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Young Drivers Conference Barcelona November, 21 st 2016 Karin Genoe Belgian Road Safety Institute
Young Drivers Conference Barcelona
November, 21st 2016
Karin Genoe
Belgian Road Safety Institute
Statistics and risk factors
Measures taken
Good practices
Alternatives
Statistics & risk factors
2
‣ 1) 1 accident out of 3 during the weekend
3
Findings for drivers aged 18 to 24
Bron: FOD Economie, AD Statistiek; Infografie: BIVV
Weekdag Weeknacht Weekend dag Weekend nacht Totaal Totaal weekend
2010 5768 861 2164 1644 10437 3808
2011 6011 796 2166 1560 10533 3726
2012 5510 778 1970 1355 9613 3325
2013 5035 757 1675 1241 8708 2916
2014 4438 603 1483 902 7426 2385
2015 4217 528 1411 848 7004 2259
30979 4323 10869 7550 53721 18419
58% 8% 20% 14% 100% 34%
2010-2015
2) O
ver-re
pre
senta
tion
of y
oung
driv
ers in
volv
ed
in tra
ffic
accid
ents
4
Fin
din
gs
for d
rivers a
ged
18 to
24
Bron: F
OD
Econom
ie, AD
Statistiek; Infografie: B
IVV
0
200
400
600
800
1000
1200
1400
0 tot 4
5 tot 9
10 tot 14
15 tot 19
20 tot 24
25 tot 29
30 tot 34
35 tot 39
40 tot 44
45 tot 49
50 tot 54
55 tot 59
60 tot 64
65 tot 69
70 tot 74
75 tot 79
80 tot 84
85 tot 89
90 tot 94
95 plus
Victims / 100.000 inhabitants
Age
Mannen
Vrouw
en
3) Traffic accidents : primary cause of death for young
people
5
Findings for drivers aged 18 to 24
Bron: FOD Economie, AD Statistiek; Infografie: BIVV
1%
19
%
19
%
25
%
31
%
16
%
7%
2%
1%
0%
1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
<5
ja
ar
5 t
ot
9
10
to
t 1
4
15
to
t 1
9
20
to
t 2
4
25
to
t 3
4
35
to
t 4
4
45
to
t 5
4
55
to
t 6
4
≥ 6
5 j
aa
r
To
taa
l
Andere
Hart & vaatziekten
Kanker
Zelfmoord
Verkeersongevallen
4) Accidents are more serious and more fatal
6
Findings for drivers aged 18 to 24
Bron: FOD Economie, AD Statistiek; Infografie: BIVV
0
5
10
15
20
25
18 - 24 25 - 31 32 - 64
Sev
erity
: nu
mbe
rof
fata
litie
s/ 1
000
acci
dent
s
Age
Mannelijke bestuurder
Vrouwelijke bestuurder
• Limited driving experience:- correct technique ?- less able to evaluate risks, speed and distance - no experience in case of an emergency stop
• Attitude/mindset : according to the development phase of youngsters =>underestimation of the risks and overestimation of own capacities
• Specific circumstances : drive at night, in group, in a boisterous atmosphere, when they feel tired, under the influence of alcohol or other drugs…
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Risk factors
(Possible) reforms / measures
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1. Minimum 9 months of driving practice before taking the practical exam (in the past only 3 months)
2. Risk perception test + reaction test
3. 4 extra maneuvers during practival exam
4. During the practical test, the candidate has to proof the ability to use the GPS for part of the track.
5. Compulsory refresh course 6 months after succesfullypassing the pratical exam => training on specifics skillssuch as driving in difficult circumstances (frost, snow, … )
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Reform of driver training in Flanders - DECIDED
Proposition :
0,2 pro mille instead of 0,5 during the first 3 years
Why ?
� Lack of experience in first years after obtaining license
� Drivers between 18 & 25 years old under the influence => 8 x more risk of being involved in an accident
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Zero tolerance alcohol use for novice drivers => Under Review
Bron: FOD Economie, AD Statistiek; Infografie: BIVV
Good practices: awareness campaigns
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Online newspaper article
� Negative peer pressure among young people.
� Positive peer to peer pressure
� Every young person knows an irresponsible driver in his group of friends but it’s very hard to tell him or convince him not to do drive irresponsibly again. Nobody wants to be the ‘uncool friend’.
� 37% of Belgian young people (18-29) have accepted a ride from a driver under the influence of alcohol or drugs (2011).
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Peer to peer approach
� 15.000+ users
� €0 media investment
� Generated €1.800.000 worth of earned media
� Major coverage in all Belgian media: newspapers, television, radio
� Coverage in some foreign media (France, Holland)
� Opened the news of the most popular TV-stations in Belgium
� Safer traffic became a topic for weeks
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Key figures
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Viral: what if you were invited to your own funeral?
Good practices: activations
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� Go For Zero driver stand
� Exposure on site of big events
� Give-away : photo + information about driving risks (drugs, alcohol, fatigue, speed)
� Every weekend
� Field activations : nightclubs, events & festivals all over Belgium
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Field activations
Why?
� To increase awareness of driving risks (drugs, alcohol, fatigue, speed) among young people (18-24)
� To give them specific information about these topics
� To place the driver in the spotlight
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28 events : 18 nightclubs/10 festivals; 7000 contacts
Offering young people a solution to ride home safely after a party
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MNM/Pure FM Taxifriends
Facebook & mobile carpool app
Driving experience campaign
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Project AXA driveXperience
Not all youngsters have a risky behaviour, hence the need for a system toreward ‘the good students’ and to encourage the others to improve theirbehaviour.
Article l’Echo
19/02/2016
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Contribution of BRSI:
1) Support of all prevention projects that aim to improve road safety, specific for young drivers
2) Independent research that checks if there is indeed a link betweentechnology and the behaviour of young drivers
3) Existing material was provided to promote road safety (access of AXA-clients to an e-learning platform, driving advice,… )
� Respect for private life of participants (contacts with the Privacy
Commission)
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A unique and accessible holistic program embedding all aspects in the process of becoming a safe young driver for youngsters and their parents.
Guidance
Experience
Achievements
Fun
Safety
Smartdrivers project
Mastering the vehicle
Mastering traffic situations
Self control and thecontext of driving
General values andnorms
GDE-matrix
Mobile service DrivescoresRewards and badgesFeedback and tipsTest drives
Gamification:
– Badges– Rewards– Missions
Application
Program Engagement
Get ready todrive Young Driver
Create online profile
E-learning and practicedriving test online
Download app and start driving
Receive feedback and tips
Parents helping through this process as
instructor
Online leaderboard
Drivescore
Continues app-use andonline leaderboard
Up to 50.000KM
Programme introduction
Learner’s permit Driver’s license
Guidance system
Online community – Forum & FAQ
Platform
Alternatives : new urban
mobility
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27
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Study sections
Behavioral
study of regular
users
Interaction with
Non-motorized road users
On field
measurement
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Goals and consequences
Inform the public & lawmakers about the safety risks
More new, well-informed and protected users
Increase multimodal mobility
Support innovation
Better tools for safe driving
