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YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand...

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YOUR 20-DAY LEAD GENERATION PLANNER
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Page 1: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

YOUR 20-DAY LEAD GENERATION PLANNER

Page 2: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

Copyright Just Get’er Done Marketing | www.justgeterdonemarketing.com | All Rights Reserved.

INTRODUCTIONLead generation is a process. And, a process starts out with a plan. Generating leads consistently will be easier when you follow a proven step-by-step plan.

This “20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into clients.

The simplest way this is done is by offering free value added material (like this!) to build an email list that you can build relationship with and continue to market to. (see Day 2: Create Your Lead Magnet)

This document may contain affiliate links. It comes at no additional cost to you if you choose to make a purchase and helps us continue providing you with free content. We only recommend things we know and use ourselves.

We encourage you to review and follow the 20-day plan provided. If you have any questions along the way, please feel free to email: [email protected].

Hanna Guerra, CEO and Chief Lead Generation Strategist for Just Get’er Done Marketing – a lead generation services agency that helps entrepreneurs and local small businesses get new clients continuously and consistently.

Page 3: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

PREPARATION

Before we start, let’s make sure we have a few things in place, like:

1) Who is your target audience (niche)? Be specific as it will help you attract the right audience for your business. What do they struggle with – their pains and frustrations?

2) What is your mission? For example, fill this out: I help [Who] do [What] by [What].

3) What is your value proposition? How do you help your customers solve their problems? If I can help my audience feel that [__________], then they will do [___________].

4) Have you set some goals? For example, in the next 3 months, what profit do you want to generate from your business? How will you achieve them?

By getting 500 email subscribers?

By getting 100 of those subscribers sharing a giveaway?

By enrolling 100 customers in your course?

Page 4: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

Target Market PAINS/FRUSTRATIONS DREAMS/ASPIRATIONSGOALS/DESIRES

Let’s break it down this way and organize the sections that will be VERY IMPORTANT to

your business’ core MARKETING MESSAGE! Your message should be your LANDING PAGE’s

MAIN HEADLINE!

PREPARATION CONTINUED…

We help graphic designers cut website developers out of their business so they can retain much more of their revenue

without having to learn any code in under 7 days

I help caring parents double their child's confidence in 30 days so they can succeed in all areas of their life without

becoming a target for bullying

Page 5: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

DAY 1: PLAN YOUR SALES FUNNELAnswer these questions first:1) What solutions are you providing with your product or service?2) Who will benefit the most from these solutions? [Term: Target

Market / Audience]3) Where are these people hanging out – locally and/or online? For

example, which social media, forums, groups,…?4) How or what kind of information, product, or service can you

provide to create curiosity (but not yet buy your product/service) for the majority of your audience? [Term: Lead Magnet]

Day 1 Tasks:1) Research other similar businesses providing similar

product/service to yours to gain knowledge of their lead magnets.

2) Draw a funnel like the image on the left. Plan out what lead magnet you will use, what other added value you will offer after they sign up, what you will sell, and how you will take care of them during and after (in the funnel).

Page 6: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

DAY 2: CREATE YOUR LEAD MAGNETYou might believe that you don’t know what a lead magnet is. But, you do. You might have even participated in one or a few to get free information or product that you wanted.

The graphic on the left illustrates 21 types of lead magnets you can create. Whatever it is though, it always serves the same purpose >> to be used in exchange for contact information.

For example, a golf academy might give away a free 5-point guide to improving your golf swing. A real estate agent might give away a free checklist for buying a new home.

Day 2 Task:1) Create your lead

magnet.

Page 7: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

DAY 2: LEAD MAGNET CONTINUED

Hard to

Consume

Easy to

Consume

High Desire

Low Desire

Webinars VideosCheat

SheetsTemplates

White

Papers

Free

Consults Tool Kits E-Books

Page 8: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

DAY 3: SETUP YOUR EMAIL AUTORESPONDER

A most important and yet overlooked lead generating activity is email marketing. Let an email autoresponder follow up with each opt-in/subscriber and let it start to build trust and relationship…on autopilot. This is something that you can build once and forget it.

Here’s a simple trick for getting started…Decide 3 problems that you were going to solve with your next 3 blog posts (yes, you will be writing blogs) –related to your lead magnet and product/service.

Create an introduction email about the giveaway. Add your 3-part problem solver. Then write one final email to tie it all in and always direct them to make an action (buy, make an apt, etc.).

Once complete, you will have 5 emails that will go out to every new subscriber until the end of time without having to create another email.

Day 3 Task: Setup your email autoresponder (for your lead magnet).Suggested Platform: GetResponse (30 Day Trial, no credit card req’d)

Page 9: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

DAY 4: SETUP YOUR LANDING PAGELanding pages are the “end-all-be-all” of new prospect acquisition. A landing page is focused on one message and designed specifically to get your visitor to take action. [Term: Call to Action or CTA]

A good landing page is clear, concise and holds the hands of visitors and basically directs them what to do. (see next page for template sample)

A poor landing page is an unappealing information overload with lack of focus and maybe confusing to visitors. **Keep them focused on your offer.**

Even without a functional and effective website, a landing page could be your one and only to generate the leads you need! In fact, “one page” website designs are based on “landing pages” but without the one message focus. An effective CTA is important.

Day 4 Task:1) Setup your landing page and tie in your email autoresponder

form.

Page 10: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

DAY 4: LANDING PAGE CONTINUEDHOME LANDING PAGE:

1) Write down your big promise (essentially your MARKETING MESSAGE)

2) What will be your 3-4 main points / promises to go with your big promise?

3) What will your MAIN OFFER (lead magnet) be?4) How should your visitors FEEL when they land on

your site?5) Which 4 trust icons will you use?6) Which client(s) will you feature on your home page?

(Or featured testimonial?)7) Write a short bio about yourself with a good recent

image that is relevant to your brand

THANK YOU LANDING PAGE:1) Thank your subscriber; walk them through next steps

and what to expect; and give more value2) Offer an upsell (optional)

Page 11: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

DAY 5: CREATE YOUR WORDPRESS BLOG

We say create a “WordPress blog” if you don’t already have a website. Your website must be mobile responsive – if not, it needs to be on your priority list to get done! YOU CAN ABSOLUTELY START GENERATING LEADS WITH A LANDING PAGE FIRST if your website is not ready!

You will use the site/blog to offer more details but also to act as a platform for content that is engaging and that has benefit to your readers. Content/blog will be repurposed in many ways and is an integral part to:- Sending traffic to your landing page- Illustrating your brand and expertise- Increasing your expert level

Day 5 Tasks:1) Create your blog/site. Write at least 3 articles and post them on your

blog (at the end of each article, include a CALL TO ACTION (content upgrade), i.e. promote your offer / landing page.

2) Submit your site to the search engines and various directories

Page 12: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

DAY 6: SETUP SOCIAL MEDIA ACCOUNTSSocial media creates brand awareness fast like no other. If you don’t have social media accounts for your business, open them now to start branding yourself. You can use materials from your blog here.

The look and feel of your social media accounts should be similar to your site and/or landing page for a quicker memory connection (and branding, of course).

KNOWING WHERE your target audience hangs out is important here because where they hang out will dictate which social media accounts you will need to focus on – Facebook? Instagram? Pinterest? LinkedIn? You don’t need to be active in all of them! Focus on 1 to 2 only before adding anything else.

Day 6 Task:1) Depending on where your target audience hangs out, create the

appropriate social media accounts. Repurpose your blog images, content on social media (with landing page link).

2) Create Pinterest Graphics for your blogs and send traffic to your blogs. (optional)

Page 13: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

DAY 7: SETUP YOUR YOUTUBE ACCOUNT

Video marketing is no longer an afterthought. It must be included in your marketing plan! **You can do FACEBOOK LIVES >> download videos and upload into YouTube!**

If you use video strategically to accomplish specific business objectives, you’ll see serious returns. Here are just a few examples:• Adding a video to your website can increase the chance of a front

page Google result by up to 53x.6• Using videos in email marketing has been shown to double click-

through rates.• 71% of marketers say that video conversion rates consistently

outperform other marketing content.• Audiences are 10x more likely to engage with video content—embed,

share, or comment—more than text-only blogs.

Day 7 Tasks:1) Setup your YouTube account and design a nice ‘header’ for it.2) Create 3 videos (read what you wrote in the articles) and submit them on YouTube. At the end of the videos

add a link to your landing page. Use hashtags (#) to include keywords in each video description.

Page 14: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

DAY 8: CONTENT, CONTENT, CONTENTContent marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, direct them to a “call-to-action”.

It’s great for SEO (search engine optimization), too!

Day 8 Tasks:1) Turn the 3 blogs you wrote earlier and turn into PDFs and

submit them on doc sharing sites like, www.scribd.com and www.slideshare.net. Include a link to your landing page.

2) Write 2 press releases: one about your chosen giveaway and the other about your product/service but make it newsworthy. Submit them to the free PR directories like: www.prlog.org and www.PR.com.

** Create a weekly content calendar to help you organize content.

Page 15: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

DAY 9: ADDITIONAL LEAD GEN ACTIVITIES

1. Sign up on popular internet marketing forums (or whatever relevant forums for your business), create accounts, put info, pictures and start contributing, give value, and build relationships. Begin with the most popular sites that attract your target audience. (Google!!)

2. Write 5/7 forum posts (add your signatures that link to your websites/offers). Remember to give value and build trust.

3. Record 3 podcasts (of your blogs/articles) and submit them on podcast directories.Check out this article:

https://www.huffingtonpost.com/megan-bramefinkelstein/3-places-to-host-your-pod_b_11764604.html

Page 16: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

DAY 10: ADDITIONAL LEAD GEN ACTIVITIES

1. Write one mini report, turn it into PDF and submit it to doc sharing sites.

2. Submit your site using online classified ads. Find local online classified ads first. Just Google!

3. Offline sources, choose at least one: direct them to your offer (whether you have a business card or postcard with your offer (landing page link) OR take business cards and email them info about your offer…

Attend a networking event

Speak at an event

Do a free local workshop (or online webinar) on any one of the blog post topics

Post flyers/postcards in communities (coffee shops, libraries, doctor’s offices, etc.)

Cold Calling, Warm Calling or Door Knocking

Page 17: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

PUTTING THEM ALL TOGETHERFollowing a proven plan coupled with consistent daily and weekly activities will bring results. There is no doubt about it.

Follow Day 1 to Day 7 to prepare for the upcoming 10-Day Lead Generation Routine. This routine plan, if you stay CONSISTENT for at least 10 days will bring leads to you on autopilot!

Then it is a matter of RINSE and REPEAT every month or at least 2-3 months. You can do all the activities by yourself or easily outsource.

NEXT UP…

Are you ready for your 10-Day Lead Generation Routine?

Great! Head on over to the next page >>

10-Day Lead Generation Routine

JOIN OUR SUPPORT FACEBOOK GROUP:

https://www.facebook.com/groups/LeadGe

nerationQandAHub/

Page 18: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

DAY 11: LET’S START A 10-DAY ROUTINE!

Now that we have the essentials done, let’s start a routine!

For the next 10 Days, follow the plan below!

TODAY (DAY 1):

1. Submit your website URL to more web directories. Google “web directories” but here’s one for you now:

https://rapidboostmarketing.com/30-free-directory-submission-sites-to-drive-crazy-traffic-to-your-website/

2. Submit your site using online classified ads Kijiji, Craigslist, local online classified ads (there are many, choose a few now and keep adding later).

3. Continue making forum posts. You should easily be able to make 5 or 6 per day.

4. Write your daily article and post it on your blog. Repurpose on social media. **Share on FB Groups!**

5. Record a podcast from article and submit it.

Page 19: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

DAY 12: DAY 2 OF 10-DAY ROUTINE

1. Do a Facebook Live on a topic that answers at least one question or an interest of your target market! Download the FB Live (google how) and re-purpose that to a blog post (see point #4), YouTube, Vimeo, Dailymotion, Screen Yahoo and others.If going LIVE is too much for you, RECORD a video then! Whatever it is…today is the day, you need to learn and practice getting comfortable on video. Video is the future…you might as well embrace it as part of business.

To record your screen, there are many solutions out there…and, here is one awesome one >> LOOM – go to: https://useloom.com (this is FREE!)

2. Forum posts.

3. Submit 2 PR releases (okay at least ONE) on PR directories. http://www.bloggersideas.com/free-high-pr-directories-submission-sites-list/

4. Write an article and post it on your blog. Repurpose on social media.

Page 20: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

DAY 13: DAY 3 OF 10-DAY ROUTINE

1. Forum posts.

2. Write an article and post it on your blog. Repurpose on social media.

3. Interact with people on forums.

4. Write a min report (2-3 pages) and submit it to doc sharing sites.

Page 21: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

DAY 14: DAY 4 OF 10-DAY ROUTINE

1. Promote your business on classified ads.

2. Forum posts.

3. Write 5 articles – remember to always post them on your blog first!

4. Record 5 podcasts from the articles.

5. Submit podcasts to podcast directories.

Page 22: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

DAY 15: DAY 5 OF 10-DAY ROUTINE

1. Social bookmarking.

2. Submit your URL on web directories. (Again, google this.)

3. Forum posts.

4. Mini report and submit it to doc sharing sites.

Page 23: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

DAY 16: DAY 6 OF 10-DAY ROUTINE

1. Forum posts.

2. Create 4 videos.

3. Write 5 articles (post them on your blog).

4. Submit your blog to 5 content aggregators: www.feedly.com/#welcome and www.news.google.com

Page 24: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

DAY 17: DAY 7 OF 10-DAY ROUTINE

1. Forum posts.

2. Turn 5 articles into PDFs and submit them to doc sharing sites.

3. Join 2 traffic exchange programs like: www.hit2hit.com, www.traffic.com, www.easyhits4u.com

4. Record podcasts.

5. Submit your blog to 5 content aggregators like: www.feedly.com/#welcome and www.news.google.com

Page 25: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

DAY 18: DAY 8 OF 10-DAY ROUTINE

1. Submit one mini report to Scribd.

2. Create one presentation and share it on slide sharing sites like: www.slideshare.net

3. Forum posts.

4. Create 2 videos.

Page 26: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

DAY 19: DAY 9 OF 10-DAY ROUTINE

1. Forum posts, interact and build relationships.

2. Mini report on Scribd and doc sharing sites.

3. Create a video and post on Youtube, Daily Motion, Vimeo.

Page 27: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

DAY 20: DAY 10 OF 10-DAY ROUTINE

1. Write 1 article and post it on your blog.

2. Record a podcast.

3. Create a presentation and share it on www.slideshare.net

4. Forum posts.

Page 28: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

CONGRATS!You’ve made it! You’ve learned a lot along the way. You’ve made strides along the way. You’ve made enough of a daily habit that you can decide what to do going forward.

But, you don’t just stop on Day 20!

This is a good time to evaluate your results. Review which marketing methods are deliver the best results and then put more focus on those methods to drive the best results.

Your email list should be starting to show results. Please make sure you have prewritten emails (autoresponders) going out to people as they sign up. Now is the time to add fresh content to your outgoing emails.

NEXT UP…

Remember, all the methods you’ve used this far are mostly FREE methods to generate leads. You can now look into paying for paid traffic like Facebook Ads, Pay Per Click (PPC), etc.

Consistency is the key to succeed!

JOIN OUR SUPPORT FACEBOOK GROUP:

https://www.facebook.com/groups/LeadGenerationQandAHub/

Page 29: YOUR 20-DAY LEAD GENERATION PLANNER...This 20-Day Lead Generation Planner” will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into

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