Custom Window Signs, Car Signs & Banners

www.signazon.com

Yard Signs Case Study: On-the-Go Movers

•On-the-Go Movers was founded in Murfreesboro, TN, in 2003 by Eric Hoffman.

•Hoffman used his business knowledge to turn a part-time college job into a thriving, successful business.

•He attributes his success to a bit of luck and a lot of well-targeted, strategic marketing.

Company Background

•With a limited marketing budget, Eric wanted to get maximum exposure for as little as possible, so he ordered yard signs.

•On-the-Go’s business office is located near a college campus, so Eric placed signs around the dorms and apartment complexes.

•Eric’s $500 investment produced 20 corrugated plastic signs for On-the-Go Movers.

•He set them up at the beginning and end of each semester, when students are commonly moving.

Sign Campaign

•The first semester Hoffman used the signs, he received 32 calls.

•The average cost of the services provided was $200. With a 50% profit margin, ROI for this campaign was 7.4.

•A property management company has set up an agreement with On-the-Go to be the contact for residents moving in-and-out.

•This agreement is based on the signs that Eric placed in front of one of the companies’ properties.

•Eric usually gains at least 50 new clients a year from this complex.

Outcome

•Know where your customers are, and advertise heavily in that area or through that channel.

•Spending more on a well-targeted area will produce a better response than a broad, surface-level implementation. •Always track the results of your marketing campaigns.

•ROI can help you determine whether or not you’re spending your money wisely.

Recommendations

Way To Go, On-the-Go Movers!

Still have questions? We can help! Visit us online at www.signazon.com

Order your window signs today at