Date post: | 10-Jan-2017 |
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Your Beauty Brand
Content Blue PrintPrepared by Adinda Khairani
Your Product RegimeProduct BDedicated for mature audience who are delicate and feminine
Product CDedicated for smart, active woman who strives to be the best
Product CDedicated for young ladies who are cheerful and yet care for their skin
Product ADedicated for those who appreciates the latest beauty trends
If our brand could be a human, this is how they look like...
Product B Product C Product CProduct A
Trendy
Beauty Enthusias
Feminine
Classy Chic
ActiveYoung
Energetic
Your Product CharacteristicYour Skin CareThey are consist of 4 different brands, each with moderate to heavy level of campaign and digital activity.
Your Supporting ProductConsist of 1 brand with different color range. Have a very little placement on your social media asset and thus need to maximize their presence.
How to maximize each of brand presence in digital
◉ Elevate the quality of each brand’s post, content & visually◉ Strategic planning for content post & placement numbers◉ Suppport each brand’s campaign
1. Hygiene ContentThis is our daily or at least regular content that is always on “pull” content and designated for our core audience. The difficulty level for the creative treatment will be around easy to moderate. Hygiene content are created around the core interests relevant to the ideal viewer or our targeted audience. Example :
How-to What-is Hacks
Hygiene Content Post Quantity
Instagram Twitter Facebook
Previous : 5
Proposed Post: 4Previous : 5
Proposed Post: 1
Previous : 5
Proposed Post: 4
This number comes from the recommendation of the Social Media Squad*
*Per Week Post
2. Hero ContentThis is the content that was previously popular in viral marketing. This could be a blog, article, or video that attracts enormous numbers of visitors and in which us – as a creative agency – invest a lot of time and effort. This may be content related to the most important event or product launch of the year.Example :
Cinema graph Stop-Motion Creative Video
Hero ContentPost Quantity
Instagram Twitter Facebook
Previous : 0
Proposed Post: 2Previous : 0
Proposed Post: 0
Previous : 0
Proposed Post: 2
This number comes from the recommendation of the Social Media Squad*
*Per Month Post
Total IG Hygiene Post / Week : 4
Total IG Hero Post / Month : 2
Our Content Post Proposal
Channels Facebook(Hygiene)
Facebook(Hero)
Instagram(Hygiene)
Instagram(Hero) Twitter
Week 1 4 0 4 1 1
Week 2 4 1 4 0 1
Week 3 4 0 4 1 1
Week 4 4 1 4 0 1
*Monthly post are not including the adaptive post
Total FB Hygiene Post / Week: 4
Total FB Hero Post / Month : 2
NATURALITYA mandatory task from your brand guideline:
this should be reflected in all creative treatments for our proposed content.
Implementing The Naturality On Our Content Pillar
Product 50% Brand
50% Naturality
Trivia50% Others
50 % Naturality
Lifestyle50% Trend
50% Naturality
Samples - Product
Brand Naturality
Samples - Lifestyle
Trend Naturality
Content Mapping - Facebook
Days Mon Tue Wed Thu Fri Sat Sun
Week 1 Product Trivia Product Lifestyle
Week 2 Product Lifestyle Hero Product Trivia Product
Week 3 Lifestyle Product Product Trivia
Week 4 Hero Product Lifestyle Product Product Lifestyle
Product : 2Trivia : 1Lifestyle : 1
Content Mapping - Instagram
Days Mon Tue Wed Thu Fri Sat Sun
Week 1 Product Trivia Product HeroProduct Lifestyle
Week 2 Lifestyle Product Trivia Product
Week 3 Hero Product Lifestyle Product Product Trivia
Week 4 Product Trivia Product Lifestyle
Product : 2Trivia : 1Lifestyle : 1
Content Mapping - Twitter
Days Mon Tue Wed Thu Fri Sat Sun
Week 1 Product
Week 2 Trivia/ Lifestyle
Week 3 Product
Week 4 Product
Product : 3Lifestyle : 1
Let’s review some of our content conceptsRoute 1 – Support Color GridCreate a neat and attractive visual gallery on ur instagram by using color blocking as the rule of the content placement.
Route 2 – Support Theme GridCreate a neat and attractive visual gallery on our instagram by using theme and topic blocking as the rule of content placement.
Support Instagram Theme Grid
Weekly theme : Product
Weekly theme : People
Weekly theme :
Naturality
Product Placement
Days Mon Tue Wed Thu Fri Sat Sun
Week 1 Product Trivia Product HeroProduct Lifestyle
Week 2 Lifestyle Product Trivia Product
Week 3 Hero Product Lifestyle Product Product Trivia
Week 4 Trivia Product Lifestyle Nature\
Product – People – Nature – Product - People
Nature – Product – People - Nature
Product – People – Nature – Product - People
Nature – Product – People - Nature
Some Routes For Instagram Theme Grid
Route 1 – Support Color GridCreate a neat and attractive visual gallery on ur instagram by using color blocking as the rule of the content placement.
Route 2 – Support Theme GridCreate a neat and attractive visual gallery on our instagram by using theme and topic blocking as the rule of content placement.
Product A Product B Product C Product C
PRODUCT PEOPLE NATURE
PRODUCT PEOPLE NATURE
PRODUCT PEOPLE NATURE
PRODUCT PEOPLE NATURE
PRODUCT PEOPLE NATURE
PRODUCT PEOPLE NATURE
PRODUCT PEOPLE NATURE
PRODUCT PEOPLE NATURE
PRODUCT PEOPLE NATURE
PRODUCT PEOPLE NATURE
PRODUCT PEOPLE NATURE
PRODUCT PEOPLE NATURE
5 4 45 6 3 36
PRODUCT PEOPLE NATURE
PRODUCT PEOPLE NATURE
PRODUCT PEOPLE NATURE
PRODUCT PEOPLE NATURE
PRODUCT PEOPLE NATURE
PRODUCT PEOPLE NATURE
6 6 33EP Ratio EP Ratio EP Ratio
Cons for all this color themed grid system are the ratio of the product appearance monthly (although it can be
balanced next month), for instance:
5 4 45 4 5 54
This month Next month
So, every product will appear at all pillars after 2 months EP period.
The other issue is adaptive content. But to encounter this, can be done by posting 3 connected contents each deployment to keep the content grid
balanced. For instance:SW PA
CN
LC
So, it is really necessary to consider the importance of the adaptive.
SW PA
LC CN SW
SW PA
CN
LC
SW PA
LC CN SW
AD AD AD
Also, it has to take into consideration that there will be a shift each time we post a content inside the grid.
SW PA
CN
LC
We recommend the 4:5:4:5 EP ratio for the consistency of the grid system.
SW PA
LC CN SW
PA LC
SW
CN
PA LC
CN SW PA
SW PA
CN SW
LC CN
PA LC
SW PA
CN SW
CN
LC
PA
SW
CN
LC
SW
CN
LC
PA
SW
CN
CN
LC
PA
SW
CN
LC
CN
LC
PA
SW
LC
PA
+ +
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