YATRA VS COX & KINGS

YATRA VS COX & KINGSSubmitted By:SHUBHAM RAIKWAR

INTRODUCTIONLaunched in August 2006Yatra.com is today ranked as the leading provider of consumer-direct travel services in India. Yatra.com has emerged as the most trusted travel brand in India, and has won three awards at the India Tourism Awards felicitated for:-Outstanding performance as a Domestic Tour Operator(Rest of India),Outstanding performance as a Domestic Tour Operator in Jammu and Kashmir and Outstanding performance as an Inbound Tour OperatorYatra.com is a leading online travel services provider in India, US and UK.

They offer the best deals in flight bookings, hotel bookings holiday packages. Find cheap domestic flights to destinations in India or book cheap international flights within minutes. You can also easily book/cancel IRCTC train tickets on Yatra.com With over 14,000 hotels in India and more than 430,000 hotels associated with us worldwideHISTORY Over the span of 8 years, Yatra.com made 3 acquisition namely:- ticket consolidator Travel Services International (TSI) in October 2010, global distribution system (GDS) provider Magic Rooms.in, and Indian events and entertainment portal BuzzInTown.com in July 2012. It also acquired 100% stake in Travelguru.com in 2012Yatra.com provides:- information, pricing, availability, and booking facility for domestic and international air travel, hotel bookings, holiday packages and bus and railway reservations. They also offer a host of travel services designed to make business and leisure travel easier.Product Line5ACCESSIBLITYCustomers can access Yatra.com through multiple ways: through our user-friendly website, mobile optimised WAP site and mobile applications, 24x7 multi-lingual call centre, a countrywide network of Holiday Lounges and Yatra Travel Express stores. Yatra.com provides booking facility for all the popular as well as exotic national and international destinations.INVESTORSThere investors consists are:- Reliance Venture Asset Management Ltd, TV18 group, Norwest Venture Partners, Intel Capital, IDG Ventures India, Vertex Venture (Vertex), Valiant Capital

PromotionCorporate AgentsAdvisorsSpecial offersGifts247customer care centreProductAirlineRailwaysBus ticketsHotel rooms bookingCar RentalsHoliday packagesPricing strategy

PriceCostlier than compared to other competitors.

12Distribution strategy

Target market DEMOGRAPHIC TARGETINGPROFILE TARGETINGPSYCHOGRAPHIC TARGETINGConclusion Online Travel Industry is the fastest evolving service sector industry in India.

The OTA segment in India is expected to grow by further 30-40% market share in the Indian Online Travel Industry.

Yatra.com Online Private Limited is presently enjoying 30% market share in the Indian Online Travel Industry.

Makemytrip.com is the market leader in the sector, enjoying almost 50%market share

COX & KINGSEstablished in India in 1978Biggest asset: trust and comfort that clients have in itWon several awards and recognitions: Indias Top Rated Tour Operator Outbound by the Economic Times & Travel AgentsAssociation of India Travel Awards (2009) Best Domestic Tour Operator by TAFI-abacus Awards for Business Leadership in Tour Operating (2009)

C&K has always come out with Innovative and Customized products to suit its customers needs, e.g. One Stop Shop for varied travel requirements like Visa, Ticketing, Holidays, Insurance and Foreign exchange among othersC&K has created brand awareness among travellers through its products like Duniya Dekho, Bharat Dekho and Flexi Hol for Outbound Travel, Domestic Travel and Flexible Individual Travellers respectively.

C&K operates in 19 countries through its Subsidiaries, Branch offices and Representative offices.In India, it has 255 points of presence covering 164 locations through a mix of 14 branch sales offices, 56 franchised sales shops and a mix of 185 General Sales Agents (GSAs)and Preferred Sales Agents (PSAs).

Product and ServicesDestination ManagementOutbound TourismBusiness TravelIncentive & Conference SolutionsDomestic HolidaysNRITrade FairsForeign ExchangeInsurance:-Loss of baggage (checked)Bounced Hotel / Airline BookingsMissed connectionsPersonal AccidentTrip Cancellation due to hospitalisation

Target Audience SegmentationNon Users- Lack willingness and ability (in terms of income and leisure time) Potential Users- Have the willingness but the marketing resources have not been used in an optimum way to influence their impulse Actual Users- Already using the services generated by tourism service providers Occasional Users- Although they do possess the requisite income and leisure, they have not formed a habit of travelling Habitual Users- Frequent travellersBrand Strategy for Cox & Kings: ObjectiveTo achieve a well defined and unique brand personality through selection of correct positioning strategies and consistent and appropriate brand promotion

Branding StrategyPromote destination and segment based campaigns by writing articles in tourism magazines, journals and newspapers like Go World, NatGeo Traveller, etc.Publish advertisements in various tourism and photography magazines (Travel and Living, Asian Photography, etc.)Publish testimonials of happy customers on Cox & Kings websiteUpload medical, adventure tourism and eco-tourism related videos on YouTube and other video sharing websites

Promotion StrategyFlickr and other photo sharing websites to showcase various destinations and testimonials from clientsOnline magazines like TravelTorch.com, Outlooktraveller.com, etc.Buzz marketing through celebrity tie-ups.Make the website more user friendly by providing information about related destinations and related service providers to the customers.Design and promote packages for non-users by providing them facilities of easy finance.Design packages with more user friendly services in order to convert occasional and actual travellers into frequent travellersDesign special aspiration boosting packages for the habitual travellers.

Promotion StrategyArt toursPhotographers clubsBikers clubsNature buffsBackpackers

Target AudienceAdventurousRebelliousCoolFeel the need to impress peersSpend money on travelling and other luxuries.

TYPES OF HOLIDAYS Bharat DekhoDuniya DekhoFlexiholLuxury EscapadesNorth India Travel Packages

Europe Tour PackagesHolidays to Europe

Asia & The Pacific

Central India Travel Packages

Holidays in USAHolidays to far eastArabia, North Africa &Central Asia.South India Travel Packages

Far East ToursTravel Packages Australia

West India Travel Packages

Exotic International VacationsCustom Vacations to AfricaEast India Travel PackagesMiddle East Holiday Packages

IslandsHolidays to AmericaDistribution StrategyOnline and Offline Medium is used for themarketing of Cox & Kings Products andto create thebrand awareness and reachout to the clients. National Level as wellas Regional Marketing Campaigns is adopted for creating the Cox & Kings brand awareness.Offline StrategyFranchiseeCox andKings officesGSA/PSA

ConclusionCOX & KINGS has a verygood reputation in the industry.

People are more aware about Cox and Kings than Thomas Cook SOTC.

In small cities there is more potential ofticketing than package tours.

There is less number of people who book their tour ticket through travel agents.

Middle class people should not be considered as a major customer group who are interested in package tour.

COX & KINGS is one of thedominant in the industry.

COX & KINGS global presence has also strengthened its position in India

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