YOUTUBE BRANDING Using YouTube as a Branding Tool – Lou Bortone

BRANDING WITH YOUTUBE

Think of each video you upload as a “building

block” of your online brand

The content you upload should be consistent with

your overall brand

Post the b-day and pet videos somewhere else

Or use the privacy settings to limit sharing

YouTube is being used as a search engine, so post

relevant content

How to videos are most popular

Serving before selling!

YOUTUBE IS ALL NEW!

YOUTUBE TOUR

THE NEW YOUTUBE

Feature rich

Full of surprises

Social media-friendly

Easier to navigate

Many more options

LITTLE KNOWN FEATURES

New Video Manager

On board editor

New “Enhancements” feature

Annotations & Captions

Extensive analytics

Creator Tools

NEW LAYOUT

YOUTUBE BRANDING SHOULD MATCH YOUR SITE!

YOUTUBE CHANNEL CUSTOMIZATION

WHO’S DOING IT RIGHT?

WHO’S DOING IT RIGHT?

YOUTUBE BRANDING

Customize Your YouTube Channel

Upload content (videos) that are RELEVANT to

your target audience

Use consistent keywords in every video

Link your videos with the Antion Keyword Trick

Add your web address as a caption

Always “close” your videos with a call to action

and branding statement (your web address)

MORE BRANDING TIPS

Use Playlists to organize videos

Add your video as a “video response” to similar,

highly-viewed videos

Upload quality content consistently

Build community – Comment on other videos

Call attention to your “subscribe” button

Make your videos “sharable”

Short and sweet

Relevant content

Share and be shared

EXPLORE & EXPERIMENT!

Your customers & prospects are looking for

you on YouTube!

Make sure you can be found there!

Maximize all the new YouTube features!

LET’S CONNECT!

@loubortone on Twitter

www.TwitterLou.com

www.FacebookLou.com

www.LouBortone.com

www.TalkWithLou.com

MORE YOUTUBE INFO:

Free resources at:

www.LouBortone.com

Free session at:

www.TalkWithLou.com

Free webinar at:

bit.ly/videomarketingadv