Yige's PORTFOLIO
BASIC EDUCATION BACKGROUND
Bachelor Degree of Graphic Design China Central Academy of Fine Art
Master Degree of Fashion Merchandising and Retail ManagmentLIM COLLEGE
Master Degree of Visual Merchandising LIM COLLEGE
Yige's PORTFOLIO
CONTENT
PART 1
I Visual Identification Design
II Logo Design
III Graduation Project Design
PART 2
I Product Development
II Product Presentation
III Store Design
IV Product Merchandising
Yige's PORTFOLIO
PART 1
I Visual Identification Design
009 /010 VIS Design
009 /010 VIS Design
009 /010 VIS Design
PART 1 Visual Identification
Yige's PORTFOLIO
011/012 VIS Design011/012 VIS Design
011/012 VIS Design
PART 1 Visual Identification
Yige's PORTFOLIO
LOGO: A three-day trip to GuizhouI intend to get a series of brand logo through the Graphical processing of those taken picture.
Sour is the center culture of the Guizhou province, including sour food, poor life and so on.
005 /006 VIS Design
PART 1 Logo Design
The logo for Guizhou Province culture.
Yige's PORTFOLIO
PART 1
III Graduation Project Design
PART 1 Graduation Project Design
Title: Series - Edge of the CityDisparities of migrant workers and normal local citizens on the cloth, food, residential, traffic, wealth, schedule, holiday, dream fields.Exhibition Form: Kraft Paper
The main theme of this exhibition is to contrast the living standard of Beijingers who are of middle and upper living standards and those migrant workers as well as laid-off workers in Small and medium-sized city. In this exhibition, I express the huge gap in living statues between these two kinds of people by comparing their clothing, food, accomodation, transport, holiday, and income. What is on the left denotes migrant worker and on the right, ordinary citizens.Through questionaier survey and statistical surway, I streamlined the graphic style, compared various kinds of medium, and composed typle. Finally, I finished this graduation project exhibition by using a combined form of poster and book.
Yige's PORTFOLIO
PART 1 Graduation Project Design
021/022 Edge of the City
Title: Series - Edge of the CityDisparity on the cloth/food/residential/traffic/wealth/schedule/holiday/recreation EdgeExhibition Form: PosterPrinter paper: Kraft PaperGraduation project exhibition
The main theme of this exhibition is to contrast the living standard of Beijingers who are of upper middle living standards and of those migrant workers as well as laid-off workers in Small and medium-sized city. In this exhibition, I express the huge gap in living states between these two kinds of people by comparing their clothing, food, accommodation, transport, holiday, and income.What is on the left denotes migrant worker and on the right, ordinary citizens.Through questionnaire survey and statistical survey, we streamlined the graphic style, compared various kinds of medium, and composed type. Finally, we finished this graduation project exhibition using a combined form of poster and book.`
Yige's PORTFOLIO
023 /024 Edge of the City
FOOD
CLOTH
INCOME
ENTERTAINMENT
PART 1 Graduation Project Design
Yige's PORTFOLIO
PART 1 Graduation Project Design027 /028 Edge of the City
Disparity of the Cloth Edge Disparity of the Food Edge
027 /028 Edge of the City
Disparity of the Cloth Edge Disparity of the Food Edge
029 /030 Edge of the City
Disparity of the Residential Edge Disparity of the Traffic Edge
029 /030 Edge of the City
Disparity of the Residential Edge Disparity of the Traffic Edge
Yige's PORTFOLIO
PART 1 Graduation Project Design
031 /032 Edge of the City
031 /032 Edge of the City
Yige's PORTFOLIO
School Project: Additional Swimwear line for Armarni Exchange
PART 2 Product Development
Yige's PORTFOLIO
PART 2 Product Presentation
School Project: Visual Standard Guide for William Sonoma
LARGE FLAGSHIP STORE WINDOW
1’0.5’0.7’ 1.5’
Right Right
Yige's PORTFOLIO
PART 2 Store Design and Merchandising
Project 1
Product
STATIONARY
SMALL FURNITURE
SMALL DISPLAY GOODS
TEA SET
Yige's PORTFOLIO
PART 2 Store Design and Merchandising
Project 2
Yige Chen
Product
Fixtures
SHOES - Vintage Heels
DISPLAY TABLE CASE DISPLAY CASHIER SOFA
WALL SHELF C WALL SHELF A WALL SHELF B CORNER SHELF
Yige's PORTFOLIO
PART 2 Store Design and Merchandising
Promotinal Signage 2 & 3POINT OF PURCHASE SIGN
PROMOTINAL SIGNAGE
Yige's PORTFOLIO
PART 2 Store Design and Merchandising
Product Merchandising
DISPLAY CASE (HOT SPOT)
PRODUCT LIST
DISPLAY TABLE
PRODUCT LIST
WALL SHELF C
PRODUCT LIST
WALL SHELF A
PRODUCT LIST