History

Torakusu Yamaha• Splitted into Yamaha motor corporation by Genichi Kawakami, in the year 1955• Headquarter is in Iwata, Shizuoka, Japan.• Yamaha Motor’s first product was the YA-1, 125cc motorcycle.• In motorcycle racing Yamaha has won 39 world championships till now.• RX-100 launched in India in the year 1985.

Source:Wikipedia

Financial statement

2012 2013 20140

2000400060008000

100001200014000

net sale net profit net asset

Source :Yamaha motors annual report 2014

millions

Business strategy • Strengthening the line up of Recreational Vehicles (RVs) Industrial Machinery (IM) Smart Powered Vehicles (SPVs) • Targeting rural markets.• Strive to harmonize with the environment for sustainable social development• Promoting local talents

Source :Yamaha motors annual report 2014