Date post: | 20-Aug-2015 |
Category: |
Social Media |
Upload: | social-media-today |
View: | 1,185 times |
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Your Advocates' Content Outperforms Your Own: Learn to Leverage Advocates to Create Brand Content
#SMTLive
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share your thoughts
on Twitter at
#SMTlive
Join the Conversation…
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Our Speakers
Joe Pullizi is first and foremost a content marketing evangelist. He began using the term “content marketing” back in 2001. He’s the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the 468th fastest growing private company by Inc. magazine in 2013. @JoePullizi
Lou Dubois leads global social media and engagement efforts across the broadcast and digital properties of NBC News. Formerly of NBC's Philadelphia affiliate, Inc. Magazine, Social Media Today and more. Find him on twitter @dubois
Gregory Shove is the founder and CEO of SocialChorus, the leading advocate marketing company. Greg has helped brands and consumers connect online since the early days of the Internet. 2Market, a Silicon Valley start-up that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995. Twitter: @GregShove
Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. @PaulDunay
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Content marketing is powerful, but difficult
of consumers believe that brands providing original content are interested in building good relationships78
%
— TMG Custom Media, 2013
of B2C marketers consider themselves ineffective at content marketing68
%
— Content Marketing Institute, 2013
Content creation is ranked as the single most effectiveSEO technique— Marketing Sherpa, 2013#1
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Advocates create content• Blog posts
• Instagram videos and photos
• Vine and YouTube videos
• Hashtagged photos
• Pinterest pinboards
• Foursquare location sharing
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Advocates drive value
Lift in brand awareness and preference
Social engagement
Website clicks and
visitsSales
Advocate Content Creation &
Sharing
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Additional questions?Want to learn more?
#SocialChorusU Twitter ChatThursday, October 24th @ 11am PT
Download the ebook: “Advocates as Content Creators”
http://bit.ly/GYf3W5
Power your Advocates. Grow your Business.