Date post: | 01-Nov-2014 |
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Technology |
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Social media
agency, based in
Glasgow…
HELLO
We provide social media consultancy, outputs,
optimisation for blue-chip clients
Nothing New
Definition of a social network:
A platform or place allowing people to come together and share information
Nothing new
Never bigger
• Facebook has 200m users
• Over 1 bn accounts registered
• 800k+ Britons network each month via mobile
Never bigger
Evolving fast
Social Space(s)
Evolving fast
Future social spaces
Social space(s)
Evolving fast
So with all this traffic, they’re raking it in?
WRONG!
Whilst revenue are high, facebook making lossdespite revenues of $300m in ’08
YouTube - losing $1.65m per day. (Techcrunch)
Twitter- Still no business model or real revenues
Yahoo with a similar visitor volume to facebook and has revenues of over $7bn. (Yahoo)
Wrong
So how can brands get involved effectively?
Embrace your audience on their terms
• Engage
• Empower
• Enlighten
Golden Rules
For example…
3.2m views 50% interaction rate
Piggy-back
But there’s no place
like home…
Or lead the way…
Racing UK brings you Race-talk.co.uk
eircom brings you SoccerRepublic
eircom brings you SoccerRepublic
• Partners / sponsors
• Tactical Advertising
• Subscription for premium content
• UGC submission
And it costs a fortune, right?
Added valueReal-time research / feedback
Word-of-mouth advocacy
Cost of standing still
And it costs a fortune, right?
Tencent a chinese social networking platform with a completely different business model. Tencent’s network makes $1.2 billion in revenue.
Only 12% of that is from web advertising
Return on Investment
Niche communities built either by or with the help of corporate sponsors
More professional content
More engagement
More fun
The future: small is beautiful
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