Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved

YAHOO! Meet Your New Customers

Presented By:Gabe Elliott

2Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved

REACH YOUR CUSTOMERS

here here …and here

3Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved

With over 70% of global search reach and 2.4 billion queries a day, Yahoo! is

committed to search.

YAHOO’S FOUR PILLAR APPROACH

Enabling people to find, use, share and expand all human

knowledge.

SEARCH

4Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved

We continue to lead the industry by constantly delivering new and engaging content which is essential to our users.

YAHOO’S FOUR PILLAR APPROACH

A Destination For Great Content

CONTENT

5Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved

At Yahoo!, we provide an environment of community that empowers people by

connecting them to others.

YAHOO’S FOUR PILLAR APPROACH

Feel the Pulse

COMMUNITY

6Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved

At It started with My Yahoo!, but personalization is now pervasive

throughout Yahoo!.

YAHOO’S FOUR PILLAR APPROACH

Yahoo! Your Way

PERSONALIZATION

7Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved

LEVERAGE OUR MODES OF ENGAGEMENT

Y! Italy Microsite Y! Mexico Movies Top Page Module

Y! Canada “Today on Yahoo!” Module

Y! France Video Clips

8Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved

IT’S TIME TO GET TO KNOW YOUR CUSTOMERS

• 268 minutes each month per visitor

• Yahoo! is the leader in share of time spent on the internet (13.7%)

• We are the only major Internet company to have the average time spent per user increase every quarter over the past year (25% growth YOY)

8451,006

1,3241,452

1,169

0

200

400

600

800

1000

1200

1400

1600

1800

2000

2005 2006 2007 2008 2009

Millions of Internet Users Worldwide

9Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved

THE #1 BRAND ON THE INTERNET• 23 world properties in 15 languages

• #1 Web destination in the world: o 550 million users monthly!

• #1 Start Page in the world : Yahoo.com

• #1 in Personalization:o More online users personalize their

Start Page with Yahoo! than with any other portal

Source: Yahoo! Internal Data

10Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved

Integrate Your Online Communications with Search and Display AdvertisingDifferent marketing channels work in different ways – but at the core of all communications, it is important to re-enforce your strategic idea in every channel to increase the likelihood that your core message will ‘stick’ with consumers.

Strategic Brand Idea

Magazine

Radio

PR

Direct Mail

Newspaper

Search

Display

TV

MAKE YOUR ADVERTISING WORK HARDER

11Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved

DISPLAY INCREASES TRADEMARK SEARCHES 26%On average, exposure to a display ad increases trademark searches by 26%.

*: Lift vs. Pre-campaign period

YOUR AD HERE

12Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved

Display Audience

Solid Lifts, Mass Reach

Search & Display Audience

Larger Lifts, Targeted

Largest Lifts, Highly Targeted

Search & Display Audience

THE WHOLE IS GREATER THAN THE SUM OF ITS PARTS

13Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved

THE WHOLE IS GREATER THAN THE SUM OF ITS PARTSDelivering users both search and graphical advertising is the most effective means of increasing online purchases you wouldn’t have otherwise received.

*: Lift vs. ControlThis metric was not tracked for the Home Loans test.

LIFT IN ONLINE PURCHASES

Graphical Only +50%

Search Only +210%

Search & Graphical +244%

LIFT IN SHARE OF ONLINE PURCHASES

Graphical Only +50%

Search Only +102%

Search & Graphical +135%

14Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved

One team to piece it all together

Working with Yahoo!’s Cross Market Team can help you capture the global opportunity while simplifying all the complexity.

One point of contact to manage it all:

Localized consumer expertise

Editorial and marketplace management

Local campaign optimization

Reporting and Billing

Creative strategies and implementations

ALL YOUR MARKETS, ALL IN ONE

15Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved

Bringing Measurability to the Online Marketing Mix• Quantify the total value of online

ad campaigns beyond the click and beyond the banner

• Give you confidence in the data and methods used to assess campaign branding performance

• Provide a deliverable with deep, actionable insights about the brand and its relationship to consumers

MEASUREMENT AND INSIGHT FOR THE ONLINE SPEND

AdvertisingBrand impact

Creative impactMedia performance

Audience quality

Brand Web SitesSite branding impactAudience qualityAbandonment & loyalty Purchase intent

SearchBranding effectsAudience quality

OtherSponsorships

VideoEmail

User-generated content

Branded GamingBranding value

Audience qualityEngagement

16Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved

YAHOO! HAS THE AUDIENCE AND REACH : Y! NORTH AMERICA

Y! REGIONIMPRESSIO

NS

UNIQUE

USERS

Y! US 47.8B 147M

Y! Canada 967M 4.9M

Total Unique Users: 152 million

Total page views: 48.7 billion

17Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved

YAHOO! AGGREGATES GLOBAL AND U.S. AUDIENCES

GLOBALLY U.S.

Total Internet Universe 900 M 190 M

Yahoo! Sites 550 M 146 M

Yahoo! FrontPage295 M

(81M avg day)

87 M (27M avg

day)

Yahoo! Mail 278 M 80M

Yahoo! News 112 M 36 M

Yahoo! Entertain. Ntwk. 105 M 34 M

Yahoo! Music 74 M 23 M

My Yahoo! 55 M 27 M

Yahoo! Messenger 55 M 18 M

Yahoo! Answers 42 M 13 M

Yahoo! Video ** 37 M 19 M

Yahoo! Groups 24 M 7 M

FLICKR.com 20 M 7 M

Yahoo! Mobile 9 M 3 M

Over a single month, these Yahoo! properties reach:

Over 53% of the global Internet population, and

Over 75% of the U.S. population

18Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved

Y! Mail alone is larger than many countries…Across the globe, people prefer Yahoo! – it reaches 36% of Internet users, globally.

Source: comScore Media Metrix, August 2006

YAHOO! MAIL IS #1 GLOBALLY

Top Mail Sites, Worldwide

234.5

50.5

19.9

256.9

54.2

-25

25

75

125

175

225

275

Yahoo!

Mail

MSN

Hotmail

AOL

Email

Google

Gmail

163.com

Email

Unique Visitors (Millions)

19Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved

College educated. Dedicated viewers.Smart, affluent, tech and consumer electronics savvy, mail is their means for communicating, sharing photos, building and storing memories. The number one activity online, they are completely dedicated to their accounts and visit accordingly. 76% shop online.

Source: comScore Media Metrix, August 2006

YAHOO! MAIL : GLOBALLY

Unique Users:

256,919,000

Page Views: 43,036,000,000

Time per user:

21.6 minutes per day

mail.yahoo.com

20Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved

Source: M:Metrics, April, 2008

Yahoo! is the #1 US Mobile Brand

Unique Users Per Month(millions)

17.6

11.910.8

22.1

Yahoo! Google AOL MSN

Yahoo! is the Leading Mobile Destination

Reach Consumers on the go with Yahoo! Mobile and Mobile Sponsored Search

#1 in Mobile Messaging#1 in Email #2 in Mobile Search#2 in News

21Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved

Yahoo! reaches 22.1 million mobile web users

• That’s 1 out of every 2 Mobile Web Users!

• And we reach more mobile unique users in the U.S. than any of the other major portals.

* Source - M:Metrics, April 2008

• U.S. Mobile Unique Users *

• Yahoo! 22.1M

• Google 17.6M

• AOL 11.9M

• MSN 10.8M

Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved

Contact : gelliott@yahoo-inc.comQ u e s t i o n s ?

THANK YOU