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A STUDY ON CONSUMER PREFERENCE TOWARDS THE HINDU NEWSPAPER

BY

V.YOGALAKSHMI

412411631057

of

SRI SAIRAM INSTITUTE OF TECHNOLOGY

A SUMMER PROJECT REPORT

Submitted to the

FACULTY OF MANAGEMENT SCIENCES

In partial fulfillment of the requirements

for the award of the degree

of

MASTER OF BUSINESS ADMINISTRATION

ANNA UNIVERSITY

Chennai 600 025

August2012


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SRI SAI RAM INSTITUTE OF TECHNOLOGY

SAI LEO NAGAR, WEST TAMBARAM CHENNAI-44

BONAFIDE CERTIFICATE

This is to certify that summer project report titled A STUDY ON CONSUMER

PREFERENCE TOWARDS THE HINDU NEWSPAPER is the bonafide work of

V.YOGALAKSHMI (Reg.No:412411631057) who carried out the research under my

supervision. Certified further, that to the best of my knowledge the work reported herein does

not form part of any other project report or dissertation on the basis of which a degree or award

was conferred on earlier occasion on this or any other candidate.

Prof.C.R.SENTHILNATHAN V.SELVAKUMAR

(PROJECT GUIDE) (HODMBA)


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I

ACKNOWLEDGEMENT

I am thankful to the management of Sri Sai Ram Institute Of Technologywhich has

imparted me sufficient knowledge and confidence to complete this project in the field training.

I wish to express my deep sense of gratitude and indebtedness to our Chairman

MJF.Ln.Leo Mutu, Dr. Palani Kumar- Principal Of Sri Sai Ram Institute Of Technology

Chennai. Mr.V.R.Rajamanickam- Director of Sri Sai Ram Group of Institutions,- for

granting me permission to carry out this project on service quality.

Im highly obliged to our beloved Dr.K.Maran (Director) for his encouragement and

constant support throughout the project.

My sincere regards and always due to our head of the department, Mr.V.Selvakumar,

Sri Sai Ram Institute Of Technology, for their continuous support and motivation.

I extend my heartfelt thanks and deep sense of gratitude to my guide

Mr.C.R.Senthilnathan, Assistant Professor, Sri Sai Ram Institute Of Technology, For

guiding me in all works in a kind manner and enabling me to march towards the successful

finshing of this project.

Im very grateful to all the faculty members of the department of management studies for

their encouragement and kind-hearted advice.

Im also thankful to Ms.Chitradevi Deputy General Manager of The Hindu for

offering me a project in their esteemed organization and having guided me in the organization.

Finally I thank my family members and friends who helped me in all possible ways to

make this project a success.

YOGALAKSHMI.V


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II

ABSTRACT

Newspaper is a publication that appears regularly and frequently. It carries news about a

wide variety of current events. The newspaper publishes have an overall control by its business

and news operations. The Hindu Indias national newspaper since 1878 published by certain and

sons limited, Chennai India. The English languages daily with a net paid circulation of 1.18

million (ABC July Dec 2008 and a consumership of 4.06, million (NRs 2006) is the best

described as classic yet contemporary. Three edition of the newspaper Chennai, Hyderabad and

Delhi are available in digital form at this first stage. They are available for viewing at 6.00am

Indian Standard Time (1st) every day. Access is free for new but well required registering online.

To understand the existing preference of the customers. This study is done to understand

to existing preference of the customer. It helps to study the consumer preference towards The

Hindu Newspaper. And to know the consumer preference towards supplement issued by the

Hindu. Maximum 71% of the respondents preferring The Hindu newspaper belong to male

category. Maximum 38% of student category prefers to read The Hindu Newspapers.

Maximum 73% of the respondents prefer yes to read The Hindu Newspapers. Maximum 39%

of the respondents prefer to read The Hindu Newspapers. Maximum 35% of the respondents

prefer to read daily The Hindu Newspaper.Maximum 38% of the respondents prefer to read

The Hindu Newspaper is good. Maximum 41% of the respondents prefer to read The HinduNewspaper for sports.

Most of the consumers expressed dissatisfaction over the number of advertisement both

commercial and cinema should be taken by the publishers to reduce the advertisement coverage

and add more sports news, IT news, job opportunities etc. Newspapers play an important role in

our day-to-day life. They have contributed not only for the growth of democracy in a country but

also for development of the economy. Indian newspapers enjoy large circulations.


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III

TABLE OF CONTANTS

ACKNOWLEDGEMENT I

ABSTRACT II

TABLE OF CONTENTS III

LIST OF CHARTS IV

CHAPTER NO. TITLE PAGE NO.

I INTRODUCTION

INTRODUCTION TO THE STUDY 1

PROFILE OF THE HINDU NEWSPAPER 2

NEED FOR THE STUDY 7

OBJECTIVE OF THE STUDY 8

SCOPE OF THE STUDY 9

REVIEW OF LITERATURE 10

RESEARCH METHODOLOGY 12

TOOLS FOR ANALYSIS 14

LIMITATION OF THE STUDY 15

II DATA ANALYSIS AND

INTERPRETATION

PERCENTAGE ANALYSIS 16

III FINDINGS AND SUGGESTIONS

FINDINGS 32

SUGGESTIONS 33

CONCLUSION 34

APPENDIX

REFERENCES 35


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IV

LIST OF CHARTS

TABLE

NO.

TITLE PAGE NO.

1 AGE OF THE RESPONDENTS 16

2 GENDER OF THE RESPONDENTS 17

3 OCCUPATIONS 18

4 THE HABIT OF READING NEWSPAPER 19

5 NEWSPAPER TO READ 20

6 READ THE HINDU NEWSPAPER 217 THE QUALITY OF INFORMATION OF THE HINDU

WHEN COMPARED TO OTHER NEWSPAPERS

22

8 THE HINDU NEWSPAPER IS THE ONE YOU LIKE THE

MOST

23

9 RELIABLE IS THE INFORMATION OF THE HINDU

NEWSPAPER

24

10 SUPPLEMENTS COPY OF THE HINDU YOU LIKE THE

MOST

25

11 CHOOSE NEWSPAPER RATHER THAN ANY OTHER

MEDIA

26

12 THE HINDU NEWSPAPER LACKS 2713 THE HINDU NEWSPAPER LACKS IN COVERING

LOCAL NEWS OR ANY OTHER INFORMATION THAN

ANY OTHER NEWSPAPER

28

14 THE HINDU HAS RELEVANT INFORMATION FOR ALL

AGE GROUPS

29

15 THE HINDU NEWSPAPER AT FREE OF COST THEN

WHAT WILL BE YOUR FREQUENCY OF READING

30

16 THE HINDU ADDS VALUES TO YOUR KNOWLEDGE 31


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CHAPTERI

INTRODUCTION


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INTRODUCTION TO THE STUDY

Media in India, experience newspaper media, are undergoing significant changes in the

current liberalized environment. Newspaper is a publication that appears regularly and

frequently. It carries news about a wide variety of current events. The newspaper publishes

have an over all control by its business and news operations

The press is the Guardian Angel of Democracy.A forceful and prosperous press is

the guarantor of popular rights. . To most people The press means the daily newspaper, but

although re-eminent in influence daily newspapers is only a small part of the press & is usually

applied to the publications devoted mainly for recording current events and the term

periodicals to magazines, reviews to journals.

In reality the press is a private industry and a public service. No other force in public life

operates so persistently and extensively in its range of appeal. The scope of this subject of appeal

and matter as so does the press. Newspapers have a unique dimension of social responsibility,

which means the newspaper industry is different from every other industry. But business success

is vital to this industry as to any other.

According to the recorded facts the first newspaper of the world was published in China

around 1000 years ago. It meant Newsof the Capital. The second newspaper of the world was

the Acto Divra which meant, Daily happening in Greek. There are the oldest two

newspapers in the pre-recorded history.

The first newspaper of the world was the Morning Post which was started in London in

the year 1772 followed by this another newspaper The London Times started inpublications.


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PROFILE OF THE HINDU NEWSPAPER

FOUNDER SUBRAMANIAN IYER IN 1878

CO-FOUNDER VEERA RAGHAVACHARIAR

LEGAL ADVISOR KASTURI IYENGAR (LATER PURCHASED

IT IN 1905)

WEEKLY NEWSPAPER 1878

DAILY NEWSPAPER 1889

NET PAID CIRCULATION 1 MILLION COPIES

CONSUMERSHIP 3 MILLIONS

ANNUAL TURNOVER 4 BILLIONS

ONLINE EDITION 1995

PRINTING MAIN EDITION CHENNAI

PRINTING CENTER COIMBATORE, BANGLORE, MADURAI,

HYDREBAD, NEW DELHI, KOCHI,

THIRUVANANTHAPURAM, VIJAYAWADA,

MANGLORE, TRICHY.

Supplements

On Mondays Metro Plus Education Plus

On Tuesdays Young World, an exclusive childrens supplement Metro Plus

On Wednesdays Opportunities Metro Plus

On Thursdays Metro Plus NXg


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On Fridays Friday Review Metro Plus weekend On Saturdays Metro Plus Property Plus

On Sundays Weekly Magazine covering social issues, art, literature, gardening, travel health,

cuisine, hobbies etc.

Literary Review, every first Sunday Classifieds Cinema Plus

Metro Plus

Metro plus throws the spotlight on what happening in the city, events Music Heritage,

Life style, people, fashion, Dining out and sport are the broad categories finding expression on

this supplements pages. Capturing the pulse of the city and its changing lifestyle, its later for

the information and entertainment needs of cross section of consumers.

Education Plus

A plus is always welcome. It is that extra value that makes good thing better. Education

plus comes to you every Monday with the promise of that bonus, whether you are a student just

entering higher secondary school or a college graduate hoping to get the first break after leaving

campus or simply someone who is keen to keep pace with what is happening in

education. Education plus will present and analyses trends in education, provide pointers, and

above all, inform.

Property plus

Indias property sector is a vibrant and growing area with new initiatives being taken by

government the construction industry, architects and developers to transform the landscape.


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Property plus features each week articles, reviews and special columns on the many facts that

more these dramatic changes.

History of the Hindu NewspaperThe first issue of the Hindu was published on September 20 1878, by a group of six

young men, led by G. Subramanian Ayer, a radical social reformer and school teacher

from Thiruvaiyyar near Thanjavur.

Initially printing 80 copies a week at the Srinidhi Press in Mint Street, Black Town, The

Hindu was published every Wednesday as on eight page paper. After a month with the Srinidhi

Press, the newspaper as for printing shifted to the Scottish press, also in Black Town. Theearliest available issue of the paper is dated June 21, 1881. In1881 the Hindu moved to Ragunada

Raus The Hindu press of Mylapore, planning to make the paper tri

weekly appearing every Monday, Wednesday and Friday evening but maintaining the same size

as before. The paper moved to rented premises at 100 Mount Road on December 3, 1883. The

newspaper started printing at its own press there, Christened The National Press established on

borrowed capital as public subscriptions were not forth coming. The building itself became the

Hindu in 1892 after the Maharaja of Vizianagaram, Ananda Gajapathi Raja, gave the national

press a loan both for the building and to carry out needed expansion. The Hindu Home till 1939,

there issued a guard - size paper with a front page full of advertisements - a practice that came to

an end only in 1958 when it followed the lead by its idol, the pre-Thomson Times and three

back papers also at the service of the advertiser. In between, there were more views than

news. It was headed by G.Kasturi from 1965 to 1991. N. Ravi from 1991 to 2003, and by his

brother N. Ram since June 27th

2003. The present era is that of information which is available as

right time to the right person


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The Hindu

The Hindu Indias national newspaper since 1878 published by certain and sons limited,

Chennai India. The English languages daily with a net paid circulation of 1.18 million (ABC July

Dec 2008 and a consumership of 4.06, million (NRs 2006) is the best described as classic yet

contemporary.

It is known for the high quality of its journalism and excellent presentation. The

newspaper is printed at 12 cities in India. The Hindus Independent editorial stand and its

reliable and balance presentation of the New.

The Hindu user modern facilities for news gathering page composition and printing. It is printed

in twelve centers including the main edition at Chennai where the corporate office is bored.

The printing centres Chennai, Coimbatore, Bangalore, Madurai, Hyderabad, New Delhi, Vizag,

Thiruvanandapuram, Kochi, Vijayavada, Mangalore and Tiruchrapalli are connected with high-

speed data lines for new transmission across the country.

The digital edition of the Hindu e-paper offers itself nothing less delivery online. You can see

each page as it appear in the print edition. This means all there ports, articles photographs and

other graphics have been organized and presented. You can also see the advertisement as they

appear on the page.

Three edition of the newspaper Chennai, Hyderabad and Delhi are available in digital

form at this first stage. They are available for viewing at 6.00am Indian Standard Time (1st)

every day. Access is free for new but well required registering online.


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News Agencies

There are 4 main news agencies in India.

Press Trust of India (PTI) United News of India (UNI) Sam char Bharathi (SB) Hindustan Sam char (HS)

While the Press Trust of India is supplying news in English, the other two are operating

through the medium of Hindi and other Indian languages. Since May 1982, the United News of

India has also launched a new service in Hindi and the credit line of UNIVARTA. Similarly

Press Trust of India has started in1986 a Hindi language news service called Press Trust of India

BHASHA.

Role of Newspapers to the Consumers

The power of the press is felt on consumers activities. The press has rightly been called

the FourthEstate. Such an influential organ has to shoulder great responsibilities the power,

unless used with great care will cause server damage. The first and foremost duty of the press is

to furnish uncolored news, but at the same time; it should furnish news on all fields such as

science, economic, politics etc. The news should not be suppressed due to any reasons. Some

sensational newspaper now a daysprint unimportant and trivial news in the front pages, while

worldwide important news are not given place in the first page. Another great responsibility of

the press is to represent public opinion without fear or favors. As the press is called the eyes and

ear of the world, it has to keep an eye on what happens and reflects views of the people on those

happenings. The press is a medium not only to give news to the public but also to express the

public opinion.

The letters of the consumers published under Letters to the Editors, Yours Views etc.

Initiate debates on controversial issues. It will help definitely to bring out the best of it. Thus the

press is not only a mirror of what the people thinks, but it is also a source of guidance to the

common people.


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NEED FOR STUDY

Many companies are aiming for high satisfaction because consumers who are justsatisfied still find it easy to switch when a better offer comes along. Those who are highly

satisfied are much less to switch. High satisfaction or delight creates an emotional bond

with the brand, not just, a rational preference. The result is high consumers loyalty.

To understand the existing preference of the customers. It is imperative to investigateand suggest ways and means to improve the customer satisfaction.


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OBJECTIVES OF THE STUDY

Primary To study the consumer preference towards The Hindu Newspaper.

Secondary To know the consumer preference towards supplement issued by the Hindu.


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SCOPE OF THE STUDY

In the highly competitive media market. The outcome of the study will help theorganization to understand the customer preference and to serve them in a better way.

The research focuses on the several features of the Hindu and in awareness, suggestion inthe market, which may help the company in further development of the newspaper.


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REVIEW OF LITERATURE

According to Drucker (1954), the principle purpose of the business is to create satisfiedcustomers. Increasing customer satisfaction has to been found to lead to higher future

profitability (Anderson, Fornell, and Rust 1997), increased buyer willingness to pay price

premiums, provide referrals, and use more of the product (Reichheld1996; Anderson and

Sullivan 1993; Bolton 1998). Increased loyalty, in turn, has been found to lead to

increases in future revenue (Fornell 1992; Anderson, Fornell, and Lehmann 1994) and

reduction in the cost of future transaction (Reichheld 1996; Srivastava, Shervani, and

Fahey 1998). All of this empirical evidence suggests that customer satisfaction is

valuable from both a customer goodwill perspective and an organizations financial

perspective.

John O Shaughnessy(1987) marketing strategic is a broad conception of how resourceto be Delhi to achieve market success. The content for a marketing strategy shows how

the proposed key features of the films offering (products, price, promotion and

distribution) are intended to achieve the firm objectives.

A firms future profitability depends on satisfying customers in the present retainedcustomers should be viewed as revenue producing assets for the firm (Anderson and

Sullivan 1993; Reichheld 1996; Anderson and Mittal 2000). Empirical studies have

found evidence that 6 improved customer satisfaction need not entail higher costs, in

fact, improved customer satisfaction may lower costs due to a reduction in defective

goods, product re-work, etc. (Fornell 1992; Anderson, Fornell, and Rust 1997). However,

the key to building long-term customer satisfaction and retention and reaping the benefits

these efforts can offer is to focus on the development of high quality products and

services.

Customer satisfaction and retention that are bought through price promotions, rebates,switching barriers, and other such means are unlikely to have the same long-run impact

on profitability as when such attitudes and behaviors are won through superior products


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and services (Anderson and Mittal2000). Thus, squeezing additional reliability out of a

manufacturing or service delivery process may not increase perceived quality and

customer satisfaction as much as tailoring goods and services to meet customer needs

(Fornell, Johnson, Anderson, Cha, and Everitt 1996).

Narasimha Rao P.V.L.National consumership survey (2005) press continues to growfrom time to time. Press adds 34 million consumers in the last 2years over the last 3 years

the number of consumers of dailies and magazines put together among those aged 15

years and above has grown from 179mn to 200mna growth of 4% every years.

Chrystal Szetoand Luis Jimenez(2005), new media offer consumers a wide array ofchoices to access, disseminate and display all forms of information. Historically, new

media complemented rather than eliminated the older media. Is this pattern changing

with the more recent introduction of digital media/ what does market research tell us

about the preferences of todays consumers for electronic vs. paper media.

Rebekah(2006) Wade has remarked that the newspaper success would probably dependmore on free CDs and DVDs than on it journalists. Newspapers particularly hope that

CDs and DVDs will appeal to the young who are increasingly getting their news online.

Kathleen and Collins, The consumption of paid newspapers in the United States andmost other mature print news markets has been in slow but general decline throughout the

last four decades. Much of this decline has been precipitated by a variety of (usually)

free electronic news and information sources most notably radio, television and now the

internet. A recent addition to these sources is free newspapers, some introduced as

competitors to paid newspapers, others designed to encourage newspaper reading among

current non-readers. The impact of free newspapers on the market for paid print dailies

in four major United States markets is analyzed in terms of whether these two sorts of

products are competitors or complements.


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RESEARCH METHODOLOGY

Research Designo Research Design is descriptive as well as analytical.

Primary data collectiono Primary data was collected with the help of a structured questionnaire. The

questionnaires were administered to the selected 100 respondents.

Technique of data collectiono The questionnaire has been designed and used to collect the needed primary data.

Both open ended and close ended questions were used.

Area of the studyo The study on consumer preference towards has been limited to consumers located in

Chennai only.

Period of the studyo The period of the study covers 3weeks (July 2012).

Sources of Datao The validity of any research is based on the data collected for the study. The present

research is based on both primary as well as secondary data. The primary data is

collected from the selected sample respondents in the study area. Simple random

sampling method was used in selecting the respondents.


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Sample Sizeo The sample size selected for the study is 100 respondents. The respondents are

selected by simple random sampling method.

Sampling Techniqueso Data on the various aspects directly and indirectly related to the investigation were

gathered through questionnaires to the respondents. The questions are necessary to

ensure the reliability of the information. The questions were simple to understand so

that information can be collected from various respondents easily. It should be seen

that parties are not biased or prejudiced and are mentally sound.


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Tools for analysis:

In order to analyze the consumer preference of respondents, the following tables of

analysis were used to obtain the various objectives of the study.

(i) Percentage analysis

Percentage refers to a special kind of ratio percentages are used in making comparing

between preferences, awareness and satisfaction with various other factors.

Observed data

Percentage = -------------------------- x 100

Sample size


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LIMITATION OF THE STUDY

The sample size is only 100. The period of study is limited to a month Under the study only literate people included. The result of analysis made in the study depends fully on the accuracy; reliability of

informations given byrespondents.


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CHAPTERII

DATA ANALYSIS

AND

INTERPRETATION


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TABLE NO: 1 AGE OF THE RESPONDENTS

FACTORS NO. OF RESPONDENTS PERCENTAGE

Below 20 19 20

20 to 40 36 38

40 to 60 29 30

Above 60 12 12

Total 96 100

CHART NO: 1

INTERPRETATION

It is inferred that maximum of the respondents are in the age group 21 to 30 years 36%who read The Hindu news paper regularly.

Minimum 29% of the respondents who belong to the age group 31 to 40 year read Hinduregularly.

0%

20%

40%

60%

80%

100%

Below 20 20 to 40 40 to 60 Above 60

NO. OF RESPONDENTS

NO. OF RESPONDENTS


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TABLE NO: 2 GENDER OF THE RESPONDENTS


Male 68 71

Female 28 29

Total 96 100

CHART NO: 2

INTERPRETATION

It is concluded that maximum 71% of the respondents preferring The Hindu newspaperbelong to male category.

Minimum 29% of the respondents preferring The Hindu newspaper belong to femalecategory.

68

28

NO. OF RESPONDENTS

Male

Female


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TABLE NO: 3 OCCUPATIONS


Student 36 38

Employee 24 25

Business person 26 27

Others 10 10

Total 96 100

CHART NO: 3

INTERPRETATION

It is observed that maximum 38% of student category prefers to read The HinduNewspapers.

Minimum 10% of other category prefers to read The Hindu Newspapers.

0

5

10

15

20

25

30

35

40

Student Employee Business person Others

NO. OF RESPONDENTS

NO. OF RESPONDENTS


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TABLE NO: 4 THE HABIT OF READING NEWSPAPER


Yes 70 73

No 26 27

Total 96 100

CHART NO: 4

INTERPRETATION

It is inferred that maximum 73% of the respondents prefer to read The HinduNewspapers.

Minimum 27% of the respondents prefer to not read The Hindu Newspaper.

0

20

40

60

80

Yes

No

NO. OF RESPONDENTS

NO. OF RESPONDENTS


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TABLE NO: 5 NEWS PAPER TO READ


The Hindu 38 39

The New Indian Express 22 23

Deccan Chronicle 21 22

The Times of India 15 16

Total 96 100

CHART NO: 5

INTERPRETATION

It is observed that maximum 39% of the respondents prefer to read The HinduNewspapers.

Minimum 16% of the respondents prefer to read The Time of India newspapers.

38

22

21

15

The Hindu

The New Indian Express

Deccan Chronicle

The Times of India


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TABLE NO: 6 READ THE HINDU NEWSPAPER


Daily 34 35

Weekend 31 32

Once in 2 weeks 18 19

Rarely 13 14

Total 96 100

CHART NO: 6

INTERPRETATION

It is inferred that maximum 35% of the respondents prefer to read daily The HinduNewspaper.

Minimum 14% of the respondents prefer to read rarely The Hindu newspaper.

0

510

15

20

25

30

35

40

Daily Weekend Once in 2 weeks Rarely

NO. OF RESPONDENTS

NO. OF RESPONDENTS


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TABLE NO: 7 THE QUALITY OF INFORMATION OF THE HINDU

WHEN COMPARED TO OTHER NEWSPAPERS


Excellent 28 29

Good 36 38

Cant say 19 20

Fair 13 13

Poor - -

Total 96 100

CHART NO: 7

INTERPRETATION

It is observed that maximum 38% of the respondents prefer to read The HinduNewspaper is good.

Minimum 13% of the respondents prefer to read The Hindu newspaper is fair.

0

10

20

30

40

Excellent Good Cant say Fair Poor

NO. OF RESPONDENTS

NO. OF RESPONDENTS


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TABLE NO: 8 THE HINDU NEWSPAPER IS THE ONE YOU LIKE

THE MOST


News 26 27

Entertainment 24 25

Sports 39 41

Others 07 07

Total 96 100

CHART NO: 8

INTERPRETATION

It is observed that maximum 41% of the respondentsprefer to read The HinduNewspaper for sports.

Minimum 7% of the respondents prefer to read The Hindu Newspaper for other things.

0

10

20

30

40

50

News

Entertainment Sports Others

NO. OF RESPONDENTS

NO. OF RESPONDENTS


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TABLE NO: 9 RELIABLE IS THE INFORMATION OF THE HINDU

NEWSPAPER


Extremely Reliable 39 40

Very much Reliable 26 27

Neutral 17 18

Not much 14 15

Not at all - -

Total 96 100

CHART NO: 9

INTERPRETATION

It is observed that maximum 40% of the respondents prefer to read The Hindunewspaper is an extremely reliable.

Minimum 15% of the respondents prefer to read The Hindu newspaper is not muchreliable.

0

10

20

30

40

Extremely

Reliable

Very much

Reliable

Neutral Not much Not at all

NO. OF RESPONDENTS

NO. OF RESPONDENTS


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TABLE NO: 10 SUPPLEMENTS COPY OF THE HINDUYOU LIKE THE

MOST


Young world 15 16

Magazine. 06 06

Friday review. 11 11

Opportunities. 11 11

Metro Plus 19 20

Classified 04 04

Nxg 06 06

Education Plus 14 15

Property Plus 10 11

Total 96 100

CHART NO: 10

INTERPRETATION

It is observed that maximum 20% of the respondents prefer to read The Hindunewspapers for metro plus.

Minimum 4% of the respondents prefer to read The Hindu newspaper for Classified.

15

6

11

1119

4

6

14

10

NO. OF RESPONDENTS

Young world

Magazine.

Friday review.

Opportunities.

Metro Plus

Classified


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TABLE NO: 11 CHOOSE NEWSPAPER RATHER THAN ANY OTHER

MEDIA


Informative 20 27

Improves language skills 36 36

Reliable 24 26

Other 16 11

Total 96 100

CHART NO: 11

INTERPRETATION

It is inferred that maximum 36% of the respondents prefer to read The Hindunewspapers for an improves language skills.

Minimum 11% of the respondents prefer to read The Hindu newspaper for anotherthings.

0

10

20

30

40

Informative Improves language

skills

Reliable Other

NO. OF RESPONDENTS

NO. OF RESPONDENTS


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TABLE NO: 12 THE HINDU NEWSPAPER LACKS


Coverage of local area news 34 35

No proper up gradation of news 22 23

Commercial and advertisement

coverage is more

24 25

Others (specify) 16 17

Total 96 100

CHART NO: 12

INTERPRETATION

It is observed that maximum 35% of the respondents prefer to read The Hindunewspapers for Coverage of local area news.

Minimum 17% of the respondents prefer to read The Hindu newspapers for otherreasons.

0%20%40%60%80%

100%

NO. OF RESPONDENTS

NO. OF RESPONDENTS


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TABLE NO: 13 THE HINDU NEWSPAPER LACKS IN COVERING

LOCAL NEWS OR ANY OTHER INFORMATION THAN ANY OTHER

NEWSPAPER


0-20% 06 6

21%-40% 12 13

41%-60% 26 27

61%-80% 24 25

81%-100% 28 29

Total 96 100

CHART: 13

INTERPRETATION

It is observed that maximum 29% of the respondents 81-100% prefer to read TheHindu newspaper.

Minimum 6% of the respondents 0-20% prefers to read The Hindu newspaper.

NO. OF RESPONDENTS

0

20

40

NO. OF RESPONDENTS

NO. OF RESPONDENTS


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TABLE NO: 14 THE HINDU HAS RELEVANT INFORMATION FOR

ALL AGE GROUPS


Strongly agree 32 33

Agree 28 29

Uncertain 26 27

Disagree 10 11

Strongly disagree - -

Total 96 100

CHART NO: 14

INTERPRETATION

It is observed that maximum 33% of the respondents prefer strongly agree to read TheHindu newspaper.

Minimum 11% of the respondents prefer disagree to read The Hindu newspaper.

0

5

10

15

20

25

30

35

Strongly agree Agree Uncertain Disagree Strongly

disagree

NO. OF RESPONDENTS

NO. OF RESPONDENTS


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TABLE NO: 15 THE HINDU NEWSPAPER AT FREE OF COST THEN

WHAT WILL BE YOUR FREQUENCY OF READING


All the time 52 53

Very often 44 45

Often 2 2

Sometimes - -

Total 96 100

CHART NO: 15

INTERPRETATION

It is observed that maximum 53% of the respondents prefer all the time to read TheHindu newspaper.

Minimum 2% of the respondents prefer often to read The Hindu newspaper.

52

44

2

0NO. OF RESPONDENTS

All the time

Very often

Often

Sometimes


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TABLE NO: 16 THE HINDU ADDSVALUE TO YOUR KNOWLEDGE


Bad - -

Fair - -

Moderate 11 12

Good 36 37

Excellent 49 51

Total 96 100

CHART NO: 16

INTERPRETATION

It is observed that maximum 51% of the respondents prefer excellent to read TheHindu newspaper.

Minimum 37% of the respondents prefer good to read The Hindu newspaper.

0%

50%

100%

Bad Fair Moderate Good Excellent

NO. OF RESPONDENTS

NO. OF RESPONDENTS


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CHAPTER-III

FINDINGS AND SUGGESTIONS


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FINDINGS

Maximum of the respondents are in the age group 20 to 40 years 38% who read TheHindu news paper regularly.

Maximum 71% of the respondents preferring The Hindu newspaper belong to malecategory.

Maximum 38% of student category prefers to read The Hindu Newspapers. Maximum 73% of the respondentsprefer yes to read The Hindu Newspapers. Maximum 39% of the respondents prefer to read The Hindu Newspapers. Maximum 35% of the respondents prefer to read daily The Hindu Newspaper. Maximum 38% of the respondents prefer to read The Hindu Newspaper is good. Maximum 41% of the respondents prefer to read The Hindu Newspaper for sports. Maximum 40% of the respondents prefer to read The Hindu newspaper is an extremely

reliable.

Maximum 20% of the respondents prefer to read The Hindu newspapers for metro plus. Maximum 36% of the respondents prefer to read The Hindu newspapers for an

improves language skills.

Maximum 35% of the respondents prefer to read The Hindu newspapers for Coverageof local area news.

Maximum 29% of the respondents 81-100%prefer to read The Hindu newspaper. Maximum 33% of the respondents prefer strongly agree to read The Hindu newspaper. Maximum 53% of the respondents prefer all the time to read The Hindu newspaper. Maximum 51% of the respondents prefer excellent to read The Hindu newspaper.


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SUGGESTIONS

The following are the suggestion offered to increase the satisfaction level of The Hindu news

paper based on the readers opinion and analysis of the data.

Most of the consumers expressed dissatisfaction over the number of advertisement bothcommercial and cinema should be taken by the publishers to reduce the advertisement

coverage and add more sports news, IT news, job opportunities etc.

As regards availability of newspapers the highest number of respondents is satisfied, buta few respondents in rural areas dissatisfied because of non-availability of English

newspapers like the Hindu and the Indian Express. Hence newspapers should reach rural

areas also.

A few respondents are dissatisfied about reliability of news. So reporters must verify thenews before they are published


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CONCLUSION

Newspapers play an important role in our day-to-day life. They have contributed not only

for the growth of democracy in a country but also for development of the economy. Indian

newspapers enjoy large circulations. It is an influential organ shouldering great responsibilities

and should furnish uncolored news without suppressing the facts and also care should be taken to

satisfy the needs of consumers.


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REFERENCES


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REFERENCES

a) Books Encyclopedia, The world book, volume 14

Encyclopedia, Britannica, Napoleon Ozonolysis, volume 16

Gupta, s.p., Statistical methods, s.chand & sons, New Delhi

Kothari, C.R, Research methodology, methods and Techniques

Pillai & Bhagavathi R. S.N. Modern marketing New Delhi,RamNager, S.Chand &company Ltd, 2001.

b) Websites

WWW. Presscounsil.nic.in

WWW. Worldpressinstitute.org

WWW. Google.com.


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APPENDIX


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