YAMAHA History

●Founded: 1887 by Torakusu Yamaha

●It's original name means:Japan Musical Manufacturing Corporation

●Pianos and reed organs

YAMAHA History

●1954:Yamaha Music SchoolProducing audio products (e.g.: HiFi)

●1955:Yamaha Motor Co. Ltd.

●1958:sport equipments, electric organs, wind instruments, semiconductors, life-style and, musical enterainment products

Corporate Profile

●International:32 countries, 13 producing subsidiaries

●Standard quality requirement

●Wide range of products

●Technical Grammy Award 2007,reddot Design Award

Corporate Identity

●Creating ''Kando'' Together– Kando: the inspired state of the mind

●Technology, music → enriching culture

●Costumer-Oriented and Quality-Concious Management

Corporate Identity

●Transparent and Sound Management

●Valuing People (at work)

●Harmony with Society

Corporate Social Responsibility

●Yamaha Music Foundation → unlocking musical potential → enriching society

●Found raising for the victims of earthquake in Japan

●Yamaha Cares (USA 2003)

Corporate Social Responsibility

●Yamaha Forest Poject (2005-2009, 2010)

●~ 150 million yen → environmental equipment investment in 2012

●Concept: Yamaha Gen-Ryu

YAMAHA products

● http://www.yamaha.com/ipy/#● http://www.youtube.com/watch

?v=dhYaX01NOfA

Sources

●http://www.yamaha.com/

●http://www.yamaharobotics.com/

●http://green.autoblog.com/2009/07/02/yamaha-files-patents-for-hybrid-motorcycle-based-on-gen-ryu-lux/

Thank you fore your attention