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Yiwu, the World Capital of Small Commodities & Its Cross-Border E-commerce Dong Huaying Deputy Director of Commercial Bureau 20/06/2017
Yiwu,
the World Capital of Small Commodities &
Its Cross-Border E-commerce
Dong Huaying
Deputy Director of Commercial Bureau
20/06/2017
World’s Capital of Small Commodities
4 Key Terms
1 Typical Case
World’s Capital of Small Commodities
Commodities E-Commerce
Logistics Foreigners in Yiwu
4 Key Terms
World’s Capital of Small Commodities
YIWU
Located at China’s east costal area
Size: 1,105 km2
Population: 2,000,000
Commodities
Independent Research and Development
6.4 million sqm ≈ 914 football fields
Commodities
World’s Capital of Small Commodities
75,000 merchant stalls
Commodities
World’s Capital of Small Commodities
1.8 million commodities EUR 18 billion turnover
Commodities
210 countries 65% externally oriented
Commodities
World’s Capital of Small Commodities Commodities
the Ministerial Conference on Forum of China-Africa Cooperation held in December 2015
World’s Capital of Small Commodities Commodities
World’s Capital of Small Commodities
National E-commerce Demonstration City
E-Commerce
China E-commerce Top 100 Counties for three consecutive years(2014-2016)
TOP 1
China Top 25 Cross-border E-commerce Entrepreneurship Counties(Cities) in 2016
TOP 1
China The most active county of mass e-commerce entrepreneurship(2015-2016)
TOP 1
China The greatest number of e-commerce professionals(2014-2016)
TOP 1
World’s Capital of Small Commodities
800 thousand cross-border delivery per day
9 cross-border delivery per second
E-Commerce
World’s Capital of Small Commodities E-Commerce
EUR 663 million
2012
EUR 8.538 billion
2016
Cross border E-commerce Transactions
World’s Capital of Small Commodities
E-Commerce
World’s Capital of Small Commodities
Over 260,000 e-commerce accounts
110,000 cross-border e-
commerce accounts.
E-Commerce
World’s Capital of Small Commodities Logistic
Latvia
World’s Capital of Small Commodities Logistic
President Xi Jinping commended the launch of China-Europe block train from Yiwu to Madrid as a key bridge to interconnectivity in Eurasia and an early accomplishment of the Belt and Road initiative.
World’s Capital of Small Commodities Logistic
Yiwu-Russia Yiwu-Central Asia Yiwu-Spain
Yiwu-UK Yiwu-Latvia Yiwu-Afghanistan Yiwu-Iran
Yiwu-Belarus
World’s Capital of Small Commodities Logistic Logistic
3000 logistics providers 18 shipping companies
World’s Capital of Small Commodities
an average of over 125,000 mails a day
1.5 per second
Logistic
World’s Capital of Small Commodities Foreigners in Yiwu
about 500000 person-time a year
13000 overseas merchants permently reside in Yiwu
World’s Capital of Small Commodities Foreigners in Yiwu
Yiwu International Family
World’s Capital of Small Commodities
4 Key Terms
1 Typical Case
World’s Capital of Small Commodities
ROCKBROS Sports Supplies Limited
World’s Capital of Small Commodities
Industry Accumulation Independent R&D
Quality products
at affordable price
Overseas
Premium Service
4 success factors
World’s Capital of Small Commodities
2005 2010 2017
Hypostatic Shops in China +
Industry Accumulation
Cross Border E-commerce
World’s Capital of Small Commodities Independent R&D
In order to differentiate oneself from rivals,the company persists on product innovation
World’s Capital of Small Commodities
Product Innovation
High
Margins
Sufficient
Cash flow
Independent R&D
World’s Capital of Small Commodities
Intellectual Property Disputes Infringing Products
Independent R&D
World’s Capital of Small Commodities Quality products at affordable price
Word-of-mouth promotion effect to save advertising costs
World’s Capital of Small Commodities Premium Service
Overseas offices\ Local customer services staff \ To serve local customers
World’s Capital of Small Commodities
YIWU WELCOMES YOU
