Snowplow AnalyticsReinvent digital analytics

Digital event data is very interesting

• Individual actions taken by people and interactions between people

• So many things you can do in ‘digital’

• Check bank balance

• Adjust thermometer

• Book exercise class

• Pay for parking

• Load your smart fridge…

It can be used to build insight…

People

Products

Content

Marketing

Services

…and act on• Personalisation

• Marketing automation

• Notification

At Snowplow we’re on a mission to enable you to do more with your

digital event data• Deliver your data directly into your own data warehouse

• Deliver your event data to you to act on in real-time

• Define your own events

• Track events from all platforms and channels

• Enrich your data with third party data set

This is a very different approach to traditional web

analytics tools

All your data in one place Analytics that evolves with your business

Do *anything* with your data

Roadmap: track events from more places

Trackers (SDKs) 3rd party integrations Schema’ing toolset

Schema guru

Iglu server

Roadmap: make it easier to work with event data

Analytics SDKs Storage targets

Roadmap: make it easier to act on your event data

Sauna

Questions?