You’ll never believe how this story went viral.

@ankurthakkar@jessicagalliart@lauraolin

#ona14viral

ViralityNoun – 1.The state or condition of being viral; tendency to spread by word of mouth. 2.A term used by social media marketers so often that you are rolling your eyes right now.

ViralityQuality of content

ViralityQuality of content

X Clickability of packaging

ViralityQuality of content

X Clickability of packaging = Virality

ViralityQuality of content

X Clickability of packaging = Virality

What today is all about

Tips

#Hashtag #game #strong

Words make a difference

Visuals!

Questions vs. Statements

What caught YOUR attention?

Being human

Offering new information/analysis

Timing

Luck

A bunch of celebrities at the Oscars

Quiz

Which tweet wore it better? (via )

Which tweet wore it better? (via )

611 retweets 2509 retweets

Which tweet wore it better? (via )

Which tweet wore it better? (via )

55 retweets 15 retweets

Which tweet wore it better? (via )

Which tweet wore it better? (via )

434 retweets 94 retweets

Which tweet wore it better? (via )

Which tweet wore it better? (via )

236 retweets 968 retweets

Which tweet wore it better? (via )

Which tweet wore it better? (via )

272 retweets 132 retweets

Let’s talk