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3/14/2015 Yes, There's a Market For That $10,000 Apple Watch | WIRED
http://www.wired.com/2015/03/yes-theres-market-10000-apple-watch/ 1/13
TIM MOYNIHAN GEAR 03.09.15 2:41 PM
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$10 grand for an Apple Watch Edition? That's a lot compared to other wearables, but it's actuallycheap for an 18k gold watch with sapphire glass. APPLE
THERES NO DIFFERENCE btwn t bs-v $350 pp WtSport n t $10,000 18-rt o pp Wt ton n trms of
3/14/2015 Yes, There's a Market For That $10,000 Apple Watch | WIRED
http://www.wired.com/2015/03/yes-theres-market-10000-apple-watch/ 2/13
wt ty n tuy o. But trs rtny ffrn n t wttyr m of, n you my v not ffrn n pr.
Just st $9,650 ffrn n pr.
ts rsonb to ssum tt $10,000 qufs s ot of mony tomost popmyb not for r or ous, but rtny for wttt ns rn vry nt. (Tr r, of ours, xptons.) Butn t wor of -n oos, $10 rn s not t unrsonb for 42mm 18-rt o wt wt sppr ryst ss. Wtn ttontxt, ts tuy sort of brn. owvr, trs s btwnwt t pp Wt s n os, n t funmnt rsons wypop spn tousnsor tns of tousnsof ors on tmp.
Material WorldLETS TALK ABOUT GOLD. 24-rt o s pur o, n t osts roun$1,200 pr oun. ts so too soft to us for wts n jwry. 18-rt o, w s mor ommon but st osty, s usuy 75 prntpur o mx wt otr mts. Tr r rports tt ppssp bn of 18-rt o s ffrnt, usn rm nst ofotr mts to m t wt rr n ss srt-pron, tnsto n nnovtv, rnty ptnt mnufturn ppro. t myontn ss o by voum tn norm 18-rt o, u to t fttt t rm s owr nsty tn mt.
pnn on wt t o s mx wt, 18-rt o s ffrntoor. Yow o s usuy 75 prnt o mx wt somombnton of svr, oppr, n zn. Ros o s usuy 75 prnto mx wt rtr mount of oppr n smr mount ofsvr. Wt t pp Wt, t ros n yow oorton yoms from rm rtr tn oys. n ny vnt, w t ppWt oms n yow- n ros-o vrts, bot sou ontn tsm mount of o.
3/14/2015 Yes, There's a Market For That $10,000 Apple Watch | WIRED
http://www.wired.com/2015/03/yes-theres-market-10000-apple-watch/ 3/13
so mportnt to not: Ts r tru-bu o wts, not o-pt wts. o-pt wt just s spry tn; t ptstuff w p wy n my turn your wrst rn. So o osnto tt. Not of t pp Wt tons omponnts r m ofo, of ours, but vrytn tt oos o s t r .
ompr to smry sz (38mm n 42mm mtr) -nwts m wt 18-rt o, t sy- pr of t pp Wtton s rt n n. But w t pp Wt rtny os mortn your vr -n Swss wt, ts so ffrnt nm.Tos otr wts r n-rft tmps from spsts nSwtzrn tt now tn or two bout tourbons nrttrpnts. Ty v n-rft omptons tt j up tpr.
T ffrn btwn n 18-rt o wt tt osts fwtousn ors n on tt osts tns of tousns of ors omsown to t movmnts ns tm: T ry xpnsv ons vnm movmnts, w pr ons v tos prtsoutsour. So wn you py $20,000 for wt, mu of tt s forrrty n s bor, not just t mtrs.
rs ow t pp Wt prn omprs to som of tos otruxury wrstwts, s w s n 18-rt Tssot wt wt noutsour T movmnt n o-pt p.
Watch
Cost
Gold
Glass
Size Features
Apple Watch Edition
3/14/2015 Yes, There's a Market For That $10,000 Apple Watch | WIRED
http://www.wired.com/2015/03/yes-theres-market-10000-apple-watch/ 4/13
Strts t $10,000
18-rt
Sppr
42mm s wrst-mount omputr
Rolex Sky-Dweller Oyster
$35,000
18-rt Yow
Sppr
42mm spys t n tm for two tm zons, s
wtrproof
Piaget Gouverneur
$36,000
18-rt Ros
Sppr
43mm spys tm for two tm zons n t, s
spsproof
Omega Speedmaster 57 Co-AxialChronograph
$20,000
18-rt Yow
Sppr
41.5mm spys tm, t, n sp; s wtrproof;
wnt to mn moon
Montblanc Heritage ChronometrieExoTourbillon Minute
3/14/2015 Yes, There's a Market For That $10,000 Apple Watch | WIRED
http://www.wired.com/2015/03/yes-theres-market-10000-apple-watch/ 5/13
Chronograph
$42,000
18-rt R
Sppr
44mm spys tm n t n n b us s
stopwt
Vacheron Constantin Patrimony
$20,000
18-rt Yow
Sppr
40mm spys t tm
Hublot Chronograph King Gold
$25,000
18-rt R o n Ttnum
Sppr
45mm spys tm n t n n b us s
stopwt
Tissot Bridgeport Mens AutomaticChronograph
$5,400
18-rt Yow
Sppr
48.5mm spys tm n t n my b us s
stopwt; s wtrproof
3/14/2015 Yes, There's a Market For That $10,000 Apple Watch | WIRED
http://www.wired.com/2015/03/yes-theres-market-10000-apple-watch/ 6/13
Wtn ts ontxt of ts st, t pp Wt ton s fr pr,but ts st b sp. t s b tns on for t: t b morvrst tn t Pts n t Vron onstntns of t wor,tns to n pp osystm, proxmty-bs pymnt systm, nftnss-trn fturs. Trs so t sm ft tt ts but tontrt wt n Pon, w ppns to b t bst-snsmrtpon n t wor.
So n t rm snro for pp, t Wt w b t Pon of tstory: v tt trnsforms t nustry t ntrs, bomn tbuprnt for ow To o t. But vn n t bst-s snro, ontxpt n Pon- s ow. Pop buy nw Pons vry oup ofyrs, n syn wt tr rrr ontrts. T pp Wt my bmor n P n trms of ss ys, n ts ss of nsstytn smrtpon. f pop buy on, spy t $10,000-n-upton, ty wnt to us t for mor tn oup yrs.
Digital NativeAND OF COURSE, ITS A DIGITAL WATCH. Tt my b nou to psrous wt otors wy, spt ts xtr funtonty. ts nntrstn juxtposton wtn t wt wor: pp s rtn -n, mss-mrt wrst-omputr for n un tt vustrton, mns, n nvuty.
Prps most untn for tos onsrn spnn tousns on n
Invicta 18K Gold-Plated StainlessSteel
$67.99
o-pt ony
Mnr ryst
45mm spys tm n t; s wtrproof
3/14/2015 Yes, There's a Market For That $10,000 Apple Watch | WIRED
http://www.wired.com/2015/03/yes-theres-market-10000-apple-watch/ 7/13
18 pp Wt? t w rtny b n nvstmnt, but not n t smwy n rtsn 18-rt o Swss wt mt b. Tnooy svr-vovn n f, n t pp Wt my quy bomobsot. t ns to b r vry y, n n fw yrs ts bttryw stop worn totr. Ts s not n room.
Trs st mrt n t wt-otor rowt just mns ttotors w buy t for rsons otr tn bn wt. n tyvry w mt, bus ty xprn ss str so tn yourvr prson. mn ts snro. You v ton of mony, you -n wts, n you own n Pon. T pp Wt smsntrstn to you, tr s otor p or nw wy to ntrtwt your Pon. So w on o you t? You rtny wountbfou your wrst wt on of t owr-n mos. You v t s,you o for o.
ts mportnt so not to fort tt pp s m b mrtnpus n n, w s t wors bst smrtpon mrt, twors son-rst oton of monrs, wor powr ttsxpt to oub ts numbr of supr-wty ousos by 2018,n s n pprton for o s sttus symbo.
pp s fousn mrtn fforts n n, n ts ryxprnn ss momntum tr wt ts otr prouts. T Pons nn srous roun on Xom, ns mrt-nsmrtpon mnufturr, spy n urbn rs. t toys ppvnt, t sow strt wt mont of sopprs n ns nwstpp Stor. n ftr t ws nnoun, on of t pp Wts frstpub pprns ws on t ovr of Vou n st Novmbr. Ofours, t on on t ovr ws tt pry ros-o vrson.
s for t noz umnum pp Wt Sport n stnss-stpp Wt? Tos r mnt to stmro t Moto 360s, Smsunrs, n Wts of t wor. T pp Wt ton my bssnty t sm tn, but ts opn to onqur n ntryffrnt mrt.
3/14/2015 Yes, There's a Market For That $10,000 Apple Watch | WIRED
http://www.wired.com/2015/03/yes-theres-market-10000-apple-watch/ 8/13
#APPLE WATCH #HOROLOGY #SMARTWATCHES
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3/14/2015 Yes, There's a Market For That $10,000 Apple Watch | WIRED
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