Concept:

Folded is a monthly networking event that will put creative talents to the test in the form of folded paper craft.

The mailable package contains a combined invite & business card, a promotional poster, as well as an A4 Fedrigoni paper sample.

The enclosed sheet of A4 is the challenge, what it is transformed into is entirely down to mind of the creative. The only requirement is that they stick to the theme of the month, have fun & bring it with them on the last Thursday of that month.

The best entry of the night wins a designated prize or pre-arranged quantity of Fedrigoni paper; with winners being chosen on the night itself.

All entries will then be exhibited in the Fedrigoni London Showroom & take pride of place for one calendar month until the next challenge arrives.

Programmed Events:

The Folded programme will take place over the course of a year; an evening within each month. This ensures a maintained relationship with new & existing end users whilst encouraging them to engage with the London showroom all year round.

Selected events may also link contextually to major occasions taking place in & around London during the same month. For example:

January - Boats (London Boat Show) & May - Flowers (Chelsea Flower Show).

Business card / Invitation:

Through distributing a combined business card & invitation, Fedrigoni UK is promoted to end users in a refreshing & innovative way that takes environmental concerns into consideration.

To separate simply tear along the perforated line.

Promotional Poster:

As an invitation only event, the Folded promotional poster taps into the exclusivity & excitement of receiving a Fedrigoni package through the post.

A clear spot varnish is used so not to detract from the natural qualities of the paper. This also provides the illusion that the poster is perhaps just a plain A2 sheet & thus provokes an interaction from the viewer.

What’s more, the proportionate folding guides allow the poster to be manipulated down into an accurate model as a collectable bonus. Instructions may be provided on the reverse of the print in order to complete.

Exhibited Resolutions:

After entries have been submitted & the winner selected, all resolutions will remain on show for one month until the next event takes place.

As shown, paper aeroplanes (June) could be displayed as a mobile hanging from a small portion of the showroom’s ceiling.

With the submissions on display, end users can potentially discuss the story behind them with their own client whilst using the showroom as a meeting space. This will potentially spread the word of Fedrigoni even further & promote the use of showroom & the specialist services that it has to offer.