Date post: | 16-Apr-2017 |
Category: |
Design |
Upload: | denis-riftin |
View: | 508 times |
Download: | 4 times |
Your customers deserve better app
OnboardingBy: Denis Riftin
Onboarding goal
The goal of user onboarding is to get the users to understand the key principles at the heart of the product and to show them how it will improve their lives.
Source: Wikipedia
76% of users abandon an app in the first 30 days because they believe this app doesn’t worth their time and energy
24%
76%
users
Source: Localytics
Why you need good Onboarding?
Lost
Confused
Unclear
UnsurePerplexed
Disoriented
Bewildered
What your customers feel when they open the app
THEY DO NOT ANDERSTAND YOUR
PRODUCT!
A. Conceptual onboarding B. Functional orientedC. Value orientedD. Interactive onboarding
Onboarding TypesAccording to your target audience you can use the right type or combination of onboarding types
Types Examples:
Choose your type or combination
Conceptual Onboarding
Explain the concept of your product by creating a connection between the user and meaningful ideas.
A
Functional orientedOnboarding
Teach your customers how to use the app by showing main functionality of the app
B
Value orientedOnboarding
Show the customers how they benefit from using the app
C
InteractiveOnboarding
Present relevant information related to the screen witch customer is in. Show information step by step as they use the app.
D
Important!
Don’t forget about emails
Use email to onboard users
• Welcome Email• Helping email• Congratulations email
Send an email at the right time to help the users reach “aha moment” (if they don’t yet)
Thank you