• AchievementStandard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
• ConductingaSurveywithaQuestionnaire . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
• SurveyEthics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
• SamplingMethodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
• SamplingVariation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
• TypesofSurvey . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
• ResponseVariables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
• ConstructingYourQuestionnaire . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
• PilotSurvey . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
• DeskReviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
• PracticeInternalAssessment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
• Answers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
• OrderForm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
Year 12Mathematics
Contents
Robert Lakeland & Carl NugentDesign a Questionnaire
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IAS 2.8
IAS 2.8 – Year 12 Mathematics and Statistics – Published by NuLake Ltd New Zealand © Robert Lakeland & Carl Nugent
2 IAS 2.8 – Design a Questionnaire
NCEA 2 Internal Achievement Standard 2.8 – Design a QuestionnaireThisachievementstandardinvolvesdesigningaquestionnaire .
◆ ThisachievementstandardisderivedfromLevel7ofTheNewZealandCurriculum,Learning Mediaandisrelatedtotheachievementobjective ❖ carryoutinvestigationsofphenomena,usingthestatisticalenquirycycle ❖ conductingsurveys
❖ evaluatingthechoiceofmeasuresforvariablesanddatacollectionmethodsused
❖ usingrelevantcontextualknowledge intheStatisticsstrandoftheMathematicsandStatisticsLearningArea .◆ Designaquestionnaireinvolvesshowingevidenceofusingeachcomponentofthequestionnaire
designprocess . Designaquestionnaire,withjustificationinvolveslinkingcomponentsofthequestionnairedesign
processtothecontextandexplainingrelevantdecisionsmadeinthedesignprocess . Designaquestionnaire,withstatisticalinsightinvolvesintegratingstatisticalandcontextual
knowledgerelevanttothepurposeofthesurveythroughoutthedesignprocess .
◆ Thecomponentsofthequestionnairedesignprocessinvolve
❖ clarifyingthespecificinformationneedsofthesurveyandthegroupswhowillusethedata
❖ posingsurveyquestions,consideringsourcesofvariationby
• determiningrelevantvariables
• determiningappropriatemeasuresforeachvariable
• usinganappropriaterangeofquestiontypes
❖ checkingthesurveyquestionsby
• carryingoutadeskreview
• conductingapilotsurvey(s)includingcollectingandrecordingdata
❖ refiningthequestionnairebasedontheresultsofthepilotsurvey
❖ documentingthedesignprocessincludingthedraftandfinalquestionnaire .
Achievement Achievement with Merit Achievement with Excellence• Designaquestionnaire . • Designaquestionnaire,with
justification .• Designaquestionnaire,with
statisticalinsight .
3IAS 2.8 – Design a Questionnaire
IAS 2.8 – Year 12 Mathematics and Statistics – Published by NuLake Ltd New Zealand © Robert Lakeland & Carl Nugent
Conducting a Survey with a Questionnaire
Questionnairesareasetofquestionstoaperson(calledarespondent)whowithhis/heranswersprovidesinformation(data)totheperson(s)whosetthequestionnaire(calledtheresearcher) .Atfirstglanceitseemsasimpletasktowriteupasetofquestionstocollectinformation,buttherearemanythingsthatcangowrongandwhichshouldbeavoidedinordertodevelopasurveyquestionnairethatprovidestherequireddata .Inthisbookletwefocusonthesestatisticalholesorpitfalls .Weexpectanysamplingprocesstogiveinformationaboutthepopulation .Wealsoexpectthatarepresentativesamplewillgiveusagoodsnapshotorglanceatthepopulationandwillreflectthecharacteristicsofthepopulation .Withaquestionnairewehaveanothersourceofvariationinthatthequestionsmaynotgiveusaccurateinformation .Anythingthatmeanstheinformationgatheredisnotaccuratelydescribingtherespondentsisaproblemandthiscanleadtoanon-samplingvariation(seepage12) .Manypeoplehaveaninterestinthesurveyandeachgroupthathasaninterestinthequestionnairehasdifferentrequirements .
• Thegroupthatinitiatedthesurveywantsanswerstotheirquestion(s) .
• Thepersonwhoadministersthesurveywantsittobeassimpleaspossible .
• Respondentswantaquestionnairethattheycananswerwithoutmucheffortorthought .
• Theresearcherwantsresponsesthatareeasytocollate,analyseandpresentinaconclusion .
Who is the Survey for?Wasitrequestedbyabusinesswantingtointroduceanewproductorinformationaboutacompetitor’sproduct?Isitasurveyofbehaviourorofattitudes?Thegrouporpersonthatrequestedthesurveymusthaveanideaastowhattheywouldliketoknow .Itcouldbethattheyareinterestedinthehomeworkdonebydifferentyearlevelsathighschool .Thedefinitionofwhatthesurveyshouldanswerbecomesthesurvey objective .
Starting the Design
Survey Definitions
❖ A Survey is an investigation about the characteristics of a population by collecting data from a sample of that population.
❖ A Researcher is the person or persons that designs the questionnaire and analyses the results.
❖ The Interviewer is the person who collects the answers from the respondents.
❖ The Respondents are individuals or businesses, for example, from whom data and associated information are collected for use in compiling statistics.
❖ The Survey Objective is what the person or persons who initiated the survey want to know.
❖ The Research Objectives are precisely defined objectives that the researcher believes will provide answers to the survey objective.
SamplesAny subset of a population is a sample but a poor sample (e.g. a cluster sample) may vary considerably from the characteristics of the population. A representative sample should have similar characteristics to that of the population.
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10 IAS 2.8 – Design a Questionnaire
7. Thelocalcouncilwantstoborrowfivemilliondollarstobuildanewmuseum .Youhavebeenaskedtoseektheopinionoflocalresidentswhoareratepayers .
8. TheschoolboardoftrusteesisconsideringeliminatinguniformforYear13andwantstheopinionofparentsofstudentsinthepresentYear13 .
9. ThePrincipalwantstoestablishaquorumof50studentstobecomposedoftenstudentsfromYears9to11and15fromeachoftheYears12and13 .
10. Amallmanagerwantstosurvey100shoppersaboutthepresentparkingfacilities .
Achievement–Identifythesampleframeandexplainthebestwaytoselectarandomsampleof30fromthesampleframe .
Identifythesampleframeandexplainthebestwaytoselectarandomsampleof30fromit .Theschoolboardwantstoknowtheafterschoolcommitmentsofthe350studentsinYear10 .
Example
randomsampleof30studentsfromthelist .IfYear10werehavinganassemblythiscouldalsobeoursampleframeandyoucouldsystematicallychooseevery10thstudentastheyleftuntilyoureached30 .Malesandfemalesmayhavedifferentcommitmentsafterschool .Toavoidoversamplingoneparticulargenderthesampleframecouldbedividedintomaleandfemalestudentsandeachgendersampledinthesameproportion .Thiswouldthengiveyouarandom-stratifiedorsystematic-stratifiedsample .IfthisschooldividedthestudentsforEnglishpurelyrandomlythentheEnglishclassescouldbeoursampleframeandaclustersampleofoneclasscouldbeoursample .
Explainwhythefollowingsamplingmethodisunlikelytogivearandomsampleofthepopulation .ThebusinessownersassociationwouldliketoknowtheopinionofshoppersinMainstreettoaChristmasparade .Theinterviewerusestheircalculatortorandomlyselectasideofthestreet,thenashoppingblockandfinallyonecornerforthemtouse .TheinterviewerthenstandsonthisrandomcornerinMainstreetandapproacheseveryninthperson .
Example
Theblockswillhavedifferenttypesofshoppersonthem .Forexample,ifnearthebanksyouwillgetalotofpeoplenotshoppingbutjustvisitingabank .Youshouldattempttouseastratifiedsamplewheredifferentcornersareusedforasetperiodoftime(sothenumberinterviewedreflectshowbusyeachis)andatrandomtimes .Thedefinitionofwhoisashoppermakesthisveryhardasanydiscretionmakesthisapersoninthestreetsample .Everyninthpersonshouldbeapproachedandthenfilteredwiththequestion“Hi,areyouinMainstreettoshop?” .
Thetypeofshopperwilldependuponthetimeofday(ifduringworkinghoursveryfewworkerswillbethere) .
ThebestsampleframeisalistofeverystudentinYear10atschoolonaparticulardayandtotakeasimple
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15IAS 2.8 – Design a Questionnaire
IAS 2.8 – Year 12 Mathematics and Statistics – Published by NuLake Ltd New Zealand © Robert Lakeland & Carl Nugent
Non-sampling Errors cont...Questionnaire layoutIfthequestionnaireislongorperceivedasdifficultortimeconsumingtocompletethenthiswillaffectwhetheritwillbecompleted(Non-reponserate) .Keepthequestionslimitedtowhatyouneedfortheresearchobjective .Questionsthatyoubelievemaybeinterestingshouldnotbeincluded .• allquestionsshouldbenumbered .• thequestionnaireshouldappearuncluttered
withplentyofwhitespace .• theanswersshouldhaveaconsistencyofform
andlayout .• makeaclearbreakbetweenquestions .• boxesforticksetc .shouldbeclosetotheanswer
theyrepresentsothereisnodoubtwhichboxbelongstowhichanswer .
Aimtomakethequestionnairelookprofessional .Theobjectistomakeyourquestionnaireappearsimpleandstraightforward .Yournameandaddressmustbeonthequestionnairealongwithaclearstatementonconfidentiality .Alwaysincludeaself-addressedpostage-paidenvelopeforself-administeredquestionnaires .
Data collectionIfaquestionisaskedfacetofaceoroveraphonetheremaybedifferentanswers .Inafacetofaceinterviewtherespondentmaybemoreconcernedwithbeingagoodpersonandgivingexpectedresultsthaninanimpersonalphoneinterview .Ifthereareotherpeoplepresentthenthismayaffectthehonestyofanswers .Itisimportantfortheinterviewertobuildrapportwiththerespondent .Ithasbeendemonstratedthataninterviewerwhoisthesameethnicoriginastherespondentgetsmorereliableresults .Self-administeredsurveys(questionnaires)aregenerallyacceptableasbeingmoreanonymousbutmaybetakenlessseriouslythanwhentheinterviewerispresent .Whentheinterviewerispresenttherespondentmaybemorecooperativeinordertopleasetheinterviewer .
Coding errorsIftheresultsofthesurveyaretobeanalysedtheanswerswillneedtobecoded .Thismeanseachanswermustbeplacedinacategorysoitcanbeenteredintoacomputer(seepage30) .Sometimesthequestionshavelimitedanswers(closed-endedquestions)andarethereforeselfcoded .Otherquestionsallowforanyresponse(openquestions)andthisresponsewillneedtobecoded
Questions that include lists should not imply some sort of rank order in the list.
11. What year did you first attend this school?
{ ] Before 2009
[ ] 2009
[ ] 2010
[ ] 2011
[ ] 2012
12. Which is your favourite sport to play?
{ ] Badminton
[ ] Basketball
[ ] Netball
[ ] Soccer
[ ] Touch rugby
[ ] Other (specify)
13. How did you travel to school today?
Select the best answer.
[ ] Bike [ ] Bus [ ] Car [ ] Walk
13. How did you travel to school today?
Select the best answer.
[ ] Bike [ ] Bus [ ] Car [ ] Walk
13. How did you travel to school today?
Select the best answer.
Bike [ ]
Bus [ ]
Car [ ]
Walk [ ]
13. How did you travel to school today?
Select the best answer.
{ ] Bike
[ ] Bus
[ ] Car
[ ] Walk
It is sometimes clearer to have the space for an answer after the item.
If a list goes across the page make sure the place for the answer is clearly placed next to the item.
Lists with numerical data such as years should go from earliest to latest.
Lists with words should always be in alphabetical order unless there is a good reason for changing this.
Make sure list instructions are clear.
soitcanbesummarised .Ifyouaskanopen-endedquestionabouttherespondent’sfavouritesportandget25differentanswersitisdifficulttoanalyse .
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17IAS 2.8 – Design a Questionnaire
IAS 2.8 – Year 12 Mathematics and Statistics – Published by NuLake Ltd New Zealand © Robert Lakeland & Carl Nugent
Merit–Explainwhatiswrongwiththesequestionsandrewritethemtoremovethecause .21. Areyouconfidentthatyouwillneversmoke
nocigarettesagain?22. Doyouhavebutterinyoursandwiches?
23. Inthelastyearwereyouthevictimofacrime? 24. Whenyoudrinkalcoholhowmanydrinksdoyouusuallyconsume?
25. Haveyoudonatedmoneytocharityinthelastthreemonths?
26. Doyousupportthrowingstudentswhosmokemarijuanaoutofschool?
27. Whenyouleaveschoolwillyoucontinuetostudy?
28. WhendidyoulastgotoAustralia?
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21IAS 2.8 – Design a Questionnaire
IAS 2.8 – Year 12 Mathematics and Statistics – Published by NuLake Ltd New Zealand © Robert Lakeland & Carl Nugent
Response Variables
Open-ended ResponsesAnopen-endedquestionaskstherespondenttogivetheanswerinhisorherownwords,whereasaclosed-endedquestionaskstherespondenttopickananswerfromagivennumberofoptions .Bynotsuggestinganswerstotherespondenttheresearcherisallowinganswerstocomeupthattheymaynothaveconsidered .Amongtheadvantagesofopen-endedquestionsare:• theylettherespondenthaveadegreeof
control .Theycanexpresstheiranswerspontaneouslyusingtheirownwords
• theyarelesslikelytocontroltheresponseandhencebiasthesurvey
• theyaregoodforlikesanddislikesorwherepossibleresponsesarenotknown
• theygivetheresearcherquotestheycanuseinafinalreport .
Thedisadvantagesinclude:• therespondentshavetothinkmoreabout
theiranswersandthismakescompletingthequestionnairemorearduousandslower
• thewiderangeofanswersmeansthesehavetobecodedintoacomputerforanalysis
• poorhandwritingcanbedifficulttounderstand
• thecodingcanleadtoerrorsastheinterviewerorresearcherforcestheanswertoanexistingbutinappropriatecategory .
Insomesurveysthequestionsappearopen-endedbuttheinterviewerimmediatelycodestheresponse .Open-endedquestionsaresometimesputinpilotsurveysandoncetherangeoflikelyanswersisfound,theyarechangedtoclosed-endedquestionsforthefinalquestionnaire .
Measured dataIfyouneedtoknownumericdataitisbestentereddirectly .Forexample“Howlongdoesittakeforyoutogettoschooleachmorning?”or“Whatyearwereyoubornin?”Donotusecategoriesfornumericdataasthatrequirestherespondenttothinkmoreandunlessthecategorieshavebeenselectedcarefullycanresultonmostofthedatainoneortwocategories .
Numeric data allows you to find the mean and calculate relationships.
In what month and year were you born?
Month Year
The response to a question is a variable. It could be
• a phrase or sentence for an open-ended question.
• continuous as in a numeric variable• dichotomous, one of two possible answers• one of five multiple choice answers• a scale from one to five or one to ten.
What year were you born?
Select the best answer
[ ] Before 1959
[ ] 1960 to 1979
[ ] 1980 to 1989
[ ] 1990 to 1999
[ ] After 2000
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28 IAS 2.8 – Design a Questionnaire
Constructing Your Questionnaire
Screening QuestionsThequestionnaireshouldstartandexplainaboutthesurveyandhowallinformationwillbekeptconfidential .Thequestionsshouldstartwithascreening questiontodeterminewhethertherespondentisamemberoftheresearchpopulation .Ifitisastratifiedsampleitmaybethatthequotaforthistypeofrespondentisalreadysatisfied .Thefollowingcouldbescreeningquestions .Theywilldependuponthedefinitionofyourresearchpopulation .1. What year were you born in?
2. What sex are you?
[ ] Male [ ] Female
3. What is the year level of your form class?
[ ] Year 9
[ ] Year 10
[ ] Year 11
[ ] Year 12
[ ] Year 13
Iftherespondentisnotintheresearchpopulationthenthesurveyshouldbestoppedatthepointthisisestablished .
Main QuestionnaireKeepacopyofyourresearchobjectivesinfrontofyou .Ifaquestionisnotgoingtohelpyouanswertheresearchobjectivesdonotaskitasyouwanttokeepthequestionnaireasshortaspossible .Startwithgeneralfactualquestionsrelatingtobehaviour .Thesearequestionswheretherespondentislikelytoknowtheanswer .Followquestionsaboutbehaviourwithquestionsaboutopinionsandvalues .Theseareharderfortherespondentandshouldbeaskedwhentherespondenthasansweredsufficientquestionsthattheywillfeelcommittedtocompletethequestionnaire .Itisacceptabletoaskmorethanonequestionforthesameobjective .Askingmorethanonequestionaboutthesameobjectivecanbeusefulincross-checkingresponses .Ifthequestionnaireisgoingtobeafacetofaceinterviewthenyoucanincludeinstructionsfortheinterviewertoaskfollowupquestionsorwhentoskipirrelevantquestions .Thefinalstageshouldbetoaskforanydemographicdatathatyouneedtheanswersfor .Thelastthinginthequestionnaireistothanktherespondentfortakingpart .Donotleavethistotheinterviewertoremember .
Question sequence
• Screening question to check if the respondent is in the sample frame.
• Questions should flow logically from the previous question. If you have five questions on sport they should follow each other.
• General questions to define what categories the respondent fits in.– Demographic questions, sex, age etc.– Factual questions (e.g. What school do
you attend?).– Behavioural questions (e.g. How much
TV did you watch last night?).• Questions about attitudes and opinions
– Opinions and attitudes are usually recorded on scale questions.
– Flow from least sensitive to more sensitive.
The researcher must ensure that the answer to a question is not influenced by previous questions.Authors’ note: We suggest a Year 12 student questionnaire is not an appropriate place to ask sensitive questions.
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31IAS 2.8 – Design a Questionnaire
IAS 2.8 – Year 12 Mathematics and Statistics – Published by NuLake Ltd New Zealand © Robert Lakeland & Carl Nugent
Desk Reviews
Desk ResearchAfteridentifyingyourresearchobjectivesandpriortowritinganyquestionsyoushouldcompletethefirstoftwodeskreviews .Thefirstreviewiscalledadeskresearch .Youneedtofindoutifasimilarsurveyhasbeenconductedalready .Youwouldliketoknowwhatquestionstheyaskedandwhatconclusiontheycameto .Itcouldbethesurveywasdoneonadifferentpopulationbutitwillstillbehelpfultoyouifyoulookattheirapproach,questionsandresults .Aprevioussurveywillhelpyoudesignandevaluateyoursurvey .Itmaybepossibletouseasimilarquestionandtocompareyourresultstotheoriginalsurvey .Librariesandonlinesearchesaregoodstartingplacestofindsimilarsurveys .
Desk CheckAdeskcheckordeskevaluationiscompletedafterthepilotsurveyandbeforeanyoftherespondentsfromthesampleframeareinterviewed .Theaimofthedeskcheckistotryandidentifyanyproblems .Lookattheresultsofyourpilotsurvey .Fixanyerrorsithasshownandamendmultiplechoicelistswherethepilotsurveyhasshownanitemismissing .Nowputtogetheryourfinalquestionnaireandcompletethedeskcheck .Thequestionnairemustbesimple,consistentandaccurate .Aspartofthedeskevaluation• checkeachquestionagainsttheresearch
objectives– Recordthenumberofeachquestion
nexttoitsobjective .– Removeanyquestionsthatdonotrelate
tooneofyourresearchobjectives .• checkthewholequestionnaireforconsistency
– Haveyouusedthesamestraightforwardlanguagethroughoutthequestionnaire?
– Aremultiplechoiceresponsesinalphabeticalorder?
– Haveyouincludednonresponseswhereappropriate?
– Haveyouvariedthesortofquestions?Openendedquestions,multiplechoicequestionsandscalequestions .
• checksagainstwhatisknownabouttherespondents– Isthelanguageyouhaveused
appropriatetoyourrespondents?
checking the survey questions by
• carrying out a desk review.It does not require you to complete both a desk research and a desk check but the first can make your questionnaire easier and the second can and does remove errors.You are required to document the design process and this is best done by keeping a diary detailing what you did and why at each step towards producing the questionnaire.
The Achievement Standard includes:
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41IAS 2.8 – Design a Questionnaire
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Page 51. Whatproportionofstudentsbyyearlevelare
smokingandtowhatextent?SeePage6rehonestyofanswers .
2. Whatistheproportionofstudentswhointendtoplaycompetitivesportthissummer?Whathoursiseachstudenttrainingfor?Whatarethebarrierstostudentsplayingcompetitivesportthissummer?
3. Whatdoteenagersdoforrecreation?Whatdoteenagersseeasbarrierstousingcouncilfacilitiesforrecreation?
4. Proportionofemployeeslookingtochangetoanotherjob .Whatisonethingaboutthejobthepresentemployeeswouldliketotellprospectiveemployees?Howmuchsickleavedoeseachemployeetake?
5. Identifywhataboutthemallpresentcustomerslikeanddislikecomparedtowhatnon-customerslikeordislikeaboutthemall .Howdocustomersgettothemall?
6. Opinionsofpeoplethathavetriedanddislikedthenewcerealcomparedtotheopinionofthepeoplewholikethenewcereal .Whatfactorsaffectacustomer’sbuyingdecisionrecereal?
Page 107. Getacopyoftheresidentelectoralrollfromthe
council,thisisyoursampleframe .Useyourcalculatortoselectarandomstartingpageandarandompositiononthatpage .Nowgeneratearandomnumberunder50andsystematicallyselecteveryresidentatintervalsofthisrandomnumber .Thisisthebetteroption .Asimilarresultispossibleusingasimplerandomprocedure .
Thephonebookisnotthepopulationasitwillincludepeoplewhoareelectorstoothercouncilsandtheremaybemorethanoneratepayerperphoneline .Thephonebookcouldbeusedifyouaskedafilteringquestiontodetermineeligibilityfirstbutthissampleframemaystillnotberepresentative .
8. GetacopyofallstudentsinYear13stillpresentattheschoolandtheirhomephonenumbersfromtheschool .Thisisyoursampleframe .Togethomephonenumbersyouwillneedtobeworkingontheinstructionsoftheschool .Makesurethestudentsarenumberedandanytwinsarecountedonlyonce .Usingsimplerandomnumbersselecteachhomephonenumber .
9. Youwillneedastratifiedrandomsample .Getacopyoftheschoolroll .Yoursampleframeisallstudentspresentonthenominatedday .Usingeitherasimplerandomprocedureor
Page 10 cont... Q9 cont...systematicsamplingselectasampleof10fromeachjuniorleveland15fromeachoftheseniorlevels .
10. Yoursampleframeisalltheshoppersthatusethepresentparkingfacilitiesonanominatedday .Thiswillbedifferentfromthepopulationassomepeoplewillonlygoonparticulardaysandtimes .Asystematicsamplestartingatarandomtimeofeverynth(randomnumber5to20)shopperarrivingintheparkingareaonthenominatedday .
Page 1111. Peopletendtolivenearotherswithsimilar
incomeandpoliticalviews .Eventhoughtheygotothreestreetstheycouldbesimilarandnotberepresentativeofthepopulation .Alsomanypeopleareoutduringthedaysothosehouseswillnotbesampledwhereasunemployedandretiredresidentsaremorelikelytobeoverrepresentedinthesample .
12. Thepopulationforthecouncilisratepayersbutthesampleframeisexistingusersofthepool .Astheyarealreadyusingthepooltheyarelikelytosupportanupgrade .Alsothepeoplethatusethepoolarelikelytoexcludethefulltimeemployedifthesurveyisdoneduringworkinghours .
13. Themathsclassisunlikelytohavestudentsrandomlyplacedinit(possiblyastreamedclass)sodoesnotmeetthecriteriaforaclustersample .Alsothehistoryclassnextmayhavesomestudentsfromthemathsclassinit .Thesampleframeofmathsandhistorystudentsisunlikelytoberepresentativeofthepopulation .InadditiontheremaybeYear11andYear13studentsineitherclass .
14. Thepopulationthecanteeniswantingopinionsfromareitsstudentcustomers,buttheclusterapproachedmaybepredominantlynotcustomers,butstudentswhobringtheirownlunch .
15. Studentswhohaveleftschoolarenolongerinthesampleframeasonlyschoolstudentsareapproached .InYear12therewillbesomefifteenandseventeenyearoldstudents .Theremayalsobeinternationalstudentsandonlytheopinionoflocalstudentswasrequested .
16. Theinterviewer(councilmember)mayhaveapredeterminedopinionandattempttoinfluencetheopinionsoftheirformclass .Askingawholeclassmeansthatstudentswillbeinfluencedintheiropinionsbytheirclassmates .Thecouncilmakeupmaybeinproportiontodifferentformlevelssoitmaybeaformofstratifiedsample .
Answers given here are guides only as there are many alternative correct answers.
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