You 2.0How to Manage & Enhance Influence Through Social Media

Marketing

Emily Bennington

P.S. Anyone notice who our first comment came from?

From the Blog

• Is social media right for everyone?

• Are we OVERconnected?

Personal Vision Statement

According to the SSA, if you take 100 men and women at the start of their careers and follow them for 40 years to retirement age, here’s what you’ll find:

54 = Broke 36 = Dead

5 = Keep Working 4 = Financially Secure

1 =Wealthy

FOCUS

Personal Vision Statement

Good: “I am a young, intelligent person aspiring to become one like no other while pursuing

an education in the field of communications, marketing, and business leadership.”

Better: “Communications and marketing student aspiring to become a

business leader.”

Action Items:-Join a volunteer work team to raise my profile.

-Become involved with Toastmasters to improve communication skills.-Read Top 5 business books as ranked on Amazon

Short History Founded on February 4, 2004 by Mark Zuckerberg, Dustin Moskovitz, and

Chris Hughes while at Harvard

Political candidates were the first to be allowed to have what are now known as “fan” pages.

Got the idea from a student / faculty pamphlet in boarding school informally known as the “Face Book”

Has been blocked in Syria, China, Vietnam, and Iran….and countless workplaces.

Used to be for students only. Now open to anyone over 13 with a valid email.

Rules of the Road Facebook is a wonderful way to keep in touch with friends and family.

Facebook can definitely help build your personal brand.

Employers have ways to research you on Facebook regardless of your privacy settings.

Facebook is not the enemy. A profile is encouraged, but not right for everyone.

Facebook is the most powerful new medium in marketing since the invention of the television.

No one cares about your mafia, your lost chicken, your virtual drink, or your Sex and the City doppelganger.

Boy Wonder

MyBO2 million profiles +

200,000 offline events +Formed 35,000 groups +Posted 400,000 blogs +

Raised $30 million on 70,000 personal +fund-raising pages

= POLITICAL GAMECHANGER!!!

The Power of Social Media

"Instead of reciting a list of why we wanted people to vote for Barack, like we did for Kerry, we were told to ask what was important to people and listen to them.”

- MyBO volunteer as quoted in Fast Company (March 2009)

http://www.facebook.com/facebook-widgets/fanbadges.php?page_id=495832575187

Google Alerts

http://www.google.com/alerts Your Name MBAL Blog

Target CompanyKey Contacts

Other Experts in Your Niche

Homework Reading Assignment Personal Vision Statement Revisions (if

needed) New Blog Post: What makes you an ideal

candidate for an employer? Post on the wall of the UCGSB Facebook page

You 2.0 Scope of WorkPlease note the following lists assignments due on the session date.

Session 1: January 15th

Session 2: January 22 Me 2.0 Part I SWOT analysis on a public figure Session 3: January 29th

Me 2.0 Part IIVision Board

Session 4: February 5th

Me 2.0 Part III Personal Branding Survey

Session 5: February 12th

Reading assignments Headshot / 300 word bio uploadedBlog post uploaded (350-550 words)

Session 6: February 19th

Reading assignment Blog post Person Vision Statement Upload a Link to the Blog

Session 7: February 26th

Reading assignment Facebook Wall Post Blog post

Session 8: March 5th

Reading assignment (10) Twitter posts Blog post

Session 9: March 12th

Reading assignment (10) Twitter posts 100% complete LinkedIn profile

Session 10: March 19th

Reading assignment Nonprofit social media strategies (presentation)

Session 11: March 26th

Reading assignment Blog post

Session 12: April 2nd

Reading assignmentFacebook Fan Page updates Blog post Session 13: April 9th

Reading assignment Video resume