Your Customer- Your Asset

Seminar on how to ensure that customers complete the purchase when buying online

November 28th. 2011 in Copenhagen

Setting the scene – and a few words on the journey to the Cloud

Anders Trolle-Schultz, SaaS-it

Anders Trolle-Schultz will set the scene for today’s seminar “Your Customer – Your Asset”. Besides setting the scene Anders will also take you through a quick journey of the new Cloud ecosystem and how the changes in the IT landscape will impact the traditional IT supply chain. The opening session will also briefly touch upon how the emerging Cloud Services market will impact how we buy and consume it and it-related services in the future.

ABOUT ANDERS TROLLE-SCHULTZ

Anders Trolle-Schultz has a long career in Sales, Mar-keting & Business Development. He has worked in various industries covering Telecom, IT distribution and sales, and Fast Moving Consumer Goods. Anders has a profound understanding of cross-industry partnerships and how to leverage the strength of multiple industry players.

Show me the money

Christian Kiaerulff, Convince

The digital age has changed the way B2B and B2C inter-act and facilitated real-time access to information and customers. It has reduced transaction costs, and short-ened the value-chain, but the most significant achieve-ments are yet still to be fully exploited. Today we do not differentiate between B2B and B2C.

Using location based (WEB 2.0) technologies; we ad-dress customers in the online world, as well as in the “off-line” world. The digital age and its environment is also likely to provide economic benefits in terms of increased innovation, creativity, learning and unlimited access to information sources, and reduced environ-mental costs associated with transactions. During this session by Convince Interactive, you will learn how to successfully manage your online presents in a way that ensures your company the best possible position, when it comes to being profitable online.

ABOUT CHRISTIAN ENGELBRECHT KIAERULFF

Mr. Christian Engelbrecht Kiaerulff, Partner and Chief Commercial Officer at Convince Interactive, has over 20 years of executive level experience with over 7 compa-nies most of which have been e-business orientated deliverings to clients worldwide.

During the period between 2005 and 2009 Mr. Kiaerulff was part of the early Software as a Service (SaaS) wave in the Nordic’s, as a North European NetSuite Solution provider. Within Convince Interactive, Mr. Kiaerulff’s brings core e-business know-how to more than a dozen clients, enabling and enhancing their business through online e-businesses.

Understanding How Ecommerce Revenue and Website Speed Correlate

William Toll, Yottaa

Slow websites are bad for business. This talk will cov-er how site speed and page loading times affect more than just the website visitor’s subjective experience. A slow website has an adverse effect on business metrics such as visitor conversions, average order size and so-cial sharing. Slow websites also contribute to poor web-site metrics such as total pages viewed, bounce rates and search engine rankings and customer satisfaction. For example Amazon.com reported that a 100ms site speed delay caused a 1% drop in revenue (and for Ama-zon, that means some big $$.)

In this session you learn about website performance and its effect on business metrics. You’ll learn how to perform a site speed assessment of your website and your competitor’s websites. We’ll look at some bench-marks and review methods for making websites faster.

ABOUT WILLIAM TOLL

William Toll, VP, Marketing at Yottaa, Inc., has held Marketing and Product Management positions for small business Internet services companies since the late 1990s. He is passionate about helping small and medium sized businesses succeed on the Web. Cur-rently William is driving the marketing strategy and im-plementation for Yottaa, Inc. Yottaa.

Most recently William was at the leading managed hosting and cloud services provider, NaviSite. At NaviS-ite, William was responsible for developing and mar-keting the company’s hosted product lines, including managed cloud services, managed hosting, managed business applications and shared and dedicated host-ing for SMBs. William received a BA in Marketing from New England College.

Working smarter – how does Cloud Computing fit?

Michael Sundgaard, iHedge

In Western Europe and the USA we are facing chal-lenges of the low production costs offered by Eastern Europe and the Far East. Relatively high costs from sal-aries and housing are forcing many companies to move to countries which offer lower production costs.

Instead of moving all productions to less costly coun-tries, another way of solving the problem is by auto-mation of labor intensive or tedious tasks, replacing humans with computers and robots. In other words we must work smarter. But how does Cloud computing fit in to all this, and where does it leave the human race.

ABOUT MICHAEL SUNDGAARD

Mr. Michael Sundgaard is the managing director of iHedge, a software and analysis firm with, headquar-tered in Ørestaden, Copenhagen. The company offers automation of business processes, by replacing labor intensive tasks with automated IT processes, always with great respect for individuals. Mr. Sundgaard holds a degree in computer science (Roskilde Business Col-lege), and has been working as an IT professional for 14 years.

Apart from running an automation company for the past five years, he has been working as a solution and enterprise architect for larger banks in northern Europe, working with both software and business architecture, along with the process of gathering requirements and converting these into usable designs.

Let your customers tell you how to improve your business!

Karen Kaas Lind, Saas-it Justin Pirie, Mimecast

The question is not where, but why your customers lose interest.

Anthropology is not dust-filled science, but studies of how people interact in society – and thus also how hu-mans interact with technology.

Discover how the combination of it and anthropology can improve your user interface.

ABOUT KAREN KAAS LIND

Karen Kaas Lind is an anthropologist adept in interna-tional and cross-cultural exchange. Karen has skills in qualitative anthropological methods and has a strong analytical approach.

She previously worked in the Council of Copenhagen and at the Institute of Anthropology, Copenhagen Uni-versity, where she conducted innovative user driven projects, analysis and evaluations.

Being OK with Failure. How to iterate your way to success

Justin Pirie, Mimecast

We’re all afraid of it- aren’t we? Failure that is. It’s a nasty word. What if embracing potential failure could lead you to greater success? Counterintuitive isn’t it? We need to do one important thing: make better, faster business decisions. Vastly better, faster business deci-sions.

Bringing principles from leanmanufacturing and agile development to the process of innovation, the Lean Startup helps companies succeed in a business land-scape riddled with risk.

This talk will help you to understand how from one of Europe’s leading Lean Startup experts.

ABOUT JUSTIN PIRIE

Justin Pirie is a leading SaaS and Cloud specialist- he authors an influential blog and runs the largest SaaS community in the world, with over 35,000 members. He is on the EuroCloud and IAMCP UK boards, is the Cloud Strategist at Mimecast, one of the largest European SaaS companies where he helps organisations adopt Cloud successfully.

Justin has been in IT over ten years, gravitating towards SaaS over the last five. Before Mimecast, Justin was an Officer at Endeavors Technology, the inventors of Ap-plication Virtualisation after running a VAR for 7 years.

Convert the cross border traffic on your website - focus on the moment - of buying

Bo Knoblauch, Dibs William Toll, Yottaa

Based on the new e-commerce Index from DIBS, the evolution of buying behavior and other valuable “in-sights” in the Scandinavian countries will be revealed.

Which product categories are selling best and through which channels? How fare have consumers taken mo-bile commerce, when they have to act?

ABOUT BO KNOBLAUCH

Bo has worked in the Internet payment industry since 1996 where he made the world’s first Internet transac-tion. He is specialized in the payment infrastructure and has focus on technical sales against merchants with complex needs regards to integration and the ca-pability to sell online worldwide.

Accelerating Ecommerce Revenue with Social Media

William Toll, Yottaa

Social Media and the empowerment it bestows to the consumer is bringing disruption across every industry in countries across the world. Ecommerce retailers the world over are rapidly adopting social commerce tech-niques to leverage employees, partners and customers and to share stories, recommendations and interact with influencers. The discussion will revolve around how ecommerce sites in the US and EU are leveraging social media platforms and strategies to increase av-erage order size while decreasing marketing, sales and support costs.

In this session you will learn about best practices from across the Web and review a road map with short and long-term goals for increasing average order size, word of mouth and how to start building a community with your ecommerce brand in the center.

ABOUT WILLIAM TOLL

William Toll, VP, Marketing at Yottaa, Inc., has held Marketing and Product Management positions for small business Internet services companies since the late 1990s. He is passionate about helping small and medium sized businesses succeed on the Web. Cur-rently William is driving the marketing strategy and im-plementation for Yottaa, Inc. Yottaa.

Most recently William was at the leading managed hosting and cloud services provider, NaviSite. At NaviS-ite, William was responsible for developing and mar-keting the company’s hosted product lines, including managed cloud services, managed hosting, managed business applications and shared and dedicated host-ing for SMBs. William received a BA in Marketing from New England College.

AgendaWhen

09.00 - 09.3009.30 - 09.4509.45 - 10.30

10.30 - 11.15

11.15 - 11.30

11.30 - 12.15

12.15 - 13.00

13.00 - 13.45

13.45 - 14.30

14.30 - 14.45

14.45 - 15.30

15.30 - 16.15

16.15

What

Registration and coffeeIntro and welcomeShow me the money

Break

Understanding how Ecommerce Rev-enue and Website Speed Correlatete.

TBD

Lunch

Let your customers tell you how to improve your business

Sales channels in the online world - reaching the customer

Break

Conversion in the moment of buying - don’t dissappoint your custome

Accelerating E-commerce revenue with social media

Closing

Who

NNAnders Trolle-Schultz, SaaS-itChristian Engelbrecht, Convince Interactive

Coffee

William Toll, Yottaaa

Michael Sundgaard, iHedge

Light lunch

Karen Kaas Lind, SaaS-it Consult

Justin Pirie, Mimecast

Coffee

Bo Knoblauch/Lars Juul Dalsted, DIBS Payment Services

William Toll, Yottaa

Anders Trolle-Schultz, SaaS-it Consult

Date: November 28th. 2011Place: Auditorium Edvard Thomsens Vej 10, st., 2300 Copenhagen S

Price: 495 DKK / 70 EUROSign-on: dibs.safeticket.dk Or scan this code with your smartphone: