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Your business in 3D with Cappasity - Amazon Web Services · retailers worldwide using PrestaShop...

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© Copyright 2016 Cappasity Inc. Your business in 3D with Cappasity Сloud-based platform and 3D Scanning solutions that let you deliver 3D & VR shopping experience to your customers
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© Copyright 2016 Cappasity Inc.

Your business in 3D with Cappasity

Сloud-based platform and 3D Scanning solutions that let you deliver3D & VR shopping experience to your customers

PROBLEM

Only 7% of total retail shopping happens online.*

Lack of full-product viewability and interaction with the product -online conversion rates hover around at a low 1-2% and return ratesat 11-26%.

There are no easy ways to digitize products in 3D and use them forweb, mobile and VR shopping experience.

* US Census Bureau

SOLUTIONCappasity is a cloud-based platform that lets you deliver 3D shoppingexperience to your customers.

CREATE 3D CONTENT UPLOAD TO THE CLOUDusing Cappasity 3D scanning tools without any manual post processing

or partners’ solutions

EMBED WITH ONE CLICKfor a new shopping experience in 3D: web, apps and VR

MARKET VALIDATION

Easy 3D Scan Easy 3D Booth Easy 3D Box

More than 10,000 new contacts made during our development of3D scanning solutions and Cappasity platform

561 clients with successful follow-up in Cappasity Pipedrive™

MARKET SIZE12 million e-commerce storesworldwide.

650,000 most active stores*

We earn $15-99 per user /month. More from enterprisecustomers.

E-commerce market expectedto account for 8,8% - $2.5trillion - by 2018**.

12 millione-commerce

stores

12 millione-commerce

stores

PrestaShop

265,000accounts

Shopify

243,000accounts

Ecwid

900,000accounts

*http://blog.lemonstand.com/just-how-big-is-the-ecommerce-market-youll-never-guess/**http://www.emarketer.com/Article/Retail-Sales-Worldwide-Will-Top-22-Trillion-This-Year/1011765

COMPETITIVE OVERVIEWSketchfab Trillenium Verold Cappasity

3D model showcase Y Y Y Y

Embed code for websites Y Y Y Y

Download VR content from the cloudand showcase it with native app Y

Compatible with e-commerce websitebuilding platforms Y

Self-service analytics module to trackuser engagement, clicks, conversions Y

COMPETITORS – PRODUCTS IMAGING IN 3D3D Models

360 View

Content creationsolution included

Showcase only

PLATFORM & 3D SCANNING SOLUTIONSTo digitize products in 3D, you can use scanning solutions fromCappasity Inc. - the company has developed several scanning solutionsthat are perfect tools to create 3D models of merchandise. Or you canalso use existing 3D models and upload them to Cappasity cloud.

What are the main features of Cappasity’s scanning solution?• We use affordable hardware from Intel – Intel RealSense 3D

cameras. That is why we can offer low prices to SMB.• Our key advantage is our technology that helps us calibrate multiple

cameras (U.S. Patent Pending) and make high quality 3D scanningand automatic post processing even with low quality cameras.

• Our solution does not depend on any hardware or SDK.

CAPPASITY PLATFORM

VR shopping E-commerce platforms/Websites Mobile shopping

BUSINESS MODEL

Free Lite($14.99/$149)

Basic($34.99/$349)

Pro($99.99/$999)

Showcase on websites Y Y Y YViewer customization, no watermarks Y Y YVR shopping app / SDK Y YMobile SDK Y YIntegration with e-commerceplatforms

Y(basic) Y Y Y

3D models limits on account 100 100 300 1000

We earn money from monthly subscription plans. Enterprisecustomers will have special terms depending on the size of theirproducts catalog.

GO TO MARKET STRATEGYINTEGRATIONS EVENTS PARTNERSHIPS

site builders, 3D software e-commerce, VR and 10-20% revenue sharesocial networks, engines high technology events e-commerce platforms

DEAL WITH PRESTASHOPCappasity Inc. and PrestaShop signed a strategic partnershipagreement to open up cutting-edge 3D technologies for e-commerce.Together, the companies are going to provide online retailers accessto interactive product imaging in 3D and in virtual reality (VR).

With integration of Cappasity™ platform, more than 250,000 onlineretailers worldwide using PrestaShop software will get an immediatepossibility to upload, manage and embed 3D models of theirproducts. These will be managed as easily as usual images, whilebringing a new level of interactivity for shoppers.

MANAGEMENT TEAMKonstantin Popov, CEO & FounderKonstantin set up a 3D games and engine development company, Biart Company, in 2005 andlaunched its first title – Diver: Deep Water Adventures in 2007. Konstantin produced the followingprojects for PC, Xbox 360, PlayStation 3, iOS and Android: Deep Black, Deep Black: Reloaded, DepthHunter I & II, Check Dive, Reef Aquarium, Scuba Diver Adventures. Konstantin brought thecompany into 20+ product distribution agreements and a technological partnership with Intel andNVIDIA companies. Konstantin founded Cappasity as a computer vision startup in 2013 and laterchanged the company’s focus to e-commerce. At the moment he is also a member of the IntelSoftware Innovator program.

Linkedin - https://www.linkedin.com/in/popovks

Marianna Alshina, Business Development managerMarianna Alshina is in charge of Business Development. Coming from a family business background,she is an aspiring business leader. Experienced in digital marketing and bringing in new partnerships,Marianna took part in launching campaigns all over the globe and was responsible for bringing appsto the Top 10 of iTunes App Store in the US.

Marianna holds a BSc in Business Studies from Lancaster University and MA in Personnel andDevelopment from University of Greenwich.

Linkedin - https://www.linkedin.com/in/malshina

COMPANY TIMELINE. ARCHIEVED TO DATE

2014 January2015

July2015

December2015

January2016

March2016

Company was founded in December 2013.

3D scanningandReconstructionTechnologydevelopment

Public demoat CES 2015

$50K angelfunding roundclosed

$650K angelfunding roundclosed

Easy 3D Scansoftware atCES 2016, firstpublicpresentation of3D scanningbox and Easy3D Boothprototypes

CappasityplatformMVP

COMPANY TIMELINE 2016-2017

May2016

June2016

Q42016

Q12017

Q22017

Q42017

Pilot: integrationwithe-commerceplatformPrestaShop

VR Shoppingdemo

Platform betalaunch,Easy 3D Booth– start of sales,3 pilot projectsare launched

Platform finallaunch,VR SDK,Easy 3D Box –start of sales

Mobile SDK,30,000accounts

500,000products onthe cloud

Cappasity Inc

Konstantin Popov, CEO

3501 Thomas Rd, Unit 3,Santa Clara, California, 95045

E-mail: [email protected]

http://www.cappasity.com

ADDENDUM

WE ARE BUILDING A 3D E-COMMERCE ECOSYSTEM

• We have more than 561 potential clients who are interested in our 3D Scanningproducts and we are constantly working with them to better understand theirbusiness needs and provide them with the best solution;

• We have already launched our cloud service for Easy 3D Scan users;

• Now we are working on a global e-commerce platform – Cappasity - that wouldhelp companies use the new opportunities that 3D technologies create: VRshopping, mobile and web shopping with true interactive 3D product imaging;

• In 2017, Cappasity’s e-commerce platform will not only connect 3D scanningsolutions by Cappasity Inc., but will also provide users with an option to useother 3D scanning devices and solutions.

CAPPASITY. HOW WE SHOWCASE 3D CONTENTCappasity offers three modes of a 3D model showcase: a regular mode, an e-commercemode and a VR mode. All modes include not only 3D showcasing, but also a self-serviceanalytics module to track user engagement, clicks, conversions.

The regular mode includes common 3D settings and viewer customization. It can be used onany website or mobile app and is compatible with the Cappasity VR app. It can be usefulwhen a customer is not going to use the 3D model he creates for product sales and doesn’tneed any special e-commerce features.

CAPPASITY. E-COMMERCE MODEThe e-commerce mode includes a special widget to demonstrate all graphical content relatingto the product and also easy-to-use tools to navigate and view the product in detail. Userscan easily switch between 2D and 3D.

Activate3D mode

Special Cappasity’s algorithms relate 2D and 3D, which lets users view a 3D model of aproduct from the same angle they viewed it in 2D before switching to 3D.

CAPPASITY. VR MODEThere are many competing VR devices on the market: Oculus Rift, HTC Vive, Samsung Gear VRand others. However, this is not a problem for your business - Cappasity VR app connects tothe cloud, downloads and demonstrates a true-to-life 3D model of your product, while runningwith optimal performance and utilizing unique features of the VR device used. Besides, weoffer our VR SDK to integrate VR support into 3rd party software.

For example, while a shoppertoday may be able to see clearphotos of handbags online,including perhaps even of theinside, with VR a shopper willbe able to open up pockets,unzip a bag, and interact withthe product.

WHY WE CAN DO THIS

• Since 2010, Cappasity’s CEO Konstantin and CTO Alexander have worked together on a3D game development engine. They developed the 3D engine from scratch and releasedmore than 12 games for mobile devices and video game consoles within four years.

• Cappasity spent two years to create its own 3D scanning and 3D reconstructiontechnology to be independent from any SDK or hardware and successfully achieved thisgoal.

• Cappasity is constantly working on texture quality improvement algorithms. Since 2016,we are dealing with machine learning and AI R&D to produce the unique technologywhich would be used to improve low quality scans of people and objects, when someparts of 3D data are missing.

• Cappasity utilizes expertise in rendering engine production to create the best cloudbased solution to showcase 3D models on websites, mobile and VR devices.

CAPPASITY. COMPETITIVE ADVANTAGE

• Integration with existing e-commerce platforms: we provide a premium qualitymodule for product sales with support of 3D and VR technologies;

• Affordable product digitizing: we provide not only a platform, but alsoaffordable solutions for product 3D Scanning;

• Top notch team: Deep expertise in 3D, have a U.S. Patent pending for ourtechnology;

• Clients base: we have more than 561 potential clients who are interested in our3D Scanning products;

• Alpha stage: we have already launched our cloud service for Easy 3D Scanusers.

CAPPASITY. 3D SCANNING PRODUCTS• We have developed three 3D scanning solutions that are going to be launched

later in 2016.

• Our products are aimed to occupy the niche of affordable 3D scanning solutionsas there are not so many solutions of this kind on the market.

• Already now our 3D scanning products help us build future client relationships,launch pilot projects, improve cloud platform development based on thefeedback we get - that is, build an entire 3D scanning ecosystem that wouldinclude 3D scanning, 3D content processing and integration and more.

• 3D scanning system production and all logistics related issues will be dealt withby our partners. Cappasity’s key business is and will remain platforms and newtechnologies development.

EASY 3D SCAN – 3D SCANNING SOLUTIONScanning with Intel RealSenselaptop.

• One-click scanning: A fullyautomated and easy-to-usesolution to scan objects;

• 1 minute for a full scan using aturntable;

• Accuracy: 2mm;• Export in OBJ/STL/WRL;• Subscription based: from $49.99

per month, from $3 per 3Dmodel. Cappasity Cloud serviceBasic plan included.

Available in Q2 2016

www.cappasity.com/easy-3d-scan/

EASY 3D BOOTH – 3D SCANNING SOLUTIONAn affordable and easy-to-use full-body 3D scanner for3D printing, e-commerce and 3D content production.

Development stage: full working prototype. Beta stage,pre-manufacturing. Available in Q4 2016

• One-click scanning: A fully automated and easy-to-usesolution to scan people and clothes;

• 40 seconds to 3D scan, 2 minutes to process the data;• Accuracy: 2mm;• Export in OBJ/STL/WRL;• Hardware price – starting from $25,000. Subscription

to the Cappasity Cloud service Basic plan.

www.cappasity.com/easy-3d-booth/

EASY 3D BOX – 3D SCANNING SOLUTIONAn all-in-one professional 3D scanner for digitizing entireproduct lines, it scans an object from all sides and creates a 3Dmodel of the object.

Development stage: early prototype. Q1 2017

• One-click scanning: A fully automated and easy-to-usesolution to scan objects;

• The Box is equipped with DSLR cameras to grab high fidelitytextures;

• Intel RealSense SR300 are used to capture 3D data;• 3 minutes to get a full object’s scan;• Accuracy: 2mm;• Export in OBJ/STL/WRL;• Hardware price – starting from $15,000. Subscription to the

Cappasity Cloud service Basic plan.

www.cappasity.com/easy-3d-box/


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