Your Business Is Not the Story

©Jugnoo Inc. 2012 • Private and Confiden9al

Your Business Is Not The Story.! Or, why you need to be your customer’s best friend!!

As business owners, you’ve never had it so good.!


Let’s think about that for a minute…!


Back in the day…!

Remember these?!

©Jugnoo Inc. 2012 • Private and Confiden9al 4

Libraries Encyclopedia Britannica Cold-‐calling customer feedback programs !

That was then, this is now -!



There’s one small problem, though…! !

While customers may want a solu9on now, they don’t always want it in a way that fits your approach !

You may think you’re helping.!


But the customer sees things differently...!


So, how do you interact without interrupting?!


So, how do you interact without interrupting? You be a PAL!!



Process !

So, how do you interact without interrupting? You be a PAL…!


Process Acknowledge !



Process Acknowledge Learn / Lead !


Process!


Process!


Process!


Search your audience Search your compe99on !Process this information for next steps!

Acknowledge!


Acknowledge!


“We hear you!” “Can we help you?” !“Here’s how we can help.”!

Learn / Lead!


Learn / Lead!


Filter cri9cism/feedback to the right team So\ sell/lead !Build into future campaigns!


Is it really this simple?! !

Yes and No (don’t you just hate that?!?)!


It s9ll takes legwork, understanding and commitment to get it right. And you need to educate your customers on your approach.!


But the rewards are infinite.!

The technology is coming…!


and social search will never be the same again!

Until then, you can still succeed…!


Learn to be a PAL Learn to be human in a non-‐human world Never stop learning!


Thank You.! Ques9ons?!

Date post:	28-Nov-2014
Category:	Business
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