Your holiday marketing – done.

Order by Nov. 1 for a Nov. 30 launch.

Holiday Buying Cycle*:

Phase 1: Shopping for self Nov. 1 – 22

Phase 2: Shopping for othersNov. 23 – Dec. 14

Phase 3: Last-minute shoppingDec. 15 – 24

Holiday 2012Nov. 1 – Dec. 25

*Phases developed by Aveda

The Offer: Designed to increase average gift card sale

Voucher will specify for free services or products

Gift is to give or to keep

Voucher redeemable after 12/26

Holiday 2012Nov. 1 – Dec. 25

Proven offer increases gift card sales

Proven offer increases gift card salesIncludes: Kick-off email (emails include design & send)

Cyber Monday email

5 “countdown” emails

2 website updates

2 Facebook cover photos

150 Facebook posts (for you to post)

In-store signage 25 mirror cards

1 poster

1 cash-wrap POP

100 offer vouchers

$2200Order by 11/1 for 11/30

launch.Holiday 2012

Nov. 1 – Dec. 25

Aveda Mobile Shopping App

Holiday 2012Nov. 1 – Dec. 25

Includes: 25 mirror cards Online order page

$850

Sends “gift set orders” to front desk email address

Collects guest's order, name and phone number

Gives 72 hours for pickup and payment

Gift sets can be excluded ($25 per update after launch)

Add direct mail to your top customers

Holiday 2012Nov. 1 – Dec. 25

Drives traffic to online order form (when purchased with snap-to-shop system)

Front desk fulfills orders for guest pick-up

Your salon gets the sale

Triggers urgency with double points

500: $345 1000: $420

Front

Back

Holiday 2012Nov. 1 – Dec. 25

Gift-worthy gift cards Coordinates with holiday offer and collateral

No envelope necessary

250: $450

Holiday 2012Nov. 1 – Dec. 25

Aveda Double Points DayNov. 29 – Dec. 2

Promo package includes: Web update

Email

Aveda allowing date flexibility around events.

$435

Holiday Homework 101

Holiday 2012Nov. 1 – Dec. 25