Yoghurts Sales Presentation 8th Feb 2010

8/8/2019 Yoghurts Sales Presentation 8th Feb 2010

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We bring health throughfood to the largest number

of people.


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90 Glorious Years of our Global Existence

19731994

2006

Today

19191973

1997

1st Danone

yoghurtssold in

Barcelona

chemists

Danone/Gervais

for nationwidedistribution of

fresh dairy

products

in France.

BSN merges

withGervais Danone

to become

Europes

leading food

company.

BSN is

re-namedGroupe Danone

and has

a new logo

Danone

Establishedthe

Asia Pacific

WWBU

In

Singapore

Danone

launchesShoktidoi,

a yogurt product

developed

specifically

to meet

the nutritional

needs of

Bangladeshi

children

beginning of

social business

In 2007

Disposal ofBiscuits

Entry of

Numico

Todays

mission

To bring

health

throughfood

to the

largest number

of people


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Medical Nutrition0.8 bln

5% Baby Food

2.4 bln

17%

Beverages

3 bln

21%

Fresh Dairy

8.3 bln

57%

Danone International : A Business Pie


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10%21% 14,9%Share of world market

In value

Relative size vsdirect competitor >1x4x -

Worldwide ranking #1 #2 #2*

Fresh Dairy Packaged Water Baby

NutritionMainly yogurt& assimilated

products

Medical

Nutrition

#3*

16%

0.6x

% of sales

in leading positions ~75%

*n1 in Europe

~70% ~70% -

Leading Across Business Divisions
http://www.baraskit.se/random/archive/31/funwithclouds.html


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All Set to Paint India Blue !!
http://www.baraskit.se/random/archive/31/funwithclouds.htmlhttp://www.baraskit.se/random/archive/31/funwithclouds.html


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Yoghurts - India Market

Yogurt market growing sizeably and at a relatively constant rate

Growth driven almost entirely by plain yogurt

Cro

re

+8.3%

+25 %

Euromonitorforecastofcatego

rydynamics


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Key Trends Driving Growth

Health and Wellness

Category is already associated

with digestive health and

balance

Some recent emergence ofpro-biotic, but still very small

Convenience

Purchased curd replaces need

for making at home

Price/value

Consumers seek value for

money


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Key National Players

AMULMOTHER DAIRY BRITANNIA

400g Rs 26

200g Rs 13

400g Rs 28

200g Rs 15

400g Rs 26

200g Rs 13

400g Rs 26

200g Rs 13

100g Rs 10


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NESTLE

Key National Players

400g Rs 26

200g Rs 13

400g Rs 28

100g Rs 15

400g Rs 28

200g Rs 15

400g Rs 28

200g Rs 15


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Strong Regional Brands West

125g Rs 18

400g Rs 23200g Rs 13

400g Rs 23

200g Rs 13


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India Presents


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400g

Rs 27

150 g

Rs 14

Plain Dahi

DANONES FIRST OFFERING


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Strawberry 100 g

Rs 10

Mango 100 g

Rs 10

Vanilla 100 g

Rs 10

Flavored Yoghurts


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Indias first range ofFORTIFIED yoghurts


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Danone : 360 Plan

Retail Visibility

PRPrint

Outdoors

Sampling

TVC


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POSM Plain Dahi

Posters

Stickers

Buntings


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Flavored Yoghurts Posters

Fl d Y h t


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Flavored Yoghurts

Bunting

Stickers


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POSM Banner


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DANONE Success Factors

Danone has strong capabilities required to

succeed in this business

Cold chain infrastructure

Capability to handle live bacteria

Assured milk supply

Thrice-a-week go-to market coverage

Strong dairy heritage and R&D expertise

Compelling value proposition ( Fortification)

in Yoghurt that would not only win share

versus unbranded competition, but

significantly drive much more aggressive

growth in the market


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Cup Sizes

d k


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SKU No of units percarton Net weight

Plain Dahi 400g 24 9.6kg/ carton

Plain Dahi 150g 48 7.2kg/carton

Flavored Mango 100g 84 8.4kg/carton

Flavored Strawberry 100g 84 8.4kg/carton

Flavored Vanilla 100g 84 8.4kg/carton

Secondary Packs

BAR CODE BY SKU


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SKU No of units percarton

Plain Dahi 400g 8908000998032

Plain Dahi 150g 8908000998049

Flavored Mango 100g 8908000998070

Flavored Strawberry 100g 8908000998063

Flavored Vanilla 100g 8908000998087

BAR CODE BY SKU


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Yoghurts Sales Presentation 8th Feb 2010

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