Date post: | 25-May-2015 |
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Technology |
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YOU 2.0YOU 2.0Building an online presence through
social media
A presentation by Sarah Oyungu@mizdiva
What is going on What is going on online?online?
An introduction to Social Media
What is social media?
Social Media is about Social Media is about connection and connection and
influenceinfluence
Right now people are spending more Right now people are spending more time on social media than on email.time on social media than on email.
Facebook now generates 25% of all world wide Facebook now generates 25% of all world wide internet trafficinternet traffic
““You can’t buy attention anymore. You can’t buy attention anymore. Having a huge budget doesn't mean Having a huge budget doesn't mean anything in social media... The old anything in social media... The old
media paradigm was media paradigm was PAYPAY to to PLAYPLAY. Now . Now you get back what authentically put in. you get back what authentically put in. You’ve got to be willing to You’ve got to be willing to PLAYPLAY to to PLAYPLAY””
- Alex Bogusky, Co-Chairman, CP&G
Social Media Social Media PlatformsPlatforms
Rules of Engagement and Tips
Don't friend everyone
Manage your reputation by monitoring what is posted about you
Know how to operate those privacy settings
If you want to separate your personal/private interaction, join a group board and get active there
Twitter lets you share your opinion without sharing your ‘self’
Don't follow everyone
Follow people who you want to learn/hear from
Invite others to follow you
Tweet hashtags - This will create a record of activities and provide a marker for others to follow you
Reply - Retweet - Direct Message - Engage
Never start a blog without a strategy
Blogs must align to the strategy and change when the strategy does
You need both quality and quantity to make an impact and build a community
Be consistent - If you’re focus changes, start a different blog unless you can find a way to bring your community with you
Me? Online?Me? Online?
What do you have to What do you have to gain?gain?
Build your personal brand
You create or participate in a community around the things that are important to you
You can gain visibility and have the opportunity to position yourself as the ‘expert’ in your area
You can impact a group of people that is far larger than your immediate circle
What do you have to What do you have to lose?lose?
Privacy - Once you put something out there, no matter how ‘private’ you make it, it leaves your control
You are now open to the interpretation and opinions of other whether they know you or not
Others can post information about you or attribute opinions to you that you do not necessarily hold.
Best practicesBest practicesDon't get too attached to a single tool
Invite people to action
Visit / comment on other peoples forums and follow up with everyone who reaches out to you
Remember that the move to create influence is a marathon not a sprint
A robust online presence begins with a robust offline presence
Best practicesBest practicesKeep up with the ‘experts’ find out what they are doing and copy them
Be consistent in you message and your posting
Things that you can Things that you can do nowdo now
Jump into the conversation
Get started! Try something.... ANYTHING!
Follow someone who seems to have it together and do what they do
Invest in a smartphone
Get a really great profile picture
““It is, in fact, our It is, in fact, our dreamsdreams that that energize us to literally go against energize us to literally go against reality and make what only exists reality and make what only exists in our imagination our further... in our imagination our further...
When we When we dreamdream of the future, we of the future, we want to go there.”want to go there.”
- Erwin Raphael McManus