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How Digital Identity Determines Success
Yorke Rhodes IIICo-Founder | Blockchain @Microsoft
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blockchain, identity… and the tokenization of everything
Yorke E. Rhodes IIIco-founder blockchain @microsoft@yorkerhodes
co-founder blockchain @microsoftdigital nativetechno curiouslean startupnyu prof ecommerce, digital, intrapreneurshipself attested professional history @linkedInsocial @yorkerhodes
1984: advent of the personal computer1987: emergence of client server database1992: email wave (from voice mail primarily) 1995: the internet (for consumers) 2000: mobile / wireless internet wave 2006: cloud computing2007: iPhone 2009: uber and Airbnb, bitcoin2010: amazon: $34B in ecomm revenue, 65M monthlies2015: blockchain becomes a noun
How did we get here?
blockchain … how did we get here
This Photo by Unknown Author is licensed under CC BY-NC-SA
my personal awakeningteaching bitcoin alt payments in ecommerce
spring 2015 merkel treesDAGs
studied for 6 months
what is tokenization?
what is identity?
what does this have to do with things?
uniquely identifying items since the barcode
scope of tokenizationtangible assets: house, apple, coffee bean, gold
non-tangible assets or abstract assets: ad impressions, digital map, security token, browser session key
digital assets: software license, song, youtube video, energy
fungible assets: 10k grams of gold, coffee beans, levy's jeans
non-fungible assets: house, song, people, anything once owned
tokenization is enabled by blockchain uniqueness
tokenization can represent physical objects
tokenization can represent physical objects
digests of parts are combined into one
unique digest for the Surface
parts get a hash (digest) based on product data,
serial number + manufacturer
Digest of Parts & other stuff0x23e423s3234…0x4e231323134...0x98d2a323418...
Surface Digest0x48e423s3234…
MyIdentity
GDPR
Personal Data
Ownership
Trust
PIMs
PSD IITransparency
t
th
the
the
the future
the future
the future
ohe future
oue future
our future
our future
our future
our future i
our future is
our future is
tokenized
decentralizedunique
ours
what will we do with it …
© 2018 GS1 US All Rights Reserved