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FREE Young & One year later FORUM SOLUTIONS/TRABIAN PARTNERSHIP SYMPOSIUM | OCTOBER 1, 2008
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FREEYoung &
One year later
FORUM SOLUTIONS/TRABIAN PARTNERSHIP SYMPOSIUM | OCTOBER 1, 2008
526,000The first
minutes in just35
Tim McAlpine
President & Chief Strategist
Currency Marketing
+ Credit union advocate
+ Creative leader
+ Marketer
+ Speaker
+ Blogger
+ Cheerleader
currencymarketing.ca/blog
A message from
Larissa Walkiw2008 Young & Free Alberta Spokesperson
15My goal
KEY TAKE- AWAYS
FOR YOU
Is it possible to have credit union
super fans?
Diggnation Video Podcast
SOCIAL MEDIA
Diggnation has 400,000subscribers
SOCIAL MEDIA
CNN has 400,000 average
daily viewers
ALBERTAYoungFreeAlberta.com
Blog does not equal a social media campaign.
– TREY REEMEFORUM SOLUTIONS/TRABIAN
PARTNERSHIP SYMPOSIUMOCTOBER 3, 2007
“”
1TAKE-AWAY
CU
Innovation requires trust and a leap of faith
2TAKE-AWAY
We would like to hear
how Currency can help
Common Wealth
own the youth market
in northern Alberta!
– KIM CROCKETT, COMMON WEALTH CREDIT UNION
AUGUST 2006
“
”
The business case
The perfect scenario
Generation Y is not a passing fad
3TAKE-AWAY
Entire contents © 2008 Forrester Research, Inc. All rights reserved.
“Do you do the following activities online at least monthly?”
Source: North American Technographics® Benchmark Survey, 2007
Base: US online consumers
Gen Y leads the way on Social Computing activities
0%
10%
20%
30%
40%
50%
60%
70%
80%
Gen Y Gen X YoungerBoomers
OlderBoomers
Senior
Use Web-based email
Use instantmessaging
Use socialnetworkingsites
Read blogs
Comment onblogs
Entire contents © 2008 Forrester Research, Inc. All rights reserved.
The Gen Y segment is growing — and will represent 29% of online households by 2011
Base: US online households
15% 29%
30%23%
37%34%
18% 14%
2006 2011
Seniors
Boomers
Gen X
Gen Y
Source: North American Technographics® Benchmark Survey, 2008
Entire contents © 2008 Forrester Research, Inc. All rights reserved.
Gen Yers will drive future online banking growth . . .
Base: US online households that bank online
The number of US online households that bank online
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Seniors (born 1900 to 1945)
Boomers(born 1946 to 1963)
Gen Xers(born 1964 to 1975)
Gen Yers(born 1976 to 1990)
ForecastActual*
40M
20M
0
5 - Year Growth
Rate
+35%
+43%
-3%
60M
80M
136%
Source: *North American Technographics Benchmark Surveys 2001-2005; Forrester’s NACTAS 2006Benchmark Survey
Rethink the three-month promotions
4TAKE-AWAY
Do one thing really big
5TAKE-AWAY
Video
Mixing sales with social media is OK
6TAKE-AWAY
0
25
50
75
100
OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG
2006–2007 2007–2008
Year-over-year youth member growth
Media support stopped here
Give young people freedom and resources and they will do amazing things
7TAKE-AWAY
Create a dialogue by entertaining first and educating second
8TAKE-AWAY
Sense and respond
9TAKE-AWAY
Thank you for
giving me the
chance to
speak for you.– LARISSA WALKIW
“
”
Video
71,744 site visits
213,825 page views
3:45 average visit
82,726 YouTube video views
906 blog comments
234 Facebook fans
107 Twitter followers
RESULTS
October 1, 2007 to September 23, 2008
$179,000 unpaid media coverage
2,000,000+ impressions
2,736 Y&F accounts
$3,982,000 funds in Y&F accounts
RESULTS
October 1, 2007 to September 30, 2008
10TAKE-AWAY
Keep it fresh
What’s next?
Wall illuminations
Wall illuminations
Ask for the sale
11TAKE-AWAY
Myles Peterman’s Application for 2009 Young & Free Alberta Spokesperson
TEXASYoungFreeTexas.com
There are incredible young people everywhere
12TAKE-AWAY
DeAndre’ Upshaw’s Application for 2009 Young & Free Texas Spokesperson
Expect the unexpected
13TAKE-AWAY
HURRICANE
IKE
Dream big
TAKE-AWAY14
Don’t do anything half way
TAKE-AWAY15
BEYONDALBERTA &
TEXASYoungAndFree.com
24/7 support
Content
CU staff engagement
Mining Gen Y insights
Shared learning
Financial literacy
ON-GOING KEY CHALLENGES / GOALS
youngandfree.com
Thank
YOU!
