WhatShouldYouCallUs?UnderstandingtheUpandComing

Post-MillennialGenerationofChildrenandAdolescents

Dr.CharlotteMcCorquodale

Presentation:https://goo.gl/48WjGY

PinterestBoard:https://goo.gl/7P184j

http://www.slideshare.net/johnyvo/consumers-of-tomorrow-insights-and-observations-about-generation-z

What is your generation?

LetsTakeaQuickPoll

www.menti.com

Code:245703

Millennials,Millennials,Millennials!

Marcia,Marcia,Marcia!

NoMillennialBashingHere!

ButFYIwearetalkingabout

Post-Millennials

LETS TALK ABOUT THE

http://www.slideshare.net/sparksandhoney/generation-z-final-june-17

What words would you use to describe Gen Z?

LetsTakeaQuickPoll

www.menti.com

Code:245703

You Can Call Me??????

Gen Z

Post-MillennialsRealists

iGenFounders

Plurals

CentennialsDigital Natives

http://adage.com/article/cmo-strategy/gen-z-post-9-11-generation-called-founders/301578/

What should the world call the generation after millennials?

I WANT MY MTV!

http://time.com/4130679/millennials-mtv-generation/

the name acknowledges that

while millennials have disrupted society, its this new generations

job to rebuild it.

http://time.com/4130679/millennials-

mtv-generation/

Whatdoyouthinkitmeanswhentheysaygrewupwithoutasafetynet?

Thefutureiscomingfast,anditisbeingdefinedbyGenZ.

Resourceful,creative,humbleandalwaysconnectedthis

generationpromisestolearnfromthethepasttocreateaworld

unlikeanythingweveeverseen.https://reports.sparksandhoney.com/campaign/generation-z-2025-the-final-generation?

utm_source=slideshare&utm_medium=social&utm_term=organic&utm_content=2015_genz&u

tm_campaign=slideshare_clickable_link

Whatthingsarehistorytothecurrentgenerationofteenagers

andchildren?

The Motto of the Founders

Thisisachange-orientedgenerationthatknowswecannotcontinuedownthepathweareonbyonly

addressingthesymptomsofsocialissues.

FromGenZGoestoCollegeResearch

GenerationZstudentsare

moreinterestedinsolvingissuesthanserving

needs.

FromGenZGoestoCollegeResearch

Mobilizing

StartingInventing

Can Gen Z change the world?

The church? How do we help them?

Whataretheimplicationsofthisnameandthe

characteristicsitrepresentsforministrywiththis

generation?

ThePlurals=Diversity

What is the big deal?

Itsnotjustaboutraceorpoliticsbutgendertoo!

https://www.jwtintelligence.com/2016/03/gen-z-goes-beyond-gender-binaries-in-new-innovation-group-

data/

Fifty-sixpercentof13-to-20-year-oldssaidthattheyknew

someonewhowentbygenderneutralpronounssuchasthey,

them,orze,comparedto43percentofpeople

aged28to34yearsold.

OverathirdofGenZrespondentsalsostronglyagreedthat

genderdidnotdefineapersonasmuchasitusedto.Thisfigure

droppedto23percentamongmillennialswhowere28andup.

Whataretheimplicationsofthisnameandthe

characteristicsitrepresentsforministrywiththis

generation?

Whatdoyoumeanyougrewupwithout

theinternet?

Digital Natives

Whatdoyoumeanyoutalktopeopleandyoucantseethem?

GenZershavealwaysknowhowtozoom,pinchandswipe.Theyhavegrownupwithhi-def,surroundsound,3Dandnow4D.

GenZhasbeenraisedwithtablets,smartphones,andthedigitalworldat

theirfingertips.Weanedonsmartphones,tabletsandhigh-speedwirelessInternet,thisgroupcanbe

consideredthefirsttruemobilemavens:Theywilltakeforgrantedaworldof

wirelessconnectivity,untetheredfromtheconstraintsofalandlineoratraditionalInternetconnection.

https://www.jwtintelligence.com/2012/04/april-trend-report-examines-

the-digital-world-of-gen-z/

Overall,Internetconnections,mobilephonesandtheabilitytotextfriendsare

valuedmorehighlythanallowancemoneyandvariousmaterialgoods,andsignificantlymorehighlythanreal-

worldactivitieslikegoingtothemoviesoreatingout.

https://www.jwtintelligence.com/2012/04/april-trend-

report-examines-the-digital-world-of-gen-z/

https://www.jwtintelligence.com/2012/06/data-point-gen-z-attuned-to-fiscal-

realities/

Nomophobia

FOMO

MINTELSTUDY

THEYAREGAMERS!51%

TEENAGEBOYS

66%6-11YEAROLDS

SAIDVIDEOGAMES

WASTHEIRMAINSOURCEOFENTERAINMENT

GenZsattentionspansaregettingshorteraswell,explainingtheir

preferenceforvideoandimagesratherthantext.

8 seconds

The Selfie Generation

SnapChatCreatingConversations:OnSnapchat,

conversationsarenotonlyincludingaphotoor

video,butarebeingstartedbythem,RobertPeck,

ananalystatSunTrustRobinsonHumphrey,saidin

areportthisweek.Peoplesbehaviorischanging

sothatphotosarebeingusedasspeechinsteadof

arepositoryformemories.

WhydidtheyleaveFacebookforSnapChatandWhisper?

Theydontwanttobetracked.

GenZisalsomorelikelytovisitYouTubethananyothersocialsite,

with85%declaringtheirpreferenceforit;40%alsosaythattheywouldpreferinteractingwiththeirfavoritebrandsonYouTubethananyotherplatform.http://www.womensmarketing.com/blog/2015/11/meet-generation-z-part-2-the-influencers/

http://mashable.com/2015/06/05/marketing-content-strategies-generation-z/?utm_cid=mash-com-Tw-main-link#iv9U4hkQmkqJ

https://www.pinterest.com/charmccor/best-practices-in-using-social-media-for-

ministry/

Whataretheimplicationsofthisnameandthe

characteristicsitrepresentsforministrywiththis

generation?

Y=Z /

Y vs. Z AsaresultofhelicopterparentingtheMillennials,

parentsofGenZhavebeendiscouragedfrom

smotheringandcoddlingtheirchildren.

ThishascausedGenZtobemore

self-directed,accessinganswersandinspirationonthe

internet.Theyalsoaremorelikelytoliveinmulti-

generationalhouseholdshttp://www.ideasindigital.com/step-aside-millennials-gen-z-has-arrived/

Millennials vs.

iGen 1

4

3

2

5

Whataretheimplicationsofthisnameandthe

characteristicsitrepresentsforministrywiththis

generation?

Butwhatsthebestwaytoreachthem?

Communicateacrossmultipleplatforms. Connectthroughimages. Communicatethroughsnackablecontent.

Seethemasdiverse. Donttalkdown,treatthemasadults.

FeedGenZscuriosity.

http://www.ideasindigital.com/step-aside-millennials-

gen-z-has-arrived/

InSummary

SoRemember

Theyarenotmillennials.

Whilewecanhelptoinfluencethem,wehavetoaccepttheirreality.Theygrewupwith

phones,attentionspan,etc.

Lettheircharacteristicsbecluestohowweministertothem.