December 1, 2011

Film Industry Data ProjectsSpring 2011

Elliott GenslerLexi LessarisParker MantellRaymond RaffJake Stineker

Fall 2011Allison FoxJames LynchAndrew Weiss

Data from Gene Brown’s Movie Time

Data from MPAA.com

Box office revenue

U.S./Canada Box Office

2006

2007

2008

2009

2010

% Change 10 vs. 09

% Change 10 vs. 06

U.S./Canada

$9.2 $9.6 $9.6 $10.6

$10.6

-- 15%

International

$16.3

$16.6

$18.1

$18.8

$21.2

13% 30%

Total $25.5

$26.3

$27.8

$29.4

$31.8

8% 25%• Source: Rentrak Corporation – Box Office Essentials. Includes box office generated during the calendar year from January 1-December 31, 2010

• MPAA calculates international box office country-by-country based on a variety of data sources, including Rentrak Corporation, local sources, Screen Digest, and others. 2009 international box office was revised due to a change by source.

Revenue analysisticket prices are increasing much faster than

inflation

Average ticket price for a family of four (US$)

Rapidly Growing Importance of 3D Box Office Revenues (US/Canada), Billions of Dollars, 2006-2010

Data from Gene Brown’s Movie Time and MPAA.com

Data from Gene Brown’s Movie Time and www.census.gov

Effect of TV Ownership on Movie Theatre Attendance

Data from Gene Brown’s Movie Time

U.S./Canada ethnicity proportion of total population, moviegoers and tickets sold

U.S./Canada annual per capita attendance averages by age

Top 5 Grossing Distributors (1995-2011)

Studio Name Movie Count Total Gross Average Gross

Marker Share

Warner Bros. 489 $25,862,943,704

$52,889,455 14.34%

Walt Disney 432 $25,819,313,401

$59,766,929 14.32%

Sony Pictures 508 $23,576,817,238

$46,411,058 13.07%

Paramount 329 $21,149,601,523

$64,284,503 11.73%

20th Century Fox

342 $20,117,861,634

$58,824,157 11.16%

★An interesting aspect to note is the movie count versus to average An interesting aspect to note is the movie count versus to average gross count. Although Sony distributed more movies than did Warner gross count. Although Sony distributed more movies than did Warner

Brothers, their average gross was significantly lowerBrothers, their average gross was significantly lower★With only 77 movies distributed, Dreamworks SKG was able to edge With only 77 movies distributed, Dreamworks SKG was able to edge

Miramax's 377 films and MGM’s 229Miramax's 377 films and MGM’s 229

4

Top 5 All Time Grossing FilmsFilm Total Gross (in millions)

Avatar $759,563

Titanic $600,788

The Dark Knight $533,184

Star Wars $460,998

Shrek 2 $437,212

7

Hollywood’s Top Earners (2009)Name Total Earned (in millions)

Michael Bay $125

Steven Spielberg $85

Roland Emmerich $70

James Cameron $50

Todd Phillips $44

9

★All gained 2009 revenue as directors from feature films except Steven All gained 2009 revenue as directors from feature films except Steven SpielbergSpielberg

★Spielberg gained his tremendous 2009 income from Universal theme-Spielberg gained his tremendous 2009 income from Universal theme-park royalties and consultingpark royalties and consulting

★For his work in For his work in Harry Potter,Harry Potter,, Daniel Radcliffe was the top earner , Daniel Radcliffe was the top earner among actors with $41 millionamong actors with $41 million

VHS, DVD, VOD, BluRay Revenues, 1981-2010

Home Video Market (2009)

★Although DVD sales have not been thriving, they still continue to Although DVD sales have not been thriving, they still continue to dominate the home video market, as it accounts for 63% of itdominate the home video market, as it accounts for 63% of it

11

DVD vs. VHS Sales Trends• Circa 2002 percent of home

videos being VHS vs. DVDs were equal

• DVDs now currently account for almost 100% of home video sales,• (opposite in 1997)

• DVDs (in units sold) have begun to decrease slowly in 2006, perhaps due to other ways of watching film at home

• VHS Sales have fallen dramatically since 2003. In 2007 sales were at 300,000 units

DVD vs. VHS Sales Trends Continued

Movie Rental Business TrendsBlockbuster went

bankrupt in 2010 because of poor business decisions

More consumers enjoy the convenience of Netflix and online downloads.

How Netflix Won the MarketThe Pareto rule says

that 80% of your revenue will come from 20% of your products.

Blockbuster would only stock the most popular 20% of movies because of limited shelf space.

How Netflix Won the MarketNetflix did not have shelf space issues and

could stock 100% of the movies capitalizing on the 20% that Blockbuster could not.

Offered convenience of downloadable movies. Netflix attracted customers with their

unlimited monthly rental program.

The chart shows that the United States has the most illegal downloads of movies topping out at a value $1.3 billion dollars.