YBA Kanoo Brand Guidelines 2016€¦ · YUSUF BIN AHMED KANOO BRAND GUIDELINES MASTER IDENTITY...

YUSUF BIN AHMED KANOO BRAND GUIDELINES

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YUSUF BIN AHMED KANOO BRAND GUIDELINES TABLE OF CONTENTS

Introduction

Official Brand Guidelines

Basic Elements

Fifth Element

Stationery

Social Media

Transport

Attire

2

3

4-12

13-18

19-29

30-35

36-41

42-45

YUSUF BIN AHMED KANOO BRAND GUIDELINES INTRODUCTION

The Yusuf Bin Ahmed Kanoo Group of Companies is one of the largest

independent, family-owned companies in the Gulf region. Established in

Bahrain in 1890 by Haji Yusuf Bin Ahmed Kanoo, it has grown from its early

trading and shipping business to become one of the most diversified and

highly regarded business houses in the Gulf region and beyond. The Yusuf

Bin Ahmed Kanoo operates extensively in the GCC countries since the

early 1960s. It is greatly respected for the ability to combine traditional

values with a global vision and has always been linked to the progress and

development of the entire region.

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YUSUF BIN AHMED KANOO BRAND GUIDELINES OFFICIAL BRAND GUIDELINES

Almost anywhere in the Gulf region, people will instantly recognise the

Kanoo name and corporate logo. After more than a 100 years of living up to

the demanding expectations of their consumers, the Kanoo name has

become synonymous with the principles of trust, reliability and quality. The

well-known Kanoo symbol of the palm tree appears in all communications,

evoking a sense of trust, stability and friendliness with compelling ties to a

strong heritage.

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BASIC ELEMENTS

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YUSUF BIN AHMED KANOO BRAND GUIDELINES MASTER IDENTITY

Presented here is the official Master

Identity for the Yusuf Bin Ahmed

Kanoo Logo. To use the Master

Identity Yusuf Bin Ahmed Kanoo

Logo, contact our Brand

Management Team (CCD) to gain

the necessary approvals and

artwork files.

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YUSUF BIN AHMED KANOO BRAND GUIDELINES MASTER IDENTITY LOCK-UPS

The Master Identity is made up of a

number of fixed elements; these are:

the Master Identity Icon, the

Wordmark and the Primary Colours.

There are three Lock-Up versions

available for the Master Identity.

The stacked version is the official version of the Master Identity for all applications

The horizontal versions may only be used where space is limited or where otherwise stipulated within these brand guidelines

STACKED VERSION

HORIZONTAL VERSION 1

HORIZONTAL VERSION 2

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YUSUF BIN AHMED KANOO BRAND GUIDELINES MASTER IDENTITY SPACING

XXThe Master Identity Clear Space

Area is equal to the ‘X’ height of the

palm symbol portion of the Master

Identity Icon. To retain legibility and

brand integrity the Clear Space Area

must never be changed. To give the

logo its full impact, always observe

the clear area shown here when

used on printed and digitally

distributed items. Make sure you

know exactly what the logo should

look like, so you can ensure your

suppliers are reproducing it

correctly. Never attempt to redraw,

reproportion or manipulate the logo.

SPACING

ICON

x

x

x

xx

x

x

x

x

x

xx

x

x

xx

7

xx

xx

x

x

x

x

YUSUF BIN AHMED KANOO BRAND GUIDELINES MASTER IDENTITY SIZING

The minimum size of the official

stacked version or horizontal

versions of the Master Identity is

measured by the size of the

Emblem. The Emblem MUST always maintain a minimum height

of 10mm at all times and the

Typography both in Arabic & English

(Wordmark) should follow it

proportionally. The minimum size of

the Emblem of the Master Identity

(with and without the Wordmark) is

10mm high.

10mm

10mm

STACKED VERSION

HORIZONTAL VERSION

In rare circumstances where space and height are limited, the emblem may be used independent of the wordmark

NOTE

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10mm

YUSUF BIN AHMED KANOO BRAND GUIDELINES MASTER IDENTITY COLOUR

The use of the Master Identity Blue,

Pantone® 281, is an essential part

of the Yusuf Bin Ahmed Kanoo

identity. Always reproduce the logo

in Pantone® 281 if available, on a

white background. Alternatively a

4-colour process match is given

here, plus RGB values for office use

and electronic media, along with the

HTML equivalent for web.

PANTONE

CMYK

C Y A NM A G E N T AY E L L O WB L A C K

100% 80% 2% 42%

RGB

R E DG R E E NB L U E

105%50%0%

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YUSUF BIN AHMED KANOO BRAND GUIDELINES MASTER IDENTITY COLOUR USEAGE

Only two other colours are

permissible; black and white. These

are for limited use only.

The Primary Colour Palette also

includes a premium selection of

colours when producing premium

VIP collateral pieces. The use of the

Glittering Gold and Shimmering

Silver must be used in a subtle

manner.

BLACK & WHITE

ON SOLID BACKGROUND

SPECIAL COLOUR

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YUSUF BIN AHMED KANOO BRAND GUIDELINES LOGO USEAGE

The Corporate emblem should be

used as is. The logo should only be

created following the colours

mentioned on the previous page.

Always use the logo on a solid

background.

Do Not• rotate/skew/tilt the emblem in

any way

• add text or graphic to the logo unit

• use the logo on a washed

out background

• alter the logo graphics in any form

• use the logo on busy background

• use multiple colours on the logo

DO

DON’T

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YUSUF BIN AHMED KANOO BRAND GUIDELINES TYPOGRAPHY

The Typography is an essential part

of the unified guidelines. Only the

following should be used across all

mediums. No other fonts should be

used. This will ensure visual

character to the Kanoo design

program.

For any sort of communications in

English or Arabic, the following font

should be maintained.

ENGLISH

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789



Helvetica,Helvetica lightHelvetica bold

ARABIC

أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك لم

ن و ه ء ي٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩

أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق

ك لــم ن و ه ء ي٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩

أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك لم

ن و ه ء ي٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩

GE SS lightGE SS mediumGE SS Two bold

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F I F T HELEMENT

YUSUF BIN AHMED KANOO BRAND GUIDELINES FIFTH ELEMENT

Some corporate brandings are mostly being used with additional graphical

elements – a so-called fifth element, in a more random way, throughout the

corporate design.

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The palm tree has a long history which can be associated to a wide

audience from different religions and ethnic backgrounds. Ancient

Egyptians relate it to immorality while it plays a significant part in the Jewish

festival of Sukkot. For Christians, it implies victory whereas for Muslims, it

signifies peace as well as an association to paradise. In modern day, the

palm tree symbolizes honor, truth, value, vitality, warmth, fertility,

expansion, protection, aspiration, attainment, unification, resurrection and

singleness of purpose.

PALM TREE

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The brand name Yusuf Bin Ahmed Kanoo uses up the majority of the

emblem. The use of Arabic calligraphy is another way YBA Kanoo can

relate to the brands strong connection to its heritage, tradition and values.

The development of the Arabic calligraphy (khat) is strongly tied to the

Quran which in part contributed to the growth of this unique art form.

FIFTH ELEMENT

CALLIGRAPHY

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The use of the banner in the YBA Kanoo emblem not only holds the English

name, it represents the link of two worlds, Arabia and the West. The

curvature of the banner brings the whole identity together to take the shape

of a circle which epitomizes the complete full circle, that is the brand.

FIFTH ELEMENT

BANNER

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Our visual identity emphasize consistent, professional image that reflects

who we are and what we do in the best possible way. That also includes

using our strong logo elements being used in a less obvious way to make

our corporate communication truly unique. This delicate touch can be seen

with what we call the fifth element, which adds a certain flair to the design.

Based on the unique components in the Yusuf Bin Ahmed Kanoo logo, the

fifth element is a useful feature that can make our communication a little

more recognizable.

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STATIONERY

YUSUF BIN AHMED KANOO BRAND GUIDELINES BUSINESS CARD

For every business card used by any

of the Kanoo Divisions, the following

guidelines should be followed.

90mm x 55mm

English

Name: 11pt bold

Position: 7pt

Company Name: 11pt bold

Address: 8pt normal

Font: Helvetica

Arabic

Name: vector art

Position: 7pt light

Company Name: 12pt bold

Address: 7 pt light

Font: GE SS

Follow the spacing and text placements as per the visualguideline indicated here.

FRONT

BACK

Firstname LastnamePosition Position

P.O. Box :Tel. Off. :Mobile :Fax :E-mail :

45, Manama, Kingdom of Bahrain(+973) 00 000000(+973) 00 0000000(+973) 00 [email protected]

SupportingLogos

22 mm

Yusuf Bin Ahmed Kanoo W.L.L.

3mm free space

ص.ب : تليفون :النقال :فاكس :

البريد ا�لكتروني :

االســم االول االسم االخيرالمســمى الوظيفــي

٤٥- المنـامـــة - مملكـــة البحـريـــن(+973) 000 000 17 (+973) 000 000 17(+973) 000 000 17

[email protected]

SupportingLogos

3mm free space

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YUSUF BIN AHMED KANOO BRAND GUIDELINES LETTERHEAD

The letterhead is a printed heading

on a stationery, stating a person or

organisation's name and address.

A4 (210mm x 297mm)

English

Size: 8pt regular

Font: Helvetica

Arabic

Size: 8pt light

Font: GE SS


LETTERHEAD

9mm

10mm free space 67mm

23mm

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C.R. 226P.O. BOX 45KINGDOM OF BAHRAINTEL: 17 220 220FAX: 17 229 122www.kanoo.com

سجل تجاري رقم 226

صندوق بريد رقم 45

البحــــرين ممـــلكـــة

17 220 تليفون: 220

17 229 122 : كس فا

YUSUF BIN AHMED KANOO BRAND GUIDELINES ENVELOPE

Envelope is mostly used for inserting

personal information, greetings, and

can be mailed or hand-delivered to

an addressee.

90mm x 55mm

C4 (324mm x 229mm)

Name: 18pt bold

Address: 16pt regular

9pt light GE SS

9pt normal Helvetica

DL (110mm x 220mm)

Name: 9pt bold

Address: 8pt regular

4.4pt light GE SS

4.4pt normal Helvetica


C4 (324mm x 229mm)

10mm

10mm free space 40mm

C.R. 226 TEL: 17 220 220 FAX: 17 229 122 P.O. BOX 45, KINGDOM OF BAHRAIN www.kanoo.com

220 220 17 فاكس: 122 229 17 ص.ب. 45 ممـــلكـــة البحــــرين سجل تجاري رقم 226 تليفون:

Xxxxxxxxxxx Xxxxxxxxxxx

ADDRESS LINE ONEADDRESS LINE TWO

ADDRESS LINE THREEADDRESS LINE FOUR

10mm free space 20mm free space

10mm


220 17 فاكس: 122 229 17 ص.ب. 45 ممـــلكـــة البحــــرين 220 سجل تجاري رقم 226 تليفون:

Xxxxxxxxxxx Xxxxxxxxxxx

ADDRESS LINE ONEADDRESS LINE TWO

ADDRESS LINE THREEADDRESS LINE FOUR

DL (220mm x 110mm)

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YUSUF BIN AHMED KANOO BRAND GUIDELINES EMAIL SIGNATURE

Consistent email signatures deliver a visually coherent look across

Yusuf bin Ahmed Kanoo departments and offices. Just as our

business cards follow a standardised approach, email signatures

should be consistent. Consider your email signature your digital

business card, and include the appropriate information.

FontUsed fonts should be Microsoft default font. (As of 2015 Microsoft default font is Calibri)

Name, position & company name 11pt bold

Contact information 10pt regular, headings in bold

Colour

Kanoo Blue

Do Not• add personal quotations or philosophical statements. Your YBA Kanoo

signature is a direct representation of the companys viewpoint.

• add watermarked, colored or photographic backgrounds in emails as

they often make correspondence difficult to read and are not always

compatible with other email programs.

• add social media links

DO

DO NOT

Company or divisions promotional messages must be approved by group marketing department. These promotional messages must be submitted with proposed text &/or graphic representation & a plan for distribution and expiration of the promotion. Each addition must meet visual & editorial brand guidelines & have a hard expiration date before being considered.

P.O. Box 45, Manama,Kingdom of BahrainTel: +973 17 220 220Fax: +973 17 223 444Mob: +973 39 223 444Web: www.kanoo.com

Best Regards

FirstName LastNamePosition PositionYusuf bin Ahmed Kanoo W.L.L.

Delivering Sustainable Excellence

P.O. Box 45, Manama,Kingdom of BahrainTel: +973 17 220 220Fax: +973 17 223 444Mob: +973 39 223 444Web: www.kanoo.com

Best Regards

FirstName LastNamePosition PositionYusuf bin Ahmed Kanoo W.L.L.

IT’S A WONDERFULL LIFE

YUSUF BIN AHMED KANOO BRAND GUIDELINES COMPLIMENT SLIP

Compliment slip is an informal note which is mostly attached to the brochures, giveaways, etc. and has all the contact details of the sender, as the letterhead would have.210mm x 100mm

EnglishTitle: Palace Script MT 46ptName: 20pt boldPosition: 17pt regularCompany Name: 15pt boldDetails: 15pt regularFont: Helvetica

ArabicTitle: B Fantezy 50ptName: 17pt mediumPosition: 15pt lightCompany Name: vector 61mm x 9.5mmDetails: 13pt lightFont: GE SS


ENGLISH

ARABIC

مع تحیاتاالسم االول االسم االخير

المسمى الوظيفي

تلـيفـون : 220 220 17فـاكس : 122 229 17w w w . k a n o o . c o m

With Compliments ofFirstname LastnameTit le

YUSUF BIN AHMED KANOOTel : 17 220 220Fax : 17 229 122www.kanoo.com

10mm

10mm free space

55mm

25mm

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ENGLISH

YUSUF BIN AHMED KANOO BRAND GUIDELINES COMPLIMENT SLIP

An alternative portrait version for a compliment slip.99mm x 210mm

EnglishTitle: 13pt regularName: 15pt boldDetails: 8pt regularFont: Helvetica

ArabicTitle: 16pt lightName: 17pt mediumDetails: 8pt lightFont: GE SS


تــحـيــات مع االسم االول االسم االخير

ص.ب. : ٤٥ - المنـامـــة - مملكـــة البحـريـــنتليفون : ٢٢٠ ٢٢٠ ١٧ فاكس : ١٢٢٠ ٢٢٩ ١٧

www.kanoo.com

With ComplimentsFirstname Lastname

P.O. Box 45 Manama, Kingdom of BahrainTel : 17 220 220 Fax : 17 229 122www.kanoo.com

15mm free space

75mm free space

29mm free space

16mm free space

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YUSUF BIN AHMED KANOO BRAND GUIDELINES CIRCULAR

32mm

10mm free space 30mm logo height

15mm title height

The Circular is an internal means of

communication mostly used in an

organization and the message is

conveyed only to a select circle of

management and staff members.

A4 (210mm x 297mm)

Title: 58pt bold

Source of origin: 10pt bold

Body text: 10pt regular

Font: Helvetica


CIRCULAR

CIRCULAROFFICE OF XXXXX XXXXX 00/00/15

TO:

SUBJECT#1

Lorem ipsum dolor s i t amet, eu odio disputando vix. Habeo del icata sentent iae est e i , ut nec fabulas appetere, opt ion impetus honestat is nam ne. Qui imperdiet d ignissim ad. Tractatos imperdiet usu te. Mel eu cibo quodsi probatus.

Cu eam soluta imperdiet , eu nostro const i tuto eos. Natum nostro placerat mea te, solum doctus persequer is at pro, at sed causae ocurreret . Vidi t noster denique ex mea, mel ius gubergren elaboraret pro id, in t imeam argumentum mei. Vix eu dicta in imicus.

At eum quod al iquip imperdiet , cum legimus percipi t persecut i ea, persius phaedrum platonem ei mei. Lorem al iquip voluptatum ea pr i , vel an al tera posidonium. Ut inam dictas et per, ea choro consul s i t , malorum praesent mei cu. Vis accumsan intel legat consequuntur et . Orat io nostrud in ius, usu tamquam interesset eloquent iam ex. Mei audiam repudiare id, d ic i t t ractatos id sed, v i r tute sadipscing consectetuer eu mei. Eam id magna adipisci lobort is, mel iore intel legam eos ei , feugiat detracto v ix no.

SUBJECT#2

Debet rat ionibus an vim. In justo omnesque vim. Per ne movet accusata ef f ic iendi , anci l lae repudiare mei at , ut pr i d iscere er ipui t . Essent verterem vis an. In graece t imeam iuvaret s i t . Sea dolor scr ipta cu, e i duo tat ion tantas aper iam, per eirmod nominavi id.

Sed ex stet e l i t r consequuntur, s i t invenire ef f ic iantur accommodare eu. Cu tempor omnium recteque ius, et pro docendi t ractatos, of f ic i is d isputat ioni ea mel. Nam invenire mediocrem an, facete mnesarchum at sed, nec ei omnesque gubergren. Veniam soleat volumus at h is. Vix ex atqui l iber al iquando. Ea vix s imul doming, dic i t adipisci iudicabi t id qui , mel veniam def in iebas mediocr i tatem ex.

Kind regards,

XXXXXXXX XXXXXXXXTITLE

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YUSUF BIN AHMED KANOO BRAND GUIDELINES PRESS RELEASE

Press Release helps you to promote

your message in front of as many

people as possible through various

publications and dailies.

A4 (210mm x 297mm)

Title: 41pt bold

Subject: 35pt bold

Body text: 10pt regular

Font: Helvetica

Arabic contact: 6pt GE SS light

English contact: 7pt Helvetica regular


PRESS RELEASE

32mm

10mm free space 30mm logo height

22mm title height

PRESS RELEASESUBJECT LINEPRESS RELEASE - PRIORITY 00/00/15

Lorem ipsum dolor s i t amet, eu odio disputando vix. Habeo del icata sentent iae est e i , ut nec fabulas appetere, opt ion impetus honestat is nam ne. Qui imperdiet d ignissim ad. Tractatos imperdiet usu te. Mel eu cibo quodsi probatus.

Cu eam soluta imperdiet , eu nostro const i tuto eos. Natum nostro placerat mea te, solum doctus persequer is at pro, at sed causae ocurreret . Vidi t noster denique ex mea, mel ius gubergren elaboraret pro id, in t imeam argumentum mei. Vix eu dicta in imicus.

At eum quod al iquip imperdiet , cum legimus percipi t persecut i ea, persius phaedrum platonem ei mei. Lorem al iquip voluptatum ea pr i , vel an al tera posidonium. Ut inam dictas et per, ea choro consul s i t , malorum praesent mei cu. Vis accumsan intel legat consequuntur et . Orat io nostrud in ius, usu tamquam interesset eloquent iam ex. Mei audiam repudiare id, d ic i t t ractatos id sed, v i r tute sadipscing consectetuer eu mei. Eam id magna adipisci lobort is, mel iore intel legam eos ei , feugiat detracto v ix no.

Debet rat ionibus an vim. In justo omnesque vim. Per ne movet accusata ef f ic iendi , anci l lae repudiare mei at , ut pr i d iscere er ipui t . Essent verterem vis an. In graece t imeam iuvaret s i t . Sea dolor scr ipta cu, e i duo tat ion tantas aper iam, per eirmod nominavi id.

Sed ex stet e l i t r consequuntur, s i t invenire ef f ic iantur accommodare eu. Cu tempor omnium recteque ius, et pro docendi t ractatos, of f ic i is d isputat ioni ea mel. Nam invenire mediocrem an, facete mnesarchum at sed, nec ei omnesque gubergren. Veniam soleat volumus at h is. Vix ex atqui l iber al iquando. Ea vix s imul doming, dic i t adipisci iudicabi t id qui , mel veniam def in iebas mediocr i tatem ex.


لبحــــرين ا ممـــلكـــة 45 ص.ب. 17 229 122 فاكـس: 17 220 220 تليفـون: 226 رقم ري تجـا سـجـل

27

YUSUF BIN AHMED KANOO BRAND GUIDELINES EMPLOYEE BADGE

An employee badge is required

mostly for the visual identification of

an employee. However, it serves to

track attendance of an employee.

(55mm x 90mm)

Name: 12pt bold

Position: 8pt regular

Back info: 8pt regular

Font: Helvetica


3mm free space

CHAIRMAN SIGNATURE

ID#01234567(+973) 172200000 0 / 0 0 / 1 5

3mm free space

30mm logo width

162mm

FIRST LASTPOSITION

SIGNATURE

FRONT

BACK

28

YUSUF BIN AHMED KANOO BRAND GUIDELINES VISITOR PASS

All authorised visitors are easily

identifiable whilst on premises and

any unauthorised visitors can be

identified.

90mm x 55mm

Title: 59pt bold

Property of: 12pt regular

Return: 9pt regular

Pass #: 8pt regular

Font: Helvetica


FRONT

BACK

VISITOR

3mm free space

3mm free space

77mm logo width

This card is Property of YBA KanooIf found please return to

P.O. Box 45 Manama or call 17 220 750

PASS#000

17mm

87mm

40mm

29


SOCIALMEDIA

YUSUF BIN AHMED KANOO BRAND GUIDELINES SOCIAL MEDIA

Social media is a collection of online communications channels dedicated

to community-based input, interaction, content-sharing and collaboration.

Websites and applications dedicated to forums, microblogging, social

networking, social bookmarking, social curation, and wikis are among the

different types of social media.

31

32

YUSUF BIN AHMED KANOO BRAND GUIDELINES SOCIAL MEDIA

A popular free social networking

website that allows registered users

to create profiles, upload photos and

video, send messages and keep in

touch with friends, family and

colleagues.

As of 2015 the dimensions for

Facebook are:

Profile pic: 160px x 160px

Cover photo: max 851px x 315px min 399px x 150px

FACEBOOK

www.facebook.com/yusufbinahmedkanoowll

Yusuf bin Ahmed kanoo W.L.L.

Yusuf bin Ahmed Kanoo W.L.L. posted a photo.10 minutes ago

Kanoo EnergyKanoo CommercialKanoo ShippingKanoo Travel

Yusuf bin Ahmed Kanoo W.L.L100,000 likes . 10,000 talking about this . 1,000 were here

Product/ServiceDELIVERING SUSTAINABLE EXCELLENCEwww.kanoo.com

32


A social networking site designed

specifically for the business

community. The goal of the site is

to allow registered members to

establish and document

networks of people they know

and trust professionally.


Linkedin are:


Logo: 50px x 50px

Cover photo: 646px x 220px

LINKEDIN

Yusuf bin Ahmed Kanoo W.L.L

SOCIAL MEDIA

33


Google's social networking

project, designed to replicate the

way people interact offline more

closely than is the case in other

social networking services.


Google+ are:

Profile pic: 2,120px x 1,192px


GOOGLE+

Yusuf bin Ahmed Kanoo W.L.L.

www.kanoo.com

SOCIAL MEDIA

34


A free microblogging service that

allows registered members to

broadcast short posts called

tweets. Twitter members can

broadcast tweets and follow

other users' tweets by using

multiple platforms and devices.


Twitter are:



TWITTER

Twitter.com/YourAccount

Your Account

1,759

@ybakanoo

@yourname - Apr 23This is where you put your description of your account here and here.

Your City Here, State

kanoo.com

Tweet to Your Name

Joined January 2015

Yusuf bin Ahmed Kanoo W.L.L

Your Name

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.Lorem.ipsum.com/link

Lorem ipsum dolor sit amet, consectetur adipisicing elitby Your Name @yournameSed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit....

Your Name

35 131 20.1M 25

SOCIAL MEDIA

35


TRANSPORT

YUSUF BIN AHMED KANOO BRAND GUIDELINES TRANSPORT

Transport branding is a consistent marketing identity which promotes its

products and also conveys the important values of the organisation. An

organization could convey its messages through vehicle and trains. Vehi-

cles could carry promotional message on bumper sticker, intended to be

attached to the bumper of an automobile and to be read by the occupants

of other vehicles—although they are often stuck onto other objects.

37


4 x 4

TRUCK

The 4x4 van is the best option based

upon the application the company

intends for the vehicle. It is useful to

transport a large amount of cargo or

people through treacherous climates

and terrain, a four-wheel-drive van

or truck is the best solution.

Moreover, it has the benefit of low

maintenance costs, unsurpassed

loading/towing capacity and secure

cargo, a four-wheel-drive van is the

likely outcome.

A pickup truck may be used for

business purposes. It is a light motor

vehicle with an open-top, rear cargo

area (otherwise known as a bed)

that can hold large bulky items.

DELIVERING SUSTAINABLE EXCELLENCEwww.kanoo.com

DELIVERING SUSTAINABLE EXCELLENCE

www.kanoo.com

www.kanoo.com

38


MINI VAN

TRAILER

A mini van is a good way to transport

goods as well as a number of people

whether they are staff or potential

clients.

A trailer is generally an unpowered

vehicle towed by a powered vehicle.

It is commonly used for the transport

of large amounts of goods and

materials across countries.


www.kanoo.com

www.kanoo.com


www.kanoo.com www.kanoo.com

39


SEDAN

www.kanoo.com


www.kanoo.com

A sedan is a passenger car featuring

two rows of seats and adequate

passenger space in the rear

compartment for adult passenger.

40


BUMPER STICKER

VISITOR VEHICLE PASS

A great form of brand promotion is

the bumper sticker. Can be given to

all employees as well as given away

as promotional gifts.

A Car Visitor Pass given to visitors

that are entering company sites.

DELIVERING SUSTAINABLE EXCELLENCE www.kanoo.com

VISITORP A S S# 000

41

D E L I V E R I N G S U S T A I N A B L E E X C E L L E N C E

DRIVE SAFE

www.kanoo.com


ATTIRE

YUSUF BIN AHMED KANOO BRAND GUIDELINES ATTIRE

Attire branding is to create a distinct and lasting impression of a company of

its unique identity that people associate with quality and origin. Such

branding establishes an automatic dress code that is both professional and

comfortable. The users are more comfortable when it comes to attire

branding as it carries more respect and dignity when they represent the

company. Because users see it as a more casual wardrobe option, they

generally report higher satisfaction and morale.

43


FORMAL

CASUAL

A formal wear and formal dress are

general terms for clothing suitable

for formal social events.

Casual wear generally a neat yet

informal attire can be worn for

regular everyday events.

DELIVERINGSUSTAINABLE EXCELLENCE

DELIVERINGSUSTAINABLE EXCELLENCE

44


OVERALL

CAP/HARD HAT

An overall, usually worn on

industrial sites over the employees

regular clothing as a protective aid.

A hard hat is another item usually

worn on industrial sites as a

protective gear.

Caps usually worn by every

individual from any division. A great

way to promote the brand as well a

useful corporate gift to the public.

DEL

IVER

ING SUSTAINABLE EXCELLENCE

DELI

VERING SUSTAINABLE EXCELLENCE

www.kanoo.com

www.kanoo.com

www.kanoo.com

www.kanoo.com

45


THANK YOU

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