Date post: | 27-May-2015 |
Category: |
Real Estate |
Upload: | the-business-of-real-estate |
View: | 101 times |
Download: | 1 times |
BRAND 0411 721 474
BRAND BOREDOM
Are you suffering? • You
• Your People
MOTORLINE BMW • Full Circle
• Dealer Privileges • Special days (driving cars you can’t afford)
• Rewards Programs • Timing
QANTAS = Loyalty
PLACE BELLE
McGRATH Realestate.com.au
Domain.com.au Timing – First Advantage
BEYOND THE BRAND
Second & most critical point of difference
200+ OFFICES = 65 PEOPLE 11 OFFICES = 275 PEOPLE
(304)
ESSENTIAL SERVICES
ATTRACTION BRAND
+
ESSENTIAL SERVICES
+
SUCCESS CULTURE
BRAND +
SOME SERVICES
+
CULTURE
BRAND +
LOW SERVICES
+
LIMITED CULTURE
= Highest Leadership = Highest Effort = Highest Cost = Highest Recruitment = Highest Retention
= Leadership = Safe Space? = Harder to create super office
= Low Leadership = Least Effort = Lower Risk? = Hard to Recruit = Harder to Retain
An Essential Services Model means you have no choice but to attract, recruit and grow talent. Your commitment will drive and
empower your people to improve systems, processes and support models. You will need to run first class training, incentive programs
and events as well as ensuring technology allows each agent to benefit from your
platform.
PILLARS
INTERNAL PILLARS B
RA
ND
LEA
DER
SHIP
STS
(Sys
tem
s te
chno
logy
sup
port
)
TRA
ININ
G
PAR
TNER
SHIP
S
EXTERNAL PILLARS B
RA
ND
LEA
DER
SHIP
TEC
HN
OLO
GY
MA
RK
ETIN
G
CO
MM
UN
ITY
BRAND IN
TER
NA
L PI
LLA
RS
LEADERSHIP IN
TER
NA
L PI
LLA
RS
STS (Systems Technology Support) IN
TER
NA
L PI
LLA
RS
TRAINING IN
TER
NA
L PI
LLA
RS
PARTNERSHIPS IN
TER
NA
L PI
LLA
RS
BRAND EX
TER
NA
L PI
LLA
RS
LEADERSHIP EX
TER
NA
L PI
LLA
RS
TECHNOLOGY EX
TER
NA
L PI
LLA
RS
MARKETING EX
TER
NA
L PI
LLA
RS
COMMUNITY EX
TER
NA
L PI
LLA
RS
COMPANY OWNED vs
FRANCHISE Zone 1-2: Generally more successful
Zone 2-3: Generally less successful
RECRUITMENT • Must be attractive • Everyone must be on the same deal • Organic growth is the best at first • Certain profiles more likely to succeed
RETENTION • Platinum Club • Black Club • 10 Year Club • Annual Conference • Gala Awards • Quarterly Awards • Business Plan Dinner
• Christmas Party • One Offs • Training Events • Leadership Conference • Client Nights • Fundraisers • Place Points
Every Touch Point Must Be Awesome!
THE MOST IMPORTANT OF ALL DAILY INTERACTION – WITH CONSTANT
TOUCH POINTS
Deal Support vs General Support
REFINEMENT vs
Bring Sexy Back