Thursday, July 24,

2014

Yes, You DO

Have Time for

Social Media

Marketing

Presenter:

Erika L. Forsythe

The Social Media ELF

elfsocialmedia.com

elf@elfsocialmedia.com1

Why should I spend time using social media platforms?

A Few Factors:

Marketing Goals

Target Audience Demographics

Resources for Content

Expertise

To what extent should I spend time using social media platforms?

One of the Biggest Factors: Time

4http://www.scanlife.com/blog/2014/

07/social-media-day-roundup/

http://www.fastlife.ro/tag/time-

management/#_

Wearing Multiple Hats = TIME

LeadStrategist

Community Manager

Content Manager

Analyst5

Map

to goals

Develop

content

Publish &

Converse

Measure

Results

http://knowyourmeme.com/photo

s/234765-i-have-no-idea-what-

im-doing

6http://www.picturesquote.com/confused-quotes-about-

life/camponthis-confused-quotesi-aint-in-no-slump-i-just-aint/

What is Hootsuite?

What is Hootsuite?

Twitter Streams 1

Twitter Streams 2

Streams

Facebook Streams

YouTube Streams

Adding Social Media

Streams

Streams - Search

Streams – Search

Results

Streams - Keyword

Streams - Keyword

Results

Tabs – Adding More

Platforms

Tabs – Free vs. Paid

Twitter Profile Information

Simultaneous Posting

SchedulingAdd a Link, Attach a Photo, etc.

Scheduling

Ow.ly Analytics

Hootlet Button

Editorial Content Calendar

Editorial Content

Calendar

Why

Bother

To Make

One

Editorial Content

Calendar A tool to map out your upcoming content

ie. all posts on all platforms for the upcoming week

Keeps post content from being random

Helps you refrain from redundancy

Focuses you to develop ie. weekly themes

Track that content is on message / theme

Unique messages across platforms

Keep track of messages targeted at different platform audiences (ie. FB vs. Twitter)

Editorial Content

Calendar

Why

Is This

Helpful

Editorial Content

Calendar

Track that content is in line with posting frequency goals

Keeps posts spaced out ie. Facebook

Reminds you of needed volume ie. Twitter

Helps you remember to post at peak times / days based on experience with your particular audience

Keeps track of who is curating content and what they are posting when there are multiple administrators

Editorial Content

Calendar

How Do I

Develop

One

Editorial Content

Calendar Search and download a template to customize

Create spreadsheet in Google Drive Docs to share on-line with another content manager

Editorial Content

Calendar Many template options are free

Editorial Content Calendar

THANK

YOU!

Yes, You DO

Have Time for

Social Media

Marketing

Presenter:

Erika L. Forsythe

The Social Media ELF

elfsocialmedia.com

elf@elfsocialmedia.com

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