghad Academy - Babel- Beth Press- Children World- Civil Campaign for Celebrating AL-QUDS as the Arab Capital of Culture- Dar al-Idara - Dar al-Safwah- DB International - Fact- Finvo - Food City
- Food Time- GCE- Geracia- Hajjer- Hayat Mall- ICDL- Injaz - Investment House - Izhiman Coffee - JCS - Jo NAV - Jordan Chalk- Jordanian Engineers Association- Juman for Educational Investment- Juton - K&F - KPMG - Ma'ani - MAP Architecture- Mayar Schools- Mirsalcom
- Nawras Media - NMC New Media Center- Nuql Group- Obaido - Osool Training - Prestige travel - Q-light - Rahati - Saife contracting - Sajeh Snacks Restaurant- Sarh - Serage - Shatha TV - Sho'a'a Training- Tamdean- Tandoor- Tazaj – Restorant (MENA)- UNICEF - Universal Kitchen- Universal Paints- World Plastic- Zarqa' University
Thank You
Jordan
Tel. +962 6 55 41 848Fax. +962 6 55 41 847
P.O.Box 5708 Amman11953 Jordan
KSA
Tel1. +966 1 4742002 Tel2. +966 1 4797770
Fax. +966 1 4748222 P.O.Box 878 Riyadh 11323
