Date post: | 22-Jan-2017 |
Category: |
Marketing |
Upload: | projectmanagementbbp |
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eCommerce Opportunity
Alipay - The World’s Leading e-Payment Provider
In affiliate with
…
Merchants and third parties
globally
Alipay, the lifestyle!
77.4% Chinese e-shoppers choose Alipay for the first purchase
88.3% Chinese e-shoppers consider a website more trustworthy with Alipay implemented
400+ Million active users
SOURCES: KPMG analysis of US and Chinese e-commerce data from Statista, Bain & CompanyMcKinsey, iResearch, US-China Business Council, CNNIC, KPMG
Introduction to the Chinese market
Chinese spending power
Why Chinese shop overseas
SOURCE: AliZila´s Tmall Global survey with more than 5,600 cross-boarder shoppers
Who are the Chinese cross-boarder shoppers
SOURCE: AliZila s Tmall Global survey with more than 5,600 cross-boarder shoppers
What are the most popular cross-boarder products
SOURCE: AliZila s Tmall Global survey with more than 5,600 cross-boarder shoppers
What are the complications & solutions for Chinse shoppers
SOURCE: AliZila s Tmall Global survey with more than 5,600 cross-boarder shoppers
Online payment landscape in China
Key facts:
International cards (Visa, Mastercard, Amex…) has little presence in China
The sole card scheme in China is China UnionPay (CUP) – Alipay supports all Chinese banking cards including all the CUP cards, as well as many other funding sources in China
Alipay is the one of the first started online payment in China and heavily impacted user habits of paying online
2015 Online payment market share in China(Source: Sootoo Research)
62%
Baidu2.3%
99bill5.1%
Yeepay1.9%
Paypal1.4%
Others3.6%
Importance of mobile promotions
SOURCE:: Alibaba internal statistics
50+% of online payments happen on MOBILE
Alipay (78.5%)
Tenpay (11.3%)
Lakala (3.0%)
Umpay (0.6%)
Bestpay (0.6%)
Lianlianpay (0.5%)
Ping An pay (0.5%)
99bill (0.5%)
Yeepay (0.4%)
JD wallet (0.3%)
Others (4.0%)
Alipay (78.5%) Q1 2015
Source: iResearch, 2015
400 MillionAlipay Wallet Active users
Source: ANT Financial
2015 Mobile market share in China by GMV
Why Alipay?
Absolute leading and preferred online payment method in China, with 400+ million active
users, providing high-level trust, recognition and preference to your brand and websites
Consultancy and guidance to Chinese market and user behaviors
with our rich experience and success stories
Chargeback protected and secure your fund to your bank account outside China
Take care of FX and take all the FX risks for you
End to end solution with third parties and platforms you use, e.g. PSPs, eComm platforms, etc.
Alipay Cross-boarder Solution
15 settlement currencies: EUR, GBP, USD, etc Support WEB, WAP and APP Broad funding choices: Alipay balance, Alipay current account, bank accounts
and cards from 200+ banks in China
200+ banks in China
User experience – Access to Alipay secure environment
Alipay, to help bring Chinese tourists to your stores
Omni engagement solution
for Chinese tourists
before, during and after the trip
2004-2014 阿里巴巴集团版权所有
Yana Geng
Director of Business Development, EMEA
Thank you!