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Yellow Letter Marketing Zach Braunel YellowLettersComplete.com
| Date post: | 21-Jan-2016 |
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Yellow Letter Marketing
Zach Braunel
YellowLettersComplete.com
Overview• What are yellow letters• Why they work• What to say on yellow letters• Where to send them• When to send them• Handling the calls
YellowLettersComplete.com
Yellow Letters Are…• High-response direct mail marketing method
• Path to off-market properties
• Tool that can get property sellers consistently calling you
YellowLettersComplete.com
Postcards 0.1% - 0.5% Business Mail 1% - 2%0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
Direct Mail Average Response Rate
YellowLettersComplete.com
Postcards 0.1% - 0.5% Business Mail 1% - 2% Yellow Letters 5% - 15%0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
Direct Mail Average Response Rate
YellowLettersComplete.com
Why do Yellow Letters generate so many
responses?
• Hand addressed envelope
• Concise message
• Local phone number
• Local return address
YellowLettersComplete.com
Postage• First Class
o Quick deliveryo Gets postmarkedo Expensive!
• Standardo Usually lands within a few dayso No postmarko Cost savings
YellowLettersComplete.com
Example of Front of Envelope
Standard First Class
YellowLettersComplete.com
Return Address Examples
YellowLettersComplete.com
Letter Templates
• More templates on website
YellowLettersComplete.com
Popular Mailing List Options
• Absentee Ownedo Purchase Dateo Date of Birth
• Owner Occupiedo Adjustable Rate Mortgageo Purchase Date
• Notice of Default
• Email [email protected] for a counto County, city or zip code
YellowLettersComplete.com
Target Area• Lead quality vs geography
• Buyers list
• Pull by county, city or zip code
YellowLettersComplete.com
Mail Timing• Target days for letters to land
• Stagger your mail dates
• Number of touches
• Timing of follow-up letters
YellowLettersComplete.com
Handling the calls• Take them yourself
• Answering Service
• Train someone
YellowLettersComplete.com
Postcards 0.1% - 0.5% Business Mail 1% - 2% Yellow Letters 5% - 15%0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
Direct Mail Average Response Rate
YellowLettersComplete.com
Cost Per Phone Call Received
Mail Piece
Budget Quantity Sent
Average Response Rate
Calls Received
Cost Per Call
Postcard $500 1000 .5% 5 $100Yellow Letter
$500 500 5% 25 $20
YellowLettersComplete.com
Assumptions:49¢ per postcard99¢ per yellow letter
Contact Us• YellowLettersComplete.com
• 1-888-294-0780
YellowLettersComplete.com
