Newsletter • May 2013On the cover

In this issue

YE New Office • Cartagena Boat Show • Riviera 565 SUV • Summer Destination - The Florida Keys

Festival of Boating

8–9• Summer Destination-Florida Keys

4–5• YE New Office

6–7• Festival of Boating

Contents/

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“It’s a smile, it’s a kiss, it’s a sip of wine...it’s summertime”

10–11• Riviera 565 SUV

12• Featured Broker

14• Upcoming Seminars

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Newsletter

Inspired by the desire to provide our customers more, we change and grow With our new location and more exciting product lines, we strive to continue offering our professionalism, knowledge and dedication. Pick an event, or join us for all, as we celebrate the introduction of our new location to our customers and boating friends. We look forward to sharing some tips, saying our thank you’s, and most of all, having some FUN!

2640 S. Bayshore Dr. Suite 205 Coconut Grove, FL 33133

Yachting Experts represented Florida manufacturers and pre-owned vessels at first Cartagena Boat Show. As our international presence continues to be our competitive advantage, we continue to seek markets with growth potential. A first year event, the Cartagena Boat Show demonstrated to be well attended by very interested boaters looking to purchase foreign product and great opportunities in the pre-owned market.

It seems people have stopped waiting around and are getting back in the game, inventory levels of

good, pre-owned boats less than five years old are down, and prices are starting to climb. Looking for

an alternative? How about a new boat. The features, efficiency, and technology have never been better.

2013 Riviera 445 SUV

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Newsletter

Festival of Boating/

Captain & Crew Appreciation Day Thursday, - May 30th, 2013 5:30 - 8:00 pm

Join the YE team under the Dockmaster’s office for cocktails & a great paella.

YE Gallery Night Friday, - May 31th, 2013 6:00 - 10:00 pm

This is our official Grand Re-opening Event. Join us as we exhibit “Special” art from around the world. Delight your taste buds with “Culinary Art” by La Fragole, and judge the great works of our prized Mixologists.

Dockside Burger Bash Saturday, - June 1st, 2013 11:00 - 3:00 pm

Join us at the Grove Harbour Marina for a fun filled afternoon. Activities for the entire family.

RSVP: events@yachtingexperts.com or call Yida at (786) 228-8928

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Burger Bash

• Children’s Corner

* Games

* Face Painting

* Jr. Angler’s Clinic by Acclaimed Chopper

• Family Skippering Program

by Capt. Bric Peeples

• Master BBQ Chef Challenge

Activities/ Dockside- 2640 S. Bayshore Dr. Suite 205 Coconut Grove, FL 33133

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Newsletter

Summer Destination/

Florida KeysStarts Less than 30 Nautical Miles from Biscayne Bay

The Florida Keys are a coral cay archipela-go of about 1700 islands extending south and southwest of the Florida mainland. Considered a divers paradise, the Florida Keys also offers great sport fishing, sand bars & incredible eats.

THINGS TO DO:

John Pennekamp State Park Mm 102.5 Oceanside

Dolphin Cove Mm 101.9 Bayside

MARINAS:

KEY LARGO The Ocean Reef Club Private membership or invitation only

Key Largo Harbor Marina MM 100 Oceanside

DUCK KEY Hawks Cay Resort & Spa Midway down the Florida Keys you will find a small, secluded island with ameni-ties for the entire family. Reach it by car, boat or plane.

LITTLE TORCH KEY Little Palm Island A little piece of paradise discreetly located off the Florida Keys coastline, acces-sible only by ferry, boat or sea-plane. But beware, No phones, no TV’s, a romantic retreat!

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Next time you go fishing…be pre-pared to enjoy your fresh catch before you even get to the docks. Ingredients:

FRESH CATCH Handful fresh Cilantro 1 Chopped Red Onion ½ Jalapeño Pepper 4 Limes 4 Lemons

Throw in a zippered plastic bag all the ingredients, except juice of lemon & lime. Cut cleaned & deboned FRESH CATCH into ½ inch pieces. Add fish & juice. Toss vigorously in plastic bag. Refrigerate for 30 minutes. ENJOY with tortilla chips, or alone.

Always pack a bottle of soy sauce, ses-ame seeds, and wasabi should you fish a Tuna instead. Substitute the FRESH CATCH for Tuna and follow the same instructions but replace the lemon & lime juice for the soy sauce.

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Newsletter

Riviera 565 SUV/

Combining the high performance, blue water cruising abilities of the classic Fly-bridge with the fish raising abilities of the Offshore Express, and the single-level lei-surely entertaining features of the popular Sport Yacht series, has created a vessel like no other, a true bridge between all of them.

Riviera’s head of design, Stephen Ford explains, “the new 565 SUV design was based on a similar platform to the popular 53 Enclosed Flybridge”, currently on hull

number 28 since it’s launch in 2011. Fea-turing three cabins and two bathrooms, the new 565 SUV has a flexible accommo-dation plan with sleeping capacity for six to eight adults. The stately full-beam mas-ter suite features a king size island bed, large hull windows and optional opening port holes for cross ventilation, a walk-in robe, lounge and 32 inch television and DVD player as standard in this model.

Be the first to own the 565 SUV in the United States, order your 2014 model now!

The SUV Collection has been designed to do it all!

LOA: 60’9”BEAM: 16’10”DRAFT: 4’3”SLEEPING CAPACITY: 6-8ENGINE: VOLVO IPS 900 2 X 700 HP

Riviera’s design team are putting the finishing touches on the second model in the new SUV range. The sleek, stylish and very spacious 565 SUV, which is due for release this month at the 2013 Riviera Festival of Boating, which is held to coin-cide with the Sanctuary Cove International Boat Show, in Australia.

The 445 SUV met with immediate popular-ity following its launch in August last year, with already eight 445’s having been sold internationally and around Australia.

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Newsletter

Featured Broker/

“Is the progressive realization of a worthy ideal” and it is how we start many of our sales meetings. When our brokers ideal of success is communicating their excite-ment of boating to their customers and feel they have achieved success while at Yachting Experts, we have succeeded.

How has the yacht/boating market changed since you joined YE?

-Starting as a broker in the retail sector of the boating industry in 2010 was a chal-lenge in itself. Being a recent graduate after the economic downturn, the indus-

tries that were hurt the most included the boating industry; however, I took a leap of faith and joined a team that has supported me in every aspect of the business, and I honestly award them a large portion of my success. The year 2010 and 2011 were stagnant since the markets weren’t boom-ing and people were uncertain of where businesses were heading. Fortunately, as an international firm we diversified into Latin American markets and that is what’s been keeping us alive even in the worst of economies. Miami is a melting pot or how I like to call it: “The Door to Latin America.” Being in Miami is a big plus for any broker-age firm because most of the times foreign clients like to come and execute the transaction in the United States. They feel more confident dealing with brokers face to face and obtaining legal representation in the US. We have a solid infrastructure

Ernesto at Cartagena’s Boat Show

Ernesto Bustamante

Ernesto Bustamante joined Yachting Ex-perts at our very beginning. He is a model broker at Yachting Experts when we men-tor a new broker coming into this indus-try. We value experience, however, are discouraged by some “bad habits” we’ve encountered with some seasoned brokers. Enthusiasm, commitment, and the con-stant desire to learn & concur this indus-try are attributes we should never lose. Success, as Earl Nightingale describes it,

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in Miami and strong ties in Central & Latin America, and that’s where our success lies. The most important thing today is we survived the tough times, and from now on it’s going to be the expansion era for Yachting Experts.

What unique skills do you possess that makes you a “Yachting Expert”?

-I talk about boats from the heart; that’s my unique skill. To make a rewarding career in sales is not easy, but it’s not hard either if you believe in the products you sell. I have a philosophy: “I’m not going to sell you a boat/yacht I wouldn’t buy with my own money.” Honesty plays a crucial role in my business and I blame that for my success today. When clients ask me for recommendations, I talk from the heart as if the boat they’re purchasing was for my personal use. At the end of the day, clients do appreciate honesty and them coming back to me for representation proves it. I personally cater the sport fish-ing and high-end center console market, because that’s what I like and enjoy sell-ing. I could spend hours talking to cap-tains and clients about the pros and cons of each Bertram, Hatteras, or Viking, and this has developed my confidence and people skills throughout my career. This is what makes me unique.

After your client buys a boat, how do

you help them enjoy their new toy?

When the deal is sealed, the relationship with that client transforms to a long-term friendship. I get personally attached to my clients and their families, because that’s my Latin nature. Inviting clients to events, company parties, boat shows, and even to the office for a morning coffee are things I do. People who purchase these “toys” are accustomed to first-class services and attention, and I like to reinforce that in their minds. Every time I have exciting industry news or a new product to share I make sure they get them right away before they see it elsewhere. As soon as clients as-sociate me with yachts, then I’ve done a great job branding myself. I’m constantly in the Key Biscayne sand bar, and some-thing I’ve done a couple of times is take pictures of their boats if we coincide that day at the flats, and e-mail them the pic-tures. They love it.

Where do you enjoy boating and what do you do on the water?

Boating to me is defined by three activi-ties: scuba diving, fishing, and entertain-ing. Many of my friends from childhood own boats and we’re most weekends in the Key Biscayne sand bar, or Nixon Flats. We usually go scuba diving early in the morning and finish the day off at the sand bar entertaining with friends. Bimini is

always an option on long weekends if the weather permits it, but Miami is definitely a great place for boating. I have cruised with friends and family most of the Bahamas, and of course most of the northern coast of my home country; Colombia. New boat-ers are fun to deal with because they’re teachable; just like a little kid learning a new sport. I like educating new boaters and teaching them the basics of boating, especially what NOT to do.

Final Comments about yourself:

I started in this business by accident. Bertram Yachts, a Ferretti Group Company nowadays hired me for a summer intern-ship in the marketing department during summer of 2007. Bertram had always been an iconic brand for me, and it still is, and it was that internship that directed me towards becoming a broker in the boating industry. I became a licensed broker in Oc-tober 2007, and sold two boats during my last semester of college at the University of Miami. I immediately saw the business potential. Initially wanting to go into bank-ing or real estate, I saw no banks or real estate firms were hiring during 2009, so I emerged myself in the boating industry. It was tough at the beginning, but I man-aged to close three yachts during De-cember 2009 from the comfort of my own room, and how the saying goes: “The Rest is History.”

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• YE ’s Women in Boating

• Fishing Clinics

• Understanding Marine Insurance

• Miami Boating, “The Virtual Tour”

• Understanding Electronic Navigation

• Stop Fishing, Start Catching

Recent Launches/

Upcoming Seminars/

Sea Force IX 94.5 Sea Force IX latest project completes and sets sail to the Bahamas for the Custom Boat Shootout. With her Monolithic construction and very efficient MTU 16v2000 M-94 engines, she cruises at 27 knots. She proves to be extremely efficient burring 135 gph, topping at 36 knots. With Trans-oceanic abilities, fingertip maneuverability, she offers much more than Sea Force IX 5-star luxury accommodations..

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Feature listings/78 ft 1998/ Feadship/ Enclosed/ ElizaBeth/ USD 2,189,00072 ft 2001/ Ferretti/ FLYBRIDGE/ Relentless II/ USD 1,049,00070 ft 2010/ Azimut/ Motor Yacht/ Addicted/ USD 2,865,00065 ft 2009/ Uniesse/ Flybridge/ Miss C/ USD 1,975,00064 ft 2006/ Aicon/ Motoryacht/ G-Force/ USD 1,095,00060 ft 2010/ Riviera/ 60 Enclosed Bridge/ Queen Mara/ USD 1,199,00060 ft 1997/ Bertram/ 60 Enclosed Flybridge/ “Off Season”/ USD 625,00057 ft 1999/ Uniesse/ OPEN/ Intensa II/ USD 420,00052 ft 1997/ Hatteras/ Motor Yacht Fly Bridge/ My Toy/ USD 395,00050 ft 1997/ Sea Ray/ Sundancer SportCruiser/ MouseTrap Two/ USD 225,00050 ft 1995/ Bertram/ Sport Fish/ Open Wide/ USD 349,00050 ft 1998/ Bertram/ 50 Convertible/ Warpath/ USD 179,00047 ft 2009/ Riviera/ Convertible/ Lady Gwen/ USD 685,00047 ft 2009/ Riviera/ Sport Yacht/ 19th Hole/ USD 675,00047 ft 2008/ Azimut/ Flybridge/ Raamta/ USD 695,00047 ft 2006/ Riviera/ Convertible/ Cristina/ USD 599,00046 ft 2002/ Sea Ray/ 46 Sundancer w/lift/ Cuatro/ USD 209,00044 ft 2009/ Riviera/ Sport Yacht/ Good Timing/ USD 649,00043 ft 2012/ Riviera/ 43 Open Flybridge/ LTE/ USD 750,00043 ft 2009/ Azimut/ 43/ II Capriccio/ USD 499,00043 ft 1999/ Riviera/ 43 Convertible/ Sea Renity/ USD 349,00043 ft 1997/ Tiara/ Open with Tower/ Truly Blessed/ USD 229,00042 ft 2006/ Tiara/ Express/ Cruz Control/ USD 419,00042 ft 2005/ Riviera/ 42 Convertible QSM11/ Capricho/ USD 427,00040 ft 2008/ Doug Wright/ 38 TNT Custom Edition/ USD 295,00040 ft 2007/ Formula/ 40 Super Sport/ Pal/ USD 325,000 40 ft 2001/ Riviera/ Express/ Double The Fun/ USD 199,00038 ft 2006/ Fountain/ 38 LX/ T/T Alfa G/ USD 152,90038 ft 2005/ Luhrs/ 38 Convertible/ Miss Emma/ USD 225,000

For more listings log on to

Ferretti 72 2001

YACHTINGEXPERTS.COM

786.228.8928 I 2640 S. Bayshore Drive . Suite 205 . Coconut Grove, FL 33133

y a c h t i n g e x p e r t s . c o m