A COURSE INCREATING YOURBREAKTHROUGH
RELEASE
WITH CELEB VOCAL COACH CARI C
OLE
YOUREXCEPTIONAL
RECORD
Y O U REXCEPTIONALR E C O R DINSIDE THE PROGRAM
A Course in Creating Your Breakthrough Release
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WELCOME!
I’M THRILLED YOU’RE INTERESTED IN YOUR EXCEPTIONAL RECORD THE ONLINE COURSE PROGRAM IN CREATING A BREAKTHROUGH RECORD.
Our mission is to help you realize your full potential and make the impact in the world that you were meant to make with your music. The world needs you. It needs that special thing you’ve been dreaming of since you were little.
Whether you’re releasing your first record or your fifth, whether you’re trying to find your signature sound and style, or whether you’ve toured for years and or ready for a breakthrough or are just about to reinvent yourself...
The secret to your success as an artist lies in your product. After successfully mentoring hundreds of artists around the globe breakthrough to a whole new level with their records and become a desirable commodity in the industry, my deepest desire is that I’m able to help you do the same.
YOU CAN DO THIS.
Rawr, Mama Lion (Aka: Cari)
Learn what it takes to be purposeful and strategic with your music every single day and become the undeniable artist with the confidence, the brand and the product to go the distance.
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ABOUT THE FOUNDER, CARI COLE:
Cari Cole is one of the most respected and in-demand vocal coaches, technique teacher and clinician, songwriter and music producer, and artist development experts in the music industry. Cari’s client list included Grammy winners, American Idol finalists, legendary rock stars, major and indie label artists and thousands of aspiring and emerging artists.
She was worked with some of the biggest names in the entertainment industry and Cari’s formula works. Her weekly online Ezine, Standing in the Spotlight, contains news, techniques and coaching tips for singers and songwriters, bands and music industry professionals, empowering them in their craft and careers.
Cari is an expert on technique, vocal health, performance, artists development and career success. She teaches online courses to singers and songwriters all over the world in her Step Up to the Spotlight and Fast Forward Programs. Cari’s two-sided approach – as an artist and industry insider – brings a wealth of knowledge and creativity to the business of music. To find out about Cari’s products and programs, visit her website/blog: caricole.com.
Cari’s CD “Circle of Fire” is inspired by the NY Times bestselling book The Four Agreements. You can order your copy at cdbaby or on iTunes.
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SO WHAT IS YOUR EXCEPTIONAL RECORD?Your Exceptional Record is a 12 week online based training course that shows you step-by-step how to record your breakthrough release.
Breaking through as an artist is a process of finding your signature songs, finding your unique message and identity, carving your unique style, genre & sound, building your artist brand and bringing your music to a place where people in the industry are knocking down doors to work with you.
THERE IS ONE WAY TO DO THAT. WRITE, RECORD AND PRODUCE EXCEPTIONAL MUSIC.
What makes this program unique is in fact, that it is the only course of its kind. From choosing the right songs and recording team to studying the science behind breakthrough releases, this course will take you step by step through what it really takes to make a record that breaks through.
We don’t teach you how to replicate someone else’s success. We teach you how to step into your own spotlight, so you can stay true to yourself and become the artist you are supposed to be – authentic, completely empowered, and totally undeniable by everyone.
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YOUR ALBUMSONGLIST
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33YOUR SOUND+ STORY
PRO VOCALS
PRO PRODUCTION
MIXING & MASTERING SECRETS
BRANDINGYOUR ALBUM
SURE FIRE 24 WKRECORDING PLAN
KEYS TO GREAT A & R
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IS YER RIGHT FOR ME?
Whether you’re an established artist or an emerging one, you’ll learn the science behind making a breakthrough release, the steps to build your own and the wisdom to go the distance.
Artists coming out of YER have created serious leverage with their new releases and gain industry attention that prior to the course they had been unable to attain.
This course is perfect for you if you are in the middle of making your record (could turn it into something bigger which we’ve done for artists mid-stream in their project), or you’re getting ready to record your next record, or are writing for your next record.
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HEAR FROM YER GRADS
We’re honored to have so many outstanding reviews from our graduates and a vital, passionate community of YER’ers who can attest to the power of this program!
“I’ve made the mistake of recording a releasing music on my own, without much guidance, and I wasted a lot of time and money in the process. Now, after taking Your Exceptional Record with Cari, I’m making another record and this time I’m prepared! The face time with Cari, the guest speakers, and the relationships I formed with my fellow class members were invaluable. Plus, the class was just super fun. Do yourself a favor and invest in this course – it will more than pay for itself with the valuable knowledge and connections you’ll gain.” –ROBYN CAGE, ROBYNCAGE.COM
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WHAT EXACTLY WILL I LEARN?
YOUR EXCEPTIONAL RECORD’S COMPREHENSIVE CURRICULUM WILL HELP YOU TURN YOUR MUSIC INTO AN UNDENIABLY EXCEPTIONAL RECORD THAT TURNS HEADS, WINS AWARDS AND GAINS MASSIVE FANS, FOLLOWERS + INDUSTRY ATTENTION.
There are 8 core training classes with slides, worksheets and checklists to help you deepen the experience as well as a dynamic library of resources and advanced training modules.
It’s so important to know what you’re getting, that’s why we share our exact curriculum, so you can make sure this program is right for you.
DEVELOP YOUR
SIGNATURE SOUND
FIND A PRODUCER
WHO’S RIGHT FOR
YOU
CHOOSE WINNING SONGS
TRACK VOCALS
LIKE A PRO
STAND OUT ABOVE THE
NOISE
RECORD YOUR MASTERPIECE
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LIVE VIDEO CLASSES WITH CARI
YER classes are held in a combination of teleclass by phone/skype calls and live video stream with Cari. The whole program is live in-person with Cari (not pre-recorded).
All you need is internet access (for live video stream) and a phone line for teleclass calls.
FEATURED PARTICIPANTS
Our Featured Participant Option (optional) gives you the opportunity to come on camera once during the class to interact with Cari and ask question face to face.
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8 YER ONLINE CLASSES 90 MIN EACH
CLASS 1: The Keys to Great A & R (Artist & Repertoire) Under the Hood Of A & R: The System to Finding Your Musical Direction and Claiming your Unique Space
CLASS 2: Your Album's Songlist The Science Behind Right Songlist For Your Album That Penetrates the Hearts & Minds of Your Fans and Followers Forever
CLASS 3: Your Album's Genre & Musical Landscape Exploring and Discovering Your Signature Sound and the Distinctive Production That Will Set You Apart
CLASS 4: Tracking Vocals Like a Pro Avoid the Common Mistakes Most Artists Make on Their Vocals & Behind-the-Scenes Secret Weapons of Vocal Arrangers
CLASS 5: Finding the Right Producer + Production Team How to Find & Build a Team that Supports your Vision and Helps You Get There (Grammy -winning Producer Interviews)
CLASS 6: The Mixing & Mastering Process How to Get the Most Out of Your Mixing & Mastering Engineers
CLASS 7: Your Sure-Fire 24 Week Recording Schedule The Preparation and Execution of a Broadcast Quality Pro Record in 24 Weeks (Don't Leave Anything Out!)
CLASS 8: Taking Your Release to the World the Smart Way including Branding + Copy-writing Essentials The Keys to A Great Bio, Elevator Pitch + Press Release
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CLASS 1: THE KEYS TO GREAT A & R (ARTIST & REPERTOIRE) THE SYSTEM BEHIND FINDING YOUR MUSICAL DIRECTION & CLAIMING YOUR UNIQUE SPACE
Class 1 Audio/Slides: The Keys to Great A & R
The Singer’s Gift Vocal Warmups
Warm Up, Don’t Wear Out
17 Vocal Exercises designed to open your voice for performance & ease strain right away. Comes
with a cool down exercise for post performance & 2 Ebooks on vocal technique + performance.
Signature Songwriting 2 Module Master Pack
How to write distinctive songs that create a signature.
Designed specifically for artists to learn signature songwriting.
© 2014 CARI COLE, VOCAL MAG INC. // [email protected] // CARICOLE.COM 1
CLASS ONE:THE KEYS TO GREAT A & R (ARTIST & REPERTOIRE)
YOUR EXCEPTIONAL RECORD
The System Behind Finding Your Musical Direction & Claiming Your Unique Space
RESEARCH:STUDY, LEARN, DIG THE WELL, LOOK FOR AND FIND YOUR MUSE, YOUR REASON.
Write lyrics and find concepts that make you feel deeply, not lightly. You are looking
for subjects and messages that resonate deeply with you, your core – words that you
have to dig to write. And if you are an instrumentalist then what moves you to play has
to be something other-worldly. Subjects that bring you to your knees. People respond to
emotion – what they can feel inside themselves. We are all looking to feel more deeply
so we can release something inside that is trapped – or find joy. You have to give that
to have an exceptional record. And to give it you have to go there. Nothing less.
Write a sketch of a song every day. You want to flex your songwriting muscles and
there is no better way than writing every day. Instead of “morning pages” write
“morning song sketches.”
WRITE YOUR LIST OF SONGS IN PROGRESS BELOW:
SONG CONCEPTS/TITLES SONGS IN PROGRESS FINISHED SONGS
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© 2014 CARI COLE, VOCAL MAG INC. // [email protected] // CARICOLE.COM 1
MODULE ONE:THE 12 STEP SIGNATURE SONG SYSTEM WORKSHEET
SIGNATURE SONGWRITING MASTER PACK
STEPS 1-7:If you are in the process of choosing songs for your record then replace “write a song”
with “choose a song” from your catalog.
After doing this worksheet (or during), don’t be afraid to change song selections for
your record or go back and tweak lyrics to make your songs better. You may end up
writing new ones that could be the front-runners of your next record, Don’t put your
record out until you have songs that show your signature.
TELL A STORY. Signature songs tell a story of the artist in such a way that it introduces “who they
are” to the public. They are “branding” tools. To help you find the qualities of your
personality that might be interesting to others, we examine pivotal moments in their
life that built character. Write your top 3 pivotal moments below. Then write a song
about those moments in a way that reveals what you learned.
PIVOTAL MOMENT 1:
What did I learn?
PIVOTAL MOMENT 2:
What did I learn?
PIVOTAL MOMENT 3:
STEP 1
© 2014 CARI COLE, VOCAL MAG INC. // [email protected] // CARICOLE.COM 1
MODULE TWO:SONG CRAFTING
SIGNATURE SONGWRITING MASTER PACK
STEPS 8-12:(STEPS 1-7 ARE IN MODULE ONE)
LYRIC TWISTS + TURNS Have as many of these in your song as you can muster!
l The first 4 lines should reveal the song without giving away the hook/chorus.
l Keep attention with surprise lyrics (a phrase leads you to think a common word is
coming and then you surprise them).
l Use internal rhymes (within a phrase).
l Replace common words with clever words (avoid overused words like love, pain,
night, light etc.) Try using a Synonym Finder.
MASTERFUL MELODIES + MUSIC
l Each section should have it’s own arc (a rise in melody), with a bigger arc
through the whole song.
l Work Your Melody, Don’t only move your melody along with the chords, look for
notes outside of the chords.
l Match melodies in sections.
l Pay attention to the groove you use (make it feel good.)
l Make the tempo serve the song! Contrast works sometimes!
l Change chords at the top of each section. Try relative minors (see wheel
diagram on slides) to use a “similar” chord but with a darker feel.
STEP 8
STEP 9
Signature Sound E-Book
Singers Gift Guide
Step Up Tools &
Techniques
AUDIO/SLIDES
WORKSHEETS
RESOURCE LIBRARY
YER HOT BONUSES!
The Keys to Great A & R
Signature Songwriting
Module 1
Signature Songwriting
Module 2
The minute you register for YER, you get these hot bonuses for immediate download to get started right away!
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CLASS 1: THE KEYS TO GREAT A & RA LOOK INSIDE CLASS 1
WHY MOST RECORDS FAIL (AND HOW YOURS WON’T, IF…) � Why many more records fail than succeed – and how to
avoid album failure forever.
� The #1 thing every label looks for on a record (and why you should too – and it’s not just a hit).
� The most important thing on your record: without it you’ll hear crickets…
UNDER THE HOOD OF A & R (ARTIST & REPERTOIRE) � The responsibilities of A & R. Learn the inside process used
by pro’s and how to apply the form to your next project.
� Why what you’ve been told by the industry is not the right advice to follow if you want to have an exceptional record. How to determine the best record to showcase your unique gifts + talents.
� How to determine the best way to showcase your unique gifts + talents on your record.
� Why you cannot be the best judge of your work.
HOT YER BONUS: THE SIGNATURE SONGWRITING 2 MODULE MASTER PACK – How to Write Distinctive Songs That Create a Signature
SIGNATURE SONGWRITING MASTER PACK: MODULE 1 � The 10 Step Signature Song System, Steps 1 – 7, The
fool proof system to writing signature songs.
� How to build your signature into your songs.
� The publisher-songwriter story (why you might not be digging deep enough).
� Where great songs come from and how to stop denying yourself of yours.
� Going Into Your Cave: Writing from a vulnerable place + mine (as in a miner digging for gold) your real message.
� Getting to the Good Stuff: How to write from where you are instead of what you think you are “supposed” to write (I.e.: start listening to what your soul needs to write).
� Why you should start with lyrics (but you can listen to music while you’re writing).
� The Signature Song Worksheet: The fool proof system to writing signature songs.
SIGNATURE SONGWRITING MASTER PACK: MODULE 2 � The 10 Step Signature Song System, Step 8 – 10. The
fool proof system to writing signature songs.
� What are artistic signature elements and why you need them.
� Masterful Melodies that Build Tension and Release: The arc of a great melody.
� Writing Lyrics that Blow People Away: Besides your friends and family.
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CLASS 1: THE KEYS TO GREAT A & RA LOOK INSIDE CLASS 1
HOW TO NAIL YOUR ARTIST IDENTITY, GENRE + LANE
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� Why rewriting is the key to great songwriting
� Song review formula to live by!
� How + why to find a great co-writing partner and my tips for how to get the most out of your co-writes.
HOW TO ELIMINATE COMPETITION AND STAND OUT � Why you must avoid copycat if you want to stand out.
� How standing your own ground even against trends gives you an automatic advantage over other records
� How to bring your fans + followers to their knees begging for more…
MOMENTUM TOOLKIT + RESOURCE SUPPORT � Each module comes with a Momentum Builder Toolkit
with downloadable worksheets, resources and tools to apply immediately!
� Signature Songwriting 2 Module Master Pack Series: How to Write Distinctive Songs That Create a Signature
� The Ultimate Performer Tools + Techniques Guidebook with Cari’s Ultimate Performance Prep to own the stage and your performance skills on a whole new level.
� THE SINGERS GIFT VOCAL WARMUPS: Warm Up, Don’t Wear Out.
� Get real results with your voice whether you are just starting out or are a seasoned pro. Comes with the Singers Gift Instructional Guide to deepen your experience of each Singers Gift vocal exercise.
I knew that I wanted to make sure my next record was the best piece of art that I am capable of making at this point. I had been floored, inspired, and impressed by my results from Cari’s Step Up and Fast Forward Programs, so I had a feeling I would get a lot out of her Exceptional Record Course. From checklists to help with song selection to motivation to learning how to not settle for anything less than my best, I have made leaps and bounds forward in decisions and actions I had been putting off for way to long. I have absolutely no doubt that I will continue to use various tools and modules of this program over the course of the next few months as I finish my re-debut, self-titled record. I love Cari Cole’s courses. I heartily recommend my musician friends take them all the time. They do, and they end up loving them, too! – ALYSE BLACK, ALYSEBLACK.COM
HEAR FROM A YER GRAD
SIGNATURE SONGWRITING MASTER PACK Module 1: Module 2:
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CLASS 2: YOUR ALBUM'S AWARD WINNING SONGLIST HOW TO CHOOSE THE RIGHT SONGLIST TO WIN AWARDS, GAIN PLACEMENTS, CAPTURE INDUSTRY ATTENTION AND BOATLOADS OF FANS & FOLLOWERS
Class 2 Audio/Slides: Your Album's Songlist
© 2014 CARI COLE, VOCAL MAG INC. // [email protected] // CARICOLE.COM 1
WRITE 3-4X THE AMOUNT OF MATERIAL YOU NEED –
so you have a selection to choose from.
WRITE FIRST, EDIT LATER.
Don’t edit while you write – it stops the creative flow. Get the song out first – then go
back and edit, tweak.
EXAMINE: Put your songs under a microscope. What songs are your best? Use the
Best Song Criteria Checklist, replace filler lyric lines, filler melodies.
IDENTIFY: Narrow down your top 20.
FEEDBACK: Consult your Inner Circle (Try 3 at a time.) Then do another round of top
ten.
FILTER + TWEAK SONGS: Sift through the comments and filter them – take what
resonates with you and go to work tweaking, editing, rewriting. Consult your Inner
Circle once they are perfected.
ARRIVE: At your Top 10 Best Songs.
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CLASS TWO:CHOOSING YOUR BEST SONGS
YOUR EXCEPTIONAL RECORD
WRITE A LOT OF SONGS:
WRITING VS. EDITING:
A FIVE STEP PROCESS:
© 2014 CARI COLE, VOCAL MAG INC. // [email protected] // CARICOLE.COM 1
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TRUTH.
Best songs say something real and are hard won. These songs are from real
experiences.
EXAMPLE: Someone Like You/Adele, Love Song/Sara Bareilles, Beautiful/Linda Perry
VISION.
The vision and clarity of the song is intact - it’s clear what it’s about (for the writer first).
EXAMPLE: Your Body Is Wonderland/John Mayer, Imagine/John Lennon.
A STRONG PASSIONATE MESSAGE:
Great songs have a strong passionate message – that makes a statement and
resonates.
EXAMPLE: You Outta Know/Alanis Morrisette, Man In the Mirror/Michael Jackson
A WELL-WRITTEN LYRIC:
Best songs have extremely well written lyrics w/ no filler lyrics or cliché rhymes.
EXAMPLE: Apologize/One Republic, Rain/Patty Griffin, Criminal/Fiona Apple,
A WELL WRITTEN MELODY:
Best songs have a great melody that has an arc (moves up concentrically through
sections to climax with a few melodic surprises or twists and turns.
EXAMPLE: Yesterday/Beatles, Every Breath You Take/Police, One of Us/Joan
Osborne, Locked Out Of Heaven, Bruno Mars , Stay/Rihanna, Titanium/Sia, Blue/Joni
Mitchell
MORE THAN ONE HOOK:
Best songs have 1-2-3 hooks (melodic + lyrical and instrumental hooks – riffs etc.)
EXAMPLE: Message in A Bottle/Police, Smooth, Santana, Purple Rain/Prince, Stairway
to Heaven/Led Zeppelin., Yellow/Coldplay.
CLASS TWO:BEST SONG CRITERIA CHECKLIST
YOUR EXCEPTIONAL RECORD
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AUDIO/SLIDES
WORKSHEETS
Choosing Your Best Songs
Best Song Criteria
Checklist
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CLASS 2: YOUR ALBUM'S AWARD WINNING SONGLISTA LOOK INSIDE CLASS 2
THE KILLER KEY TO GREAT RECORDS AND “BEST NEW ARTIST” (DON’T EVEN CONSIDER MAKING A GREAT RECORD WITHOUT THIS!) � It’s so much more than a good voice and great
production. Learn the killer key element that’ll make your record resonate in a big way.
� All records that don’t make it, fail to execute this. Don’t let this happen to you!
� Find out what producers, artists and taste-makers know that they are not sharing with you!
WHAT MOST PRODUCERS OR PEOPLE WILL FAIL TO TELL YOU ABOUT YOUR SONGS � What songs need to have in them to go the distance
� Making an exceptional record is so much more than just a few good songs…
� Are your songs half baked and you hope the production saves them? Don’t let this happen to you ever again!
TURN YOUR RECORD INTO REAL MONEY (AND MASSIVE UNBELIEVABLE ARTISTIC SUCCESS) � How to know beyond a shadow of a doubt the key
ingredients that will make your album profitable or artistically successful.
� What all breakthrough records have that you can have on your record too.
� How to not sell your soul and still dominate the charts.
HOW TO BRAND BEFORE YOU EVEN START RECORDING � The secrets to branding that most recording teams fail
to recognize.
� Why selling your soul or trying to be “commercial” is the curse of any record (and how to avoid that!)
� How to make your record strike a chord and inspire people beyond your wildest dreams!
“I’ve been a vocalist on many other albums, but I’ve never driven the creation of my own record as a solo artist. What I learned from working with Cari would have taken me years (and probably thousands of dollars wasted on mediocre records) to learn on my own. I now know exactly what I must do to make sure my first solo album gets noticed and touches fans. In YER I got personal attention from Cari AND connected with a group of stellar musicians who will continue to inspire me and support my growth as an artist for years to come. If you’re just starting out like me and you’re considering working with Cari: get off the fence. Cari Cole is the real deal. And she will not let you down.” – NICOLE MARIETTA BONSOL, NICOLEMARIETTA.COM
HEAR FROM A YER GRAD
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CLASS 3: YOUR ALBUM'S GENRE & SONIC LANDSCAPEEXPLORING & DISCOVERING YOUR SIGNATURE SOUND & DISTINCTIVE PRODUCTION TO SET YOU APART
Class 3 Audio/Slides: Your Album's Genre &
Sonic Landscape
© 2014 CARI COLE, VOCAL MAG INC. // [email protected] // CARICOLE.COM 1
CLASS THREE:DIGGING INTO YOUR SOUND + STORY WORKSHEET
YOUR EXCEPTIONAL RECORD
Exploring and Discovering Your Signature Sound and Distinctive Production
Great records have a distictive “sound”. Use this worksheet to define yours.
YOUR DISTINCTIVE SOUNDASSIGNMENTS:
PRODUCTION ELEMENTS: TWITTER MUSIC
Listen to Twitter Music for production elements to sculpt your new sound. Twitter
Music is based on algorithms online. It pulls up the most talked about artists online
It’s a great search tool for finding new music and music about to emerge that you
haven’t heard yet. This is important because you want your music to have a modern
edge on it – no better way to do that than to listen to what’s coming up so you can
get ahead of the curve.
Write down new sounds, bands + production ideas you discover here:
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AUDIO/SLIDES
WORKSHEETS RESOURCE LIBRARY
Digging Into Your Sound
Breakthrough Records
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CLASS 3: YOUR ALBUM'S GENRE & SONIC LANDSCAPEA LOOK INSIDE CLASS 3
HOW YOUR ALBUM’S STORY CAN INSPIRE THE WORLD OR FIZZLE OUT � How to never again be confused about what to write about!
� How your story informs your record and becomes a killer branding tool
� How you should never ever sell out on your record, but you do have to sell in.
� Telling a great story is not about airing your dirty laundry but using life to show by example. Make sure you tell yours the way people can digest it!
ONCE YOU UNDERSTAND THERE IS ONLY ONE YOU AND HOW TO CAPITALIZE ON IT! � Knowing that artists are generally sensitive, anxious,
kinda shy and introverted people who doubt themselves and that’s part of what makes them special. Learn how to capitalize on your nature not fight it.
� Never tell a story that your family will love, tell stories that the world will love.
� I’ve never yet met an artist who didn’t have it in them. Find out how to bring it forward in a way that expresses who you are.
THE REASON PEOPLE WILL GO APE-SHIT OVER YOUR RECORD � When you bring something big to the table. We’ll show
you how.
� When you start following your musical vision instead of doubting it.
� When you strike a chord within you first, then within others.
THE BIGGEST SECRETS THAT ONLY A FEW ARTISTS WHO DOMINATE THE MARKET REALIZE � Once you get how it works, you can get to work. Until
then, it’s a lot of impatience, frustration and self-doubt.
� It’s way more than a good voice and a bunch of good songs.
� The tools, feedback and system are right here to get you there.
� You have to invest in yourself to get on the road, but once you start, you can’t look back. It’s all worth it in the end.
“Your Exceptional Record was a useful investment for me. I’m writing from a deeper place, absorbing more music from around the world, and taking a more critical ear to my songs as I begin my search for the right producer. I have the confidence as I work on my next release that my sound will be authentic, modern and credible.” – MARK ETHEREDGE
HEAR FROM A YER GRAD
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CLASS 4: TRACKING VOCALS LIKE A PROAVOID THE COMMON MISTAKES MOST ARTISTS MAKE ON THEIR VOCALS & LEARN THE BEHIND-THE-SCENES SECRET WEAPONS OF VOCAL ARRANGERS
Class 4 Audio/Slides: Tracking Vocals Like A Pro
1-On-1 Group Music Review Call
© 2014 CARI COLE, VOCAL MAG INC. // [email protected] // CARICOLE.COM 1
CLASS FOUR:TRACKING VOCALS LIKE A PRO
YOUR EXCEPTIONAL RECORD
Learn to Avoid the Common Vocal Mistakes Not to Make on Your Record
VOCAL PREP CHECKLIST & SCHEDULE:
2-3 MONTHS PRIOR TO RECORDING VOCALS
Too many vocals are rushed and not properly prepared, arranged or recorded.
Most exceptional records have a vocal arranger arranging the vocals. The vocals
make your break your record. They are perhaps the most important element of an
exceptional record and this is where most records don’t make the cut.
It’s not about having the best voice, it’s about having a distinctive voice and
delivering a great vocal.
VOICE BUILDING:
¨¨ Voice Building Techniques.
2-3 months ahead build your vocal range, strength, flexibility and tone with
Vocal Building Exercises (book a Cole Power Hour with me to get a specific set
of voice building exercises I use to strengthen voices pre-recording.)
PITCH PREP:
¨¨ Use Hearfones (hearfones.com)
Use to practice your songs and vocal technique. Improves and perfects pitch
and tone.
¨¨ Clarify scoops or straight on notes.
Watch out for sliding into notes – use a blend of scoops and direct on notes
for a natural sound. Record yourself to hear what you are doing and perfect
it. See the *tip under Vocal Pre-Production to bring it home.
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AUDIO/SLIDES
WORKSHEETS
PLUS!
Pro Vocals
On this private 1-on-1 group call, Cari listens to participant music and makes critical improvements in the direction of your songs, record and artist brand.
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CLASS 4: TRACKING VOCALS LIKE A PROA LOOK INSIDE CLASS 4
THE BIGGEST VOCAL FAUX PAS MOST ARTISTS MAKE ON THEIR RECORDS � Make no mistake about it, vocals sell your record.
Nothing less than great will fly. Learn the difference between good and great vocals.
� The number one vocal technique that distinguishes amateurs from pro’s (and you can totally add this to your vocals so easily!)
� There are 4 fundamental vocal qualities that must be on every record. Find out exactly what they are and how to apply them to yours.
THE TOP SECRETS OF VOCALS ON BIG RECORDS � The top secret vocal weapon used on all big records
that you’ll have at your disposal after YER (Your Exceptional Record).
� Why you shouldn’t being a copycat with your vocals will be the death of you
� How to get your vocals to stand out (this is a trick we use all the time).
HOW TO MAKE THE VOCALS ON YOUR RECORD STAND OUT ABOVE OTHER RECORDS AND GET ATTENTION! � What makes singers with crappy voices sound good
and singers with good voices sound crappy.
� Why you can’t rely upon your producer to help you with this (this is a must know).
� How easy it is to use this trick you learn from singing covers on your own stuff (an instant vocal upgrade).
� The number one vocal prep tool you should never be without.
PLUS YOU GET ALL MY TIPS AND TRICKS FROM 30 YEARS AS ONE OF THE WORLD’S TOP VOCAL COACHES � Vocal Health + Remedies
� Vocal Resource Library
� Phrasing Techniques
� Recording Techniques
“Just one hour of working with Cari Cole on vocal arrangements completely changed, and really rescued, my EP. Working with Cari really showed me what I was capable of and the true potential of my record. My producer sat in on the session, and we both experienced such a radical improvement after Cari’s vocal phrasing and arranging, that we decided to re-record all the vocals! Now I am putting out a record, confident that it is the best representation of me and my voice.” – KATE MILLS
HEAR FROM A YER GRAD
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CLASS 5: FINDING THE RIGHT PRODUCER + PRODUCTION TEAMHOW TO FIND & BUILD A TEAM THAT SUPPORTS YOUR VISION & HELPS YOU GET THERE
Class 5 Audio/Slides: Finding the Right Producer
+ Production Team
Special Guest: Award Winning Music Producer
© 2014 CARI COLE, VOCAL MAG INC. // [email protected] // CARICOLE.COM 1
CLASS FIVE:FINDING THE RIGHT PRODUCER + MUSICIANS
YOUR EXCEPTIONAL RECORD
Build a Production Team that Supports Your Vision and Enhances Your Sound
Breakthrough Records have a breakthrough team of people producing them: Record Producer, Vocal Arranger, Inner Circle, Mixing Engineer & Mastering Engineer
ASSIGNMENTS:BREAKTHROUGH COLLABORATIONS:
WHO’S ON YOUR TEAM?
Record Producer:
Choice #1:
Choice #2:
Choice #3:
Vocal Arranger:
Choice #1:
Choice #2:
Choice #3:
Inner Circle - List names here:
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2
3
AUDIO/SLIDES
WORKSHEETS
PLUS!
Pro Production
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CLASS 5: FINDING THE RIGHT PRODUCER + PRODUCTION TEAMA LOOK INSIDE CLASS 5
WHAT COSTS A FORTUNE AND IT WON’T HIT YOU UNTIL IT’S TOO LATE � You never see it coming, but we can help you read the
signs before it’s too late!
� Most albums fail, and it’s not for lack of trying. Get valuable insights from other artists mistakes!
� Don’t spend your hard earned dollars on the wrong production!
NAVIGATING THE PITFALLS OF THE PRODUCER-ARTIST RELATIONSHIP � All producers are not created equal. Don’t mistake great
conversations for great production!
� How to talk to your producer including musical terms and navigation tools.
� How to know if your producer is right for you and how to bow out when it’s not working.
HOW TO CHOOSE THE RIGHT PRODUCER FOR YOUR RECORD � Not all producers are created equal (how to decipher
who is full of crap!)
� 3 ways to test your producer and see if he/she is capable of designing the right sound for you
� Grammy winning is a nice feature, but doesn’t mean they’ll use all their skills on an independent record (sad but all too true).
� How to know when you’ve got the right one!
THE ART OF WOOING A BIG SHOT PRODUCER AND WHEN TO GO FOR IT � How to attract a producer who is on a higher level
than you.
� What to say when you meet the producer of your dreams.
� How to know if you are ready to work with them and how to know if they’re BS-ing you or blowing you off (and why!)
� What a top shelf producer looks for in an artist.
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CLASS 5: FINDING THE RIGHT PRODUCER + PRODUCTION TEAMA LOOK INSIDE CLASS 5
HOT YER BONUS: Interviews with Grammy Award winning producers, mixing engineers and industry professionals.
Plus gain access to all past YER interviews with some of music’s top tastemakers.
Cari Cole took my album seriously, possibly more so than I did. Upon first listen (during the pre-mixing stage) she saw its strengths & encouraged me to treat it as if it would be played alongside some of my favorite records. This meant, going all out on every level by giving attention & care to every last detail. Her perspective, guidance & wisdom was exceptional, and furthermore the feedback that I have been receiving from the industry, in gaining an Exclusive License Company & having my songs placed in both Film & National Ad Campaigns, has proved it does stand equally alongside other successful artists today. All of the hard work, plus Cari’s guidance brought the record to that level. I feel extremely grateful to have her as my mentor. – TAMAR HAVIV
Past interviews with award winning muisc industry professionals - you can listen anytime!
HEAR FROM A YER GRAD
Jeff Bova Grammy winning Producer
Lorne Behrman Music Journalist/ Bio Writer
Anthony Gallo Grammy winning Producer
Darryl Neudorf Award Winning Producer
Jimmy Greco Grammy nominated Producer
SUMMER 2015 Music Tastemaker Interviews include: Grammy winning producer/songwriter, Joe West Grammy winning producer/songwriter, Joe Solo Music Journalist + Bio Writer, Lorne Behrman
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CLASS 6: THE MIXING & MASTERING PROCESSHOW TO GET THE MOST OUT OF YOUR MIXING & MASTERING ENGINEERS
Class 6 Audio/Slides: The Mixing &
Mastering Process
Special Guest: Award Winning
Mixing/Mastering Engineer
Private Session Week With Cari
© 2014 CARI COLE, VOCAL MAG INC. // [email protected] // CARICOLE.COM 1
CLASS SIX:MIXING & MASTERING
YOUR EXCEPTIONAL RECORD
Getting the Most Out of Your Mixing and Mastering Process + Your Engineer
MIXING CHECKLIST
MIXING CHECKLIST
¨¨ Are you clear on what you want your record to sound like?
Have you chosen a lane in your genre for your record?
¨¨ Did you listen to records that you want to emulate with your producer and
decide on a “sound”/direction for your record?
¨¨ Can you communicate well with your mixing engineer/producer? Do they let
you express your artistic vision?
(Hint: Always use music examples to help show your producer what you’re after.
Better to show than tell to avoid miscommunication.)
¨¨ Once you have your rough mixes, decided if you need to add or take away. If
the song sounds too busy, simplify. If it sounds too plain, get creative and add
some more layers. (Vocal harmonies, harmonica, piano, etc…)
¨¨ Decide if you’re going to be a part of the final mixing stages or not. If so, let the
producer get his sound first before you start chiming in. If you’re still not happy,
then send your notes.
¨¨ Does your record have a Broadcast Quality Mix (professionally mixed – high
quality sound!)
¨¨ Use a different Mastering Engineer than your producer if you can.
¨¨ Choose a good mastering house that doesn’t squash vocals, please! Listen to
samples of work they have done.
¨¨ Do 2 mixes of the masters. 1 mix that is more radio friendly, 1 that is more lo-fi.
¨¨ Sit back and listen! When you get your cd make sure you listen all the way
through. Don’t expect everyone else to have done it the way you want.
AUDIO/SLIDES
WORKSHEETS
PLUS!
Mixing & Mastering
Each participant meets with Cari - invitations are sent at the beginning of the program to schedule your private session for this week.
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CLASS 6: THE MIXING & MASTERING PROCESSA LOOK INSIDE CLASS 6
HOW THE RIGHT MIX CAN MAKE YOUR RECORD AND THE WRONG MIX CAN RUIN YOUR CHANCES � Mixing is a sacred art and not all producers are great
mixers. Sometimes it’s a different person - how to know!
� What makes a great mix and what constitutes a bad one?
� Mixing tools and terms to help you communicate effectively.
� Hear methods from top mixing engineers to apply to your record.
HOW TO TELL IF YOU’RE GETTING A GOOD MIX � Why your producer may not be your mixer and he/she
is not, how they could ruin your record without even realizing it.
� How to know if you’ve got a good mix - develop your “mix” ears!
� Quick mix fixes for when things don’t turn out as planned.
� How to get your record remixed when all else fails (and not piss off your producer!)
THE TRUTH ABOUT MASTERING (AND WHY IT DOESN’T HAVE TO SOAK YOUR WALLET) � How to tell if you’ve gotten a good mastering engineer
� Why mastering can make or break a record
� The reason you need a good mastering engineer/house but you don’t have to break the bank to get it.
WHY MIXING IS WHERE YOU SPEND YOUR MONEY � Because the wrong mix can bust your record flat.
� It’s what makes your record sound good - period. If it’ doesn’t you either rushed it or have the wrong team.
� You don’t have to break the bank on this, but you do have to spend ample amount of time and resources on your mixing to get your record to be “industry ready.
HOT YER BONUS: Gain access to all past interviews with award winning mixing and mastering engineers in prior YER’s.
HOT BONUS INTERVIEW! Meet with one of the music industry award winning top producers in the world. Gain critical insight and get your questions answered in real time!
Prior to taking YER, my goal was to record and release an EP in a couple of months...Cari taught me that an ‘exceptional record’ is not rushed...Everything has to be top notch: the songs, production, vocals/vocal arranging, mixing, mastering, and marketing...I really enjoyed getting individualized feedback from Cari throughout the course. After listening to several of my songs, she was able to pinpoint my weaknesses & recommended a writing partner from the class...It’s great to be connected to a network of talented and serious like-minded musicians. – CINDY RAINNE
HEAR FROM A YER GRAD
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CLASS 7: YOUR SURE-FIRE 24 WEEK RECORDING SCHEDULETHE PREPARATION & EXECUTION OF PROFESSIONAL RECORDS - IT’S ALL IN THE DETAILS
Class 7 Audio/Slides: Your 24 Week
Recording ScheduleMONTHS
MONTH
MONTH
MONTH
MONTH
YOUR EXCEPTIONAL RECORD – CLASS 7
TIMELINERECORD RELEASETHE STRATEGIC
© 2014 CARI COLE, VOCAL MAG INC. // TAKEN FROM THE FAST FORWARD ONLINE COURSE // CARICOLE.COM/FASTFORWARD
Write / co-write songs (4-6 more than you will need for album).
List all of your music contacts & fans & make plans to keep in touch with them (i.e. start a newsletter or increase your existing newsletter to 2x a month).
Perfect songs & choose 5-7 songs for EP or 10-12 songs for album.
Research & start list of web designer / photographer / recording studio options.
Find a producer & perfect songs.
Hire a web designer.
Track songs.
Work on website, “Free Offer”, videotape recording sessions.
Overdubs.
Finish website, Social Media branding & Systems Operating (if not before this!), Plan Crowdfunding / Fundraising campaign.
Final lead & backup vocals.
Launch Crowdfunding Campaign.
Mixing.
Continue Crowdfunding, photo shoot, hire copywriter or develop your own press releases / backstory for the release.
Mastering.
Shoot videos for 1st two singles, complete album artwork.
Final Master done, press CDs, sign up with CDBaby which delivers to all digital stores including iTunes + Spotify.
Final Edits on videos, final press releases written.
Release 1st & 2nd video.
Send press releases, email your list, social media, submit to blogs, link back to your site.
Release 1st & 2nd single.
Press releases, CD release party / show, social media.
Full Album Release!
Email list, blog reviews, social media, college radio campaign, podcasts & interviews, live shows.
Tour/play shows, online concerts, college radio, live videos.Develop the rest of your plan based on personal connections & opportunities on your Artist’s Path/genre.
Continue on your journey marketing through social media and available avenues. You have at least a year or two (even more in some cases) to market your record and get it out there as an independent.
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3 4 5-121MONTHS
MONTHS
MONTHS
MONTHS
MONTHS
MONTHS
MONTHS
MONTHS
MONTH
KEY: MARKETING RECORDING RELEASE ONGOING MARKETING
PRE-RELEASE RELEASE
© 2014 CARI COLE, VOCAL MAG INC. // [email protected] // CARICOLE.COM 1
CLASS SEVEN:YOUR SURE-FIRE 24 WEEK RECORDING PLAN
YOUR EXCEPTIONAL RECORD
The Preparation & Execution of Recording an Exceptional Record – It’s All in the Details
QUICK VIEW:
PRE-MONTH 1SIGNATURE SONGWRITING, SONG DEMOS & RESEARCHING YOUR PRODUCER
PRE-MONTH 1: Write Your Exceptional Signature Songs Demos, Research Your Producer
MONTH 1: Finding the Right Producer / Weeks 1 - 4
MONTH 2: Pre-Production / Week 5 – 8
MONTH 3: Recording Basic Tracks / Week 9 - 12
MONTH 4: Overdubs and Vocals / Week 13 - 16
MONTH 5: Mixing Weeks 17 - 24
MONTH 6: Mastering / Week 21 – 24
VOICE/SONGWRITING
l Get Your Voice in Top Shape 4-6 months prior to recording. That means
regular warmups and voice building exercises. (Want mine? Schedule a Cole
Power Hour and you get ‘em! Use the “100off” coupon code during YER and you
get $100 off.) Practice 5 days per week, 40 min for 3-6 months in preparation for
your vocal recordings. The longer you practice, the better you’ll sound!
1
THROUGHOUT: (Marketing in the pink blocks throughout the plan)
Create Your Bio, Elevator Pitch, Story, Materials to Fit Your Brand
Plan Your Marketing Campaign Plan
Plan Your Crowdfunding Campaign
AUDIO/SLIDES
WORKSHEETS
PLUS!
24 Week Recording Schedule
YER Record Release Timeline
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CLASS 7: YOUR SURE-FIRE 24 WEEK RECORDING SCHEDULEA LOOK INSIDE CLASS 7
FROM START TO FINISH SURE FIRE 24 WEEK PLATINUM ALBUM RECORDING PLAN (EASY TO CHART + EXECUTE!) � Why you need to get started on the promotional elements
before your music is out (9 months prior to be exact!)
� How records don’t just release themselves, you have to be at the helm. How to manage your release with ease.
� A super cool info graphic timeline of your to do list pre, during and post release.
WHY MOST RECORDS FAIL (AND HOW YOURS WON’T, IF…) � There are many reasons why records fail, find out
exactly how to avoid every one of them J.
� The #1 thing every label looks for on a record (and why you should too – and it’s not just a hit.)
� Why you must avoid “copy-cat” in this business if you want to dominate the market.
� How knowing who you are as an artist will give you an automatic advantage (or punch you in the stomach when you don’t!)
THE TOP 10 FREAK OUTS ON EVERY RECORD AND HOW TO PREPARE AHEAD OF TIME SO IT DOESN’T DERAIL YOU � Most artists get behind the 8 ball when it comes to
releasing their records - don’t let this happen to you.
� How to not get stuck and give up when things don’t come out like you hear it in your head ~ this is when you dig in not give in!
� You’re record release is your starting line not your finish line. Find out exactly what you need to know pre-release to prepare.
PLUS THE BEST TIME TO RELEASE YOUR RECORD AND MORE!
“I’ve been fortunate enough to work with Cari Cole in a number of different capacities, but my role as her student has by far been the most rewarding. Like any great mentor, Cari consistently challenges me to go deeper into my craft, whether it be as a writer, performer or entrepreneur. She offers an unvarnished perspective designed to bring out the very best version of the artist in all of us, and delivers it in a way that makes you feel loved and believed in. Cari’s systems provide as unique an opportunity for artistic and personal growth as I’ve ever encountered. So much so that when I look back on the last three years leading up the release of my debut record, I consider this relationship to be the single biggest turning point of my career, and feel more prepared than ever to step into my artistic space.” – DAN ORLANDO
HEAR FROM A YER GRAD
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CLASS 8: TAKING YOUR RELEASE TO THE WORLD THE SMART WAYINCLUDING BRANDING + COPYWRITING ESSENTIALS: BIO, ELEVATOR PITCH + PRESS RELEASE
Class 8 Audio/Slides: Taking Your Release
to the World
Special Guest: Music/Bio Copywriter
© 2014 CARI COLE, VOCAL MAG INC. // [email protected] // CARICOLE.COM 1
CLASS EIGHT:WRAP UP WORKSHEET
YOUR EXCEPTIONAL RECORD
ASSIGNMENTS:ANSWER THESE QUESTIONS. Then, make a post with your answers on the Private
Facebook Group Page as your final assignment. It is important that you complete this
to give yourself the opportunity to receive final feedback to set your musical direction
going forward.
PLAN: What breakthrough record/s do you want to emulate?
CONCEPT: What’s the big idea/inspiration behind your record? What theme emerges?
(Hint: Pay attention to the theme/lyrics in your best song).
SONGS: Do you have the songs for this record? What are the top 3 songs that you think could
be title tracks and/or singles? Post them in the group for feedback.
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NOTE: Once you post this assignment, you will receive a personal evaluation letter
with any other important information about your music and brand.
AUDIO/SLIDES
WORKSHEETS
PLUS!
Taking Your Release to the
World
Artist Path Identifier
Quiz
Sample Elevator Pitches
Sample Email to
Supporters
Sample Press
Release
Sample Stories
RESOURCE LIBRARY
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CLASS 8: TAKING YOUR RELEASE TO THE WORLD THE SMART WAYA LOOK INSIDE CLASS 8
THE RIGHT COPYRIGHT ESSENTIALS YOU NEED TO TURN YOUR RECORD PRO � Hear from one of the top music journalists in the world
about the art and science of bio writing.
� The key components that should be on your bio and in the right order.
� Finally, why you should never write your own bio or press release.
THE ART AND SCIENCE OF ARTIST BRANDING IN A NUTSHELL � How to make your brand match your music ~ it’s an art!
� How to brand your record without breaking the bank.
� How your brand is the first ~ don’t miss this.
THE TOP REASON WHY GOOD, EVEN GREAT, RECORDS FAIL (POST RECORDING) � How most artists fail to emerge in the right light, and
don’t even realize it!
� How you can have a great record and still not get attention.
� The simple tools and techniques to get your record on the frontlines.
� How to talk to people about your record in a way that will interest them.
HOT BONUS INTERVIEW! Meet with one of the top music journalists and copyright/bio writers in the world. Gain his critical insight and get your questions answered in real time!
“I’ve made the mistake of recording a releasing music on my own, without much guidance, and I wasted a lot of time and money in the process. Now, after taking Your Exceptional Record with Cari, I’m making another record and this time I’m prepared! The face time with Cari, the guest speakers, and the relationships I formed with my fellow class members were invaluable. Plus, the class was just super fun. Do yourself a favor and invest in this course- it will more than pay for itself with the valuable knowledge and connections you’ll gain.” – ROBYN CAGE
HEAR FROM A YER GRAD
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HOW AM I GOING TO LEARN?
Your Program is completely online! Each session is on video stream where you can see Cari live as she moves you through the program right from the comfort of your own home – or hotel room, or dorm room. It goes with you wherever your computer or mobile phone does. Your program is convenient.
You’ll get your recordings, assignments & worksheets online at your private student website. Each week, in your inbox, you get access to a new module materials, the video recording in case you missed it live plus a toolkit with worksheets and checklists. You can follow along with the group (if in session) or work at your own pace, and revisit a module at any time.
Your program is customizable: You choose the schedule and intensity that works for YOU!
Your program is always available. You can download your materials directly onto your desktop and save them forever. You will be able to review Your Exceptional Record again and again, each time deepening your experience and learning.
Your program is interactive. You’ll have access to Cari as well as other musicians and artists throughout the program! Post comments and questions on your private student Facebook page where you can engage with Cari and other students!
PLUS… You’ll have online access to all of the YER Materials for One Full Year on your own Private Student Site!
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HOW DO I GET ACCESS TO THE TRAINING?
SO YOU’RE PROBABLY WONDERING, “HOW IS THIS ALL GOING TO WORK, CARI?”
Great question! Here’s my answer:
I’ve designed Your Exceptional Record so that I can take you by the hand and lead you through the 3 month Program step-by-step.
That’s because your results mean that much to me!
A quick warning, before you continue reading: I take my students much deeper than most any other program out there. I not only give LOTS of support, attention and accountability, but you’ll also be getting 1-on-1 support from me too! (You’ve told me you want accountability, so here it is!)
HOW IS THIS ALL GOING TO WORK?
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1. FULL ACCESS TO PRIVATE YOUREXCEPTIONAL RECORD MEMBERS AREA
HERE’S EXACTLY EVERYTHING YOU GET...
2. EACH CLASS COMES WITH ITS VERYOWN MOMENTUM TOOL KIT!
Over a period of 12 weeks, you’ll meet with me by audio and some video training, where I will spend 90 minutes or more each class teaching you the powerful steps, strategies, formulas, blueprints and systems of the Your Exceptional Record Course.
I’ll share with you the exact steps you need to take to succeed and I’ll make it super easy on you to understand exactly HOW to do the assignments. (By the way, this alone comes out to over 20 hours of time with me coaching you.)
Each class is accompanied by all the tools you need to create and guide your momentum as you take your career to a higher level.
� Samples & Templates to Model: You’ll get downloadable samples and templates of materials, scripts and other elements that you can model for your own career and make your work a breeze without having to reinvent the wheel!
� Worksheets and Clarity Builders: The core of your training – the tools that will accelerate your progress by accelerating your clarity – the key to your success as we build momentum in this program.
� Checklists & Strategy Outlines: Eliminate the guess work and use all of my checklists to keep you right on track. Use these as a continued reference each time you create a new release or record for your music career.
� My Rolodex and Resources: For each topic we walk through together, you’ll get an additional bonus that’s just like having my own private Rolodex, right there with you. This is all the products, services, people, tools and resources that I have used in my own business – as well as some commentary to help you determine if they will be best for you.
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...IN THIS HIGH-SUPPORT, HIGH-ENCOURAGEMENT & HIGH-VALUE, TRANSFORMATIVE 8-CLASS PROGRAM!
3. FULL ACCESS TO YOUR PRIVATEFACEBOOK YER GROUP 4. VIP LIFETIME ACCESS TO YOUR
EXCEPTIONAL RECORD COURSE
Join the private Facebook forum, only accessible to Your Exceptional Record members! Here’s where you can get bonus accountability, as well as a place to collaborate and network. With this forum, you’ll get even more feedback, accountability, brainstorming and resources.
The advanced opportunities in this forum will be a bonus you will absolutely love! This is one of the most popular features of our programs artists enjoy. Here you can support each other and connect with me too.!
You get lifetime VIP access to Your Exceptional Record year after year. One of the special benefits of taking YER, is that once you sign up, you not only get it once, but every time we launch you can come along and retake the course with all the new materials and alongside the new members, but you get to dive in to your music and boost your brand again.
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DIGEST
òTHEN IMPLEMENT
CAN I GET THEM ALL AT ONCE?
We understand you’re excited and you’re going to want to get your hands on all of this helpful information as fast as you can – however, the program is designed to let you digest, and then implement.
I promise you won’t get bored between modules. I am providing LOADS of great content. You’d be surprised how many students ask for MORE time between the release of each module! Once the program ends, you will still have access to these materials so feel free to do a review at your own pace throughout your career.
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CAN I LEARN AT MY OWN PACE?
We encourage it! We know there’s a lot of material to absorb. Not everyone has a lifestyle that allows them to study each week as the classes are released.
If you need an extra week or 2 to work through things, allow yourself the time to digest and implement what you are learning.
TAKE YOUR TIME
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WHAT IF I HAVE QUESTIONS?
COMMENTS: Under each training class, you will have a section to comment and have your questions answered by your fellow classmates, team Cole, or Cari.
COMMUNITY SUPPORT: YER comes with a private Facebook group where you are free to ask questions to fellow students and Cari. Also another great way to get in touch with us if you have questions. We are very proud of the Facebook communities that have developed over the years. Here you will find only positivity and support when you need it most.
TEAM COLE SUPPORT: We never want you to feel frustrated. Frustration leads to avoidance. If you’re having any technical problems or challenges, please write to us at [email protected] and one of our team members will respond ASAP. Our office hours are 10am-6:30pm Monday-Friday. No problem is too small.
OFFICE HOURS: Cari + Team Cole are available to you Monday through Friday 10am-6:30pm EST. You can also email [email protected] with questions and we might get back to you sooner. We pride ourselves on having a zippy response time, so don’t hesitate! We want you to get the most out of the program and understand where to go, and what to do next.
WE’RE HERE TO HELP!
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WEEKLY OFFICE HOUSE & GROUP CALLS: Ask Cari questions, get feedback and stay motivated and inspired. Cari has limited coaching hours and can’t help everyone she wants to Having direct access to her during the program is a valuable asset to your career. >> ($4,000 Value)
WHAT’S THE INVESTMENT?
THE CORE 8 PILLARS: YER TRAININGThe eight class system has taken Cari over 3 years and thousands of dollars to refine and package for you in an easy-to-follow format that gets incredible results. This includes your downloadable mp3s, slides, transcripts worksheets, checklists and action guides. >> ($15,000 Value)
24 WEEK RECORDING PLANIf you’ve ever spent days, months or even years looking for the right guidance, resources (musicians, studios) and music industry referrals (music producers) to help you with your recording career, then you know how valuable having the right information at your fingertips, “done-for-you” is. This 24 Week Recording Plan comes out of Cari’s several decades of helping artists create successful recording careers from her studio in New York City. >> ($10,000 Value)
YOUR INSTANT GLOBAL COMMUNITY: So many artists have launched and skyrocketed their careers from the connections made in our community alone. As you’ve heard, this is totally priceless! >> ($4,000 Value)
VIP LIFETIME ACCESS: As a YER Alumni Grad you get a VIP Lifetime Pass to any future run of the program - for free! That’s because we know that making records is an ongoing process and we know it takes time. I vow to leave no artist behind and that every artist has a chance to get discovered and create their masterpiece of art. >> ($5,000 Value)
1. 4.
5.2.
3.TOTAL YER VALUE: $38,000
TOTAL YER INVESTMENT: ONLY $1297 ($997 EARLYBIRD RATE AVAILABLE UP TO 2 WEEKS PRIOR TO PROGRAM START)
YOUR INVESTMENT:
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ANYTHING ELSE I SHOULD KNOW?
YES.
It is my mission and purpose to be sure that no artist goes undiscovered. As a result, this program includes not only all of the aspects of how to become a great artist, but it works on mindset and motivation coaching to help you stay on track and stay inspired to deliver your music to the world.
My own journey as an artist (playing Carnegie Hall and selling over 35,000 albums) lead me to realize how important it is to never give up on your dream. You can make it happen. I can show you how.
BIG LOVE,
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DO YOU OFFER A GUARANTEE?
I live what I teach. And this program MUST be life-changing and career-changing for you. Otherwise we’re not serving each other and changing the world are we?
Join the program. When it starts, try it for 30 days. Get everything you can. If you still don’t think I’m delivering massive value, high-level authentic success-bringing information – then you get a full refund, keep the downloaded materials from the 2 classes – and I’ll still love you, anyway. We will offer a full refund within 30 days of the program start. No questions asked.
That’s how it works. It’s the way we run our businesses in an abundant world. So, you have NOTHING to lose (well except for being a slave to your day job, or a victim to your career by not making a living. But hey, maybe you enjoy that!)
So, test drive this program for 30 days ~ with full access to the first 2 classes plus all the bonus materials that go with them including Cari’s Singer’s Gift Vocal Warm-Ups (a 40 minute mp3 product with e-book).
IF YOU’RE NOT SATISFIED AFTER 30 DAYS, JUST CONTACT OUR CUSTOMER SERVICE DEPARTMENT FOR A FULL REFUND.
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IS YER REALLY RIGHT FOR ME?
I have to be honest; I do not want people in this course if you are on the fence about it. This is for artists who are truly inspired to make a change in their music – an improvement in their product. So as long as you are committed to making a difference, one that will change your life and career, then hop on board.
If you’d like to set up a quick phone or Skype consult to get your questions answered, we’d be happy to - just let us know!
STILL NOT SURE?CALL US!
INSIDE YOUR EXCEPTIONAL RECORD // CARICOLE.COM // 39
THIS IS YOUR TIME...
You’ve got nothing to lose – except opportunities and information that are vital to your success. So, hop on and join me – for a program that will literally change your music career and your life – forever. I promise you, if you follow this from beginning to end, you will never, ever look at your music or your career the same again.
IT’S YOUR TIME.
I can’t wait to see you Your Exceptional Record.
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