YES! AFRICAN REALTY

LONGS FOR A NEXT GENERATION

ZILLOW IN 2015

A Dossier By

Market Researchers

The continent of Africa has always been known for its rich natural resources,

tourist destinations, wild-life, flora & fauna, climate and friendly people. These

days why Africa is looked upon globally is because of the booming real estate

industry, especially in Nigeria (Lagos), Kenya (Nairobi), Egypt (Cairo) & obvious-

ly South Africa (Cape Town), which all have turned out to be foreign investment

driving sources of the continent. All these locations have enough develop-

ments happening and offer properties with city amenities nearby, like educa-

tional and religious institutions, highways, shopping malls, hospitals, and thus

assure every investor with a great ROI. A scenario where Nairobi turned out to

be the hottest property in Africa, the Pension Fund Administrators (PFA) of

Nigeria invested N228.3bn in real estate, market researchers declared a boom

in the realty market of Egypt in 2015 and the income of tourist accommodation

industry in South Africa rose to 12.9%, challenges any European or American

statistics.

African Real Estate

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The internet penetration has always grown year by year and in 2014 it reached 40% world-wide. The developments in the African continent also revamped the IT industry and internet knowledge of the natives. It is surprising to reveal that as per the 2014 statistics, Nigeria fell among the top 10 internet users world-wide with the highest growth of 16%. Egypt is not far behind in the ranking with a growth of 10%, Kenya with 16% and South Africa with 14% growth. The digitalization has affected the real estate industry in fortu-nate manner, making the searches and accessibility at the ease of the customers, agents and for agencies as well. But what Africa lacks in this real estate develop-mental scenario, is a full furnished and well maintained real estate marketplace like Zillow.

Dynamic AttributionIrrespective of the variations in geography and number of proper-ties listed, it provides the user with a detailed info of the property as well as the associated broker. With a great backend support, it provides one of the finest admin friendly platforms in the world.

Volume Handling CapabilityA large number of properties get listed, every hour on the portals like Zillow. Many associated agent and agency registrations too happen. All these transactions are maintained effortlessly, without failing to provide a seamless browsing experience to the user. A platform built with an extra-ordinary underpinning can only offer such a setting.

Competitive AdaptationsThe platform is adaptable to further and frequent customiza-tions. Hats off to its modular architecture, which allows unspoiled feature implementations.

Multiple Revenue Models As mentioned earlier, though Zillow being the finest real estate database, it drives the revenue from selling advertisements. Inno-vating multi-revenue models on real estate platforms help it to stay unaffected in all unworthy scenarios. For Eg:- retention plans can be launched for agents to assure continuous engagements, property prioritizing can be charged further...etc

Smart Map Upholding Maintaining a smart-map needs a solid platform to run, or else it might consume a high time of the visitor in generating the required page, after buffering. When most of the platforms avoid-ed the smart map system, Zillow maintained the same, with its best backend support.

SEO Widget ManagementThe inbuilt SEO module, has always helped Zillow to maintain the ranking on every search engine, helping it to reach out to millions of agents and agencies, at the click of their finger tips.

Analytics & Reports With the accurate analytical data generation it keeps itself and others posted, about the developments and incorporate the essential ones, to sustain and maintain.

INTERNET PENETRATION IN AFRICA

Success of ZillowZillow, being an online real estate database, claims itself to be Media Company generating revenue by selling advertisements on its website. As per the company statics only in September 2014, it has 82,808,000 unique monthly users. What has made Zillow so favourite of agents, agencies and customers alike? Some inferences are as follows:-

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Presumption Based on 2015 Developments: - The upcoming year of 2015

seems to be robust for the real estate industry in Africa. A pan-African real

estate lender, Shelter Afrique has set aside $200 million to invest in Nigerian

property sector by 2015. Egypt also has some plans for its biggest real estate

exhibition show ‘Cityscape Egypt’ 2015, which is scheduled to be held in March.

The South-African house prices hope to gain a 5% growth next year. Kenya is

also hopeful about the upcoming Build Expo 2015, scheduled to be held at Ken-

yatta International Conference Centre, on 02 - 04 May.

With so many developments happening offline, the need of the hour seems to

be a well defined real estate online platform, which can accommodate enor-

mous number of agencies, agents and customer-footfalls on daily basis, and

can turn out to be the next generation Zillow for Africa, offering a flawless real

estate industrial experience.

PRESUMPTION BASED ON 2015 DEVELOPMENTS

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About ZeekinZeekin, primarily focuses on connecting with stake-

holders in the real estate business by enhancing online

opportunities in the real estate industry through our

state-of-the-art technology. It offers three different

solutions for Marketplace, Agencies and Agents which

will power complex real estate platforms and at the

same time gives solutions for boutique real estate

agencies. With plenty of researches done and analyti-

cal reports developed, have helped Zeekin to build

innovative tools and functionalities that aid in catering

better customer engagement along with best-in-class

customer service.

This economic platform is highly customizable and

scalable based on innovative business models. To

ensure that Zeekin’s potential is fully utilized to benefit

the real estate entrepreneurs, it provides pre-launch &

post-launch training, support as well as assistance

whenever the need arises.

www. zeekin.com info@zeekin.com

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