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#cmworld Your Content is….. More Valuable Than Stocks, Bonds & Real Estate Bernie Borges Find and Convert @berniebay • #cmworld
| Date post: | 13-May-2015 |
| Category: |
Business |
| Upload: | content-marketing-world |
| View: | 354 times |
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#cmworld
Your Content is…..
More Valuable Than Stocks, Bonds & Real Estate
Bernie BorgesFind and Convert
@berniebay • #cmworld
#cmworld
Content Marketing is Good for Business
And, content marketing is good for your career!
#cmworld
Traditional Net Worth
Measured through monetary instruments
#cmworld
Content is Your Career Currency
#cmworld
“You Are What You Eat”
#cmworld
Content Rules
#cmworld
Questions to answer
• How does content marketing apply to my career?
• Is content marketing for career enhancement self serving or beneficial to my employer?
• How do I develop a content marketing plan for my career?
• How can I promote my content without appearing as self promotional?
• How do I know if I'm on track or off base with my content in my career plan?
• How do I learn more about how to develop a content marketing plan for my career?
• Who are some examples of people who know how to use content marketing in their career?
#cmworld
3 Strategies
• Your content portfolio = tangible assets• Promote your “tangible assets”• Focus on a growth strategy (ABPC)
ALWAYS BE PRODUCING CONTENT
#cmworld
Tangible Assets
#cmworld
Tangible Assets
#cmworld
Tangible Assets
#cmworld
Tangible Assets
#cmworld
Promote Your Assets
#cmworld
Promote Your Assets
#cmworld
Promote Your Assets
#cmworld
Growth Strategy
#cmworld
Growth Strategy
#cmworld
Growth Strategy
http://atech.com/blog/a-chat-with-ibms-shaku-selvakumar-about-impact-2011
#cmworld
Editor IBM Impact Blog
#cmworld
Personal Blog
#cmworld
Leveraging Online Content Channels
#cmworld
Slideshare Content on LinkedIn
#cmworld
Growth Strategy
#cmworld
Growth Strategy
#cmworld
Growth Strategy
#cmworld
Growth Strategy
#cmworld
Growth Strategy
“Marketing is so dependent on a whole eco system of people and companies.”
#cmworld
What’s Next For You?
• Set goals• Embrace content as a career strategy• Produce asset portfolio
– At least 2 assets
• No excuses!• Learn from others• Take action!
