71
32 years at the heart of the natural world SUSTAINABILITY REPORT 2010
32years at the heart
of the natural world
SUSTAINABILITY REPORT 2010
1
About the Sustainability Report 2
Message from the President 5
Message from the CEO 5
The Company 6
APIVITA’s Philosophy 10
Corporate structure 12
APIVITA Market Share 14
Strategic Planning 16
Internal Organisation 16
Performance Monitoring System 16
Code of Conduct
& Business Behaviour 18
Distinctions / Awards 18
APIVITA & Corporate Social Responsibility 22
The CSR Team 23
Key Stakeholders 24
Human Resources 26
HR Development 28
Volunteering at APIVITA 29
Market and Customers 30
Cooperation with the Greek Plastic Packaging Manufacturer ARGO S.A. 30
Customer Satisfaction 31
Strategic Alliance with InnovativeCompany in the field of Ecological Stands 33
Responsible Advertising and Communication Policy 33
Society 36
APIVITA FARM 36
Hippocrates Botanical Garden of Kos (HBGK) 39
Participation in Junior Achievement Greece (JAGR) 40
Participation in the Athens Video Art Festival 41
Environment 44
Environmental Policy 45
Energy and Water Consumption 46
Recycling 46
Green Ingredient Policy 48
Green Packagingand Promotional Materials Policy 50
Green Plant and Office Building; The APIVITA “Hive” 54
Actions for World Environment Day 54
Seed Bank of the Hippocrates Botanical Garden 55
Objectives & Plans 56
Performance Data 58
Quality assurance Report 66
Glossary of Terms 67
Evaluation Form 69
Contents
2
About the Sustainability Report
3
The Sustainability Report at hand is the first report issued by APIVITA Commer-cial & Industrial S.A. (APIVITA). The content of the report reflects the company’s overall understanding of Corporate Social Responsibility (CSR), its application in practice and its implementation through specific actions.
APIVITA is actively involved in all four pillars of Corporate Social Responsibility: environment, society - culture, labour market and work environment, in order to contribute actively to the sustainable development of Greek society. APIVITA approaches the idea of sustainability in an innovative way so as to improve the quality of life both for the present and for future generations by combining eco-nomic development with social and environmental development.
This report covers the year 2010, the period from 01/01/2010 to 31/12/2010. The figures presented therein and the content of the Report concern APIVITA Com-mercial and Industrial S.A. and all its activities in Greece (excluding the produc-tion process). The activities of the Group’s two subsidiaries, APIVITA Spain and APIVITA North America are not included.
APIVITA aims to prepare Sustainability Reports on an annual basis in order to communicate the company’s strategic priorities, corporate activities, innovative approaches as well as its achievements and objectives relating to its perfor-mance on Corporate Responsibility issues.
The report follows the GRI (Global Reporting Initiative) G3 Guidelines and basic principles regarding the determination and quality of content. Based on these criteria, APIVITA has defined the basic stakeholders and identified the main is-sues concerning its operation and affecting the company’s environmental, so-cial, economic performance and its impact on society.
For more information about the company you can visit the company website: www.apivita.com.For comments or queries, please contact the APIVITA Corporate Social Responsibility Team Email: HYPERLINK “mailto:[email protected]” [email protected]: 0030 210 2856350
4
With consistency and seriousness we are doing our part in the effort to strengthen Greek society.
5
Since 1979 APIVITA has been a pioneer in the field of natural cosmetics in Greece and internationally, offering natural, effective and holistic products, with respect towards society and the natural environment. With consistency and seriousness we are doing our part in the effort to strengthen Greek society. Faithful to our vision and val-ues we are continuing in our efforts to optimize our environmental and social footprint, contributing thus to the country’s sustainable development. Innovative ideas and nature are the true inspiration for the development of new products. True beauty stems from within and can only be achieved by tuning into nature.
Koutsiana, NikiAPIVITA President
Sustainable development covers the needs of the present without jeopardizing the ability of future generations to do the same. Sustainability includes ideas, philosophy and values that continue to inspire public and private organizations to become better managers of the environment and promote positive economic growth and social goals. The principles of sustainable development can lead to technological innovation, strengthen competitiveness and improve the quality of our life.The authenticity of a green business stems from consistency, transparency, integrity and reliability.For us, APIVITA is the transformation of our inspiration, our philosophy, our values, our being, into an organization that speaks from the heart and offers products and services to people with an ecological and social conscience, people who want a better quality of life, people who want their efforts and choices to bear fruits. Koutsianas, NikosAPIVITA Chief Executive Officer
Message from the President
Message from the CEO
5
6
Pharmacists Niki & Nikos Koutsianas prepare their
first face creams with royal jelly and honey and other
products, including herbal creams and mixtures of herbs and teas, in their
pharmacy
1972-1978
Lipaids are launched to this day, they are the
consumers’ number one choice in Greek
pharmacies
1982
APIVITA, the first natural
cosmetics company in
Greece, is established. The
painter Spyros Ornerakis
designs the company’s
pharmacy stands. The first
innovative black soap with
propolis and thyme is
launched
1979
The first PROPOLINE antidandruff shampoo is
launched in the classic pharmaceutical bottle
1980
The aromatherapy and personal
cosmetics lines are launched;
they are a “case study” for
innovation in marketing
according to the marketing guru
Philip Kotler
1990
Express masks, a product and
marketing innovation, based
on the Mediterranean diet, are
launched. APIVITA creates a
new big category for pharma-
cies as well as in the natural
cosmetics market worldwide
2000
The Queen Bee face
care line is launched
with great success,
35 years after the first
face cream
with royal jelly
2007
The great success of
the face care line
leads to the launch of
the Aqua Vita, First
Line and Wine Elixir
lines
2008
APIVITA FARM is
founded. At the same
time, APIVITA
establishes its first
subsidiary in Spain.
The men’s care and
nature’s hair colour
lines are launched
2009APIVITA signs an
agreement with
Ajinomoto and enters
the Japanese market
with 2 stores in Tokyo.
The Kids products line is
re-launched.
2010
APIVITA enters the Spanish
market. Today, its products
can be found at EL Corte
Ingles department stores,
as well as in Spanish
pharmacies and one
APIVITA flagship store in
the centre of Madrid
2003
APIVITA enters the
Hong Kong market.
The company becomes
active in the field of spa and
hotel products by entering
into important partnership
agreements
2005
Opening of the first
APIVITA flagship store in
Athens, Greece
2006
The natural cosmetics company APIVITA was founded in 1979 by the pharmacists Nikos and Niki Koutsianas. They were among the first to become involved with herbal and homeopathic medicine and investigate the beneficial effects of bee products. From 1979 until today, the company has developed over five thousand recipes using bee products, herbal extracts and essential oils from sixty certified organic plants as their raw materials.
Η APIVITA κατέχει ηγετική θέση στην ελληνική αγορά.
The Company
APIVITA is a leader in the Greek market. It invests in the research and development of innovative products, in collaboration with scientific institutions in Greece and abroad. Its products are designed in accordance with the specifications provided by European and American legislation regarding cosmetics and are produced according to the European Union’s principles of Good Manufacturing Practices.
6
7
Pharmacists Niki & Nikos Koutsianas prepare their
first face creams with royal jelly and honey and other
products, including herbal creams and mixtures of herbs and teas, in their
pharmacy
1972-1978
Lipaids are launched to this day, they are the
consumers’ number one choice in Greek
pharmacies
1982
APIVITA, the first natural
cosmetics company in
Greece, is established. The
painter Spyros Ornerakis
designs the company’s
pharmacy stands. The first
innovative black soap with
propolis and thyme is
launched
1979
The first PROPOLINE antidandruff shampoo is
launched in the classic pharmaceutical bottle
1980
The aromatherapy and personal
cosmetics lines are launched;
they are a “case study” for
innovation in marketing
according to the marketing guru
Philip Kotler
1990
Express masks, a product and
marketing innovation, based
on the Mediterranean diet, are
launched. APIVITA creates a
new big category for pharma-
cies as well as in the natural
cosmetics market worldwide
2000
The Queen Bee face
care line is launched
with great success,
35 years after the first
face cream
with royal jelly
2007
The great success of
the face care line
leads to the launch of
the Aqua Vita, First
Line and Wine Elixir
lines
2008
APIVITA FARM is
founded. At the same
time, APIVITA
establishes its first
subsidiary in Spain.
The men’s care and
nature’s hair colour
lines are launched
2009APIVITA signs an
agreement with
Ajinomoto and enters
the Japanese market
with 2 stores in Tokyo.
The Kids products line is
re-launched.
2010
APIVITA enters the Spanish
market. Today, its products
can be found at EL Corte
Ingles department stores,
as well as in Spanish
pharmacies and one
APIVITA flagship store in
the centre of Madrid
2003
APIVITA enters the
Hong Kong market.
The company becomes
active in the field of spa and
hotel products by entering
into important partnership
agreements
2005
Opening of the first
APIVITA flagship store in
Athens, Greece
2006
7
8
Facial Care
Queen Bee
Wine Elixir
First Line
Aqua Vita
Cleansing
Express
Men’s care
Hair Care
Hair Colour
Shampoo
Conditioners
Masks
Hair Loss
Body Care
Sun Care
Repellent
First aid
Body Shape
Foot Care
Body care
Natural Soaps
Intimate
Sun Care
Suncare
Products for the treatment of colds
Oral Hygiene Products
Natural Dental Care
Kids Products
Kids
Bee Products
Bee products
APIVITA’s Product Categories
9
THE NETWORK
The company has launched over three hundred prod-ucts, which are available mainly in Greek pharmacies (5100 pharmacies), as well as at selected cosmetics stores, hotels and SPAs, where it has developed and offers innovative treatments based on Greek Hippo-cratic herbs, bee products and essential oils.
It also has 12 “shop-in-shops” in department stores and an APIVITA Shop in the centre of Athens.APIVITA’s vision is to transfer the Greek element to every corner of the world.The Company operates in eleven countries: Japan, Australia, Cyprus, Hong Kong, Sweden, U.S.A., Romania, Belgium, Netherlands, Luxembourg, Spain.In Spain it has a presence in 240 pharmacies, 58 El Corte Ingles department stores and a store in Madrid.
In Japan, 2 APIVITA stores opened in 2010, and 2 shop-in-shops and 1 store in Hong Kong.In Cyprus, its products can be found at 256 sales points and 3 Debenhams’ shop-in-shops, in Australia in 190 Priceline pharmacies, 35 independent pharma-cies and 3 Myers’ shop-in-shops and in the U.S. at 60 points of sale.In Romania, where distribution began in May 2010, APIVITA products can be found in 75 pharmacies, while in Belgium-Luxembourg-Netherlands (Ben-elux), since October 2010, they are distributed to 78 pharmacies. Sales over the Internet (e-shop) are available only outside Greece.
9
Cyprus
Australia
Hong Kong
USAJapan
Romania
Sweden
NetherlandsLuxembourg
BelgiumSpain
10
APIVITA’s philosophy and values
Philosophy We approach health and beauty in a natural, effective and holistic way, through our knowledge and our love for Greek herbs and bee products, and with respect for the environment.
Core ValuesDriven by our belief in people and “Kallos” (the correlation between internal and external beauty) we act with ecological and emotional intelligence.
APIVITA’s philosophy and values are interwoven with Greek nature, people, sustainable development and quality of life connected to a more ecological way of thinking.
11
There are three sources of inspiration at the core of APIVITA:
The bee and the priceless products it creates in the remarkable laboratory of nature (the hive): propolis (a miraculous natural antiseptic), honey, royal jelly, beeswax and bee pollen.
The Greek flora, one of the richest in Europe, with 5.700 different species of plants that provide raw materials of a high biological value.
The philosophy of Hippocrates, the father of medicine, for a holistic approach to beauty and health.
The name APIVITA, which reflects the entire philosophy of the company, derives from the words:
Apis (bee) and Vita (life) - APIVITA means the life of the bee
The image of the bee that adorns the APIVITA logo comes from a rare piece of Minoan jewellery from Malia in Crete and symbolizes fertility and harmony. The bee is encircled by Apollo’s lyre, a symbol of continuous progress and sustainability.
The company name and logo vividly express our belief in nature and life as well as in the inspiration from values associated with science and culture.
It refers to the collective – creative archetype of the “Hive” and the “Organised Society of the Hive” as well as its correlation and transfer from Nature to Life and Society, to the Company and to human relations.
12
Corporate Structure
APIVITA is a Greek Société Anonyme, located in Meta-morphosi, Attica. APIVITA’s main shareholder is the Koutsianas family, which holds 83% of the company shares.
Members of the Board :Niki Koutsiana, President of the Board (Executive member)Nikolaos Koutsianas, Vice President and Managing Director (Executive Member)Panayiotis Panotopoulos, Member (Executive member)Constantinos Mokas, Member (Executive member)Dimitrios Mpourantas, Member, (Non-executive member)Stefanos Manelis, Member (Non-executive member)Georgios Doukides, Member (Non-executive member)
The executive committee is the senior administrative
body and makes decisions on company strategy based on the directions given by the Board of Directors. In addition, it converts the strategy into Action Plans that lead to the successful implementation of both long and short term objectives.
Members of the Executive Committee:Niki Koutsiana Nikos KoutsianasTakis Panotopoulos Costas Mokas Mary Lyvizou Costas Aggelopoulos Τ The Marketing and Communication Committee and the Corporate Social Responsibility Committee, which will be referred to in detail in a later section, both report to the Executive committee.
12
13
14
APIVITA’s turnover for 2010 reached 26.272.651 €During the reporting year APIVITA employed a total of 185 employees.
APIVITA’s total sales for 2010 were 7,223,476.50 units.
APIVITA’s market share is estimated according to statistical data depicting the distribution of pharmaceutical products in Pharmacies by the global organization Information Medical Statistics (IMS), which records the domestic consumption of drugs per therapeutic category and product in monthly, biannual and annual reports.The aforementioned IMS data are considered accurate, within a standard ± 5% deviation. The first figure shows how the company’s market share has been shaped since 2005. The second figure shows the allocation of products within APIVITA.
APIVITA Market Share
14
15
34%face care
4% arom
atherapy5%
healthcare4% lipcare
10%hand & body care
8%suncare
11%others
24%hair care
15%
10%
5%
0%
2005 2006 2007 2008 2009 2010 YTD 2011
APIVITA
APIVITA products
APIVITA Market Share
16
Strategic Planning
Internal Organization
The Integrated Management System (IMS) is a tool which helps improve the company’s operation and achieve the objectives defined by its Management with the implementation of the vision based on its philosophy and value system.
This is achieved through the planning and implementation of a structured business plan for the Company, which is supported by an integrated management system based on specific processes.(Figure 8: Internal organization)
Performance Monitoring System
The IMS system is the central ap-proach to the company’s operation processes. Reports to the highest management body are produced through the recording, measurement and evaluation of strategic indica-tors in each and every one of the key sectors: Economic Growth, Custom-ers, brand, Internal Processes, Hu-man Resources & Infrastructure and Corporate Social Responsibility. The indicators are determined in accor-dance with the company’s strategy and the objectives defined in its 5-year Business Plan.
The Vice President of Human Resourc-es and Operations is responsible for the implementation of the IMS. To vali-date the system an internal audit of all the processes by an external consul-tant is carried out twice a year, while an audit by an Accredited Certification Body is carried out on an annual basis.The Vice President of Financial Servic-es is responsible for the monthly re-ports on the results of the company’s activities while sales are monitored and communicated to all involved executives on a weekly basis.
16
17
Internal Organization
philosophycore values our inspirations
SWOT Analysis Competitive Advantagestrategy
economic growth
strategic maps
balanced scorecard
projects - procedures
personal objectives
strategy results
customers brand internal processes
human resources & infrastructure
corporate social responsibility
satisfied shareholders
enthusiastic customers
successful brand
effective processes
empowered partners
sustainable development
18
Code of Conduct & Business Behaviour The Code of Conduct establishes the identity of the business behaviour of APIVITA as an exemplary company, inspired by the society of the honeybee, the model of sustainable development and team spirit.
APIVITA aspires to become a company which:
• providesaharmoniousworkplace,highemotional and environmental intelligence and corporate social responsibility.
• believesthatitspeoplecanmakeadifference and that as a company it can continue to learn, innovate and change
Distinctions / AwardsIn 2010 APIVITA received the following distinctions / awards
• Accessionintothe“STRONGEST COMPANIES IN GREECE” of the ICAP Group. This means that it is capable of coping with the challenges of the times, confirming thus, that it has a truly high credit rating.
• Awardforthepackagingofits Men’s Care, Express Beauty and Personal lines at the international Red Dot Design Awards.
• Awardforthepackagingofits Men’s Care, Express Beauty and Personal lines of products at the European Design Awards.
• Awardforthepackaging of its Express Beauty line at the EVGE Awards (Greek Graphic Design and Illustration Awards).
• Awardforthepackagingofits Men’s Care line at the EVGE Awards.
• AwardforitsAdvertising Brochure for the “Personal” line of products at the EVGE Awards.
• FinalistnomineeattheEVGE Awards for the Apivita Essential Oils packaging.
• Awardforitscontributionto workplace sports within the framework of the 7X7 Health Organizations and Agencies Workplace championship.
18
19
20
105,33tons of paper recycled this year alone
21
105,3375.28 tons of plastic33.57 tons of aluminium52.07 tons of glass
22
APIVITA &Corporate Social Responsibility
It is in the nature of the company to think and act in a socially and environmentally responsible way.
23
In late 2009, the company’s management decided to reinforce the Corporate Social Responsibility division by appointing an executive team of staff from different departments and administrative levels for its organization and management. Chemists, chemical engineers, biologists, environmentalists, economists, cosmetologists, pharmacists, marketing and communication experts compose this multidisciplinary team which aims to promote in-clusiveness and
disseminate appropriate actions at every company level.This decision reflects APIVITA’s initial commitment to approach its impact on society and the environment with the same seriousness it applies to developmental and income activities.
It is in the nature of the company to think and act in a socially and ecologically responsible way through all its key stakeholders (see page 24) in order to improve corporate culture and processes and, finally, our services and products.
The CSR Team
24
Key stakeholders
PharmacistsAs its primary customers pharmacists are key stakeholders for APIVITA. The pharmacy channel is very particular both in terms of its activity and character, and its needs and requirements for products and services. Via a team of 35 sales people, APIVITA stands by the customer - pharmacist offering direct services to over 4.000 pharmacies.
SuppliersSuppliers (raw materials, packaging materials, promotional materials) and subcontractors, who are responsible for the final product, play an important role in the development of the company. APIVITA’s aim is to develop rela-tions of mutual interest, based on its values and philosophy. Through clear specifications and regular controls it achieves optimum quality and customer service.
ShareholdersMajor company shareholders are its founders, the Koutsianas family. Mr. and Mrs. Koutsianas aspire towards and dynamically invest in the development and growth of the company in an international environment as well as the development of infrastructures (new factory and offices).A key shareholder policy is to support and enhance open communication with staff concerning any new idea or proposal. For this reason the company has adopted an open-door policy, with daily meetings between the owners, executives and working groups.Within the framework of this policy, the company CEO asks employees to provide ideas for improving the opera-tion and effectiveness of the company. In 2010, the issue set by the Management concerned the economic crisis and the ways in which each employee could contribute in dealing with it at four different levels: a. Personal, b. Departmental, c. Company, d. Country (Greece).
Human ResourcesStrengthening team spirit, harmonious cooperation and productivity growth through the development of an in-ternal entrepreneurship, is of paramount importance for employees, especially at a time of economic and social problems and insecurity.
Partners
Society
State Agencies
Consumers
25
State AgenciesAPIVITA is committed to full compliance with standards and legislation relating to the sector of its activity and is constantly updated on developments in the Organizations with which it registers its products in Greece.
ConsumersAPIVITA produces and delivers products beneficial to the human body, mind and soul and aspires to provide consumers with holistic care. It offers products and services to people with an ecological and social conscience. APIVITA aims to deliver products that act effectively, sooth and uplift the senses offering wellness and rejuvena-tion and satisfy consumer requirements.
SocietyThe social contribution of APIVITA is an integral part of its philosophy that translates into the responsible and sustainable utilization of the natural wealth of Greece and the communication with and education of employees and consumers in alternative approaches to health and beauty.At the same time, it focuses on protecting tradition, bees and biodiversity through actions and partnerships with NGOs such as “Hippocrates 2500 years” Kos (see page 26) and others, hoping to instil society with values and awareness relating to nature, ecology and social conscience.
PartnersAll APIVITA partners (department stores, overseas representatives, tourist businesses and restaurants) are important communicants of the message of green business. Through long-term partnerships based on respect and compliance with basic rules, APIVITA promotes the idea of green business as a healthy entity that produces products and services with respect to people and the environment.
Pharmacists
Shareholders
Suppliers
Human Resources
26
A key component of the APIVITA strategy is to respect the rights and conditions for development of its people; hence, it has adopted the “People First” principle.
‘’People first” for APIVITA means:
• Faiththatpeoplecanmakethedifference• Dignifiedandfairtreatment• Continuousstaffdevelopment• Pleasantworkenvironment• Teamspirit• Recognitionofeffortsandresults
Guided by the company’s philosophy and values, which are opposed to any kind of discrimination among employees, equal opportunities are given to all, regardless of gender, ethnicity, age etc., from their recruitment and at all stages of evaluation and professional devel-opment within the company. Similarly, wages and benefits depend on objective factors such as position requirements, experience, skills and tasks. No incidents of discrimination have been recorded since the establishment of the company.
The company adheres to Greek Legislation and observes the laws on employment, with particular emphasis to issues relating to forced or child employment. No incidents of forced, obligatory or child labour have been reported since the establishment of the company.
APIVITA owes its success to the hard work and passion of its people.
Human Resources
26
27
111
74
185
28managers
12managers
6directors
3VPs
2directors
9,2%
89,2%1,6%
16
48
14
2010
22%30-35
16%40-45
8%45-60
7%20-2517%
35-40
30%25-30
age range
origin of employees 2010
Rest of Greece
Thessaloniki
Athens
retirementsdismissals
new employees
employees 2010
total
female
male
female
male
employee positions 2010 basic education
university graduates
other graduates
educational level
technological educational
institute graduates
post graduate studies
28
HR Development
In a constantly changing environment, continuous education, training and career development are prerequisites for achieving the company’s goals and its development.
The main objective of APIVITA‘s educational programs is to upgrade employees skills and to consolidate corporate philosophy and culture.
The training /educational programs within the company focus mainly on 2 areas:a) Education/training of newly hired employees (Induction)b) Training of all employees (internal) on issues of general interest (health, nutrition, environment, etc.)The induction program, which is mandatory for everyone, includes training on:
• Thecompany’sphilosophyandvalues• Companypolicies(intermsofhumanresources, rights, corruption, etc.)• Productsandservices• Policiesandbusinesspractices
Training in specific and specialized fields takes place in cooperation with distinguished educational organizations and concerns mainly Accounting, Labour issues, Sales-Marketing-Management andProduction-Product Development.
In 2010, 10 in-house seminars were realized.Training hours per employee vary, depending on position and job description. The following basic categories are discernible in relation to the average training hours per employee:
Sales-Commercial Department: 48 hours per employee
Production-product development: 40 hours per employee
Financial Department: 10 hours per employee
Management-HR: 30 hours per employee
Στις δράσεις εθελοντισμού συμμετείχε ποσοστό άνω του 60% επί συνόλου 185 εργαζομένων
29
Volunteering at APIVITA
Volunteering at APIVITA for 2010 included:
• Blood Donation• Participation in JAGR programs• Beach Cleanup in partnership with NGOs such as Mediterranean SOS• Hippocrates 2500 years (NGO)• Tree planting• Corporate Sports
Over 60% of our 185 employees participated in voluntary activities.
Blood donation
Blood Donation: “Because every drop counts.” On occasion of World Blood Donor Day, APIVITA’s training room became a small, blood donation centre. This signalled the beginning of the effort for the creation of an APIVITA blood donation team and Blood Bank. The purpose of this action is to organize regular blood donations from the volunteers – employees, to contribute positively to the increasing need for blood in Greece.In collaboration with the medical staff at “Aghia Sophia” Children’s Hospital, two annual blood donations have been scheduled.As a reward for their initiative and participation, APIVITA employees were honoured for their contribution in 2010. The company and the volunteers are personally committed to continuing their social work, since this effort proves that blood donation is a simple, but extremely important act.
30
APIVITA contributes to spreading the idea of sustain-ability in Greek entrepreneurship, via its operation, its actions and, particularly, through the relationships it builds with suppliers, partners and customers.It pays particular attention to the social and environ-mental benefits resulting from the introduction of responsible practices for its supplies.It follows supply directives that respect environmental and social values while ensuring a healthy and safe workplace. APIVITA gives preference to suppliers whose practices comply to the company’s high stan-dards, based on two main criteria:Environmental and social awareness and responsibil-ity. It thus ensures that the products and materials purchased by APIVITA or on its behalf are aligned with its philosophy and values.APIVITA develops and promotes social and environ-mental responsibility at all levels of the supply chain.APIVITA organizes actions and implements specific programs for customer satisfaction. In 2010, 14 work-shops and 25 educational seminars were organized for customers - pharmacists throughout Greece, focusing on the consequences of the economic crisis and the development of business skills in pharmacies for dealing with them. The CEO, company executives, as well as Mr. Dimitris Bourantas, author and Professor of Human Resources Management and Director of the Executive MBA at the Athens University of Economics and Business, were the main speakers at these meetings. Following the speeches, customers – pharmacists were invited to participate in a discussion during which both parties had the opportunity to exchange ideas and concerns. This type of substantial communication enhances relations with customers and provides immediate solutions to complaints or problems that may exist.
Market and Customers
Cooperation with the Greek Plastic Packaging Manufacturer, ARGO S.A.
APIVITA is a pioneer in the research for the production of 100% recyclable PET bottles. In 2008, in partnership with “Argo”, the largest Greek company in the field – and a long-term associate of APIVITA – the company began investigating the production of the classic brown APIVITA PET plastic bottle from 100% recycled material. In 2010, after detailed tests on the stability and com-patibility of the material in the packaging of various products, APIVITA launched “INTIMATE CARE”, the first product line for the sensitive feminine hygiene area onto the Greek cosmetics market. It was pack-aged in plastic PET bottles produced in Greece from 100% recycled material. The study that was completed in 2010 showed that the replacement of all APIVITA bottles would require recycled material corresponding to about 1.200.000 recycled water bottles.Due to lack of the required quantity of recycled mate-rial, APIVITA consolidated the production of bottles with 50% recycled material, aiming to reach 100% by 2015.
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31
Managing Stakeholder Opinions
The company is ISO 9001:2008 certified and, since 2008, has developed a problem / complaint handling procedure for maximum customer satisfaction. The above information comes from the annual survey on pharmacist satisfaction and from the data of the Customer Relationship Management System.
In 2011 it was decided to carry out a corresponding survey for consumers, especially at the points of retail sale (department stores and the APIVITA shop).
On the basis of reported complaints, problems or improvement proposals submitted by customers, corrective actions and activities are planned. These are directly linked to the sales team or form part of the action plans of other departments such as the marketing or supply chain departments.Indicatively, in 2010, following complaints and suggestions by pharmacists, APIVITA replaced a carrier to certain regions of Greece. It also initiated seminars relating to various specialized issues throughout Greece.
Customer satisfaction
complaints
message to
distribution
(pricing)
customer message
customer complaints order
decreases /
cancellations other
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33
Strategic alliance in the field of ecological Stands
For the construction of the company stands, APIVITA cooperates with Werkhaus, the leading German com-pany which follows a dynamic environmental policy throughout its operations. During the manufacturing process, all measures are taken for the reduction of environmental impact.
All raw materials are environmentally friendly and ecologically produced. The wastewater is cleaned and reused. The same applies to residues, which are either used as new or as heating materials.The special HDF wood can be composted or recycled. The flat pack format means, that volume, in relation to an assembled product of the same size, is de-creased by 89%.
All packaging materials are produced from 100% recycled paper. The energy used for the production is clean, i.e. with 100% fewer carbon dioxide emissions and without the use of nuclear power.
In 2009 the total energy consumed came from renew-able sources.
Responsible Advertising and Communication Policy
All APIVITA promotional - advertising actions comply with the codes of conduct of the Association of Adver-tising Agencies, the Hellenic Advertisers Association and international principles of advertising and com-munication.
The marketing staff shapes advertising campaigns and promotional actions in accordance with these ethical and legal directives, in order to preserve the purity of the advertising discourse and ensure that consumers trust the advertising messages of APIVITA.The company communicates the naturalness, efficacy and safety of its products with absolute honesty and transparency.
34
37Cultivation of
acres of organic Greek medicinal and aromatic plants in partnership with local producers
35
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Society
At APIVITA we prove in practice that we stand for a development model which combines continuous economic development for the company with the welfare of all those affected by its activities. Our aim is to improve our financial results while increasing our positive social footprint and promoting quality of life for the local communities in which we operate.
APIVITA Farm
The company’s management carefully examined the prospect of developing and exploiting the unique Greek aromatic and medicinal herbs, as well as the unique Greek apiculture products. In 2010 it completed the development / cultivation of 37 acres of organic Greek medicinal and aromatic plants in the areas of Domokos (Fthiotida), Grammatiko (Karditsa), Rizes (Arcadia) and Karyes (Mount Olympus), in collaboration with local bio farmers and agronomists.
The development strategy of APIVITA Farm focuses on creating a model com-pany that will form the core of green development for the new rural economy. It is based on innovation, the uniqueness of its products, as well as the research in collaboration with Greek and foreign universities at all stages: from the selection of plants and cultivation methods to the end product, the markets to which it will be sold and the holistic green marketing campaign for the promotion and com-munication of its products and services.The mission of APIVITA Farm is to serve the “health” of the natural environment, by contributing to its protection and sustainable development through all its ac-tivities. This is reflected in the fundamental value that the use of natural resourc-es for the improvement of people’s quality of life must be governed by environ-mentally friendly processes which also contribute to the sustainable development of regional and local rural communities.
APIVITA Farm will provide its customers with specialized and environmentally friendly products and solutions, based on medicinal plants, bee products and the long term expertise inherited from APIVITA.APIVITA Farm is characterized by quality, transparency, integrity, traceability, locality, fair trade, safety and innovation in all its commercial, financial, social and environmental manifestations.
The bee products used both in APIVITA product compositions and sold as sepa-rate products (royal jelly, pollen, honey, propolis) originate 100% from Greek producers. Local producers also provide APIVITA with Greek native and endemic herbs that comply with GMP (Good Manufacturing Practices) standards (COA, material safety datasheet, organic certification) and requirements. The rate is es-timated at around 70%. The main aim is, by 2015, to further develop cooperation with Greek producers so that the herbs grown in Greece are exclusively supplied by local producers.
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In 2010 we focused on social actions compatible with, and absolutely expressive of the philosophy, values and strategic objectives of the organization.
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Hippocrates Botanical Garden of Kos (HBGK)
For over 2500 thousand years now Hippocrates, the “Father of Medicine”, has been an inexhaust-ible source of knowledge and guidance for improv-ing human health and wellbeing. Both Medicine and Pharmaceutical science are guided by the work of the ancient Greek medical philosopher. As a tribute to and in recognition of his contribution, we have embarked on the creation of a botanical garden with Hippocratic plants where the cultural, medical and pharmaceutical sciences can showcase and present the magnificent work of Hippocrates to visitors from around the world.
Covering an area of 1.2 acres the “Hippocrates Bo-tanical Garden Kos”, was established at the Hippo-cratic Melathron, in Platani, Kos, which also houses the headquarters of the International Hippocratic Foundation and is adjacent to the archaeological site of the Asklipieion.
Works for the creation of the garden started in late 2006. From the beginning emphasis was placed on creating a natural environment which would show-case a microcosm of the environment in which Hip-pocrates lived. The landscape architects carefully planned the visitor paths so as not to disturb the natural beauty of the environment.The supervision and completion of the project has been undertaken by the architect Stella Pantelias. From 2007, 200 plants from a total of 257 used by the great Physician and Philosopher, have been planted. Special signs inform visitors of the Latin name and family of the plant, its common Greek name, the name of the plant and its use and healing properties according to Hippocrates.
The creation of the “Hippocrates Botanical Garden of Kos’’ is an important initiative and APIVITA has em-braced it with seriousness and sensitivity. The establishment of a plant reference point, the Hippocrates Botanical Garden of Kos, restores the approach pioneered by the “Father of Medicine” that the power of nature keeps life in balance.
APIVITA, faithful to its vision of a natural, quality, Greek way of life, not only supports this initiative financially but also participates actively through its CEO, Mr. Nikos Koutsianas, and other company execu-tives in the implementation of this important project.The program aims to promote the research, study, showcasing and dissemination of the work of Hip-pocrates, the creation of an exhibition and a museum and the establishment of an international research centre on Hippocratic plants at the Hippocrates Bo-tanical Garden of Kos. The establishment of the non-profit organization “Hippocrates 2500 years” ensures the ongoing commitment for the implementation, development and maintenance of the project.The active ingredients, their properties and uses will be studied at this research centre and, the ones with pharmaceutical and cosmetological value will be fur-ther developed for the production of new medicines, functional foods and cosmetics. Hippocrates, who lived in the 5th century BC, is being revived in the 21st and has exactly the same mission; to contribute to the dynamic development of the Greek spirit and the re-establishment of the anthropocentric Greek civilization.
The non-profit organization “Hippocrates 2500 years” and APIVITA, in collaboration with the International Hippocratic Foundation, the civil non-profit organiza-tion “Horizons-Actions”, the non-profit environmental organization “Clean Up Greece”, the local authorities and local society, in partnership have undertaken the realization of this social, environmental and cultural project, a great legacy for future generations.
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Participation in Junior Achievement Greece (JAGR)
APIVITA has participated in the Organization since 2008.The programs organized with the participation of volunteers - executives, and the significant financial support offered by member - companies aim to en-hance youth entrepreneurship through the continu-ous training of young people on the rules, principles and values of modern and healthy entrepreneurship. In 2010, Mr. Koutsianas was elected vice-chairman of the board of Junior Achievement Greece, enhanc-ing thus the company’s participation in the initiative which strengthens APIVITA’s social profile and pro-motes a new educational/training philosophy.
Within the framework of the company’s participation in the - Become an executive for a day - Job Shadow program, APIVITA welcomed pupils from the 6th Ju-nior High School of Halandri, on 10 November 2010.
Furthermore, 3 APIVITA executives participated in the Virtual business program that will be completed in 2011. This is a program aimed at High school pupils, who undertake to create their own business, based on a novel - innovative idea for a product or service, which they have to design and sell. The volunteers – executives advise the pupils and support their strate-gic business decisions, by sharing their knowhow and experience with them.
Comments by the participating executives
“Interesting experience. Contact with children is always reviving! My “shad-ows” were very clever and clearly under-stood the work. They would like to work for APIVITA. The video also played an important role, because even though at the beginning they were sceptical about natural product companies, we seem to have managed to convey the message of our philosophy and environmental awareness to them.’’ “Job shadow is an important step in the right direction which helps children
broaden their horizon and contribute to the sustainable development of Greece in the future. For us participating in the program is a great opportunity to come into contact with young people whose questions and concerns give us the opportunity for sincere and objective self–criticism and improvement.”
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Participation in the Athens Video Art Festival
APIVITA, wishing to actively support initiatives that promote modern art forms sponsored the Athens Video Art Festival, held from 7 to 9 May at the Municipality of Athens “Technopolis” – Gazi for the sixth consecutive year. In a specially designed area, where the “FEEL FREE TO FEEL GREEN” project - showcasing “environmentally sensitive” works of all kinds was presented, bees and APIVITA products offered a different, “vivid and natural” touch to the festival.
For yet one more year APIVITA, true to its support for the arts and new media, participated with its green kiosk.Live bees, attracted the interest of hundreds of visitors.The “life of the bee”, apiculture products with their many uses and the environmental value of this super-organ-ism offered guests a “sweet” taste.
Comments by participating colleagues
“What actually impressed me most was people’s interest in the life of the bee and its products. Within the current overall negative climate, there is a critical mass of peo-ple who are finding hope in nature, which we have forgotten how magical it can be.”
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100%All packaging materials are produced from
recycled paper
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100%All packaging materials are produced from
recycled paper
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EnvironmentAPIVITA recognizes that energy sources are not inexhaustible; this is why we have to use them in a responsible way
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Environmental Policy
APIVITA is committed to the implementation of a specific policy that reduces the environmental impact of its operational and commercial activities. At the same time, the company recognizes that dealing with environmental issues offers new opportunities for developing commercial activities through investing in energy saving technology and practices and other sectors that boost the economy and create new jobs.
In accordance with its environmental policy:APIVITA recognizes that energy resources are not inexhaustible and for this reason we must use them responsibly. The company’s contribution is, therefore, two-fold: internal and external. The internal aspect represents the efforts made by the company to reduce the environmental impact of its operation, while the external includes the efforts made by the company to increase the environmental awareness of its clients and suppliers and actively support actions aimed at preserving the natural environment for future gen-erations. An environmental management system has been created in order to achieve this goal; a system in full compliance with the Environmental Manage-ment Audit Scheme (EMAS) and European Legislation. This system will be implemented in the new APIVITA headquarters and production facilities.
Within this framework the company’s general envi-ronmental management goals include:
• Constantmonitoringaimedatthetimely implementation of preventive and corrective initiatives for more productive use of the resources required for the effective operation of the company.• Constantincreaseofemployees’awarenessof environmental issues.• Constanteffortforthereductionofpossible environmental impacts, by improving the products and services provided.• Disclosureoftheenvironmentalimpactofthe company’s operation and the measures adopted in order to minimize this impact.• Preservationandimprovementofthecompany’s reputation and image in terms of environmental protection.
The goals set will be achieved through the implemen-tation of control, monitoring and measurement of all procedures, including those concerning the design, production and provision of products and services, and the establishment of collaborations, through the definition of specific and measurable goals. Within the context of the implementation of the environmental policy and the realization of its environmental goals, APIVITA is committed to applying the environmental management programs with complete transparency.The key points of the strategy for the achievement of its goals are:
• Minimizationofwastethroughtheevaluationof activities and the safeguarding of their effectiveness.• Minimizationofemissionsbyoptingforandusing environmentally friendly technologies and energy resources. • Activepromotionofrecyclinginternally,and among partners, clients and suppliers.• Procurement,productionanddistributionof products and services with low environmental impact.• Exceedingenvironmentallegislationconcerning the activities of the company.• Useofacertifiedprograminorderto counterbalance the greenhouse gas emissions caused by the company’s activities.• Implementationofaneducationalprogramfor the company’s human resources in order to increase environmental awareness and voluntary participation for the improvement of the company’s environmental performance.• Encouragementoftheadoptionofthe aforementioned principles and values by all suppliers and partners.
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Energy and water consumption
During 2010, APIVITA’s total energy consumption reached 320.194kWh. Energy consumption is allocated as follows:
Since 2002 APIVITA has been collaborating with the Hellenic Recovery Recycling Corporation (HE.R.R.Co S.A.).Under this agreement, APIVITA is committed to pay HE.R.R.Co S.A. every year the sum which corresponds to the packaging produced during the year.All offices are equipped with infrastructure (special
Recycling
bins) for paper recycling while the company also collaborates with “AFIS” for the recycling of portable batteries.In 2010 APIVITA recycled the following quantities of paper, plastic, aluminium and glass.
Quantities in tons
APIVITA Thessaloniki offices
APIVITA shop
Distribution Centre
APIVITA Athens offices
Aluminium
Glass
Plastic
Paper – cardboard
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“Nature is the most dominant ruler of all”Hippocrates
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Green Ingredient Policy
APIVITA’s policy ensures that its products not only benefit consumers with their exceptional effective-ness, but also have a positive impact on the econo-mies from which product ingredients are derived.
According to its policy and values, APIVITA is com-mitted to reducing the environmental impact of its products and seriously take into account the follow-ing when creating compositions:
• theprimarymaterialsoftheingredientsusedin compositions (we do not use endangered plant species)• theimpactonlocalcommunitiesandecosystems from which raw materials are derived• theprocessingofproductrawmaterials• theimpactofendproductsonhumansandthe natural environment • GMPspecifications(GoodManufacturing Practices)
“Green Ingredients” are ingredients that:
• derivefromorganic,sustainableorrenewable natural sources• representtheecologicalandculturaldiversityof different habitats, mainly from Greece but also from the rest of the world• providefaircompensationtosuppliers• donothaveanegativeimpactontheecosystems from which they derive • arebiodegradable• incorporateresponsibleprocessingmethods (such as steam distillation rather than chemical extraction of essential oils) • areanimalfriendly(APIVITAdoesnotperform tests on animals for its products or require this unless required by law)
APIVITA constantly evolves and improves its natural ingredient procurement policies and procedures to achieve its goals and fully align its business activity with the vision, philosophy and requirements of sustainable development.
In the process of continuous evolution and develop-ment APIVITA systematically evaluates previous achievements in order to plan future improvements.The aim is to achieve a better balance of natural ingre-dients, safety and product effectiveness.
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The philosophy of APIVITA’ s green ingredients in practice:
• since2006,ithassignificantlyincreasedsales of organically certified raw plant materials and organically certified essential oils from 20-25% of the total to 95% while it has also significantly increased the total volume of use• doesnotincludeparaben-basedpreservativesin its products• investsintheSoiltoBottletraceabilitysystem for its basic natural ingredients (herbs and bee products) and is able to progressively record and broaden the sources of Greek ingredients, thus enriching the quality of the supply chain• continuestodevelopsustainable,plant-origin alternative raw materials in order to completely replace chemical ones• iscommittedtosearchingfor“greener” alternative raw materials to replace existing ones. *does not use ingredients that are often accused of causing irritations (such as propylene glycol, sls-surfactants, mineral oils)• doesnotuseanyenvironmentallyharmful ingredients such as silicones, phthalates, polycyclic and nitrate masks • 70%offragrancesisphthalatefree(target:2011 80%, 2015 100%)• doesnotuseGMOs(geneticallymodified organisms)• doesnotuserawmaterialsofanimalorigin (except for apiculture products: honey, pollen, royal jelly, propolis and beeswax)
• doesnotusesrawmaterialsthathavebeen tested on animals • selectsnaturalactiveingredients• 95%oftheessentialoilsweuseisorganically certified (ICEA & ECOCERT, DIO)• 95%ofherbsusedintheproductionofextractsin APIVITA laboratories is organically certified • useswholeextractstoutilizethesynergistic action of all plant ingredients • selectsmethodsofextractionatatmospheric temperatures, reducing thus the energy footprint of the process• doesnotuseradiationtosterilizevegetable/plant raw materials• hashad54productscertifiedasorganicby ECOCERT, ICEA & DIO• listsonproductpackagingthepercentageof natural ingredients and what is not contained in the product (free claims & transparency)• hasdevelopedacertifiedorganiccultivationof almost 50 acres with Greek herbs for the production of essential oils and extracts for its products• hasdevelopedaprotocolofbestorganic cultivation practice for cooperating cultivators• hasdevelopedaprotocolofbestherbcollection practice for cooperating herb collectors• hasdevelopedamodelapiaryfortheproduction of Greek honey, royal jelly, wax, pollen and propolis
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APIVITA reduces packaging and promotional materi-als (stands and brochures) as much as possible and increases the use of recycled or ecologically certifi ed raw materials. Moreover, it takes seriously into con-sideration the environmental impact of its products on people, local communities and the natural environ-ment.
More specifi cally, APIVITA: • Selectsrecycledorecologicallycertifiedmaterials for product packaging • Selectsrecycledorecologicallycertifiedpaperfor its organically certifi ed products• Optsfortheuseofrecycledorecologically certifi ed paper in paper packaging • Avoidstheplasticcoatingofpaperpackaging
Furthermore, APIVITA :• Reducedtheweightofpaperpackaginginthe development of new facial products by 30% • Reducedtheweightofglasspackaginginnew facial products by 10% by replacing the traditional jar with another which fully complies to pharmaceutical standards • Reducedtheweightofpackagingmaterialsby 50% in new soaps• Reducedtheweightofpromotionalmaterials (stands) by 89%• Reducedenergyconsumptionby75%inthe transportation of corporate stands and, therefore, its carbon footprint• Prints70%ofitspromotional,advertisingmaterial on EMAS & FSC-certifi ed paper, which is chlorine-free, pH neutral, heavy metal-free (CE94/62), and complies with Long life ISO 9706• Stoppedusingadditionalmaterialssuchasglues, screws, and nuts in stands thus minimising residual materials in case of disposal • UsesGreenpeace-certifiedcleanenergy50%of which comes from renewable sources (wind, solar, biomass) and 50% from natural gas for the production of corporate stands • Contributestoenvironmentalawarenessby raising environmental messages in the media and its promotional materials
Green Packaging and Promotional Material Policy
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95% of the herbs used in extract production at APIVITA labs are organically certified
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Green Plant and Offi ce Building; the APIVITA “Hive” The new, green APIVITA plant and offi ce building in Markopoulo, Attica whose completion is expected in 2011, will use cutting-edge technology to save en-ergy and reduce environmental impact and will be among the fi rst ecological and bioclimatic production buildings in Greece. The design of the new plant and offi ces is an attempt to express and implement the principles and values on which APIVITA is founded.
The new APIVITA plant and offi ce building were designed based on the principles of sustainability following the values contained in the green building concept with a view to achieving maximum energy self-effi ciency.By carefully selecting materials and providing for water management, geothermal energy use, photo-voltaic panels, and dedicated lighting, ventilation, and orientation surveys, and green roofs, the new APIVITA building aspires to become a reference point for mod-ern architecture.
Actions for World Environment Day
World Environment Day (June 5th) is celebrated by APIVITA every year. In 2010, employees attended the screening of excerpts from Al Gore’s fi lm “An Inconve-nient Truth” and videos on the life of bees. In addition to information on world environment day, there were also discussions of ideas on how we can all make small commitments to changing our daily routine and adopting a greener attitude and life style. Pots with herb plants and re-potting instructions were distrib-uted to attendees.
Since environmental awareness and a love of the environment begin in childhood, three corporate executives visited the 2nd Primary School of Dionysus on the day and talked to children about the life of bees and their contribution to the environment. The chil-dren were fascinated both by the fi lm shown and the glass beehive, which enabled them to take a closer look at bees and taste their products.
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The APIVITA “Hive”
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Seed Bank of the Hippocrates Botanical Garden
In support of actions by the NGO “Hippocrates 2,500 years” and as a sponsor of the “Hippocrates Botanical Garden of Kos”, APIVITA participated in events held for World Biodiversity Year. Topics included Biodiver-sity, Development, and Poverty Elimination.
These events took place between 17 – 22 May at the International Hippocratic Foundation of Kos. This is where the herb garden referred to in the writings of Hippocrates can be found. During the week, upper grade pupils from the 2nd, 4th, 5th, and 7th Primary Schools of Kos were shown around the garden and planted Hippocratic plants in a symbolic gesture. Ad-ditionally, approximately one hundred motorcyclists from the European Motorcyclists’ Association were also guided around the garden within the framework of the 2nd “Eco Tour” and symbolically planted medici-nal plants.
To ensure the adequacy of herbal genetic material for future generations, in 2010, APIVITA supported the establishment of a seed bank for Hippocratic plants through the active participation of its biologists and the use of its facilities. It also sponsors the “Kos Hippocratic Botanical Garden” in Botanical Gardens Conservation International (BGCI) and the National Network of Botanical Gardens thus securing the garden’s eligibility for the international exchange and transfer of plant genetic material.
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Objectives & Plans
“If you have a dream, you will do something, and if you do something, you will dream again”Nikos Koutsianas
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The first APIVITA Sustainability Report is tangible proof of the company’s commitment to the objectives it has set for ethical and sustainable development in accordance to its clear and values and its unswerving orientation towards nature, ecology, and social conscience.
A key component of APIVITA’s commitments for the future is the creation of an integrated Corporate Social Re-sponsibility Strategy.
The following table reflects the objectives and commitments set by APIVITA, which it is committed to implement.
FUTURE OBJECTIVES AND COMMITMENTS
Creation of an CSR strategy
Establishment of key CSR indicators to the better integration of CSR by APIVITA
Staff update on the actions implemented by APIVITA within the frame-work of Corporate Responsibility
Staff awareness on CSR issues and their increased participation in relevant actions by enhancing volunteering
Expansion of ethical procurement policy to all suppliers by 2015
Systematic briefing to associates, pharmacists, and consumers on APIVITA’ s CSR actions
100% supply (from 70%) of native, self-sowing Greek herbs in compli-ance with GMP specifications (COA), material safety datasheet, organic certification, etc.) and standards from Greek producers by 2015Initiation of consumer satisfaction survey in 2011
Systematic management of existing programs for the enhancement of Greek society
Identification of social needs and their satisfaction through collaborat-ing NGOs
Exclusive use of recycled or ecologically certified materials by 2012FSC certification of collaborating printing units by 2012
Operation of the new self-owned plant in accordance with Green Chemistry Principles in the first semester of 2012
Operation of the new environmentally friendly office building in the first semester of 2012
Use of phthalate-free perfumes (target for 2011: 80%, 2015: 100%)
100% (from 95%) of all essential oils used to be organically certified (ICEA & ECOCERT, DIO)
All herbs used in extract production at APIVITA labs to be organically certified
FOCUS AREA
CSR Strategy
Employees
Market
Society
Environment
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Table of GRI principles
The Sustainability Report by APIVITA Commercial & Industrial S.A. covers the company’s activities in the field of Corporate Social Responsibility based on the overall Corporate Social Responsibility Strategy and objectives set. The report addresses the period between January and December 2010.
The APIVITA Commercial & Industrial S.A. report on CSR describes corporate performance in the social, economic, and environmental sectors which have a direct impact on its activity and sustainability. This Report was prepared following the GRI G3 guidelines (Global Reporting Initiative).
APIVITA Commercial & Industrial S.A. has evaluated its Report and assessed the application level in terms of the GRI G3 guidelines at C+ application level.
The Centre for Sustainability and Excellence (CSE), as a certified body for the provision of training on the preparation of Corporate Social Responsibility Reports in compliance with the GRI standard (GRI Certified Training Partner in Greece), has evaluated the APIVITA Com-mercial & Industrial S.A. Report based on the GRI G3 guidelines at C+ application level.
Performance Data
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Coverage
ΠΚ
ΠΚ
ΠΚ
ΠΚ
ΠΚ
1.1 Statement by the most senior decision-maker of the organization (e.g. CEO, chair, or equivalent senior position) on the relevance of sustainabil-ity to the organization and its strategy.
President’s Message CEO’s Message
2.2 Primary brands, products and/or services APIVITA - The Company APIVITA’s market share
PROFILE
REPORT PARAMETERS
STRATEGY AND ANALYSIS Section Page
2.8 Corporate StructureAPIVITA’s market share
Scales of the reporting organization
2.9 With regard to the Sustainability Report
Significant changes during the reporting period regarding size, structure or ownership
2.10 Awards/DistinctionsVolunteering at APIVITA
Awards received in the reporting period
3.1 With regard to the Sustainability Report
Reporting period for information provided
3.2 With regard to the Sustainability Report
Date of most recent previous report
2.1 Name of the organization APIVITA - The Company
FC
2.3 Operational structure of the organization Corporate Structure FC
FC
2.4 Location of organisation’s headquarters APIVITA - The Company
FC
2.5 APIVITA - The Company
Number of countries where organization operates, and names of countries with either major operations or that are specifically relevant to the sustainability issues covered in the report
FC
2.6 Corporate StructureNature of ownership and legal form FC
2.7 APIVITA - The Company
Markets served FC
3.3 With regard to the Sustainability Report
Reporting cycle (annual, biannual, etc.) FC
GRI INDICATORS TABLE(FC: Full Coverage, PC: Partial Coverage, NR: Not Related to APIVITA activities)
FC
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GOVERNANCE, COMMITMENTS AND ENGAGEMENT
3.6 Boundary of the report Σχετικά με την Έκθεση Αειφορίας
FC
3.7 Any specific limitations on the scope or boundary of the report
With regard to the Sustainability Report
FC
3.10 Explanation of the effect of any review of information provided in earlier reports, and the reasons for such review
With regard to the Sustainability Repor
FC
3.12 Table identifying the location of the Standard disclosures in the report
Performance Data FC
3.13 Policy and current practice with regard to seeking external assurance for the report
Quality Assurance Report
FC
4.1 Governance structure of the organization, including committees under the highest governance body
Corporate StructureStrategic Planning
FC
4.2 Indicate whether the Chair of the highest governance body is also an executive officer
Corporate Structure President’ s Letter
FC
4.4 Mechanisms for stakeholders and employees to provide recommendations or direction to the highest governance body
Strategic PlanningKey Stakeholders
FC
4.10 Processes for evaluating the highest governance body’s own performance, particularly with respect to economic, environmental, and social performance
Corporate StructureStrategic PlanningCustomer Satisfac-tion
FC
4.6 Processes in place for the highest governance body to ensure conflicts of interest are avoided
Corporate StructureStrategic Plannin
PC
4.3 For organisations that have a centralized board structure, state the number of members of the highest governance body that are independent and/or non-executive mem-bers
Corporate Structure FC
3.8 Basis for reporting on joint ventures, subsidiaries, leased facilities, outsourced operations, and other legal entities that can significantly affect comparability from period to period and/or between organisations
With regard to the Sustainability Report
FC
3.5 Process for defining report content With regard to the Sustainability Report
FC
Section Page Coverage
3.4 With regard to the Sustainability Report
Contact point for questions regarding the report or its contents
FC
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4.14 List of stakeholder groups engaged by the organization
Key Stakeholders
ECONOMIC PERFORMANCE INDICATORS
4.15 Basis for identification and selection of stake-holders with whom to engage
Key Stakeholders FC
4.16 Approaches to stakeholder engagement, including frequency of engagement by type and by stakeholder group
Key Stakeholders FC
4.17 Key topics and concerns that have been raised through stakeholder involvement, and how the organization has responded to those key topics and concerns and included them in its reporting.
Key StakeholdersMarket and CustomersCustomer Satisfaction
FC
EC1 Direct economic value generated and distributed, including revenues, operating costs, employee compen-sation, donations and other community investments, retained earnings, and payments to capital providers and governments
APIVITA’s Market Share
PC
EC2 Financial implications and other risks and opportunities for the organisation’s activities due to climate change
Environment
EC6 Policy, practices, and proportion of spending on locally based suppliers at significant locations of operation
APIVITA’s Market ShareSocietyGreen Ingredient PolicyFuture Objectives & Plans
FC
EC7 Procedures for local hiring and proportion of senior management hired from the local community at locations of significant operation
Human Resources FC
EC8 Development and impact of infrastructure investments and services provided primarily for public benefit through commercial, in-kind, or pro-bono engagement
APIVITA-FARMHippocrates Botanical Garden of KosSeed Bank of the Hippocrates Botanical Garden of Kos
FC
FC
FC
COMMITMENTS TO EXTERNAL INITIATIVES Section Page Coverage
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EN2 Percentage of materials used that come from imported recycled materials.
Cooperation with the Greek Plastic Packaging Manufac-turer ARGO S.A. Strategic Alliance in the field of Ecological StandsGreen Packaging and Promotional Material Policy
FC
ΕΝ6 Initiatives to provide energy-efficient or renewable energy-based products and services, and reductions in energy requirements as a result of these initiatives
Cooperation with the Greek Plastic Packaging Manufac-turer ARGO Plastics S.A. Strategic Alliance in the field of Ecologi-cal StandsGreen Packaging and Promotional Material Policy
FC
EN4 Indirect energy consumption by primary energy source Energy and Water Consumption
FC
EN8 Total water consumption by source Energy and Water Consumption
FC
EN18 Initiatives to reduce greenhouse gas emissions and reductions achieved
Environmental Policy PC
EN13 Habitats protected or restored APIVITA FARMHippocrates Botanical Garden of KosSeed Bank of the Hippocrates Botanical Garden of Kos
FC
EN26 Initiatives to mitigate environmental impacts of products and services, and extent of impact mitigation
Environmental PolicyCooperation with the Greek Plastic Packaging Manufac-turer ARGO Plastics S.A. Strategic Alliance in the field of Ecologi-cal StandsGreen Packaging and Promotional Materi-als Policy
FC
ENVIRONMENTAL INDICATORS Section Page Coverage
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LA1 Total workforce by employment type, employment contract and region
Human Resources FC
HR3 Total hours of employee training on policies and proce-dures concerning aspects of human rights that are relevant to operations, including the percentage of employees that are trained
Human Resources Development
PC
LA2 Total number and rate of employee turnover by age group, gender and region
Human Resources FC
LA10 Average hours of training per year / per employee by employee category
Human Resources Development
FC
HR4 Total number of incidents of discrimination and actions taken
Human Resources Development
FC
HR6 Operations identified as having a significant risk for incidents of child labour, and measures taken to contrib-ute to the elimination of forced or compulsory labour
Human Resources PC
HR7 Operations identified as having significant risk for incidents of forced or compulsory labour, and measures to contribute to the elimination of forced or compulsory labour
Human Resources PC
HR9 Total number of incidents of violations involving rights of indigenous people and actions taken
Human Resources NR
SO2 Percentage and total number of business units analysed for risks related to corruption
Strategic Planning FC
SO4 Actions taken in response to incidents of corruption Strategic Planning FC
SO3 Percentage of employees trained in organisation’s anti-corruption policies and procedures
Human Resources Development
PC
LA11 Programmes for skills management and lifelong learning that support the continued employability of employees and assist them in managing their careers
Human Resources Development
FC
LA13 Composition of governance bodies and breakdown of employees per category according to gender, age group, minority group membership and other indicators of diversity
Corporate StructureHuman Resources
FC
INDICATORS FOR WORK PRACTICES AND DIGNITY AT WORK
HUMAN RIGHTS INDICATORS
SOCIAL INDICATORS
Section Page Coverage
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PR1 Life cycle stages in which health and safety impacts of products and services are assessed for improvement, and percentage of significant products and services catego-ries subject to such procedures
Environmental PolicyCooperation with the Greek Plastic Packaging Manufac-turer ARGO Plastics S.A. Strategic Alliance in the field of Ecologi-cal StandsGreen Packaging and Promotional Materi-als Policy
FC
PR6 Programmes for adherence to laws, standards and voluntary codes concerning marketing communications, including advertising, promotion and sponsorship
Responsible Advertising and Communication Policy
FC
PR5 Practices related to customer satisfaction, including results of surveys measuring customer satisfaction
Customer SatisfactionMarket and Customers
FC
PRODUCT LIABILITY INDICATORS
Section Page Coverage
GRI Application Level Table
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Introduction of Assurance Statement
APIVITA Commercial & Industrial S.A. has commissioned the Centre for Sustainability and Excellence (CSE) to provide external assurance and commentary on the Sustainability Report addressing the period January -De-cember 2010. CSE is an international network of experts and is among the world leaders in Corporate Social Responsibility and Sustainable Development solutions.
Assurance Statement
We have based our approach on optimum Assessment and Sustainability Reporting Practices including GRI G3 guidelines. We assessed the data stated in the Sustainability Report through interviews, sample collection & the validation of quality data related to Corporate Social Responsibility during the aforementioned period.
We believe that our work provides an appropriate basis for drawing the following general conclusions: • TheReporthasachieveditsobjectivebyprovidingabalancedpresentationofCSRmanagement and information on the performance of APIVITA Commercial & Industrial S.A• APIVITACommercial&IndustrialS.Amanagementhasappliedstructuresandprocedurestodetect, comprehend, and meet key CSR issues including stakeholder engagement and CRS programs with a major impact. Athens, July 2011Nikos AvlonasManaging Director CSE www.cse-net.org
Corporate Social Responsibility (CSR):
The voluntary commitment by businesses to integrate into their corporate practices economic, social and envi-ronmental criteria/actions beyond and above statutory requirements related to all those affected by and affect-ing their activities (stakeholders).
Quality Assurance Report
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Glossary of Terms
Corporate Social Responsibility (CSR):
The voluntary commitment by businesses to integrate into their corporate practices economic, social and envi-ronmental criteria/actions beyond and above statutory requirements related to all those affected by and affect-ing their activities (stakeholders).
Key Stakeholders:
Groups that affect or are affected, directly or indirectly, by company activities.
Global Reporting Initiative (GRI):
The mission of GRI is to address the need for the establishment of a global and reliable framework of concepts, shared language, and measurement systems for sustainability reports, which may be used by organisations of any size or sector regardless of location.
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APIVITA, 3 Koletti Street, 14452 Athens, Τel: +30 210 2856350, www.apivita.com
AVAILABLE IN PHARMACIES. GREECE, CYPRUS, SPAIN, BELGIUM, THE NETHERLANDS, LUXEMBOURG, SWEDEN, ROMANIA, HONG KONG, JAPAN, AUSTRALA, USA.
The APIVITA 2010 Sustainability Report was printed on environmentally firendly, high quality paper, according to the standards set by the European Union.
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EVALUATION FORM
Personal Information (optional): Name, Company / Organization, Tel., Email:Name: Company / Organization:
Tel.: Email:
You can send the evaluation form via email to: HYPERLINK “mailto:[email protected]” [email protected] or via post to the following address: 3, Kolleti Str., 14452 Athens.
Please fill in the following evaluation form to help us improve our Strategy, CSR actions and performance but, mainly, our commitment to you. Data from the evaluation form will be used solely for internal evaluation by the responsible APIVITA CSR team.
Which category of ΑPIVITA stakeholders do you belong to?
What is your opinion of the different sections of APIVITA’ s Sustainability Report?
What is your opinion of the methodology implemented in APIVITA’ s Sustainability Report?
Are there sections you would like us to include or further elaborate on in the next APIVITA Sustainability Report?
Are there any comments or suggestions you would like to make?
Member of the Local Community
Media
Employee
Pharmacist
NGO
Other
Partner
Consumer
Excellent Good Average Bad
APIVITA and CSR
HR
Market
Society
Environment
Future Plans & Objectives
