Xyo App Search Report USA July 2013 - How users search for iPhone, iPad, Google Play (Android),...

xyo.netApp SearchUSA July 2013

Welcome to the 1st edition of Xyo’s App Search Report

USA July 2013SummaryApp Search

MetricsApp Genre

Competition IndexASO 101 for Developers

At the last Google I/O Ankit Jain, Head of Search and Discovery for Google Play, disclosed that “for the average app, search actually makes up the vast majority of installs.” He went on to describe two kinds of search queries - “categorical” and “navigational”.

“Categorical” queries describe “app genres” such as “train schedules” or “multiplayer” games. “Navigational” queries refer to “app titles” such as “Angry Birds”, “Hotel Tonight” or “Beautylish.”

It was the first time an official from the big app stores disclosed any relevant data on user app search behavior.

Yet, so while the importance of app search as part of app discovery bas been established, there’s hardly any publicly available data beyond Jain’s statement. Appbrain shares a small amount of its search terms while in the past Chomp was sharing its data. So, there’s only little actionable know-how for app marketers to drive their data-driven app marketing.

With this report series we aim to change that.

Also, we at Xyo have the mission to empower an app search that goes beyond today’s status quo of top 25 charts and editorials. Currently app stores put “top free”, “top paid” and “top grossing” charts front and center in the design of the stores, creating a winner-takes-all effect for the top apps. In contrast, Xyo is built on best-in-class technology that enables the discovery of a long-tail of apps. With this report we also want to help the long-tail of indie developers by being transparent about our search queries and helping them to use this know-how to their advantage.

http://livepage.apple.com/

http://livepage.apple.com/

http://www.slideshare.net/ChompInc




Competition among most app genres is harder on iPhone than on Android

Back in December 2011 we already reported that Android is for apps and iPhone is for games. If anything, this is even more true today. An apples to apples comparison of slides 32 and 36 shows significantly lower user audiences for the US top 10 app genres on iPhone compared to those on Android.

Is gaming on iPhone vs iPad not as different as hoped?

Many in the gaming industry hope for a demand for genre-specific titles for tablet devices, specifically the iPad. But is there an appetite for new game genres on iPad? We continue to see little evidence in our search traffic that it is. Users query for nearly the same game interests on iPad as they do on iPhone, with one caveat: On iPad there’s a lean towards games for a “kids” audience. Cooking Games, Quest and Mystery and Learning Games for Kids continue to be among the most searched game interests in the US on Xyo. See pages 14 & 16 for a comparison.

App Search ReportStory lines from looking at what apps people search for on Xyo

VS

VS


MetricsApp Genre


Windows Phone App Store Search Optimization is not worth the effort, yet

We at Xyo are excited about the long-term prospects of Windows Phone as documented by www.xyo.net/lumia. Yet, for now, we would advise WP developers not to spend too much time optimizing their apps for app search. As seen on pages 37 & 38, despite the relatively small amount of apps on WP the competition among app genres in the US is generally too high for developers to see much value added through ASO.

http://gigaom.com/2011/12/22/iphone-is-for-games-android-is-for-other-apps/

http://gigaom.com/2011/12/22/iphone-is-for-games-android-is-for-other-apps/

http://www.xyo.net/lumia

http://www.xyo.net/lumia

Competition - Average user audience for apps of a specific app genre on

App Usage Metrics - How can developers benefit from the two query types that dominate app search?

1. App Title queries. Developers can piggyback off the search traffic for certain leading apps. We show the top queried apps and related apps that benefit from these apps on Xyo. 2. App Interest queries. Currently there’s no transparency on which app genres are most searched for across platforms. We show the top queried app interests for each platform on Xyo as well as related app interests users are exploring from there.

In which app genre can developers expect the highest competition? As a benchmark, what average audience size can they expect for apps of a specific app genre? On Xyo the traffic among the different app genres is more or less evenly split. In todays’ app stores it’s impossible to get significant exposure for many app genres. We highlight some of the app interests developers can benefit most and least from on iOS, Android & WP.

App Search Report Overview

Optimize the wording in your app for specific app titles or app interests.

For app title traffic, benchmark your app on a category leader (specifically on Google Play).

For app interest traffic, be creative - include words that are related to a genre.

There are app genres out there where it pays to do ASO, and others where it doesn’t.

! Developer? View some related hands-on advice inASO 101 for Developers

3

4

1

2


MetricsApp Genre


App Search ReportResources for ASO


MetricsApp Genre


! Developer? View some related hands-on advice inASO 101 for Developers

3. Google on App Discovery in Google Playhttp://www.youtube.com/watch?v=5Od2SuL2igA

1) Get the “Designed for Tablets” Designation(29:28)

2) Ensure Helpful Web Anchors(30:40) Have bloggers put “link juice” in the article by putting something interesting in those articles linking to your app.

3) Avoid Common Mistakes(31:04) Choose app names carefully, use targeting expressions on the developer console and give the correct developer URL, if one exists.

4) Use a Smaller APK (32:49)

5) Create a Viral Loop (33:34)Have users review and rate apps. Use Google Plus Recommendations API to allow users to +1 an app from within your app. Integrate with Google Play’s game services.

1. Cheat Sheets & To Do Lists@Apptamin has compiled a cheat sheet to downloadhttp://www.apptamin.com/ASO_Cheat_Sheet.pdf

@Sensortower has put a to do list on iPhone and iPad marketing onlinehttps://sensortower.com/iphone-app-marketing

@Searchmanseo has compiled top 10 developer tipshttp://www.slideshare.net/searchmanseo/top-10-developer-tips-mobile-seo-in-apples-app-store-i-phone-ipad-ios7-infographic-by-searchmancom

2. General SEO GuidesBy @Appcodeshttp://www.slideshare.net/kolinko/appcodes-app-store-marketing-toolbox-11535165

By @Mobiledevhqhttp://moz.com/blog/app-store-seo-the-inbound-marketers-guide-to-mobile

By @Xyohttp://www.slideshare.net/xyologic/xyo-appsearchoptimisationforcasualconnect

@Gabrielmachuret’S ASO coursehttps://www.udemy.com/app-store-optimization/

5

6

7

http://www.youtube.com/watch?v=5Od2SuL2igA

http://www.youtube.com/watch?v=5Od2SuL2igA

http://www.apptamin.com/ASO_Cheat_Sheet.pdf

http://www.apptamin.com/ASO_Cheat_Sheet.pdf

https://sensortower.com/iphone-app-marketing

https://sensortower.com/iphone-app-marketing

http://www.slideshare.net/searchmanseo/top-10-developer-tips-mobile-seo-in-apples-app-store-i-phone-ipad-ios7-infographic-by-searchmancom




http://www.slideshare.net/kolinko/appcodes-app-store-marketing-toolbox-11535165




http://moz.com/blog/app-store-seo-the-inbound-marketers-guide-to-mobile

http://moz.com/blog/app-store-seo-the-inbound-marketers-guide-to-mobile

http://www.slideshare.net/xyologic/xyo-appsearchoptimisationforcasualconnect

http://www.slideshare.net/xyologic/xyo-appsearchoptimisationforcasualconnect

https://www.udemy.com/app-store-optimization/

https://www.udemy.com/app-store-optimization/

App Search Metrics

On Xyo, 30% of users who look up a specific app like “Angry Birds” go on to install an app. The majority of them, though, already have that app already installed and really want more games that are “similar” and “as good” as Angry Birds. Hence they go on to install up to 3 “related apps”.

BackgroundNavigational = App Title Queries on Xyo

Most users who type “Angry Birds” go on to download “related games” like “Fruit Ninja Free”, “5 Vikings”, and “Angry Birds Space”


MetricsApp Genre


When they submit their apps to app stores, developers are manually categorizing their apps into a few pre-defined native app categories. But they don’t work as they are too general and are not well integrated into the app store user experiences. In contrast, we classify apps with our probabilistic topic modeling algorithms that identify hundreds of “app interests” that really exist. The effect: On Xyo all app interest queries get exposure. It turns out users want to download many more types of apps - once you let them know that they exist.

BackgroundCategorical = App Interest Queries on Xyo

Xyo gives hundreds of app interests exposure - not only those who are featured manually

App Interests VS

Native Categories550 vs 22 520 vs 22 480 vs 45

Game Interests VS

Native Categories110 vs 5 120 vs 19 80 vs 19


MetricsApp Genre


!

27%

40%

33%App Interest

Other*

App Title

29%

32%

39%

Topic Queries

Other Queries

Single App Queries

36%

28%

36%

App Interest

Other*

App Title

App Title

Other*

30%

33%

37%

User behavior on Xyo How Xyo users find apps

App Interest

Other*

App Title

App Interest

App Interest

Other*

App Title

1


MetricsApp Genre


* Other queries include: Auto-complete queries (eg a users types “A” into the search box, the search box fills up with suggestions starting with “A” and then the user clicks), Top list queries (a user views the top overall/free/paid apps or games), Text queries (a user types anything into a search box that is not an app title or a free query)

Developer? View some related hands-on advice inASO 101 for Developers

iPhone searches on XyoTop 10 App Title queries

Related apps visitedMost searched on Xyo

Other*

!2


MetricsApp Genre



Instagram Advance Art Camera FX, Arts Camera FX

Clash of Clans Empire Online, Arel Wars

Candy Crush Saga Minecraft, Popstar!

Injustice: Gods Among Us Supreme Heroes, Man of Steel

Clear Vision (17+) G.U.N., High Noon

Fruit Ninja Cut the Rope, Angry Birds Free

Evernote Catch Notes, Microsoft OneNote

Amazon Mobile The Home Depot, shopkick

Subway Surfers Tap the Frog: Doodle, Sonic Dash

ChronoGrafik-Alarm Clock + Shake to Snooze

Alarm Clock Pro, Alarm Clock Free

iPad searches on XyoTop 10 App Title queries



MetricsApp Genre


Candy Crush Saga Diner Dash: Grilling Green, Bakery Story

Clash of Clans Kingdom Rush Frontiers HD, Final Fantasy Tactics

The Room Haunted Manor, Shadow Wolf Mysteries

Plants vs Zombies HD Bejeweled HD, Bejeweled Blitz

Play123 Play Lab, Kid Puzzles Puzzingo

Running with Friends HD Free Temple Run 2, Doodle Jump HD

The Secret Society - Hidden Mystery The Tribez HD, Secret Passages: Hidden Objects

Scholastic Storia Kindle, Kobo Books

The Tribez HD Hobby Farm HD, Letters from Nowhere 2

Quiz Generator TeacherKit, iTunes U


Android searches on XyoTop 10 App Title queries


MetricsApp Genre


Candy Crush Saga Unblock Me Free, Puzzles with Matches

Age of Warring Modern War, Blood Brothers

SwiftKey Keyboard A.I. type Keyboard Free, Swype Keyboard

Subway Surfers Temple Run 2, BMX Boy

Tower Defense Castle Defense, Fort Conquer

Facebook Messenger Messenger Play!, ChatON

Modern War Age of Warring Empire, BattleFriends at Sea

WhatsApp Messenger Viber, Tango

Amazon Mobile Age of Warring Empire, BattleFriends at Sea

Drag Racing Walmart, the Coupons App

Windows Phone searches on XyoTop 10 App Title queries



MetricsApp Genre


Temple Run AE City Jump, Ragdoll Run

Facebook YouTube, Swapchat

WhatsApp Messenger, Swapchat

YouTube Facebook, Keek

Pedometer Master Free Skye Music, Runtastic Pro

Angry Birds Messenger Play!, ChatON

#2InstaWithLove Photostatic Free, PhotoGrid

Music Amazing Music, Stop the Music!

Kik Messenger Messenger, Swapchat

Amazon Mobile eBay, Newegg

Role Playing Games War Games, RPG & Fantasy

Shooting Games Classic Arcade, Gun and Shoot’em Up

Jump and Run Classic Arcade, Farm and Animal Games

Build and Manage Sims Cooking Games, Virtual Pets & Families

Classic Arcade Jump and Run, Space and Aliens

War Games Tower Defense, RPG & Fantasy

Racing Games Stunts and Tricks, Sport Events Games

Puzzles and Logic Games Learning Games for Kids, Various Block Games

Virtual Pets and Families Build and Manage Sims, Farm and Animal Games

Various Block Games Puzzle and Logic Games, Arcade Ball Games

Related game interests users click onTop 10 game interests

Other*

!3


MetricsApp Genre



iPhone searches in XyoMost popular game interests

Children’s Education Children’s Stories, Snack Recipes

Photos and Authoring Cameras, Image Filters for Pictures

Social Networking IM and Messaging, Dating

Note Taking Text Editors and Tools, Cloud Storage

Cameras Photo Organizers, Image Filters for Pictures

Latest News Weather Monitoring and Alerts, Internet Radio

Testing Driver Resources, School and Study apps

Children’s Stories Children’s Education, Fairy Tales

To-Do Lists Reminders, Note Taking

Fairy Tales Children’s Stories, Children’s Education

Related app interests users click onTop 10 app interests


MetricsApp Genre


iPhone searches in XyoMost popular app interests

iPad searches in XyoMost popular game interests

Shooting Games Jump and Run, War Games

Role Playing Games War Games, RPG & Fantasy

Build and Manage Sims Fashion and Style Games, Cooking Games

War Games RPG and Fantasy, Space and Aliens

Classic Arcade Jump and Run, Space and Aliens

Quest and Mystery Fairy Tales and Magic, Escape Games

Learning Games for Kids Puzzles, Farm and Animal Games

Jump and Run Classic Arcade, Farm and Animal Games

Cooking Games Build and Manage Sims, Fashion & Style Games

Racing Games Stunts and Tricks, Jump and Run

Top 10 game interests


MetricsApp Genre


Related game interests users click on

Children’s Education Children’s Stories, Language Learning

Note Taking Sketching and Drawing, To-Do Lists

Magazines Fashion and Style, Latest News

TV Various Video Content, Remote Control Apps

eBooks and eReader Children’s Education, Document Management

To-Do Lists Calendars, Note Taking

Latest News Weather Monitoring and Alerts, Magazines

Sketching and Drawing Children’s Education, Cameras

Document Management Document Processing, Document Viewers and Converters

Media Players* Document Management, Cloud Storage

iPad searches in XyoMost popular app interests

Top 10 app interests


MetricsApp Genre


Related app interests users click on

Android searches in XyoMost popular game interests

War Games

RPG and Fantasy

Puzzles and Logic Games

Adventure Games

Racing Games

Jump and Run

Crime and Mafia Games

Word Games

Fashion and Style Games

Guides and Cheats

War Games War Games, Space and Aliens

RPG and Fantasy Adventure Games, War Games

Puzzles and Logic Games Adventure Games, Quiz and Trivia

Adventure Games Puzzle and Logic Games, Construction Games

Racing Games Traffic Control, Adventure Games

Jump and Run Adventure Games, Classic Arcade

Crime and Mafia Games Adventure Games, Money Making Games

Word Games Puzzle and Logic Games, Guessing Games

Fashion and Style Games Virtual Pets and Families, Kids’ Games

Guides and Cheats Puzzle and Logic Games, Quiz and Trivia



MetricsApp Genre


Android searches in XyoMost popular app interests


MetricsApp Genre


Live Wallpapers Device Themes and Launchers, Astronomy

Device Themes/Launchers App Search and Discovery, Desktop Companion

Social Networking Facebook Related, IM and Messaging

IM and Messaging Facebook Related, Text Messaging

Hacking Backup and Restore Data, Device Themes and Launchers

Desktop Companion Client-Side Software, Network Tools

Language Learning Pharmacies, Voice Controlled Apps

Voice Over IP Phone Dialers, Call Managers and Tools

Watch Movies and Shows Video, Social Networking

Webcams/Video Surveillance Network Tools, Photos and Authoring

Related app interests users click onTop 10 app interests

Windows Phone searches in XyoMost popular game interests


MetricsApp Genre


Shooting Games Space and Aliens, Tower Defense

Jump and Run Space and Aliens, Shooting Games

Brain Teasers and Trainers Math Games, Memory Games

Racing Games Jump and Run, Parking and Traffic Games

War Games Space and Aliens, RPG & Fantasy

Space and Aliens Shooting Games, War Games

Tower Defense Space and Aliens, Shooting Games

Tile Puzzles Mahjong, Word Games

Word Games Language Learning Games, Tile Puzzles

Farm and Animal Games Language Learning Games for Kids, IQ and Memory Games


Windows Phone searches in XyoMost popular app interests


MetricsApp Genre


Photo and Video Sharing Cameras, Sketching and Drawing

Note Taking Data Privacy, Text Messaging

Social Networking IM and Messaging, Text Messaging

IM and Messaging Text Messaging, Photo and Video Sharing

Video Players Video, Music Players

Music Players Remote Control Apps, Social Networking

File Managers Photo and Video Sharing, Data Privacy

Data Privacy Text Messaging, Photo and Video Sharing

Cameras Photo and Video Sharing, Stopwatches and Timers

Remote Control Apps Networking Tools, Music Players

Related app interest users click onTop 10 app interests

ASO 101 for Developers

We define ASO as “a set of techniques to improve ranking for specific user queries in the app stores.” While every store is different, they have a lot in common:

- title, descriptions- keywords- downloads- ratings & reviews

ASO 101 for DevelopersASO today: Optimize your app for app titles or genres

1

! Hands-on advice for developers

Given that most of the users either search for app titles or app genres we suggest that developers particularly test and optimize app titles, descriptions (on Google Play) and keywords around either.

Most people in the industry agree that “these are the super-early days of ASO.” The ranking algorithms in the App Store, Google Play, WP are all slightly different. Still, to generalize, developers can still think of app search as a simple keyword search where tweaking the title, descriptions and keyword makes most of the difference.

- icon & screenshots- back links & social signals- browsing & search


MetricsApp Genre


As MobileDevHQ noted the majority of iOS developers now have keywords in their app titles. According to Appnique 100,000s of iOS apps get title and description updates each quarter.

https://www.mobiledevhq.com/haveyouchangedyourapptitleyet--102/articles?page=2

https://www.mobiledevhq.com/haveyouchangedyourapptitleyet--102/articles?page=2

http://venturebeat.com/2013/03/21/why-app-store-optimization-is-key-for-building-an-audience/

http://venturebeat.com/2013/03/21/why-app-store-optimization-is-key-for-building-an-audience/

ASO 101 for DevelopersASO today: Professional ASO tools

1


Professional ASO tools offer keyword suggestions. For developers ASO is more art than science. Based on the keyword suggestions it’s up to the developers to try out new titles, descriptions and keywords and see if there’s any difference.

http://www.appcodes.com/

https://appnique.com/

http://www.mobiledevhq.com/

https://searchman.com

https://sensortower.com/

@appcodeshttp://www.slideshare.net/kolinko/

@mobiledevhq

http://blog.sensortower.com

@sensortower

@searchmanseo

@appnique

https://searchman.com/tutorials/


MetricsApp Genre


http://mobiledevhq.com/articles

http://appnique.com/articles

http://www.appcodes.com

http://www.appcodes.com

https://appnique.com

https://appnique.com

http://www.mobiledevhq.com

http://www.mobiledevhq.com



https://sensortower.com

https://sensortower.com



http://blog.sensortower.com/

http://blog.sensortower.com/







App Search AnalyticsFor app title, traffic benchmark your app on the genre leader whose audience is similar to yours (specifically on Google Play)

2Hands-on advice for developers

Are you the developer of a photo app? If your audience is sizeable enough, you will benefit from app search traffic if you add “Instagram” to your app’s title, description or keywords.

Be it “Instaffect FX - Awesome Fotos for Instagram” or “InstaCollage Pro - Pic Caption for Instagram FREE” - both currently benefit from “app title” search traffic related to “Instagram”.

!


MetricsApp Genre


App Search AnalyticsFor app title, traffic benchmark your app on the genre leader whose audience is similar to yours (specifically on Google Play)

2Hands-on advice for developers

Please note that this tactic particularly works for Google Play and Windows Phone Marketplace. For iOS, unless your app is a direct complement to Instagram (like in our examples), it's very likely that Apple will not approve your title (by not approving the app or changing the title by removing the keyword in question) according to their guidelines that protects IP.

Also, this tactic of piggybacking of a clear genre leader is not the panacea for most indie developers.

“Instaffect FX” can use this tactic effectively because they already have a couple of million app downloads. On the App Store, Google Play and Windows Marketplace “downloads” remain the most important factor that determines an app’s ranking.

If you are an indie developer with 100,000 or 200,000 downloads you should instead try to piggyback of a photo app that has 1m or 2M downloads itself. Of course, traffic from that app title will likely be lower than from the overall genre leader.

!

Please note that on Xyo the effect from such tactics is much lower.


MetricsApp Genre


App Search AnalyticsFor app interest traffic, be creative - include words that are related to a genre

3


The App Store has 27 native app and game categories, Google Play has 41 and the Windows Phone Marketplace has 64. But these native categories rarely explain to a user what a particular app really is about. In the App Store, for any game results you only see the generic “games” below the game’s title. So the chances are that when a user finds your game and clicks on the detail page of it they really don’t know what the game is about. This makes your game’s description particularly important from a user perspective. We suggest to developers that:

- they add copy to their screenshots (which the users see first)

- they use the first sentence of their app (please note that Google also crawls an app’s description while Apple does not)


MetricsApp Genre


App Search AnalyticsFor app interest traffic, be creative - include words that are related to a genre

3


Funzio’s Modern War, for example, does this very well. There’s a “Build your military empire” on the first screen shot and the first sentence says “The first-ever military game” and we can safely assume that „military game“ is also one of the keywords. Given the game’s already large audience the game ranks first for “military games” and benefits most from that genre-specific traffic.

But what if you are an indie or even niche developer? Here again, the class system you’ve become familiar with in Advice #2 applies. In general indie developers should aim for two keywords - with lower search volumes.

Genre-specific app search traffic they can compete on

Top Developer e.g. “Racing Game“

Indie Developers e.g. “Nascar + Racing Game“


MetricsApp Genre


App Search AnalyticsThere are some app genres out there where it pays off to do ASO, and there are others where it doesn’t

4


As we’ve mentioned before, ASO is not a magic pill that will create an audience for an app overnight. Given how much the factor “downloads” weighs in the algorithms of the leading app stores, for both app title and app genre traffic, we previously suggested that developers try to compete within “their classes”.

But there’s an additional observation. Looking at the stores we see that there are app genres where indie and niche developers should not continue to compete anymore without a significant marketing budget. This is not news. Market research company Distimo reported that on iPhone only 2% and on Google Play only 3% of publishers are new. Analytics company Adeven recently talked about 579,001 out of 888,856 iOS apps being “zombies”.

So, as we show on slides 31-38, some of the most popular game and app interests across the platforms suffer from cutthroat competition:

- On iPhone, Block Games, News and Camera apps are so overcrowded that it’s close to impossible to stand out

- On iPad, Racing Games, Puzzles and especially Magazines and eBooks/eReader

- On Google Play, Adventure Games, Social Networking apps

- On Windows Phone, Word Games, Sports Games, Social Networking, Messaging, Photo and Video Sharing and Music Player apps


MetricsApp Genre


App Genre Competition Index

Competition among the top 10game interests with the highest MAUs

Block Games are particularly competitive on iPhone

1 62 3 4 5 7 8 9 10

% of app interest as of total MAU*

% of apps in this interest vs all apps**

Avg users per app

1 Build & Manage Sims 3.8 1.7 54.7k

2 Racing Games 3.5 4.0 20.6k

3 Jump and Run 3.2 4.3 17.6k

4 Classic Arcade 3.1 4.0 18.5k

5 Word Games 2.7 3.9 16.1k

6 Role Playing Games 2.4 2.1 27.1k

7 Sport Ball Games 1.9 1.9 23.5k

8 Gun and Shoot’em Up 17 0.9 26.8k

9 Virtual Pets and Families 1.6 0.7 54.8k

10 Various Block Games 1.5 3.8 9.6k

4Developer? View some related hands-on advice inASO 101 for Developers!

* Xyo is working with a 3rd party analytics provider to estimate the MAUs (monthly active users) for the key 120 game interests it sees in the App Store. This chart ranks the top 10 game interests that are most popular with US users in a specific month.


MetricsApp Genre


1 62 3 4 5 7 8 9 10

Competition among the top 10app interests with the highest MAUs

Latest News and Camera apps are particularly competitive on iPhone



Avg users per app

1 Social Networking 2.1 4.0 12.7k

2 Latest News 1.7 6.5 6.1K

3 Light Effects 1.3 2.0 16.2K

4 Cameras 1.2 7.4 3.9K

5 Bible Study 1.1 1.9 14.6K

6 Sketching and Drawing 1.0 3.6 7.0K

7 TV 1.0 3.1 7.9K

8 Weather 1.0 2.2 11.0K

9 Sounds and

Soundboards

1.0 2.0 8.9K

10 Football and Baseball 1.0 4.4 5.1K

* Xyo is working with a 3rd party analytics provider to estimate the MAUs (monthly active users) for the key 520 app interests it sees in the App Store. This chart ranks the top 10 app interests that are most popular with US users in a specific month.


MetricsApp Genre


1 62 3 4 5 7 8 9 10

Competition among the top 10 game interests with the highest MAUs

Racing Games and Puzzles are particularly competitive on iPad


% of apps in this interest vs all apps

Avg users per app

1 Quest and Mystery 6.5 3.0 15.8k

2 Build and Manage Sims 6.3 2.2 20.6k


4 Word Games 3.1 4.5 5.2k

K5 Jump and Run 2.9 4.4 4.8k


7 Slot Machines

2.5 2.0 9.1k

8 Role Playing Games 2.3 2.5 6.6k

9 Puzzles 2.1 5.3 3.0k

10 War Games 2.0 2.9 5.1k

* Xyo is working with a 3rd party analytics provider to estimate the MAUs (monthly active users) for the key 120 game interests it sees in the App Store. This chart ranks the top 10 game interests that are most popular with US users in a specific month.


MetricsApp Genre


Competition among the top 10 app interests with the highest MAUs

Magazines and eBooks and eReader are particularly competitive on iPad



Avg users per app

1 Weather 3.1 1.9 12.4k

2 Magazines 2.9 20.8 1.0k

3 TV 2.6 3.8 5.1k

4k4 Latest News 2.5 6.0 3.1k

5 Bible Study 1.8 2.2 6.1k

6 eBooks and eReader 1.4 2.0 1.5k

7 Children’s Education 1.4 26.7 0.3k

8 Slot Machines

1.3 1.4 6.8k


10 Search Engines 1.2 5.8 6.0k

1 62 3 4 5 7 8 9 10

* Xyo is working with a 3rd party analytics provider to estimate the MAUs (monthly active users) for the key 520 app interests it sees in the App Store. This chart ranks the top 10 app interests that are most popular with US users in a specific month.


MetricsApp Genre



Adventure Games are particularly competitive on Android

1 62 3 4 5 7 8 9 10



Avg users per app


2 Jump and Run 3.5 3.3 26.5k


4k4 Arcade Ball Games 2.2 2.1 26.0k

5 Word Games 2.2 3.7 14.4k

6 Puzzle and Logic Games 2.0 3.3 14.6k

7 Adventure Games

1.9 5.0 9.2k

8 Social NRPG and

Fantasy

etworking

1.9 2.3 19.9k

9 Construction Games 1.7 0.9 48.7k

10 Casino Games 1.6 2.2 17.0k

* Xyo is working with a 3rd party analytics provider to estimate the MAUs (monthly active users) for the key 110 game interests it sees on Google Play. This chart ranks the top 10 game interests that are most popular with US users in a specific month.


MetricsApp Genre



Social Networking apps are particularly competitive on Android

1 62 3 4 5 7 8 9 10



Avg users per app

1 Content Discovery 10.0 2.5 98.8k

2 IM and Messaging 6.6 2.8 59.0k

3 eMail Clients 5.1 0.4 291.3k


5 MediaPlayers/ Organiz. 4.3 4.1 26.3k

6 GPS and Navigation 4.0 4.1 18.9k

7 Watch Movies and

Shows

3.8 5.4 17.7k

8 Photos and Authoring

etworking

3.7 5.3 14.7k

9 Search Engines 2.9 6.1 47.1k

10 Weather 2.9 1.5 19.0k

* Xyo is working with a 3rd party analytics provider to estimate the MAUs (monthly active users) for the key 520 app interests it sees on Google Play. This chart ranks the top 10 app interests that are most popular with US users in a specific month.


MetricsApp Genre



Word Games and Sports Games are particularly competitive on WP

1 62 3 4 5 7 8 9 10



Avg users per app

1 Word Games 0.2 1.3 3.8k

2 Tile Puzzles 0.1 0.7 3.7k

3 Jump and run 0.1 0.6 3.5k

4 Various Bloc Games 0.1 0.4 4.2k

5 Bubble Shooters 0.1 0.3 5.8k

6 Collecting Games 0.1 0.2 8.8k

7 Color Puzzles

0.1 0.6 2.7k

8 Racing Games

etworking

0.1 0.2 7.0k

9 Solitaire 0.1 0.3 5.4k

10 Various Sports Games 0.1 0.7 1.9k

* Xyo is working with a 3rd party analytics provider to estimate the MAUs (monthly active users) for the key 80 game interests it sees in the Windows Phone Marketplace. This chart ranks the top 10 game interests that are most popular with US users in a specific month.


MetricsApp Genre



Social Networking, IM and Messaging, Photo and Video, Music Player apps are particularly competitive on WP



Avg users per app

1 Flashlights 0.2 0.8 3.9k


3 IM and Messaging 0.1 0.9 2.6k

4 Ringtones 0.1 0.3 7.8k

5 Weather 0.1 0.6 2.9k

6 Photo and Video

Sharing

0.1 1.2 1.4k

7 Battery Monitors

0.1 0.2 2.7k

8 Watch Moves and

Shows

etworking

0.1 0.6 2.0k

9 Video 0.1 0.5 2.2k

10 Music Players 0.1 1.4 0.7k

1 62 3 4 5 7 8 9 10

* Xyo is working with a 3rd party analytics provider to estimate the MAUs (monthly active users) for the key 480 app interests it sees in the Windows Phone Marketplace. This chart ranks the top 10 app interests that are most popular with US users in a specific month.


MetricsApp Genre


[email protected]@matthausk

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Date post:	11-Sep-2014
Category:	Technology
View:	263,583 times
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Xyo App Search Report USA July 2013 - How users search for iPhone, iPad, Google Play (Android),...

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