Date post: | 24-Jun-2015 |
Category: |
Education |
Upload: | younglionscz |
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Music in your heartJirka Jón | Nydrle
Lukáš Svoboda | Ritchy
Challenge
To create a new concept of active participation of pupils in Music Education classes while encouraging schools to actively participate in the “Music in your heart“ project.
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They want to get on the level of their idols, they want to have their life and fame – concerts, CDs, fans and everything that goes with it. But they don‘t necessarily posses the skills required to do so.
They want to get on the level of their idols, they want to have their life and fame – concerts, CDs, fans and everything that goes with it. But they don‘t necessarily posses the skills required to do so.
Every youngster has a music idol they want to be or meet – Tomáš Klus, Eminem, Taylor Swift etc. However, in many cases, the music taught in the classes couldn‘t often be further from their taste.
Every youngster has a music idol they want to be or meet – Tomáš Klus, Eminem, Taylor Swift etc. However, in many cases, the music taught in the classes couldn‘t often be further from their taste.
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„The biggest motivation for the teacher to create interesting classes is to actually see the positive feedback from the students“
Martina K., soon-to-be-teacher, 25 y.o.
„The biggest motivation for the teacher to create interesting classes is to actually see the positive feedback from the students“
Martina K., soon-to-be-teacher, 25 y.o.
„In order to get all students to participate, I create classes based on what my students find interesting and change the studying plans accordingly. “
Jana I., teacher for 20 years, 40+ y.o.
„In order to get all students to participate, I create classes based on what my students find interesting and change the studying plans accordingly. “
Jana I., teacher for 20 years, 40+ y.o.
„I have to be at least in black numbers, every income helps.“
Every CEO, school principal, everybody
„I have to be at least in black numbers, every income helps.“
Every CEO, school principal, everybody
STUDENTS
Active participation of the students due to fame motivation and exposure
to relevant music
STUDENTS
Active participation of the students due to fame motivation and exposure
to relevant musicTEACHERS / SCHOOLS
Monetary and inner motivation to participate
in the project
We need to keep the teachers motivated to make the students passionate to keep the teachers motivated…
„Even the one in the last row can become a star“
We will use the competition (for the whole class to participate) in which the most succesful ones will record a CD together.
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Song selection
• Own content creation
• Active participation
Song practice
• Everyone participates
• FB filled with tips and tricks
Uploading and sharing
• To get likes• Creating
buzz• Second song
preparation
Concert and CD creation
• Top 6 schools
• 2 songs each• 10% from
each CD sold
Top6
Touchpoints – Schools / Teachers
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Newsletters / Direct mails Ministry of Educationmaterials
Touchpoints – Students
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Facebook wall & page
TeachersAmbient
Mafra Inner circuit TV
Óčko TV
Why this concept?
Students will actively participate
Extra income and PR for schools and Music Education classes
Long-term overlap
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SummaryChallengeCreate active participation in Music Education classes
Insight conclusionCreate content relevant and motivating to keep the student active and interested. Their activity, together with a possibility of extra income and PR, gains support of teachers and schools
MessageEven the one in the last row can become a star
Main ToolMusic contest, where even the less skilled ones can become stars
TouchpointsTeachers – Direct Mail, MŠMT materialsStudents – Social Media, Ambient, Mafra publications, Óčko, Teachers themselvesTEACHERS / SCHOOL
Monetary and inner motivation to participate
STUDENTSActive participation due to fame motivation and relevant content