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YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé
© YELGroup – all rights reserved
30 augustus 2011
YOUR EMOTION LIVELive & Transparent rating with your smartphone on any event
Vincent van Witteloostuyn
www.yel.me | www.yeltv.com
YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé
© YELGroup – all rights reserved
30 augustus 2011
Wat is YEL?
YEL is een online platform waarmee
alle events live beoordeeld kunnen
worden. TV Ratings / Social TV
• Open systeem = eigen events
en data direct beschikbaar.
• Na de pauze een experiment in
deze zaal.
• Hopelijk nooit meer (papieren)
evaluatie / surveys achteraf.
YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé
© YELGroup – all rights reserved
30 augustus 2011
MATTHIJS EN YEL:
Ja, het adres
komt nu onder
in beeld.
YEL nu mee op http://yeltv.com/dwdd
YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé
© YELGroup – all rights reserved
30 augustus 2011
YEL ook voor U:Content owners
• Live resultatenveel nauwkeuriger dan twitter #hashtag
meting
• YEL meet emoties
• Open systeem
Publiek
• Wat doen/kijken mijn
vrienden nu
• Het kiezen van content
YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé
© YELGroup – all rights reserved
30 augustus 2011
SPECIALE PROPOSITIE
Open system
content + data
Closed systems
Dedicated projects
or USA TV only
Multi vote
Single vote / check-in
Play2tv
Note: Philo has been acquired by Local Response (august 2011)
*
*
YEL is meer dan socialTV.
Nu al klaar om direct
gebruikt te worden op /
tijdens:
• Congressen/Events
• Concept Testing /
Try-outs
• Sport / stadion
• Concerten
• Exit Poll’s (politiek)
• Radio
• Classroom / teachers
DOE EEN PILOT!
In 50 seconden staat jou
event online.
YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé
© YELGroup – all rights reserved
30 augustus 2011
ONS teamVincent van Witteloostuyn – Founder [email protected]
• 8+ Years Web Development (HTML, JavaScript, SQL)Business IT & Management – Business School Amsterdam
• Markets: Market Research, Business Intelligence, Mobile/Apps
Marijn Harinck– Advisor [email protected]
• 10 + Years Game development experience.
Marketing & Finance expert. Founded and sold 5 companies.UnitedGames.com / Squla.nl / Volvo Ocean Race Game creator
• Markets: Online Gaming (strategy), Online Education, Sailing
Camiel Kraan – Advisor [email protected]
• 15+ Years of experience in sales and management in IT and Internet
Industry. Founded and sold 5 companies.Celfish Ventures, UnitedGames.com/ Squla.nl /
• Markets: Online Gaming, Online Education, Ventures
YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé
© YELGroup – all rights reserved
30 augustus 2011
Features
• Shows / Channels / Broadcast separated
• Real time graph
• HTML5 Canvas
• Historic data ( compare TopGear BBC en TopGear RTL7)
• Friends / Follow / Unfollow
• Export to XLS / CSV
• API (JSON)
• Twitter oAuth
YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé
© YELGroup – all rights reserved
30 augustus 2011
HOE WERKT HET DAN?1. Je hangt voor de buis
2. Je hebt toch al je smartphone op schoot (kleine aanname)
3. Je leest op twitter iets over TVLab of in de uitzending met een link naar YEL.
4. Je klikt erop, of tikt adres in en je doet gelijk (anoniem) mee.
5. Duim omhoog! GOEDWat later: WEER GOED
6. Je zoekt je vrienden binnen YEL en leest wat zij er van vinden
YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé
© YELGroup – all rights reserved
30 augustus 2011
Wie zorgt voor DE content?
• Open systeem dus de community. De grote events (laten) toevoegen.
• (kleine) programma makers zelf oproepen laten doen om aan YEL mee te doen. Vanuit eigen belang – wie kijkt en met welke emotie(s).
• Social TV Guide / TV Gids / EPG
X-Factor 2011 Ajax-Feyenoord
Rochelle
Adlicious
Chew Fu
Neutrale kijker
Scoort Ajax? Dan gespiegelde
emoties t.o.v. de man met de
Feyenoord pet op.
(YEL data uit stadion vergelijken met
YEL data van Sport1/Eredivisie Live)
Neutrale kijker is er ook nog.
YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé
© YELGroup – all rights reserved
30 augustus 2011
You can also USE YEL @• Exitpolls – let student(s) use their own smartphones
• Concept testing: try-outs & pre-commercial testing
• Sports / Competition: Choose your team/subject/
favourite performer on contests / dating shows
• Tally counting (turven) – many possibilities.
YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé
© YELGroup – all rights reserved
30 augustus 2011
Roadmap
• Lancering beta release (najaar 2011)Niet alleen TV maar ook events / congressen
• Investeerders & partners zoeken.
• Doe een pilot project!In 50 seconden staat je event klaar voor de hele wereld.
• Nieuwe release / rebuild / meer features
YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé
© YELGroup – all rights reserved
30 augustus 2011
CompetitionAll known “competition” is based on a single emotion/opinion/vote per event or
based on a single “check-in check-out”.
YEL is still unique in the multi vote approach and immediate feedback.
Other: Starling.tv , Kaibi.tv, Philo, tv.com (CBS), Play2TV (ExMachina), Clicker.com,
YAP.tv (Steve Wozniak)
Name Go(MISO) GetGlue IntoNow Tunerfish
Tagline Watch TV Check-In to
entertainment
Get More from TV!
Connect with your friends
around shows you love.
More fun with
friends
Platform iOS, Android All iOS only (Android not yet) Android / iOS
Rewarding Badges Stickers & Discounts - No - Badges
Funding &
Investors /
Parners
Google Ventures
($1.4 Million
Jan.2011)
Union Square
Ventures
Time Warner
Yahoo (17 to 30 Million) ComCast (HBO,
Showtime, NBC)
Area /
CountryUSA / ??? 1 Milion users (USA
/ World)
USA only USA
Website www.gomiso.com getglue.com www.intonow.com www.tunerfish.com
Known competitors active in Social TV / 2nd Screen applications
YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé
© YELGroup – all rights reserved
30 augustus 2011
Wie is VINCENT van Witteloostuyn?
• HES Amsterdam Bedrijfsinformatica (1992)
• @MarketScan: Data Mining / Datawarehousing (5 yrs)
• @GfK: Market Research (12 years)Teamleader webdevelopment
• Gefacineerd door huidige smartphone ontwikkelingen YEL
Apps
GfKMarket
Scan
YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé
© YELGroup – all rights reserved
30 augustus 2011
YEL - TECHNOLOGY
YEL works with
HTML5 technology.
It runs on all major
browsers and modern
smartphones. No
Install or Appstore
download required.
Blackberry, Android
(HTC/Samsung),
iOS (Apple) Safari,
Internet Explorer 9,
FireFox, Chrome,
Opera.
YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé
© YELGroup – all rights reserved
30 augustus 2011
YEL Conference APPKEY FEATURES• HTML5 cross browser app (no download / appstore / android
market) – runs also on your laptop / conference TV screens.
• Dedicated URL like conf2012.yelevent.com or yourevent.yel.me
• Conference logo on each screen.
• Up-to-date program info (speaker, location, bio, photo,
summary, timetable)
• Search through the conference/event/venue/summit data
• What’s hot / trending now (based on live yel traffic / emotions)
• Quick social share (LinkedIn, Facebook, Twitter etc.)
• Map / download (pdf)
• Sponsor & Partner page(s) – logo + click true / link to the website
• Live tweets about the conference (one or more hashtags / search
options)
• Bulk upload conference program (CSV / XML / XLS) or custom
format (ask for support)
• Google Analytics – usages / profiles
• Backend / CMS (Content Management System) for fine tuning
content, photo uploads / last minute changes.
• Different options / content structures (Contact / Tickets / How to
get there, Etc)
• SMS reminder – sent participants a ‘reminder’ SMS before the
event starts. (1 or more days before the event starts).
• Default YEL functionality – Your Emotion Live. The applause /
interaction on a timeline.
• Consultancy / assistence to make your conference a success.
YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé
© YELGroup – all rights reserved
30 augustus 2011
Quick DEMO Start your first YEL?
1. Go to http://www.yeltv.com
2. Run the app in your browser
3. Start Yelling (event list)
- choose a tv show
- press one of the buttons
- add a comment if you like.
YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé
© YELGroup – all rights reserved
30 augustus 2011
Links
Website(s):
www.yel.me => download / blog / press / support
www.yelgroup.com => Investors / general
Webapp
• Yel.me
• yeltv.com
• yelevent.com
• yelsports.com
Must read:
• Is There Any Money in Social TV? 5 Emerging Trendshttp://www.tvgenius.net/blog/2011/08/24/monetising-social-tv
YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé
© YELGroup – all rights reserved
30 augustus 2011
Dank voor uw aandacht
~ YEL ~
GeYELD worden
“We yellen”
YELRate
Yelphone (on your cellphone)
YEL IT !
#yeltv
YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé
© YELGroup – all rights reserved
30 augustus 2011