TM
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore and Symphonyare trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack,ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a Package, Processor Expert, QorIQQonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarksof Freescale Semiconductor, Inc. All other product or service names are the propertyof their respective owners. © 2011 Freescale Semiconductor, Inc.
Xx June 2011Xx June 2011
TM
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.
22
242 Million
The number of tablets sold in 2010
The tablet market forecast in 2015
TM
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.
3
USUS -- Tablets outsell Notebooks by 2013Tablets outsell Notebooks by 2013
3
Forrester Research Jan 20011
TM
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.
4
• > $600 vs. desired $300Price
• Immature ChannelPlacement
• Poor training & advertisingPromotion
Product • Honeycomb vs. iOS
TM
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.
5
General purposeGeneral purposePrinterPrinterHome multimediaHome multimediaeReaderseReaderseLearningeLearningGamingGamingRuggedized/IndustrialRuggedized/IndustrialBusiness productivityBusiness productivityMedicalMedicalChildren’sChildren’sAuto infotainmentAuto infotainmentEnterprise VOIPEnterprise VOIPMedia phonesMedia phonesSmart monitorsSmart monitorsAppliance displaysAppliance displays
SegmentIntroduction
Value (Traditional)Segmentation
SegmentationProliferation/Maturity
Today Longer Term
Good, Better, BestGood, Better, Best
Small, Medium,Small, Medium,Large Form FactorsLarge Form Factors
Price SegmentsPrice Segments
Near Term
TM
• Breadth of Applications
• Platform Scalability & Flexibility
• Simplified Solutions Development
Target Markets
Medical Smartphones,Smartbooks
& Tablets
Industrial
Automotive
eReaders
ConnectedDisplays
i.MX Platforms:i.MX Platforms: Your Interface to the WorldYour Interface to the Worldi.MX Platforms:i.MX Platforms: Your Interface to the WorldYour Interface to the World
TM
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.
7 7
TM
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.
8 8
TM
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.
9 9
• On-the-go Experience• One handed operation• 7” form factor
• ‘On-the-couch’ Experience• Two handed operation• 10” form factor
TM
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.
10 10
TM
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.
11 11
Do we need storage in a TabletDo we need storage in a Tablet
We have been here before• WebPad: 1999-2001• Smart Displays 2002-2003• All descended from the 1995 Zeith CruisePad
Thin Clients in the consumer market = 100% failure• Chromebooks are the latest attempt
TM
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.
12
12
Gaming – Sony Xperia Play
Color E-ReaderSharp Galapagos
Home InfotainmentOrange Tabee
ValueDreambook -Synrgic
TM
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.
13
13
Archos G9: Flash or HDD
TM
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.
14
14
Seagate GoFlax satellite Mobile Wireless Storage HDD
TM
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.
15
“Everyone in the company will want a tablet…… except the IT manager.”
TM
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.
16
1. E-mails
2. Presentations
3. PIM (calendar contacts etc)
4. Take notes
5. Prepare and modify powerpoints
6. Business applications (CRM/ERP)
7. Conferencing and Collaborating
8. Web surf (articles and videos)
%
TM
17
TM
18
TM
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.
19
19
Tele healthSonomda Pomdevices
CorporateCius – Cisco
EducationEfika Smartbook- Genesi
Small Biz to CorporateHP TouchPad & Dell Streak
GovertmentOzing Tablet
Playbook – RIM
TM
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.
20
20
TM
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